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Features AUGUST 5, 2022

Best of San Diego 2022

Everyone keeps a list and this is ours: 75 things we love about San Diego right now

Best of San Diego 2022
Senecas

Seneca Trattoria

Food + Drink | Arts + Culture | Style + Design 

Great OutdoorsFor The Kids | Retail

Ideas on what to eat, drink, do, see, lose a day or month of your life to—from mezcal dens and lowrider art to a romance canoe where you can live out any Ryan Gosling-related fantasies. Compiled by 20 writers who kick the tires on what’s new and good in this city every single day. Go, do. 

Click on the links above to see our full list in each category.


Herb & Wood

Herb & Wood

James Tran

Food + Drink

New Source of Nuclear Energy

Herb & Wood

Herb & Wood was where chef Brian Malarkey and co-owner Chris Puffer started their prolific run. Animae and Herb & Sea now share the shine, but the flagship’s young gun Carlos Anthony came out of the pandemic strong. Like Malarkey, he’s a frequent flier on Food Network because he’s got a clinical amount of personality—and he can really, really cook.

Rady Shell

The Rady Shell

Jenna Selby

Arts + Culture

Church of Sound

Rady Shell

Rookie of the year, for sure. The city’s $98 million al fresco answer to the Hollywood Bowl or Sydney Opera House is one of the planet’s premier outdoor music experiences. A view of the downtown skyline. Gentle, bay breeze. Even better is the inclusiveness: public park by day and pay-nothing seats along the edges. Anyone else think it also kinda looks like a Dyson fan? (A compliment.)

Louis Vuitton Salk

Louis Vuitton Sunset Catwalk at the Salk Institute

Giovanni Gianonni

Style + Design

Style Moment

Louis Vuitton

San Diego made fashion history when Louis Vuitton conducted a sunset catwalk at the Salk Institute. Glitterati (Vogue editor Anna Wintour, starlet Gemma Chan) descended upon the brutalist icon for the 2023 Cruise collection. “The architecture, with the sea as a horizon, the raw cliffs, it’s searing,” exclaimed artistic director Nicolas Ghesquière. Shimmy in the collection; it’s available at the new Westfield UTC boutique in November.

SMB Volleyball

South Mission Beach Courts

Patrick Davis for Life’s a Beach

Great Outdoors

Beach Volleyball Where Everyone Knows Your Name

South Mission

Each weekend on the courts of South Mission Beach, the sand is taken over by 2v2 players—many of which are ESL speakers from various countries. They’ve made this plot of sand their sacred community, where the universal language is bump, set, and spike.

For the Kids, lion

Lions, Tigers & Bears

Kathleen Reeder

For the Kids

Have Kids Feed Dangerous Animals

Lions, Tigers & Bears

When it comes to big cat (and bear) rescues, Lions, Tigers & Bears is legit—accredited by the Global Federation of Animal Sanctuaries and the American Sanctuary Association. It’s home to more than 60 animals, including Louie the lion and Meatball, a California grizzly. Visitors who win the drawing that kicks off each tour get to feed an animal (with a really big skewer).

Best of Retail, Revival

Revival Vintage Eyewear

Gail Owens

Retail

Specs Refresh

Revival Vintage Eyewear

This North Park eyewear gallery is functional and fashionable. Each frame is never-worn, deadstock vintage, which means sustainable shopping. Sourced from Germany, Japan, and France, glasses date from the 1960s-1990s, boasting designs by Dior and Lanvin. In-house opticians process your Rx, so all you have to worry about is which looks best in the tiny mirror.

Contributors: Cherie Gough, Danielle Allaire, Jordan Ligons, Beth Demmon, Kelly Davis, Kai Oliver-Kurtin, James Stout, Brent Crane, Mary Beth Abate, Anissa Durham, Helen Hwang, Elena Gomez, Matt Eisenberg, Ligaya Malones, Collin Spink, Brain Ulery, and Ann Wycoff

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Everything SD JULY 30, 2025

The Best of San Diego 2025: Retail

The top local shops and boutiques where you can buy gifts, gear, clothes, décor, and more

The Best of San Diego 2025: Retail
Courtesy of Thread Spun

Best Place to Shop for a Cause

Thread Spun

Much as you’ll want to, you can’t move into Thread Spun, a sustainably minded Encinitas boutique on North Coast Highway. But you can stock up on beautifully made, thoughtfully curated homewares, apparel, accessories, personal care items, and goodies for kids to turn your own abode into the closest approximation, knowing you’re doing good in the process—Thread Spun donates two percent of its sales to charitable causes. Excellent excuse to pick up a seabuckthorn facial serum for yourself when you grab beaded coasters for your bestie’s birthday.

Best Retail Relocation

REI

Every climber’s favorite store just got fresh digs: North County’s REI moved from Encinitas to Carlsbad in the La Costa Town Square in February. The grand-opening ceremony included free camping mugs, activities, and a ribbon-chopping ceremony (starring an axe instead of scissors)—a fitting debut for an adventure-focused outpost in one of America’s outdoorsiest cities. Stop by for anything you might need to live your best life al fresco, whether that means an off-the-grid camping trip or a day at the beach with a reusable water bottle and a nice, new umbrella.

Courtesy of Architectural Salvage

Best Spot to Source Century-Old Doorknobs

Architectural Salvage

Egyptian doors from the Napoleonic era, North Park street lamps from the early 1900s, and 100-year-old Hungarian workbenches are just a few of the eclectic treasures you’ll find at Architectural Salvage. Walking into the home and building materials shop feels like stepping into a real life I Spy book—a world of whimsy packed with storied relics. Formerly located in Little Italy, the beloved store reopened this past November in a new Barrio Logan location. Whether you’re giving an antique a second life or hunting for a hidden gem, this spot delivers surprises you didn’t know your home needed.

Quartyward Wotown San Diego thrift store vendor

Best Source of Rare Star Wars Action Figures

Replay Toys

In February, heaven on earth for toy lovers and collectors—Replay Toys—moved from Ray Street into a newer and larger location on University Avenue in North Park. Mom of two Kim Nabours started selling her kids’ old playthings at the swap meet 14 years ago. Her side hustle turned to a permanent brick-and-mortar where kids can pick out new and used toys and grown-ups can chase down rare collectibles and nostalgic mementos.

Best Store For Spell Ingredients

Datura

Get out your grimoire—North Park’s Datura (named after a lovely but hallucinogenic and potentially deadly f lower) carries everything you need for witchy business: candles and crystals, incense and oils, plus more than 200 different dried herbs and plants. Seeking shatavari for boosting libido? Gentian root for better intuition? Frankincense for warding off the haters? It’s all here.

Interior of San Diego miniatures shop Ms. Peggie's Place

Best Replacements For Your Decade-Old Work Shirts

Uniqlo

People call Uniqlo the “Japanese Gap” for a reason: It’s an affordable, reliable, wildly popular source of wardrobe staples. So, last year, when the first San Diego location opened at Westfield UTC in La Jolla, the 1,000-person crowd that gathered at its grand opening celebration came as no surprise. The store had a ribbon-cutting ceremony, a taiko drum performance, and even Japanese pastries and tea. Now, the beloved store will unveil an outpost at Fashion Valley Mall later this year. Get in line early.

Courtesy of Maxwell’s House of Books

Best Bookshop That’s Old Enough To Drink

Maxwell’s House of Books

Maxwell’s House of Books’ 22-year tenure in La Mesa makes perfect sense once you learn that owner Craig Maxwell’s grandpa Vernon Wahrenbrock ran the iconic Wahrenbrock’s Book House in downtown for more than seven decades. Maxwell’s packed used book emporium stocks rare editions and budget-friendly finds alike across genres. While you’re digging for your next read, don’t forget to say hi to the shop’s most esteemed bibliophile: its chubby resident cat.

Best Rose-Scented Ode

David’s Daughter

A surefire way to brighten a loved one’s day? Flowers—especially ones as thoughtful and artfully arranged as the bouquets at David’s Daughter in North Park. Owner Chandler Rossi named the chic, welcoming shop in memory of her father, a fellow florist and lifelong inspiration. Offering custom or premade arrangements, floral subscriptions, cute knick-knacks, and collaborative workshops like Pilates & Petals, David’s Daughter purveys everything you need to express sympathy, say thank you to a devoted family member, or help a new romance bloom.

Best New Obsession For Budding Designers

Fringe Fabrics

Features JUNE 25, 2024

Best of San Diego 2024: Reader’s Picks

The best things to see, do, and eat in SD as voted on by you, our readers

Best of San Diego 2024: Reader’s Picks
Courtesy of Little Italy Mercado

We asked, you answered. Here are the winners of our 2024 Best of San Diego nominations. Click on the categories below to jump to your favorite lists.

Art + Retail | Beauty + Cosmetic | Education + Non-Profit | Family + Pets | Finance + Legal + Insurance | Health + Wellness + Fitness | Home + Living | Travel + Entertainment


Best of San Diego Art + Retail

Best Antique Store in San Diego

La Mesa Antique Mall

Best Art Gallery in San Diego

Walter Redondo Fine Art Collection

Best San Diego Artist: Jewelry

Jax Atelier

Best San Diego Artist: Muralist

Ethos One

Best San Diego Artist: Painter

Walter Redondo

Best San Diego Artist: Photographer

Emma Gibbs

Best Auto Dealer in San Diego

Pacific Honda San Diego

Best Auto Parts Store in San Diego

O’Reilly Auto Parts

Best Bookstore in San Diego

Verbatim Books

Best Boutique Store in San Diego

Pigment

Best Camera Store in San Diego

George’s Camera

Best Cannabis Dispensary in San Diego

March and Ash

Best Engagement Rings in San Diego

David & Sons Fine Jewelers

Best Eyeglass Store in San Diego

Urban Optiks Optometry

Best Farmers Market in San Diego

Little Italy Mercato Farmers’ Market

Best Florist in San Diego

Breezy Day Weddings

Best Golf Store in San Diego

The Golf Mart

Best Grocery Store in San Diego

Frazier Farms Market

Best Groom & Bridal Wear in San Diego

Friar Tux

Best Jewelry Store in San Diego

Taylor Custom Rings

Best Outdoors & Bicycle Store in San Diego

Black Mountain Bicycles

Best Shopping Center in San Diego

Liberty Station

Best Surf Shop in San Diego

Mitch’s Surf Shop

Best Thrift Shop in San Diego

Rancho Coastal Humane Society Thrift Shop

Best Tire Store in San Diego

Discount Tire

Best Toy Store in San Diego

Geppetto’s Toys


Best of San Diego reader's picks featuring Sunny’s Spa & Beauty Lounge at The Seabird Resort in Oceanside
Courtesy of the Seabird Resort

Best of San Diego Beauty + Cosmetic

Best Barber in San Diego

Dino’s Barbershop

Best Beauty Services in San Diego

Lana Van, Skyn Alchemy

Best Cosmetic Dentist in San Diego

Dentique

Best Cosmetic Dermatology in San Diego

SOM Aesthetics

Best Cosmetic Surgeon in San Diego

Dr. Sirius K. Yoo, Sky Facial Plastic Surgery

Best Cosmetic Surgery Group in San Diego

Balikian Facial Plastic Surgery & Spa (Tie)

Best Cosmetic Surgery Group in San Diego

Changes Plastic Surgery (Tie)

Best Day Spa in San Diego

Beauty Kliniek

Best Hair Removal in San Diego

Beauty By Dolly

Best Hair Salon in San Diego

Blonde Voyage Salon

Best Hair Stylist in San Diego

Paulina Murillo, Petite Blossom Salon

Best Lash & Brow Technician in San Diego

Lana Van, Skyn Alchemy

Best Makeup Artist in San Diego

Michelle Glazier, Lipstick & Luster

Best Med Spa in San Diego

Perfect Face Aesthetic Medicine

Best Nail Salon in San Diego

Sunny’s Spa & Beauty Lounge

Best Tanning Salon in San Diego

Itan Sun Spray Spa

Best Tattoo Parlor in San Diego

Buju Tattoo


Best of San Diego reader's picks featuring the Birch Aquarium
Courtesy of Birch Aquarium

Education + Non-Profit

Best Charity in San Diego

The Animal Pad

Best Charter School in San Diego

Language Academy

Best Community College in San Diego

Grossmont College

Best Nonprofit in San Diego

Scholars Forward Foundation

Best Private High School in San Diego

Maranatha Christian Schools

Best Private K–8 School in San Diego

Santa Fe Christian School

Best Private University in San Diego

University of San Diego

Best Public High School in San Diego

Canyon Crest Academy

Best Public K–8 School in San Diego

Mckinley Elementary School

Best Public University in San Diego

San Diego State University

Best Tutoring Services in San Diego

Barrio Logan College Institute

Best Vocational School in San Diego

Workshops For Warriors


Best of San Diego reader's picks featuring Plunge San Diego aquatics center and pool at Belmont Park
Courtesy of Belmont Park

Best of San Diego Family + Pets

Best Animal Welfare in San Diego

Helen Woodward Animal Center

Best Child Day Care in San Diego

Little Sprouts Academy

Best Dog Beach in San Diego

Del Mar Dog Beach

Best Doggie Day Care in San Diego

Coastal Paws

Best Family Attraction in San Diego

Balboa Park

Best Family Beach in San Diego

Coronado Beach

Best Park & Playground in San Diego

Balboa Park

Best Pet Groomer in San Diego

All Dogs Go To Hannah

Best PetStore in San Diego

Dexter’s Deli

Best Pet Trainer in San Diego

The Educated Pet

Best Picnic Spot in San Diego

Kate Sessions Memorial Park

Best Swim School in San Diego

The Plunge San Diego

Best Veterinarian in San Diego

Southpaw Vet

Best Youth Day Camps in San Diego

Girl Scouts San Diego

Best Youth Sports in San Diego

Soccer Shots

Best Youth Summer Camps in San Diego

San Diego Zoo Summer Camp


Best of San Diego reader's picks featuring Sharp HealthCare hospitals and insurance
Courtesy of Sharp HealthCare

Best Accounting Firm in San Diego

Duffy Kruspodin, LLP

Best Bankruptcy Law in San Diego

Law Office of Christine E. Baur

Best Estate Planner in San Diego

Justin Isaac – The Lawyer In Blue Jeans

Best Family Law in San Diego

Family Law San Diego, APC

Best Financial Planning in San Diego

Canter Wealth

Best Health Insurance in San Diego

Sharp Health Plan

Best Home Insurance Provider in San Diego

C3 Risk & Insurance Services – Personal Lines

Best Home Loan Provider in San Diego

SD Mortgage Couple

Best Law Firm in San Diego

Omega Law Group, PC

Best Litigation Law in San Diego

Jurewitz Law Group Injury & Accident Lawyers

Best Loan Provider in San Diego

Best Of San Diego
Features JUNE 25, 2024

The Best of San Diego 2024: Kids & Family

Try these family and kid-friendly activities to occupy the little ones this year

The Best of San Diego 2024: Kids & Family
Courtesy of FUNbelievable

Best Controlled Chaos

Funbelievable

A seventh birthday party at the playground is all fun and games until the slide gets backed up, there’s a line for the swings, and everybody’s crying. Move the festivities to FUNbelievable, an action-packed play zone in Lakeside providing massive slides and multiple rooms to explore (including one where kids load balls into suction tubes, an apparently mesmerizing activity that seems to occupy them for hours—or at least 15 minutes). The business’s party package comes with a private room, plus pizza, salad, snacks, and drinks. The other parents will thank you when they take their wiped-out kiddos home.

Best of San Diego 2024 Kids & Family featuring Legoland California's new Dino Valley exhibit in Carlsbad
Courtesy of Legoland California

Best Jurassic Plastic

Dino Valley at Legoland

Legoland California celebrates its 25th anniversary with the new Dino Valley, a pint-sized, fright-free version of Jurassic Park. Get prehistoric with three new rides: Coastersaurus, Little Dino Trail, and Explorer River Quest (the latter two lack height requirements, so the smallest of tykes can still join the fun). There’s also a build-and-play area with Duplo dinosaur bricks and fossils to uncover.

Best of San Diego 2024 Kids & Family featuring MexiVet Express veterinarian services
Courtesy of MexiVet Express

Best Puppy Passport Service

MexiVet Express

Affordable veterinary options in San Diego feel more limited by the day, so MexiVet Express drives your canine, feline, or rodent across the border to get them the care they need in Tijuana, potentially saving you hundreds or even thousands of dollars. This courier service also helps you find the right provider, book an appointment, translate, organize important documents, and, most importantly, give your pet all the love and adoration they deserve.

Best of San Diego 2024 Kids & Family featuring TwainFest in Old Town
Courtesy of TwainFest

Best Fest for Young Pagemasters

TwainFest

For one Saturday every August, Old Town becomes a 19th-century-literature-themed playground, complete with free books. Take tea with the Mad Hatter and Alice, paint a fence with Tom Sawyer, test your nimble tongue at the liar’s contest, play arcade-style games, or visit the author’s salon. The park bustles with hoop skirts, bowler hats, unicycles, and wandering giant puppets like a charmingly creepy Edgar Allan Poe. Let the kids sprint around with the Merry Men of Sherwood Forest while you grab tacos and watch from a bench.

Best of San Diego 2024 Kids & Family featuring Coastal Roots Farm in Encinitas
Courtesy of Coastal Roots Farm

Best Day in the Dirt

Coastal Roots Farm

Everyone needs to get their hands dirty sometimes. Thursday, Friday, and Sunday mornings, parents cart their little ones to Coastal Roots nonprofit Jewish community farm in Encinitas for Nature Play. Designed for kids ages zero to 10 and their families, the program is run by farm staff, who oversee interactive storytime, animal encounters like feeding chickens, and other sensory activities, including play in the outdoor “kitchens.” Afterward, stop by their pay-what-you-can farm stand (those in need can get up to $30 of produce free) to take home organic veggies and herbs.

Best Way to Adjust to Tiny Humans

Post Pamper

The delicate period after a baby arrives can be isolating, exacerbated by the fact that postpartum care is often an afterthought in the US. But SD’s first postpartum retreat is looking to shift that narrative during the so-called fourth trimester with postnatal assistance in a luxury setting. Trained doulas help parents and little ones adjust to their new lives with round-the-clock feeding support, meals, and education. Happier parents mean happier babies. Next step? Convincing American insurance to cover postpartum care for everyone.

Best of San Diego 2024 Kids & Family featuring the human claw machine at Escondido's North County Mall
Photo Credit: Lindsay Viripeaff

Best Live-Action Toy Story

Human Claw Machine

Most kids know those claw machines in arcades are usually a dark lesson in deep disappointment. Blow enough quarters trying to capture a stuffed Pikachu, and your sheer rage is almost enough to send you crawling into the machine to grab it yourself. Escondido’s North County Mall understands that impulse—which is why they offer a human claw machine that lowers kids into a pile of plushies so they can scoop stuff up. The experience starts at $10.

Best Place to Douse Your Kids in Sunscreen

SDSU Mission Valley River Park

Toddlers are like greyhounds— they’re born to run. Toddlers are also like monkeys: born to climb, jump, and wreak havoc. For parents looking for an all-purpose place their kids can wear themselves out, the newly opened, 34-acre River Park offers room to run. With miles of (tricycle) trails, a children’s play area, and seemingly endless grass, this is where to go to exhaust your little animals. Enjoy that early bedtime.

Best of San Diego 2024 Kids & Family featuring CFA's San Diego Cat Fanciers Food & Water Bowl Cat Show
Courtesy of CFA’s San Diego Cat Show

Best Agility Contest with No Winners

San Diego Cat Fanciers Food & Water Bowl

Every January, the finest fur babies (some with no hair at all) gather in Del Mar for the largest cat show in the Western US. Cat people can ogle regal Persians and skinny Sphinxes, buy gear for their own pets, and adopt a new four-legged overlord… we mean, companion. Depending on whether you actually care if an animal goes through the weave poles instead of licking its paw, unbothered, in front of them, it’s also home to either the best or the worst agility contest on the planet.

Best Place to Feel Small

The Sky Tonight

Are aliens real? How far can the Webb Space Telescope see into the universe? What do space volcanoes look like? Get answers at The Sky Tonight, a recurring astronomy presentation and lecture series on the first Wednesday of every month in the Fleet Science Center’s IMAX theater. Afterwards, members of the San Diego Astronomy Association set up telescopes outside for close-up looks at the moon, Saturn, and other celestial bodies.


See our complete list of the Best of San Diego here

Studio S JULY 25, 2026

These San Diego Companies Are Driving the Region’s Next Wave of Growth

This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond

These San Diego Companies Are Driving the Region’s Next Wave of Growth
Matt Furman Photography

Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.

Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.

Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.

“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Matt Furman Photography

Building the Infrastructure Behind Clean Energy

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”

The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.

Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Developing Medicine One Patient at a Time

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.

CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.

Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”

She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

Powering San Diego’s Special Celebrations

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.

“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”

Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Matt Furman Photography
Matt Furman Photography

Growing a Beach-Town Brand into a National Business

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.

Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.

“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.

“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”

Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Matt Furman Photography

Partner Content
Charitable SD JUNE 3, 2024

Cruising the Bay with SD’s Adaptive Sailing Nonprofit

Challenged Sailors Inc.'s specially designed boats allow people with disabilities to sail without limits

Cruising the Bay with SD’s Adaptive Sailing Nonprofit
Photo Credit: Erica Joan

For this adventure, you only need to be able to do one thing. “If you can follow directions, you can get in a boat,” says Brewster Schenck, who has quadriplegia and has cruised with Challenged Sailors—a nonprofit that offers free adaptive sailing to people with disabilities—for the past five years.

On an overcast Friday afternoon, a group of 17 huddles on Harbor Island’s docks, home to eight specially designed Martin16 sailboats. The two-person vessels are weighted so they can’t tip over. Even if they filled with water, they wouldn’t sink. The sails are controlled by two ropes and the rudder by a joystick, so the boater can sail without ever having to leave their seat. These boats can even be fitted with technology that allows sailors who can’t use their limbs to control the boat with their breath. As a precaution, a volunteer sailor travels in the seat behind.

Photo Credit: Erica Joan

The adapted boats give participants freedom they don’t always experience on land. Volunteer Dale Burchby recalls a woman who went sailing with them after a catastrophic accident that rendered her suddenly needing a wheelchair. Looking out at the bay, she asked, “Where do we go?”

Her companion sailor said, “Anywhere you want.”

She burst into tears.

Wheelchairs, walkers, and scooters stay on the docks, explains Challenged Sailors President Peter Phillips, who, because of nerve damage caused by Guillain-Barré syndrome, needs leg braces and a walker to get around.

“When I’m walking, I’m experiencing pain. I can’t go fast,” he says. But out on the bay, “there are no limitations—it’s just the boat and the wind and the water.”

Challenged Sailors San Diego nonprofit featuring Penny Anders a paraplegic in the sailing group
Photo Credit: Erica Joan
Penny Anders feeling the stoke after a successful day on the sea.

Back on the dock, Penny Anders, who became paraplegic after an accident two years ago, gets ready to be lowered by a hoist into her boat. She beams as she ducks beneath the boom and takes control of the helm. “You go so fast [when you’re sailing]—you’re just flying,” Anders says. The sport has been a source of joy for her in what has been a difficult transition, she adds.

“It saved me, too,” says Leah Gualtieri, her volunteer companion sailor, who took up sailing after a divorce. “Once you’re out there, you don’t want to not be out there.”

Mara Altman

About Mara Altman

Mara Altman is the author of two nonfiction books, Thanks for Coming and Gross Anatomy: Dispatches from the Front (and Back), which was a semi-finalist for the Thurber Prize for American Humor. Altman also wrote eight best-selling Kindle Singles and has written for publications such as The New York Times and New York Magazine. Earlier in her career, she was a staff writer for The Village Voice and daily newspapers in India and Thailand. She lives in North Park with her husband and twins.

Features OCTOBER 2, 2023

The Food Hit List: October 2023

SDM staff shouts out their favorite food finds this month

The Food Hit List: October 2023
Fernside, watermelon feta salad

San Diego is home to more than 5,000 restaurants—meaning that you could eat at a new one every single day for over 13 years before you had to resort to repeats. With all that goodness, it can be tough to narrow down your next dinner spot. That’s where we come in. Here are 15 of our favorite meals (and coffees, cocktails, and croissants) this month. Go get some.

Courtesy of Cafe 21

Cafe 21

Shrimp Corn Cake

Cafe 21’s bloody marys (topped with a salad bar; served in a ceramic head) deservedly get lots of airtime, but the decadent shrimp-and-potato corn cake is an underrated sleeper hit. It’s crowned with a poached egg and lounging in an herby pool of cilantro cream sauce rich enough to stand up to the 10 a.m. vodka. –AR

Saigon Coffee

Hanoi Egg Coffee

Starbucks who? This pick-me-up with Vietnamese coffee and fresh egg foam at Saigon is a richer, more satisfying version of a frappuccino (although, sadly, not blended). It’s breakfast on ice. Saigon started at the Hillcrest Farmers Market in 2012 and now boasts a buzzy new location in North Park. See you in line. –MH

Glutenus Maximus

Butterscotch Pecan Sticky Bun

Suns out, buns out, especially when those buns are covered in butterscotch and dusted with pecan bits. The perfect blend of salty and sweet, this roll is chewy but not overly dense. These buns are huge, so grab two forks in case you need to share (though you probably won’t want to). Check Glutenus’ website to see what farmers market it’s currently stationed at. –WR

Oscar’s Mexican Seafood

Ceviche

On the list of edible items that can be served in a cup, ceviche isn’t usually the first thing that comes to mind. The proximity of Oscar’s to the Pacific means this place is all about their fish. The ceviche menu includes shrimp, fish, scallop, and bluefin tuna served with crispy, hand-sized tortilla chips. This dippable snack has become my favorite post-beach ritual. –AD

Little Asia Sliders

Pork Belly Sliders

With dozens of seductive smells swirling in the air at the OB Farmers Market, it’s nearly impossible to choose a bulwark against hunger-induced overshopping. Allow me to make your life easier: Get the pork belly sliders from Little Asia Sliders. Decadent, fatty pork belly is nestled in a soft bao bun and topped with fresh carrot, cucumber, cilantro, and a drizzle of crunchy chili oil. Is it Wednesday yet? –LK

Courtesy of Lefty’s Chicago Pizzeria

Lefty’s Chicago Pizzeria

Spinach Mushroom Deep Dish

I don’t often jump into the pool that is deep-dish pizza, but at this Windy City joint covered in (admittedly bland) Illinois license plates, it’s a felony not to. Sure, Lefty’s serves delicate, crispy thin-crust, too, but come on. Catch me doing a double-reverse-pike backflip into this deep Chicago dough. –MH

TJ Oyster Bar

Octopus Taco

Decades later, TJ Oyster Bar is still the South Bay taco gem. The smoked tuna fries are like a Baja poutine. But it’s this classic octopus taco—braised until tender but still with that desirable bite, topped with one or three of the sauces (cilantro and chipotle cremas and hot sauce), and served on a good corn tortilla—that epitomizes a simple thing done extraordinarily well. –TJ

Tacos El Trompo

Chilaquiles

Chilaquiles don’t always hit (too dry, overcooked eggs, no beans?!), but when they do, you might as well write my obit and send me skyward. Two sunny-side up eggs, savory red sauce, sour cream, refried beans, Spanish rice, and avocado, portioned to feed two—all for under $10? Whew, life’s good. –NM

Wise Ox

Smoked Bologna

Brad Wise (Trust, Fort Oak, Rare Society) is famous for his killer marinades and the way he seasons proteins. Wise Ox is the butcher shop where you can buy those gems in a bag to cook yourself. Or you can get a sammy. Like this diet-breaking beauty of high-end couch food. House-made bologna, American cheese, mustard, and mayo. Sleep well. –TJ

Yalla Habibi

Fool Moudamas

When I lived in Bethlehem, fool (also spelled “foul” or “ful”) was my go-to local breakfast. Made with warm, garlicky, lemony stewed fava beans; olive oil; and pita to scoop it up, fool is what comfort food eats when it’s having a hard day. The Lebanese Yalla Habibi in the Gaslamp does fool right, with an extra garlic kick. Shawarma and kebab are the go-to here, but I’ll be back for the comfort. –MH

Fernside

Watermelon Feta Salad

Salads historically occupy a lonely, shadowy spot on bar-food menus, but South Park’s Fernside gives fruit and veg their glorious place in the sun. The bar tempers the creamy whipped cheese in its watermelon-feta with sweet and nutty stuff like pistachios, pomegranate molasses, and fennel. If you, say, add a side of waffle fries, the salad won’t care—she knows she’s still the star. –AR

Peachy’s Market And Grill

Chicken Shawarma Pita

Partner Content JULY 21, 2026

You….Elevated: San Diego Magazine’s Guide to Aesthetics 2026

San Diego aesthetic medicine providers help you look—and feel—your best

You….Elevated: San Diego Magazine’s Guide to Aesthetics 2026
SDM-SS_ AestheticProcedures_2026

San Diego is home to world-class aestheticians, plastic surgeons, and dermatologists who can help turn back the hands of time and revitalize tired, damaged skin. Enhancing your look is a spectrum. Treatments range from noninvasive procedures like lasers or injectables to the big guns, like a deep-plane facelift—many with better results and less downtime than ever thanks to advanced techniques and technology. Whether you’re a Botox beginner or an aesthetic medical care veteran, San Diego aestheticians and aesthetic medicine providers can help you look and feel like the best version of yourself.

Changes Plastic Surgery & Spa

Changes Plastic Surgery & Spa is San Diego’s premier destination for aesthetic surgery, led by world-renowned plastic surgeon Dr. Michael Rossi. Celebrated for his artistry, precision, and natural-looking results, Dr. Rossi is known for creating customized Mommy Makeovers that help women restore confidence and reclaim their bodies after pregnancy. His expertise also extends to comprehensive post-weight loss body contouring, addressing excess skin and skin laxity with sophisticated surgical techniques tailored to each patient’s unique anatomy and goals. From breast and body rejuvenation to deep plane facelifts and eyelid surgery, every treatment plan reflects Dr. Rossi’s commitment to surgical excellence, personalized care, and transformative results that look as beautiful as they feel.

Cosmetic Laser Dermatology

At Cosmetic Laser Dermatology, the board-certified, internationally acclaimed team has the power to erase 10+ years of aging in a single treatment. The center’s 60+ laser, light, and energy devices do it all—refining texture and tone, calming acne, minimizing pores, and erasing that ill-advised spring break tattoo of yesteryear. Their dermatologists take it further by stacking multiple devices in one session for synergistic results—the philosophy behind their signature Take5 and Take10 treatments, the latter capable of removing a decade-plus of aging in just one visit. Add a full suite of injectables, body sculpting, and vein treatments for every skin type and tone, and it’s no wonder the practice’s medical director was named the #1 cosmetic dermatologist in America by Newsweek two years running.

Cultivé Medical Aesthetic

If it’s subtle, lasting results you’re after, Cultivé Medical Aesthetics has you covered. Cultivé purposely combines aesthetics and wellness. The Bankers Hill practice offers a full menu of services designed to improve skin health and support the three pillars of aesthetic aging: skin tone and texture, volume loss, and laxity. Cultivé offers a wide range of aesthetic treatments, including collagen boosting powerhouse Morpheus8, biostimulators like Sculptra and Radiesse, PRP therapy, laser hair removal, VI peels, and regenerative skincare treatments. They also provide wellness-focused services such as hormone replacement therapy, IV therapy, and medical weight management programs.

Starlite Aesthetics and Wellness 

Starlite Aesthetics and Wellness focuses on enhancing natural beauty through science-backed treatments tailored to each client’s goals. Michelle Langston, MSN, APRN, FNP-BC, founded Starlite on the principle that aesthetic medicine should be precise, personal, and rooted in wellness. The boutique aesthetic practice in La Jolla combines modern medical aesthetics with holistic wellness principles for refined results personalized to each patient. Langston has spent more than a decade honing her skills in advanced injectables, regenerative therapies, and anti-aging care. Starlite offers regenerative therapies rooted in science, promoting skin rejuvenation using a multiple modality approach. Service offerings include RF microneedling, wrinkle relaxers, facial balancing and more.


The “It” List

In the rapidly advancing field of aesthetic medicine, it can be hard to tell what’s worth the hype. Here are some of the latest, most advanced, and most popular options out there.

Morpheus8: This combination of microneedling and radiofrequency (RF) energy activates your skin’s own collagen and elastin without the downtime associated with some
laser treatments. It can be used to reduce wrinkles, tighten skin, improve skin tone, contour the jawline, and minimize acne scars.

Exosome Therapy: This cutting-edge treatment uses protein-packed nanoparticles to trigger repair and rejuvenation at the cellular level. Often used post-microneedling or lasers, exosomes penetrate deep into the skin to stimulate collagen production.

Post-GLP-1 Skin Removal: Rapid fat loss prompted by GLP-1 medications, including semaglutide, tirzepatide, and retatrutide, can leave users with sagging skin. Skilled surgeons can remove excess skin and reshape the figure.

Treatment Stacking: Sometimes it’s the more the merrier when it comes to aesthetic procedures. Combining multiple non-surgical treatments in a single session allows users to address several issues efficiently, with less downtime.

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