A little haven of thoughtful, Instagram-worthy home goods and gifts, like handmade candles, aesthetic cards, jewelry, and plants. Brittany Peña and Lacy Bird co-own the woman-owned boutique in La Mesa Village. Everything sold in the store is—you guessed it—made in small batches.
Goth Shop
The Floral Craft
Downtown La Mesa seems like an odd destination when shopping for spells, antiquities, and other magical curiosities. But the small matte black corner store is part floral designer, part apothecary with a range of macabre offerings like taxidermy classes, flower tarot readings, and hand-poured candle workshops.
LA’s famed Silverlake Flea Market has landed in Encinitas on Saturdays and Sundays. Think gorgeous hand- stitched blankets from upcycled saris, baby rompers in surf van print, chunky turquoise, vintage leather boots, canvas bags from recycled army tents, original artwork, secret finds, and denim galore.
Voice-Lifting Bookstore
Libélula Books & Co.
Last summer, a BIPOC and queer-owned bookstore opened up in the heart of Barrio Logan. Jesi Gutierrez and Celi Hernandez created Libélula Books & Co. with the intention of creating an inclusive space featuring titles by & about Black leaders, LGBTQ+ folks, Chicano history, and transformative justice.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
SDM staff shouts out their favorite food finds this month
Fernside, watermelon feta salad
By Alex Dinofia, Emily Heft, Mateo Hoke, Jennifer Ianni, Troy Johnson, Lili Kim, Samantha Lacy, Nicolle Monico, Will Riddell, and Amelia Rodriguez
San Diego is home to more than 5,000 restaurants—meaning that you could eat at a new one every single day for over 13 years before you had to resort to repeats. With all that goodness, it can be tough to narrow down your next dinner spot. That’s where we come in. Here are 15 of our favorite meals (and coffees, cocktails, and croissants) this month. Go get some.
Courtesy of Cafe 21
Cafe 21
Shrimp Corn Cake
Cafe 21’s bloody marys (topped with a salad bar; served in a ceramic head) deservedly get lots of airtime, but the decadent shrimp-and-potato corn cake is an underrated sleeper hit. It’s crowned with a poached egg and lounging in an herby pool of cilantro cream sauce rich enough to stand up to the 10 a.m. vodka. –AR
Starbucks who? This pick-me-up with Vietnamese coffee and fresh egg foam at Saigon is a richer, more satisfying version of a frappuccino (although, sadly, not blended). It’s breakfast on ice. Saigon started at the Hillcrest Farmers Market in 2012 and now boasts a buzzy new location in North Park. See you in line. –MH
Glutenus Maximus
Butterscotch Pecan Sticky Bun
Suns out, buns out, especially when those buns are covered in butterscotch and dusted with pecan bits. The perfect blend of salty and sweet, this roll is chewy but not overly dense. These buns are huge, so grab two forks in case you need to share (though you probably won’t want to). Check Glutenus’ website to see what farmers market it’s currently stationed at. –WR
Oscar’s Mexican Seafood
Ceviche
On the list of edible items that can be served in a cup, ceviche isn’t usually the first thing that comes to mind. The proximity of Oscar’s to the Pacific means this place is all about their fish. The ceviche menu includes shrimp, fish, scallop, and bluefin tuna served with crispy, hand-sized tortilla chips. This dippable snack has become my favorite post-beach ritual. –AD
Little Asia Sliders
Pork Belly Sliders
With dozens of seductive smells swirling in the air at the OB Farmers Market, it’s nearly impossible to choose a bulwark against hunger-induced overshopping. Allow me to make your life easier: Get the pork belly sliders from Little Asia Sliders. Decadent, fatty pork belly is nestled in a soft bao bun and topped with fresh carrot, cucumber, cilantro, and a drizzle of crunchy chili oil. Is it Wednesday yet? –LK
Courtesy of Lefty’s Chicago Pizzeria
Lefty’s Chicago Pizzeria
Spinach Mushroom Deep Dish
I don’t often jump into the pool that is deep-dish pizza, but at this Windy City joint covered in (admittedly bland) Illinois license plates, it’s a felony not to. Sure, Lefty’s serves delicate, crispy thin-crust, too, but come on. Catch me doing a double-reverse-pike backflip into this deep Chicago dough. –MH
TJ Oyster Bar
Octopus Taco
Decades later, TJ Oyster Bar is still the South Bay taco gem. The smoked tuna fries are like a Baja poutine. But it’s this classic octopus taco—braised until tender but still with that desirable bite, topped with one or three of the sauces (cilantro and chipotle cremas and hot sauce), and served on a good corn tortilla—that epitomizes a simple thing done extraordinarily well. –TJ
Tacos El Trompo
Chilaquiles
Chilaquiles don’t always hit (too dry, overcooked eggs, no beans?!), but when they do, you might as well write my obit and send me skyward. Two sunny-side up eggs, savory red sauce, sour cream, refried beans, Spanish rice, and avocado, portioned to feed two—all for under $10? Whew, life’s good. –NM
Brad Wise (Trust, Fort Oak, Rare Society) is famous for his killer marinades and the way he seasons proteins. Wise Ox is the butcher shop where you can buy those gems in a bag to cook yourself. Or you can get a sammy. Like this diet-breaking beauty of high-end couch food. House-made bologna, American cheese, mustard, and mayo. Sleep well. –TJ
Yalla Habibi
Fool Moudamas
When I lived in Bethlehem, fool (also spelled “foul” or “ful”) was my go-to local breakfast. Made with warm, garlicky, lemony stewed fava beans; olive oil; and pita to scoop it up, fool is what comfort food eats when it’s having a hard day. The Lebanese Yalla Habibi in the Gaslamp does fool right, with an extra garlic kick. Shawarma and kebab are the go-to here, but I’ll be back for the comfort. –MH
Salads historically occupy a lonely, shadowy spot on bar-food menus, but South Park’s Fernside gives fruit and veg their glorious place in the sun. The bar tempers the creamy whipped cheese in its watermelon-feta with sweet and nutty stuff like pistachios, pomegranate molasses, and fennel. If you, say, add a side of waffle fries, the salad won’t care—she knows she’s still the star. –AR
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”
Matt Furman Photography
Building the Infrastructure Behind Clean Energy
Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”
Developing Medicine One Patient at a Time
Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”
While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”
Matt Furman Photography
Growing a Beach-Town Brand into a National Business
Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.
From wedding invites to custom notepads, Sweet Paper in La Jolla is a one-stop shop for finding pretty paper goods and other post-worthy delights. Customers can be choosy when searching the stationery and gift boutique for greeting and business cards, locally inspired presents, personalized envelopes, gift wrap, and other products that make sending mail more exciting. The ways to include your own personal touch are endless. –MK
Not a single Dan Brown thriller in sight. Queer-owned North Park bookshop Meet Cute exclusively stocks romance novels, with particular focus on LGBTQ and BIPOC authors (and an allowance for the occasional queer memoir or nonfiction writing guide). And if you happen to reach for a book at the same time as a fellow hopeless romantic… Well, we know how this story goes. –AR
This 40-year-old, family-owned San Diego business just launched new 3D foot-scanning technology that helps customers with their in-store shoe, sock, and custom insole fitting experience—for free, in less than 10 minutes. Called Fit Finder, the tech provides a comprehensive foot analysis with personalized shoe and gear recommendations, including apparel from their Korsa collection and their popular (as in 12-million-plus sales) R-Gear Drymax socks. –KO
The city’s entire population of Gen Z iconoclasts materializes at this roving market to shop women-, LGBTQ-, and BIPOC-owned businesses. Consider a full-scale, ’90s-movie-style makeover–new pre-loved outfit, new handmade resin earings, new piercings–or simply pick up a croissant-shaped candle and try to recover from the fact that early noughties clothing is now considered “vintage”. –AR
Finally, an answer to the dilemma of what to put on a wedding registry when you already live together and own a Nespresso machine: Ask for prickly pear salt. A newish North Park shop from the founder of Artelexia, Casa y Cocina sources tableware, kitchen items, dry goods, and other home stuff from Mexico and offers registry services. Sure, you have dishes, but a handmade Oaxacan salsa bowl? Didn’t think so. –AR
Angelica B Beauty takes self-care seriously. While picking up beauty products and home décor, guests can browse Angelica B’s line of pleasure products to learn more about sexual wellness. Whether you’re getting your roots touched up or adding color to your sex toy game, this beauty shop in South Park is all about empowering women from head to… use your imagination. –NM
Your home bar called. Your grenadine’s expired. Upgrade your dinner party drink game at Collins & Coupe, a North Park barware store slinging new and vintage glassware, cocktail recipe books, specialty ice, bar tools, and every imaginable mixer (garam masala bitters, anyone?). You’ll have to hit a liquor store for the booze—though they do offer a selection of zero-proof spirits for sober folks craving something shaken or stirred. –AR
In the front, the queer-owned University Heights studio is a fairy garden offering taxidermied critters, fantasy-inspired wire crowns, and Kewpie dolls. The muraled back room hosts more than a dozen artists, each with their own distinctive art style. Browse their Instagram to find the flash that feels most you,from ultra-detailed stick-n-pokes to sketchy, brightly colored florals and spindly abstract sigils. –AR
A step above BFF necklaces and below getting one another’s initials inked. At Liberty Station, the Fuze team welds delicate, claspless chains onto wrists, ankles, and necks. Select your metal and chain style (the shop offers more budget-friendly sterling silver and gold-filled options as well as 14-karat white and yellow gold) and, with a flash, you’re friends for life. –AR
Environmentally conscious consumers don’t have to spend ages reading labels when they visit this zero-waste refillery in Kensington. Shoppers can bring their own containers to Earthwell Refill to buy plant-and mineral-based beauty and cleaning products. With the mission of diverting plastic items from the landfill and local waterways, Earthwell sources natural goods, such as detergent, shampoo, shower gel, and other toiletries, as well as sustainable items like stainless steel razors and bamboo toothbrushes. –MK
Husband-wife hosts Rami Abdel and Shantel Seoane created Alter Experiences as a haven away from city hustle. They thought of everything to make tent camping accessible and hassle-free (including luxurious linens and outdoor kitchens), but what makes this place extra special are the tree hammocks. Equipped with super cozy, warm sleeping bags and lights that make them glow like fireflies or aliens (depending on your imagination), they offer a unique, weightless outdoor sleeping experience. –CG
Best Club for Long Runs and Bar Crawls
Black Flag Running Club
Back in the day, there used to be something called Ed’s Run, an event loosely organized through meetup.com that brought 50 to 100 people together by the harbor to jog five miles and then consume many beers at the Waterfront Bar & Grill. These days, Ed’s Run is no longer, well, running, but there are still social exercise clubs to be found. Black Flag Running Club has weekday evening meetups and Saturday long runs that are well-organized and held at a rotating list of locations. The group has no pretensions about speed or ability, is welcoming to all, and is heavy on the socializing—with plenty of drinking and parties to counteract the miles you’re putting in. –CT
Say you’ve tackled most of the region’s hikes and are looking for a new challenge. Well, what about climbing all five peaks in Mission Trails on the same day? There are plenty of people—some as young as four or five—who’ve hiked all the mountains. But doing all the treks in 24 hours scores you special status. If you complete the challenge without any driving between peaks, you’ll have earned endless bragging rights. –CT
You can rent jet skis from just about anywhere around the city, but to really feel the power of these bad boys, head out of Coronado with San Diego Jet Ski Rentals and skip the slow-paced bayside options. Because of the many motor boats and the distance to the ocean, renting from here gives you more opportunities to wave-jump and feel the wind in your hair. –NM
Even the youngest thrill-seekers can experience the epic adventure of a tandem paraglide at Torrey Pines Gliderport. Expert instructors answer all your questions and ease pre-jump jitters with clear guidelines. While waiting, the gliderport offers the ideal picnic spot with a view. Then, gear up in a helmet equipped with a GoPro and soar for 25 minutes of pure exhilaration over the serene coastline. Check that one off the bucket list! –CG
If you haven’t tried pickleball yet, what are you waiting for? The Hub is San Diego’s largest dedicated pickleball facility, boasting 26 courts, a pro shop, restaurant, event space, and clinics for beginners and pro picklers alike. Memberships start at $99 a month, with discounted youth prices and drop-in options also available. Ready to watch, but not play? Don’t miss the World Series of Pickleball at The Hub from Oct. 27–29. –BD
Dress in all white to look dapper outdoors during a game of lawn bowling hosted by the Coronado Lawn Bowling Club. Operating since 1935, the nonprofit club offers free lessons to San Diego County residents on the artificial green adjacent to the Coronado Public Library. Trainees get to feel boujee with 30-day access to the green and equipment to master their throws. Call to request gratis instruction. –MK
Guests from across the continent travel to luxury retreat The Golden Door for relaxation and rejuvenation. The all-inclusive health spa pairs activities like yoga, hiking, and meditation with pampering such as massage, skin, and nail services for a full-body reset. This utopian property got a facelift with a multi-million dollar renovation, including complete overhauls of the bathhouse and pools, plus upgrades to their 40 guestrooms. While the bathhouse dates back to 1958, improvements include a new Jacuzzi, steam room, sauna, cold-plunge pool, and an LED light therapy bed. –KO
All due respect to lunges, but frankly, you’re terrible and everybody hates you. Luckily, it’s always leg day on Lake Murray. Vessel rentals–which include pedal boats, canoes, kayaks, rowboats, and motorboats–are first come, first served at the concession stand Wednesdays through Sundays. Pedal boat rates start at #30 for the first hour and $15 every hour after. It’s a surprisingly easy (and scenic!) way to develop thighs of steel. –BD
Held just before Christmas, this annual half-marathon starts on Carmel Mountain Road and then lets you roll on downhill for the entire course. It traces the State Route 56 bike path and finishes at Torrey Pines State Beach for a net 714 feet of elevation loss over 13.1 miles. It’s pretty tough to run it and not set a personal record—or at least feel like it was a super fun and easy time. And you can get your racing done right before the holidays, then kick back and feast until the new year. –CT
San Diego is home to world-class aestheticians, plastic surgeons, and dermatologists who can help turn back the hands of time and revitalize tired, damaged skin. Enhancing your look is a spectrum. Treatments range from noninvasive procedures like lasers or injectables to the big guns, like a deep-plane facelift—many with better results and less downtime than ever thanks to advanced techniques and technology. Whether you’re a Botox beginner or an aesthetic medical care veteran, San Diego aestheticians and aesthetic medicine providers can help you look and feel like the best version of yourself.
Changes Plastic Surgery & Spa
Changes Plastic Surgery & Spa is San Diego’s premier destination for aesthetic surgery, led by world-renowned plastic surgeon Dr. Michael Rossi. Celebrated for his artistry, precision, and natural-looking results, Dr. Rossi is known for creating customized Mommy Makeovers that help women restore confidence and reclaim their bodies after pregnancy. His expertise also extends to comprehensive post-weight loss body contouring, addressing excess skin and skin laxity with sophisticated surgical techniques tailored to each patient’s unique anatomy and goals. From breast and body rejuvenation to deep plane facelifts and eyelid surgery, every treatment plan reflects Dr. Rossi’s commitment to surgical excellence, personalized care, and transformative results that look as beautiful as they feel.
Cosmetic Laser Dermatology
At Cosmetic Laser Dermatology, the board-certified, internationally acclaimed team has the power to erase 10+ years of aging in a single treatment. The center’s 60+ laser, light, and energy devices do it all—refining texture and tone, calming acne, minimizing pores, and erasing that ill-advised spring break tattoo of yesteryear. Their dermatologists take it further by stacking multiple devices in one session for synergistic results—the philosophy behind their signature Take5 and Take10 treatments, the latter capable of removing a decade-plus of aging in just one visit. Add a full suite of injectables, body sculpting, and vein treatments for every skin type and tone, and it’s no wonder the practice’s medical director was named the #1 cosmetic dermatologist in America by Newsweek two years running.
Cultivé Medical Aesthetic
If it’s subtle, lasting results you’re after, Cultivé Medical Aesthetics has you covered. Cultivé purposely combines aesthetics and wellness. The Bankers Hill practice offers a full menu of services designed to improve skin health and support the three pillars of aesthetic aging: skin tone and texture, volume loss, and laxity. Cultivé offers a wide range of aesthetic treatments, including collagen boosting powerhouse Morpheus8, biostimulators like Sculptra and Radiesse, PRP therapy, laser hair removal, VI peels, and regenerative skincare treatments. They also provide wellness-focused services such as hormone replacement therapy, IV therapy, and medical weight management programs.
Starlite Aesthetics and Wellness
Starlite Aesthetics and Wellness focuses on enhancing natural beauty through science-backed treatments tailored to each client’s goals. Michelle Langston, MSN, APRN, FNP-BC, founded Starlite on the principle that aesthetic medicine should be precise, personal, and rooted in wellness. The boutique aesthetic practice in La Jolla combines modern medical aesthetics with holistic wellness principles for refined results personalized to each patient. Langston has spent more than a decade honing her skills in advanced injectables, regenerative therapies, and anti-aging care. Starlite offers regenerative therapies rooted in science, promoting skin rejuvenation using a multiple modality approach. Service offerings include RF microneedling, wrinkle relaxers, facial balancing and more.
The “It” List
In the rapidly advancing field of aesthetic medicine, it can be hard to tell what’s worth the hype. Here are some of the latest, most advanced, and most popular options out there.
Morpheus8: This combination of microneedling and radiofrequency (RF) energy activates your skin’s own collagen and elastin without the downtime associated with some laser treatments. It can be used to reduce wrinkles, tighten skin, improve skin tone, contour the jawline, and minimize acne scars.
Exosome Therapy: This cutting-edge treatment uses protein-packed nanoparticles to trigger repair and rejuvenation at the cellular level. Often used post-microneedling or lasers, exosomes penetrate deep into the skin to stimulate collagen production.
Post-GLP-1 Skin Removal: Rapid fat loss prompted by GLP-1 medications, including semaglutide, tirzepatide, and retatrutide, can leave users with sagging skin. Skilled surgeons can remove excess skin and reshape the figure.
Treatment Stacking: Sometimes it’s the more the merrier when it comes to aesthetic procedures. Combining multiple non-surgical treatments in a single session allows users to address several issues efficiently, with less downtime.
