Georgina Trevino, hero
Maxine Alo
One look and it’s easy to see that local jewelry designer Georgina Treviño is overcaffeinated. She has to be. She’s just returned from a whirlwind trip where she finished a workshop residency at Penland School of Craft in North Carolina—while also finding time to pop up and down to LA and Mexico City to, among other things, deliver some custom pieces for a “very important, very secretive” client who sought her out to accessorize his outfit for Chloë Sevigny and gallerist Siniša Mačković’s wedding in Connecticut. Now she’s finally back at her Little Italy studio. And while she found time to create two custom pieces for the bride and groom, anyone who knows Treviño would not be surprised to learn she’s already onto the next thing.
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Courtesy of Georgina Trevino
“I feel like I love to go into the chaos knowing that I can come home,” she says, adding that she often gets asked why, after all she’s accomplished so far, she doesn’t simply move. “I love San Diego. I just love being here, because I’m in between both worlds.”
Following Treviño’s Instagram is something of a whirlwind experience itself; a crash course in what it means when an up-and-coming designer generates enough buzz to where they’re becoming the go-to accessory for photo shoots and step-and-repeats for the likes of Olivia Rodrigo, Lady Gaga, and Bad Bunny, the latter of whom insisted on keeping a pair of earrings she created after he wore them for a music video. “That almost made me cry,” she admits.
A selection of Treviño jewelry designs
Courtesy of Georgina Trevino
Inspired by lowbrow pop culture as much as by ’80s punk rock aesthetics, Treviño’s custom rings, bracelets, and dangles have appeared in Teen Vogue, Purple magazine, and most recently, the Los Angeles Times, who commissioned her for a custom spread in their style magazine, Image. This is in addition to her even more notable accomplishments, such as appearances in a Nike Air Max campaign and a deal to bring her signature pierced designs to Chunks hair products. She’ll also be customizing purses and creating her own in- store intervention for Spanish fashion tastemaker Bimba y Lola inside their Mexico City storefront. Not bad for an Otay Ranch local who, only a few years ago, switched her SDSU major from painting to metalsmithing.
One of Treviño’s Sacred Purse designs
Courtesy of Georgina Trevino
Next up, she says she’s going to check out real estate while in Mexico City in hopes of opening her own brick-and- mortar space there. “There are so many more, other things I want to do to challenge myself,” Treviño says. “I’m just going to figure out how to do it, you know?”
