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Humboldt County is leading the way for the cannabis tourism industry
Huckleberry Hill Farms
At the opposite end of the state, Humboldt County has long been a haven for people looking to get off the grid. Back in the ’60s, the county’s alluring redwoods inspired San Francisco’s hippie counterculture to quit the rat race and move to the woods in a movement called “Back to the Land.” Once they got there and realized that the surest bet for employment was a body-sacrificing logging job, many decided to bring business and pleasure together, becoming marijuana farmers instead.
Papa & Barkley Social
After decades of operating under stigma and the threat of prosecution, cannabis cultivation and sale is now legal in California. Today, rather than casting a mysterious shroud over an illicit industry, Humboldt County and its pot farmers can now welcome tourists to their farms much like winemakers do.
One of the first such farmers to receive a county tourism license was Johnny Casali and his partner, Rose Mobely. The duo runs Huckleberry Hill Farms, which is just outside of Garberville in the southern part of the county, where most marijuana farms are located. Casali, who learned how to grow from his “Back to the Land” mom, spent eight years in federal prison in the late ’90s when he was busted for growing. Once he was released, he and Mobely started the legal grow they operate today. They’ll welcome their first guests to tour the farm this summer.
They are just a couple of the many farmers who banded together to offer a first-of-its-kind tourism experience for weed. Humboldt Cannabis Tours offers group and private tours, which include visits to farms and to local dispensaries for guests to shop cannabis products (sale and consumption are not currently permitted on grow sites). The company also arranges overnight stays at local bed-and-breakfasts.
PARTNER CONTENT
For those looking to toke up in style, stay at the Humboldt Bay Social Club, which opened in May. The waterfront property is 420-friendly with sleek amenities, including top-of-the-line linens and toiletries, farm-to-table dining, and design-forward suites and cabins. Down the road in Eureka is Papa & Barkley Social, the hotel’s partner dispensary and consumption lounge. Both of these properties are not only firsts for the region, but in many ways are also firsts for the country, unveiling a peek at the future of cannabis tourism.
Jackie is a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.
San Diego Magazine's 2026 Guide to Balboa Park.
Balboa Park is San Diego’s cultural heart.
The iconic 1,200-acre preserve’s history dates back more than 150 years, evolving from a scrub-filled plot atop a mesa overlooking what’s now Downtown to an urban oasis—the largest of its kind in the country—filled with an array of museums, attractions, gardens, trails, restaurants, and more. Balboa Park is an epic playground where San Diegans and visitors alike can experience the great outdoors just as easily as they can enjoy a world-class performance or explore groundbreaking discoveries.
Tucked away in the Spanish Colonial Revival-style architecture are 18 diverse museums that allow visitors to spend the day learning about, well, anything. A great place to start is the San Diego History Center. Located in the Casa del Balboa building, the museum tells the story of the city’s past, present, and future through photographs and art, clothing and textiles, and interviews with people who witnessed history-making events firsthand. The San Diego Natural History Museum takes visitors even farther back with interactive exhibitions that show what the region was like up to 75 million years ago.
Blast off on a simulated trip to space at the San Diego Air & Space Museum, then check out artifacts from aviation legends, including the Wright brothers, Amelia Earhart, and Buzz Aldrin. Discover new perspectives revolutionizing the science world, learn about an often overlooked but overutilized utility, and exercise your creativity at the Fleet Science Center.
Calling all theater-lovers, Balboa Park has something for you, too. The San Diego Junior Theatre will present their musical take on beloved children’s book A Bad Case of the Stripes from June 26 through July 12. And laugh, cry, and marvel in awe as the pros of The Old Globe perform Kim’s Convenience, the award-winning comedy that inspired the popular series, from May 15 to June 14.
There’s nowhere else in Balboa Park quite like WorldBeat Cultural Center. The institution celebrates African diaspora and indigenous cultures around the world using art, music, dance, and education. The building, a renovated water tower covered in colorful murals, houses a performing arts center, museum, gift shop, cafe, and outdoor classroom.
If you’d like a side of nature with your culture, Balboa Park has you covered there, too. Stroll through the gardens of the Japanese Friendship Garden & Museum, a monument to the relationship between San Diego and its sister city, Yokohama, Japan. Inspired by traditional Japanese design dating back centuries, the 10-acre respite features a living exhibition that showcases plants native to both cities.
If there seems like a lot going on in Balboa Park, it’s because there is. Let the Balboa Park Cultural Partnership be your guide. The organization is the umbrella for 24 of the park’s institutions and offers an Explorer Pass that allows visitors to access multiple museums for one affordable price. The hardest part is picking where to start.

Save on admission to San Diego’s top museums with the Balboa Park Explorer Pass. Explore 16 museums of art, science, history and culture across Balboa Park — all with one affordable pass. Choose the option that fits your pace: the Limited Pass (one day for up to four museums), the Parkwide Pass (seven consecutive days of access to all 16 museums) or the Annual Pass (365 days of unlimited exploring).
Looking for an experience-driven gift? Let the museum lover in your life enjoy their favorite museums all year with a Balboa Park Explorer Annual Pass gift voucher.
BuyMyExplorer.com | Phone: 619-232-7502, Press 2 for Explorer

Bigger experiments, brighter ideas, and boundless curiosity await at the newly reimagined Fleet Science Center. This summer, the Fleet debuts Element 8 Cafe, an expanded theater queuing and concessions space, two new gallery spaces, and, for the first time, a free entrance gallery exploring science in and around San Diego. The transformation marks a new chapter for the Fleet, keeping it a vital, innovative, and accessible science hub for the region. Visitors are invited to explore the experience this summer and connect with the power of science like never before.
Address: 1875 El Prado, San Diego, CA 92101
Website: FleetScience.org
Hours: 10 a.m. to 5 p.m. daily
Phone: 619-238-1233

An accredited cultural gem, the Japanese Friendship Garden & Museum brings traditional Japanese garden design to life with koi ponds, curving walkways and layers of greenery. Guests explore bonsai trees, streams and peaceful nooks while taking part in exhibits, educational programs and festivals that illuminate Japanese culture. Situated in the heart of Balboa Park, the garden doubles as a meditative retreat and a dynamic gathering place, welcoming visitors to slow their pace and connect more deeply.
Address: 2215 Pan American Road E, San Diego, CA 92101
Website: Niwa.org
Hours: 10 a.m. to 7 p.m. daily; last admission at 6 p.m.
Phone: 619-232-2721

A San Diego summer favorite, The Old Globe invites audiences to experience a beloved local tradition in its outdoor Lowell Davies Festival Theatre.
This summer, the 2026 Shakespeare Festival presents two thrilling tales of power, passion and romance. Measure for Measure, running June 14 through July 12, 2026, is a riveting story of justice and hypocrisy that asks who holds power, who is punished and what it truly means to be virtuous. Much Ado About Nothing, playing Aug. 2–30, 2026, is a classic rom-com packed with schemes, sparks and laughter as opposites attract. Audiences can enjoy both shows for $44.
Address: 1363 Old Globe Way, San Diego, CA 92101
Website: TheOldGlobe.org
Hours: Box office open Tuesday–Sunday, 1 p.m. to final curtain
Phone: Box office, 619-234-5623

Aviation and space exploration come to life at the San Diego Air & Space Museum. See an airworthy replica of the Spirit of St. Louis, a Gee Bee racer and historic aircraft from World War I, World War II and the Korean and Vietnam eras. Get up close to the Apollo 9 command module — one of only 11 of its kind in the world — along with Mercury and Gemini capsules, Mission Control and space shuttle simulators, and a selfie spot beside a lunar lander on the moon. Running through 2026, Ripley’s Believe It or Not! brings oddities from around the world to Balboa Park.
Address: 2001 Pan American Plaza, San Diego, CA 92101
Website: SanDiegoAirAndSpace.org
Hours: 10 a.m. to 5 p.m.
Phone: 619-234-8291

History belongs to everyone. At the San Diego History Center, two experiences bring that history to life this summer: America at 250 and the Center for Women’s History. America at 250 traces San Diego’s place in 250 years of U.S. history, while summer programs invite children to learn and explore. The Center for Women’s History amplifies the voices of women whose leadership and creativity have shaped our region.
By understanding our past, we build a more vibrant and inclusive community together. These vital educational experiences are only possible through generous community support. Discover your roots, spark meaningful dialogue, and help keep San Diego’s stories alive for future generations.
Address: 1649 El Prado, Suite 3, San Diego, CA 92101
Website: SanDiegoHistory.org
Hours: 10 a.m. to 5 p.m. Wednesday–Sunday
Phone: 619-232-6203

Junior Theatre is San Diego’s longest-running youth theatre program, empowering students ages 4 to 18 to explore storytelling, performance, and collaboration in a supportive environment. Through classes, camps, and productions, young artists build confidence, creativity, and lifelong skills onstage and off. Each season features a wide range of opportunities, from introductory experiences to advanced training in acting and musical theatre.
Looking for a summer adventure? Junior Theatre’s Summer Camps deliver dynamic programs for grades K–12, including musical theater intensives, acting academies and immersive JT Studio experiences. It’s a place where imagination truly takes center stage.
Address: 1650 El Prado, Suite 208, San Diego, CA 92101
Website: JuniorTheatre.com
Hours: 10 a.m. to 5 p.m.
Phone: 619-239-1311

This summer, The Nat is talking trash—literally. Their newest exhibition, Washed Ashore: Art to Save the Sea, features larger‑than‑life marine sculptures made of ocean debris collected from beaches. It invites visitors to explore the impact of plastic pollution and discover ways to take action.
But the experience doesn’t stop at the gallery doors. Friday nights, the exhibition transforms into an ocean-themed “dive bar” during Nat at Night. Select Sundays bring something brand new: a rooftop brunch with sweeping Balboa Park views. Add two new giant-screen films and five floors of nature to explore, and The Nat is shaping up to be one of the season’s must-visit destinations.
Address: 1788 El Prado, San Diego, CA 92101
Website: SDNat.org
Hours: 10 a.m. to 5 p.m. daily; 10 a.m. to 11 p.m. Fridays in summer
Phone: 619-232-3821

The WorldBeat Cultural Center is a nonprofit multidisciplinary cultural organization dedicated to promoting, presenting and preserving Indigenous cultures worldwide through music, art, dance, education, sustainability and community programs. WorldBeat elevates multicultural artists, expands opportunities for cultural enrichment and fosters deeper understanding across traditions. WorldBeat offers a holistic cultural experience that inspires pride, unity, connection and belonging for all ages.
Address: 2100 Park Blvd., San Diego, CA 92101
Website: WorldBeatCenter.org
Hours: Classes: Monday, Wednesday, Thursday, 6–9 p.m. Exhibits and café: Friday–Sunday, 11 a.m.–6 p.m.
Phone: 619-230-1190

Step into a world of the weird and wonderful at Ripley’s Believe It or Not! at the San Diego Air & Space Museum in Balboa Park. Explore hundreds of bizarre artifacts, interactive displays and unbelievable stories that celebrate the curious and the extraordinary.
San Diego Air & Space Museum | 2001 Pan American Plaza, San Diego, CA 92101

Presented in partnership with the San Diego Museum of African American Fine Arts, San Diego’s Lost Neighborhoods uses augmented reality, oral histories, and archival materials to explore communities and residents displaced by redlining, freeway construction, and other discriminatory policies.
San Diego History Center | 1649 El Prado, Suite 3, San Diego, CA 92101

Spend a summer night at The Old Globe. The Lowell Davies Festival Theatre stages Measure for Measure (June 14–July 12) and Much Ado About Nothing (Aug. 2–30), offering two unforgettable Shakespeare productions for just $44.
The Old Globe | 1363 Old Globe Way,
San Diego, CA 92101

Summer camps at Junior Theatre spark creativity for grades K–12 with hands-on training, musical theatre intensives, acting academies, and JT Studio experiences.
San Diego Junior Theatre | 1650 El Prado, Suite 208, San Diego, CA 92101

A museum visit turns into a Sunday Funday with the addition of rooftop brunch, featuring mimosas, bloody Marys, and brunch bites from Wolfish by Wolf in the Woods (June 14, August 9) and Hash House a Go Go (July 12).
San Diego Natural History Museum (The Nat)
1788 El Prado, San Diego, CA 92101

Celebrate Juneteenth weekend with guided birding, storytelling, soul food, native planting and an African peace drum circle.
WorldBeat Cultural Center | 2100 Park Blvd., San Diego, CA 92101

Nagashi at the Japanese Friendship Garden & Museum by floating a lantern to honor loved ones who have passed. Stroll merchant booths, enjoy cultural performances in the Inamori Pavilion, and sample food vendors plus a beer and sake garden in the lower garden.
Japanese Friendship Garden & Museum | 1649 El Prado, Suite 3, San Diego, CA 92101

Explore arts, science, history, and culture in the Balboa Park Cultural District with one convenient, affordable Pass. The Balboa Park Explorer Pass is your ticket to up to 16 museums and endless fun! Purchase your pass at BuyMyExplorer.com.
Chefs, restaurateurs, sommeliers, and craft mixers - meet our 2026 Tastemakers, the minds behind the magic.
In the heart of Pacific Beach, bar Ella debuted in 2023 with Executive Chef Brendan Nugent at the helm. Drawing on experience from both coasts, Nugent crafts a sustainable, seasonal menu inspired by his Northeast childhood and master‑gardener grandmother. Expect East Coast classics like lump crab cake, garlic shrimp in Old Bay broth and scratch‑made spaghetti with clams. Nugent’s commitment to using every part of each ingredient keeps waste low and the cooking sustainable.
At bar Ella, first‑time guests become family.
Lamb Lollipop: 24-hour buttermilk and za’atar marinated lamb, roasted, seared and finished with housemade chermoula.

1030 Garnet Avenue, San Diego, California 92109
858-808-2286 | barellapb.com | @bar.ella.pb
Chefs, restaurateurs, sommeliers, and craft mixers - meet our 2026 Tastemakers, the minds behind the magic.
At Amalfi Cucina Italiana, dining is a celebration of Italian tradition, hospitality and craftsmanship. General managers Giuseppe Annunziata and Emiliano Muslija have created a welcoming atmosphere where every glass of wine and plate of pasta reflects Italy’s culinary heritage.
Executive chef Marcello Avitabile, a five-time world pizza champion, and pizza chef Joseph Serra bring craftsmanship and soul to every dish through handmade pastas, artisan pizzas and authentic Italian flavors. all.
Margherita Pizza: With San Marzona tomato sauce, mozzarella, basil, extra virgin olive oil, and prosciutto.

Locations in San Marcos, Carmel Valley, and Oceanside
760-653-3230 | amalficucinaitaliana.com
Chefs, restaurateurs, sommeliers, and craft mixers - meet our 2026 Tastemakers, the minds behind the magic.
At VanMan’s Kitchen, guests can enjoy grass-fed smash burgers, tallow fries, and milkshakes, all prepared with the same the commitment to quality San Diegans have come to expect from VanMan’s soaps and skincare products. That means everything is prepared in-house—and we mean everything, from the ketchup to the mayo to the pickles—and made from organic, natural ingredients. In fact, the fries are cooked in the same high-quality suet tallow that’s used for the company’s skincare products. That’s because when VanMan’s says you shouldn’t put anything on your body you wouldn’t eat, and you shouldn’t eat anything you wouldn’t put on your body, it’s not a cute marketing gimmick. It’s a commitment to always providing customers with the best possible ingredients. Another non-negotiable for VanMan’s Kitchen? Keeping all of this accessible. Expect a welcoming, laidback vibe and price tags that make eating organic food affordable to all.
Classic Smash Burger: 100% Grass-fed beef, American cheese, organic lettuce, organic tomato, organic sliced onion, house pickles and burger sauce on a potato bun. Best with a side of tallow fries.

1380 Garnet Avenue, San Diego, California 92109
858-203-3795 | vanmanskitchen.com
Chefs, restaurateurs, sommeliers, and craft mixers - meet our 2026 Tastemakers, the minds behind the magic.
Tous les Jours has grown into a reputable bakery café franchise since its launch in the U.S. in 2004, with over 200 stores nationwide and more than 1,800 locations worldwide. Tous les Jours specializes in freshly baked breads, pastries, cakes, desserts, and premium beverages. Using only the finest ingredients, the products are known for their unique flavors and wholesome quality, with a wide variety of fresh, delicious items prepared daily for every occasion.
Tous les Jours has built its core strength in making the best kinds of bread, freshy baked in store every morning. The bakery uses carefully selected ingredients to offer stylish cakes and desserts in all types and sizes, depending on the occasion. From bold espresso to handcraft smoothies, the beverages are the perfect accompaniment to the artisan baked goods.
Stop by in June for 50% off a beverage with a purchase of a piece of cake, or a free beverage with purchase of a whole cake.
Cloud Cake: Delight in this light and fluffy treat available in fresh cream, strawberry, triple berry, green tea, chocolate, mango and blueberry yogurt.h sake-soy vegetables and furikake onigiri.

3363 Nobel Drive, La Jolla, California 92037
858-699-3006 | @touslesjourslajolla
1420 East Plaza Boulevard, B5, National City, California 91950
619-773-6033