Often confused with the Desert Garden off Park Boulevard, Balboa Park’s 1935 Cactus Garden is home to a wide variety of cacti and succulents, including a collection of exotic African and Australian Protea plants. The garden has also been claimed by a feral cat colony—the cats are friendly and mind their own business, and local organizations have worked to spay and neuter and re-release them. You can access the garden by walking through the parking lot behind the Balboa Park Club or taking a trail from Palm Canyon.
This garden’s unassuming location off bustling Adams Avenue is part of what makes it such a sacred place for meditation. You won’t find any frills here, just a few benches, simple landscaping, and a statue in honor of the garden’s namesake spiritual leader, creating a small, tranquil respite from our busy world. For those who want to take their practice a step further, San Diego’s Sri Chinmoy Centre, located a couple miles down the road, offers free online meditation courses.
A true urban oasis in North County, the Botanic Garden boasts 37 acres of peaceful landscaping to get lost in. Here, you’ll find flowering trees, vistas, thousands of plant species from all over the world, and the nation’s largest public bamboo collection. As you wend your way through the 29 themed gardens, you’ll catch glimpses of the Pacific Ocean beyond. The garden is currently operating by reservation only, so book ahead of time.
Growing up in Carlsbad, I never quite understood why people vacationed there. What, so you want to check out the field where I have soccer practice? Pay my orthodontist a visit? Carlsbad just felt like a town by the beach, no better or worse than any other in the country. It took going to college out of state for me to actually understand just how rare a place like Carlsbad is.
Thanksgiving break my freshman year, my first time coming home after three months in the Midwest, my shoulders dropped. I rolled down the windows and drove to lifeguard tower 37—the hangout magnet for Carlsbad’s youths (and, in the summer, tourists)—and the smells of the ocean woke me right up like smelling salts do. I finally got it.
Carlsbad isn’t just a stopover town on your way to something better. It is the destination. Travel + Leisure named Carlsbad one of the top 50 places around the world to travel in 2026. From the whole globe, the travel magazine picked my home. Sure, we’ve got the Flower Fields and Legoland—but now it’s the smaller ships and indier dreams that are giving it street-level character.
It’s not just Carlsbad, either. People have talked about the “North County bubble” for decades—a force field that prevents its residents from traveling south of the 56. It’s often used derogatorily, and it’s a fairly accurate burn.
For decades, living up in North County meant giving up on culture, or at least culture within close proximity. But now, the main expansion of San Diego culture is happening up north. Central San Diego restaurants have started taking notice and are expanding into the area—spurred no doubt by Oceanside’s food boom and the Jeune et Jolie–Campfire–Wildland–Lilo constellation in Carlsbad. City Heights burger joint Key & Cleaver opened a new spot in Oceanside; the owners of Parc Bistro-Brasserie in Bankers Hill opened Parc Lounge in Rancho Santa Fe. Possibly the strongest market indicator is that Sam Fox—one of the most successful restaurateurs west of the Rockies—has started focusing on North County for his concepts. In 2025, he opened both The Henry in Carlsbad and Culinary Dropout in Del Mar.
For the ultimate insider guide, we found a handful of inspiring people who live and create and truly know six North County neighborhoods—San Marcos, Escondido, Oceanside, Leucadia, Rancho Santa Fe, and Vista—and asked them how they’d spend a dream day out and about in their town.
Courtesy of North City Farmers Market
San Marcos
San Marcos is in full renaissance mode. The biggest story is that the grand North City vision is starting to peek through the scaffolding. It’s essentially the North County Downtown that’s been written in the tea leaves and discussed whenever someone gets stuck in traffic at the 5/805 merge: a 200-acre, pedestrian-friendly, mixed-use face-changer that’s slated for 2,600 homes, 350,000 square feet of retail and restaurants, 250 hotel rooms, and about a million square feet of offices and labs. Its most recent manifestation is 222 North City—a 12-story residential tower with over 450 residences, rooftop garden, pool cabanas, art installations, and almost 20,000 square feet of ground-floor retail (Necessity Coffee, Buona Forchetta, Draft Republic, Milonga Empanadas, and a grocery store anchor on its way).
Which means Restaurant Row is no longer burdened with being the primary caregiver for the hungry or the socially inclined. Patricia Prado-Olmos has watched the city morph during her nearly three-decade tenure at CSUSM, having spent the past six years as the school’s chief community engagement officer. She also just announced her forthcoming retirement at the end of the 2026–2027 school year, so she’ll have even more time to haunt local haunts.
Meet the Local: Patricia Prado-Olmos
Those in the know call the university “Cal State StairMaster” from the Sisyphean amount of stairs on the hillside campus. So, any day at or around CSUSM should start with a homestyle carbo-load (biscuits and gravy) from Mama Kat’s.
“There’s something about this breakfast spot that immediately puts me in a good mood,” she says. Mama Kat’s is also known for its pie (strawberry-rhubarb), which is breakfast if you change your perspective.
After a few hours on campus—with a break to pet the university’s official therapy goldendoodle, Frank, who helps ease finals tremors or apprehension of on-campus stairs—Prado-Olmos will wander into North City, just steps away. She says the almond croissant and coffee at Christophe Rull Patisserie rival Parisian cafés: “It feels like the kind of place you’d stumble across in a much bigger city.”
Rull, a Michelin-trained pastry chef who’s done stints on Netflix (Bake Squad) and Food Network (Super Mega Cakes, Halloween Wars), opened his patisserie last fall. The hype hasn’t cooled off yet: Get there early because the crowds do.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
A little girl floats into a night sky above a color-saturated Harlem, her arms outstretched, her two braids flying behind her. Cassie Lousie Lightfoot is weightless, soaring above the George Washington Bridge. In the award-winning 1991 children’s book Tar Beach, the act of flying is about imagination and freedom; a metaphor for the inequality faced by Black people who built the city but couldn’t be part of it. Author and mixed media artist Faith Ringgold understood the duality and that—for Black women and girls—imagination isn’t just escape, it’s authorship.
Ringgold’s expansive vision and vibrant canon has found a temporary home in La Jolla, where ArtLeadHER’s Mashonda Tifrere has curated an exhibition of Ringgold’s work at Mandeville Art Gallery on the UC San Diego campus. Faith Ringgold: Full Circle—The Teachings and Her Legacy isn’t just a retrospective (the prolific Ringgold died in 2024 at age 93), it’s another kind of homecoming: Ringgold was an art professor here, in this community, from 1984 to 2002 and changed the trajectory of what art could be and who it could be for. She’s so revered that this show was hung by students in the art program.
Opened on February 28, Full Circle is free to the public and remains on view through May 1. Art lovers have a fleeting window to experience a small fraction of Ringgold’s historic and urgently present larger body of work.
Photo Credit: Pablo Mason
Ringgold had a vibrant imagination from her earliest days. As a child, she suffered from severe asthma and often missed school. Confined at home, Ringgold became an observer, building her own visual language and creating stories with it.
Her mother was her coconspirator: Willie Posey, a designer and seamstress, fed her daughter’s creative interior life by providing her with art supplies and teaching her how to work with fabric, pattern, and color. Perhaps one of the most transformative skills Posey taught her daughter was quilting, and she eventually helped Ringgold create her first story quilt, Echoes of Harlem, and story quilts became the young artist’s signature.
Quilting has deep roots in Black American history and is tied to the world of enslaved women who made quilts not just for function, but as storytelling devices, historical preservation, and coded expression. When, due to racism and sexism, Ringgold couldn’t be a landscape painter she turned to quilting and relied on the resilience of her ancestors. When she couldn’t get her writing published, she wrote her stories directly onto her quilts, sometimes in Sharpie. And much later, quilts enabled Ringgold to make art accessible on a wider scale: This medium could be folded and rolled and easily shipped.
Photo Credit: Pablo Mason
Ringgold didn’t wait for permission. She never did. Whenever the artist met a barrier, she found her way under, over, or around it. She pushed beyond the male-dominated art world that excluded her and women who looked like her. By adding written narratives to her quilts, she inadvertently lifted them from the realm of a craft into something more expansive. Her quilts—stitched and painted on—have universal appeal, at once historical, political, personal, and emotional.
“Faith’s work feels like a story crafted for the soul,” Tifrere says. “Everything about it is intentional…the emotions on her pages, canvases and quilts are clear. She didn’t shy away from complexity or imperfection.”
That’s part of what makes Ringgold’s work feel so immediate and immediately accessible: You don’t stand in front of it and feel nothing. You enter it and feel everything. Each piece, from her story quilts to her quilted masks, to her political prints and her rare abstract paintings (“California Dah” which the artist painted after the death of her mother is on display as part of Full Circle) is its own universe just like her quilt Tar Beach I, which later became the storybook with our flying protagonist.
Recurring throughout her work are bridges, which Ringgold once described as a personification of women. “Bridges unite people across barriers, and that’s what we do with our families: We hurdle obstacles, we stay together, we pass it on just like a bridge.”
Photo Credit: Pablo Mason
It’s impossible not to see that same connection in her work. There’s a throughline between Harlem and La Jolla (nobody’s ever said that before), between Ringgold and Tifrere: Also raised in Harlem, Tifrere understands this work not just from the perspective of a curator, but as someones who’s work is grounded in lived experience.
“What makes me stop is a blend of familiarity and shock,” she says. And of their shared Harlem: “I recall the scents of soul food and incense… the loud vibrations of music… [E]verything was art. Now, when I encounter art from a curatorial lens, I immediately connect with the emotions it evokes on every level.”
And that’s why this show lingers: Not just colors and textures or even the story, but the larger permissions (or lack of) behind this provocative work.
At the end of Tar Beach, Cassie tells her little brother BeBe that anyone can fly—that “all you need is somewhere to go that you can’t get to any other way.” Standing in the gallery, surrounded by work that disregarded boundaries feels eternally instructive.
Faith Ringgold: Full Circle—The Teachings and Her Legacy runs through May 1, 2026, at Mandeville Art Gallery. Admission is free.
Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.
Need help deciding which of La Jolla’s seemingly endless beaches to lay your towel out at today? Each little sandy sliver between the neighborhood’s sea cliffs has its own name and character: the Cove for swimming, Children’s Pool for seal-watching, Wipeout Beach for skim-boarding. Head to La Jolla Shores for that wide, sandy, picnic-with-the-family feel, and if you know what you’re doing, go surfing at Windansea or Bird Rock (if you’re a beginner, opt instead for the Shores, where most of San Diego learned to surf).
Of course, beachy isn’t La Jolla’s only vibe. The Village (locals don’t call it downtown anymore, says La Jolla resident and senior editor of lajolla.ca Elisabeth Frausto) is La Jolla’s most walkable area—highlighted by the main drag, Prospect Street—with a wide radius of shop-lined roads sloping down to the coast.
At long standing neighborhood staples like Warwick’s bookstore and Harry’s Coffee Shop, “old-timers still belly up to the counter and talk politics,” Frausto says. Art enthusiasts visit to peruse through its many galleries, including Quint and Joseph Bellows, and check out what’s on at the Museum of Contemporary Art San Diego (MCASD). Shoppers wander Girard Avenue, picking out activewear at Lululemon and Vuori and fancier digs at Thread + Seed and Sigi’s Boutique. Friends gossip and sip coffee at locally owned outposts like Flower Pot Cafe and Il Giardino Di Lilli.
Courtesy of Il Giardino Di Lilli
Once isolated from the rest of San Diego, La Jolla became a popular resort destination when the San Diego, Pacific Beach, and La Jolla Railway arrived in the 1890s and made the area more accessible to visitors (who wanted to spend time there so badly they stayed in tents during the summer). Some of those tourists got creative, too.
“Our tradition of supporting the arts goes back to the days of the Green Dragon Artist Colony that was founded in 1894,” says Athenaeum Music & Arts Library Executive Director Christie Mitchell. Anna Held started the Green Dragon Colony to attract visiting artists to La Jolla for a weekend getaway; it quickly became a venue for ad-hoc performances and bohemian artists’ salons.
However, it was Ellen Browning Scripps more than anyone who shaped La Jolla into the neighborhood we know today, commissioning buildings like the structure that now houses MCASD. The arrival of the Scripps Institution of Oceanography in 1907 laid the foundation for the establishment of UC San Diego 53 years later at the longtime site of the military base Camp Matthews. All of these developments helped establish La Jolla’s layered identities: high-dollar beach town, arts magnet, academic research hub.
Photo Credit: Ariana Drehsler
Facts About La Jolla, CA
Ellen Browning Scripps commissioned Irving Gill to design a building for the La Jolla Woman’s Club in 1914; it still meets today in the same building.
La Jolla’s scenic beauty is a backdrop for many movies, including Thor, Gattaca, Traffic, Mr. Jones, and Andy Warhol’s 1968 experimental film San Diego Surf.
Every summer, thousands of pregnant female leopard sharks gather in La Jolla’s Marine Protected Areas to incubate their pups.
Zillow reports the average home price in La Jolla is $2.3 million.
Old Hollywood film star and La Jolla native Gregory Peck was one of the founders of La Jolla Playhouse, which opened its doors in 1947.
Photo Credit: Ariana Drehsler
Locals’ Guide to La Jolla, CA
Athenaeum Music & Arts Director Christie Mitchell is a bona fide La Jolla local, having grown up in the LJ neighborhood of Bird Rock. Her dad still surfs, and Mitchell met her own surfer husband at La Jolla High (their toddler has already tried surfing, too). Mitchell’s mom still lives in Bird Rock, and “it’s gotten a lot livelier and more pedestrian-friendly,” she says.
On weekends, she makes sure to hit Wayfarer Bread for “the gooiest, heaviest, stickiest cinnamon loaf—definitely preorder because there’s always a line,” she advises. Friday and Saturday are pizza night at Wayfarer, and the bakery’s industry collabs produce some unique pies. For coffee, head to Bird Rock Coffee Roasters, of course, where you can grab a cup and hang out in the open-air seating or stroll to La Jolla Hermosa Park for ocean views (and a skate park and bike paths for little ones to tire themselves out on).
One of Mitchell’s favorites for lunch with coworkers in the Village is Peruvian-inspired Pepino, owned by one of her high school classmates. “The sweet potato bowl is really good,” she says.
Courtesy of The Marine Room
She also cherishes La Jolla institutions. The Ascot Shop, a longtime men’s clothing boutique, is a go-to for gifts; founded by a local fisherman, El Pescador Fish Market is the place for the freshest seafood and fish tacos; and The Marine Room is for special occasions, with on-point service against a backdrop of crashing waves. “And nothing says ‘La Jolla’ like George’s at the Cove,” Mitchell adds. “With the John Baldessari mural and the view, it’s a great mix of the arts and the ocean.”
There’s a surprising amount to do on the weekdays in La Jolla, Mitchell says, with free live music every Monday at the Athenaeum (and weekly ticketed events), late-night DJ sessions at Le Coq, acts at The Comedy Store, concerts at the The Conrad (home of La Jolla Music Society), and the monthly First Friday Art Walk.
Photo Credit: Kimberly Motos
What’s About to Happen
The biggest talk of the town for La Jollans? Possible secession from the city of San Diego, Frausto says. Proponents want to separate so La Jolla can maintain its own infrastructure and make decisions about development (critics say La Jolla should contribute taxes to the rest of the city). If the initiative advances, final say would come down to a city-wide vote.
Additionally, locals and visitors alike are witnessing a genuine culinary explosion. Restaurateur Sami Ladeki’s Roppongi, a Japanese fusion and sushi favorite that closed in 2015, reopened in December 2025 under returning chef Alfie Szeprethy. Michelin-starred chef Elijah Arizmendi launched tasting-menu-only restaurant Lucien last year, and chef Accursio Lota of North Park’s Cori Trattoria Pastifico opened his new spot Dora in November. Local designers Paul Basile and Jules Wilson are building Roseacre, 5,000 square feet of culinary concepts on Girard Avenue. And one of La Jolla’s favorite restaurant families is opening a completely new eatery near Torrey Pines Golf Course in summer 2026: From the guys behind Puesto and Marisi comes an Eastern Mediterranean spot called Ikaria.
Back in the Village, a new boutique hotel by Orli is landing in the old nurses’ quarters (now condos) next to the original 1924 Scripps hospital (the institution moved to Genesee Avenue in 1964). La Jolla is also getting in on the thrifting trend—Goodwill opened a shop on Herschel Avenue in early 2026.
Pedestrian-friendly changes are afoot in two of LJ’s walkable areas. At La Jolla Shores, look for enhancements to Avenida de la Playa from El Paseo Grande to Calle de la Plata, where the street has been closed to vehicles since 2020 for outdoor dining. The Village Streetscape Plan is coming to Girard Avenue between Silverado Street and Prospect Street, bringing expanded walking areas, corner parks, improved lighting, new seating, public art, and landscaping to create shade canopies and gathering spaces.
Photo Credit: Ariana Drehsler
Also look for beautification projects along the coast. The 1920s stairs leading down to the tide pools at Whale View Point are finally getting a redo; Ellen Browning Scripps Park will receive fresh sod and much-needed widened sidewalks. And ADA trail improvements and a new restroom facility are on their way at Torrey Pines State Natural Reserve, making the beloved natural area more accessible.
As for housing, Frausto says, affordable units are hard to come by, and that probably won’t change soon. Most new homes and apartments are geared toward the luxury market, like La Jolla’s first new gated community in 40 years, Foxhill, which broke ground in October 2025 on the site of a former golf course—with empty lots selling for more than $8 million.
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”
Photo Credit: Matt Furman
Building the Infrastructure Behind Clean Energy
Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”
Photo Credit: Matt Furman
Developing Medicine One Patient at a Time
Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”
While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”
Photo Credit: Matt Furman
Growing a Beach-Town Brand into a National Business
Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.
Slip into the moment: You’re strolling through Surf Sports Park in the fall outfit you’ve been dying to wear, maybe even snagging some handmade jewelry with rare natural gemstones from Timka Jewelry while sipping locally made hard kombucha and snacking on Michelin-starred must-try meals from San Diego restaurants. In the background, celebrity chefs mingle by small parties with DJs spinning and professional athletes passing by floral photo ops that are basically made to be framed. You pause for a wine pour that looks almost too good to drink and catch acclaimed talents like Jackson Kalb collaborating with Quixote.
This is the Del Mar Wine + Food Festival—one of SoCal’s premiere food and drink events showcasing the unique culinary experiences infused with San Diego’s fitness and wellness culture. If you’re heading to the fest this year, we put together an insider’s guide to all the standout activations at the Grand Tasting taking place from September 13 & 14. Here’s what not to miss:
Across Saturday and Sunday, festival-goers can wander the grounds to enjoy activations from sponsors like LaCroix, Landmark Vineyards, Justin Wines, and Clink. These pop-ups will be offering food and drink tastings, goodie-bags, and little surprises that make wandering the festival half the fun.
Clink will be pouring a mix of wines in the picnic area just outside the VIP tent, while Justin, Landmark, and Lewis wines will host tastings nearby. Heaven Hill Tequila Ocho and Mezcal Vago, will be outside the beach area near Feeding San Diego, and LaCroix will be available throughout the grounds with sparkling water and an Instagram-worthy floral photo-op near the Locals zone.
You can also catch San Simeon wines outside the VIP tent, Spritz in the beach area, Peroni and Blue Moon outside VIP, The Grill Dads throwing tailgate-style parties with Grillin’ Time canned cocktails flowing from branded coolers, and The Los Angeles Golf Club Dryvebox giving everyone the chance to test their swing on a golf simulator. Follow your taste buds, your camera, or your curiosity and you’re guaranteed to run into something worthy of a pause at every turn.
Exclusive Chef Collabs
Chef collabs at the Del Mar Wine + Food fest mix flavor, personalities, and a little bit of culinary chaos in the best way. After all, how often do you catch two acclaimed talents sharing the same space? On Saturday, Jackson Kalb teams up with Quixote, while Jet Tila links with Serea and Lionfish for a full-on takeover of the Culinary Comp Zone. Both days feature Fox Point partnering with Haven’s Mawa McQueen in the VIP area, while Plant Paradise joins forces with Nichols Farms and chef Zuliya Khawaja.
And this is just some of many prime celebrity-spotting opportunities. Your favorite chefs will be sprinkled all across the weekend’s lineup. Get the full lowdown on where to find them here.
Beyond the zones, the weekend features some of the best SoCal names in the food and drink industry including A+M Catering, Amalfi Cucina Italiana, Quixote, Glass Box, Rosemarie’s Buns & Brews, Bianchi Winery, Rootdown Wine Cellars, and more. Saturday brings the star power of STK Steakhouse, Jake’s Del Mar, ARLO San Diego, and Provisional Kitchen, while Sunday turns the spotlight to Lana Restaurant, Waverly, Flame & Flavor, and Seasons 52. Click here to see the full list of participating restaurants.
Kyoku Knives will also make its mark as a headline sponsor throughout the festival, with chef Jeff Roberto breaking down sushi, sashimi, and Wagyu beef during the Sushi on a Roll activation in the VIP Reception Area. He’ll be joined by Brian Malarkey (Top Chef, Herb & Wood, Animae) and Tommy “The Fishmonger” Gomes (Outdoor Channel) so be sure to get your cameras ready.
Games, DJs & Tailgates
Field games and foodie finds galore, throughout the weekend, attendees can catch some wiffle ball and classic ballpark eats at Ballpark in the Park, dive into a soccer experience with San Diego Wave FC or join tailgate enthusiasts with SDFC and DirecTV. Or, keep the celebration going with DJs spinning at the Mountain experience.
At Street Fleet Alley, find local food trucks and street food pop-ups serving their best fare. Plus, this year, Baja and Paso Robles head to San Diego to showcase their local breweries, restaurants, and lifestyle brands—keep an eye out for their activations.
Everywhere you turn, you’ll find art installations, local food, celebrity chefs, TV personalities, and unique pop-ups. It’s what the Grand Tasting is all about: living your best life, one sip, bite, and beat at a time.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Let’s get something out of the way: promotional interviews are, by and large, a questionable idea. They rely on the assumption that one person cares enough to answer questions in an intelligent manner and the other is smart enough to ask them. Often, neither is true. But this is Fran Lebowitz. An articulate curmudgeon and the patron saint of sarcasm. She’s fun to talk to. Besides, Lebowitz is speaking as part of UC San Diego’s ArtPower series on January 23, and San Diego Magazine was offered a 20-minute call with the 74-year-old social commentator, so we went for it.
Known for her style, wit, and inability to suffer fools, Lebowitz has spent decades holding a mirror up to society, while rolling her eyes at what she sees. The subject of more than one fawning Martin Scorsese project, Lebowitz is often referred to as a writer even though she’s spent the bulk of her career not writing, which, in her words, is the best part of being a writer. She’s also an unrepentant critic—not just of art and culture, but of humanity at large, as well as a chain smoking, coffee-drinking, die-hard New Yorker.
So, whether she’s talking bagels, romance, gay marriage, or the formality of flip-flops, she does so with humor and insight that makes her fans laugh, wince, and think—often all at once. In our promotional interview, she waxes about all these things, and more.
Mateo Hoke (MH): How are you?
Fran Lebowitz (FL): Horrible. Like every other sane American.
MH: This is off to a great start. You’re coming to San Diego, there will be people wearing flip-flops at your event. Are you prepared for that?
FL: I have bad news for you, you see that everywhere. Not everywhere in the world, by the way, but everywhere in the United States. Even in places where you would think, gee, it’s like 20 degrees, don’t you think it’s too chilly for that?
You see it in airports, you see it on planes, everywhere. I find it astonishing. Not only because I’m old, and not only because it seems to be very inappropriate weather-wise, but it seems to me to be so shockingly casual. I see people in public—and not just in San Diego—who are dressed in a way I don’t dress when I’m alone in my apartment.
How formal you are is partially generational, but it’s not wholly. And apparently, as far as clothes go in regard to things like flip flops, there is a general idea—not shared by me—that everyone has to be incredibly comfortable all the time.
Photo Credit: Brigitte Lacombe
MH: Ok wait, what are you wearing right now as a fashion icon lounging around at home?
FL: First of all, I never called myself a fashion icon, other people did. And I’ll tell you, I happen to be an incredibly careful person with clothes. My parents were raised during the depression and this wore off on me.
So, right now I’m wearing jeans—which I always wear—but these jeans I would not wear out of the house because these jeans are so ripped up that only maybe a 20-year-old model would love to have them. But these are actually ripped up by wear as opposed to ripped up by some store. And I’m wearing a Brooks Brothers shirt that is at least 30 years old—also ripped—and moccasins that are not that old only because when I found them 100 years ago, I liked them so much I bought more than one pair. So that’s what I’m wearing, but I wouldn’t leave my apartment in this.
MH: That’s all still very stylish.
FL: I mean, I’m 74, maybe if that had been the style when I was young. By the way, most of these things that kids wear now, they have been worn numerous times. I don’t mean the actual garments, I mean fashion is a limited form.
MH: It’s cyclical, every 20 years it comes back.
FL: Yeah, although everyone calls it an art, it’s really not, because it’s useful. You know, you wear it, you use it, and there’s a limited number of options that designers have. So I’ve seen, like, a million things come back a million times.
MH: All right, can I talk to you about New York now that I’ve talked to you about San Diego a little bit?
FL: Sure.
MH: What’s your bagel order? Toasted? Untoasted?
FL: I don’t do that. I don’t go out for breakfast. I buy bagels, I eat them here. If I have fresh bagels I do not toast them. In my opinion, you toast bagels ’cause they’re not good enough to eat untoasted.
MH: Gotcha. I’m a big bagel guy and I will tell you, New York has done a tremendous job of marketing their bagels. In fact, I went to a bagel shop that claimed to treat their water to get the exact pH of NYC in order for their bagels to taste like NYC bagels. This isn’t a question so much as I just want you to hold my hand and tell me I’m not out of line for thinking this is asinine and gimmicky.
FL: You know, I really love to eat. I’m as gluttonous as the next person, but I don’t cook, and I don’t care how something is made.
One of the things I hate in restaurants is when they tell you everything that’s in a dish. I think, I don’t care. I don’t care, I’m not gonna make it.
The main thing about bagels—if that’s your main interest—is they should be bagels and not donuts. They shouldn’t be soft, they shouldn’t be big. And there’s no such thing as the best bagel in the world. There’s a big thing here—apparently Toronto believes themselves to be the city of the best bagel.
MH: Oh, Controversy.
FL: Yeah, I’ve heard a lot of controversy but I’ve never entered these discussions because I don’t know, and I don’t care.
MH: Ok, so relating to New York thinking it’s home to the best this or that. Is New York the center of the universe?
FL: Yes.
MH: Wait, I’m not done with the question, it’s three parts. Is New York the center of the universe? Why is your answer going to be yes, and why does everyone in New York think that?
FL: [Laughing] Well my answer is yes. And my answer is yes because it’s true. And everyone in New York thinks that because it’s true. Additionally, if you live in New York, it’s so hard to live here that you have to believe it’s worth it. There is nothing about life in New York that is not at the least a hassle. It’s also psychotically expensive and you have to believe that this is worth it. To me it is worth it. Obviously, to certain people it is not, but you know, to me, whatever people say, ‘Oh, New York’s not like it used to be’—which people say every two seconds—that is true. But nothing is, because time doesn’t go in the direction backwards.
MH: Fair. Speaking of time, you’re 74 years old, what’s the biggest shift in human consciousness you’ve seen unfold in your lifetime?
FL: For me, the change in attitude toward gay people is gigantic. It’s something I never imagined would happen. Ever. I never fought for gay marriage, I was never an activist. First of all, we never heard of gay marriage, let me assure you, this wasn’t even a concept when I was young. And I certainly wouldn’t have fought for it.
I have to say the first two things that were actually accomplished by the gay rights movement was gays in the military—which no one remembers—and gay marriage. And those are the two things that when I was young—when it was very hard to be gay, in fact it was a crime when I was young—they were the two most confining institutions in the culture. [Growing exasperated] The two advantages of being gay was you didn’t have to get married and you didn’t have to go in the army! I mean, to me, this seems like fighting for slavery. So, I did not fight for these things.
But I never imagined it would happen. Being gay when I was young wasn’t that different from being gay for Oscar Wilde. It was a crime. It really changed cities, too, because one of the reasons people lived in cities like New York or San Francisco was because they were gay. You couldn’t live the life you wanted anywhere else.
MH: What about other major shifts?
FL: The Me Too movement. That seemed to happen in a second. Of course, it didn’t, but it felt like it. Being a woman was kind of the same from Eve until that happened. It’s not perfect now, but it’s different.
MH: Do you have any big failures in life? Have they taught you anything notable?
FL: Sure. I mean, I have many, as all people do. I don’t have one thing like, “I almost won the gold medal at the Olympics” or something. People who have a biggest failure probably have a level of success I don’t have. Everyone has many more failures than successes.
MH: People sometimes consider failure in love, relationships, work, and all sorts of things.
FL: I happen not to be a person who believes in success in love in that way. By that, I mean finding the one person that’s perfect for you and spending your whole life with them. That didn’t happen to me, and it really doesn’t happen to most people. I find it odd that adults believe in that. To me, intrinsic in the word romance, is that it ends. Lifelong romance? I just don’t believe it.
MH: A lot of people are coming to see you here in San Diego soon and I’m curious, what do you want them to take away from their time with you?
FL: You know, I’ve never thought about this. I want them to enjoy themselves. Because what I always know is people do not go to a theater unless they are hoping to enjoy themselves. So, I’m hoping that they enjoy themselves. I personally love doing this, so I hope that they enjoy it even half as much as I do.
MH: Fair. But wait, speaking of coming and waiting in line to see you. As a New Yorker, when you’re queued up for something like a movie or a grocery store do you say you’re in line or that you’re on line?
FL: On line.
MH: Ok now let me ask you this, when you get out of that line do you say you got off line or that you got out of line?
FL: First of all, I will not stand in line or on line for anything other than having to like, check out of the grocery store or TSA or something you have to do.
MH: My question is more about semantics. Why do New Yorkers say they’re on line when they’re in a line?
FL: Oh, I have no idea. That I could not possibly tell you.
MH: Last question, talk to me about chocolate.
FL: I have no objections to it. It’s one of the best smells for sure. If you go into a chocolate shop, it smells delicious. Not the best smell, though. The best is coffee.
MH: What’s your coffee order?
FL: Oh, I don’t often order coffee. I make it. I hate to cook, but I happen to be the Albert Einstein of coffee. I buy beans—nothing fancy—grind them myself, and use an old-fashioned porcelain Melitta. It takes 30 minutes to make a small pot, but it’s unbelievably good. People can’t believe how delicious it is when I make it for them.
MH: So if one were to get invited to Fran Lebowitz’s house, the move is to ask for coffee?
FL: Yes. Occasionally, I’ve even offered it to workmen in the house fixing something because they can’t pretend it’s not there. It smells so perfect. They always say yes and tell me “this is fantastic!” No other coffee is as good as mine. Even bad coffee is better than no coffee. Coffee is so good, I can’t even believe it’s legal.
MH: A truly wonderful narcotic.
FL: Yes, and I just read a horrible article recently about how we’re not necessarily running out of coffee, but kind of. Because apparently the places where they grow coffee are experiencing climate change to where they can’t grow enough beans, so it’s going to end up costing like $1000 a pound—at which point it will still be worth it.
MH: The world keeps getting worse in so many ways.
FL: Yes, well, let me assure you, this is improvable. You know, anything that’s created by human beings is fixable by human beings.
Fran Lebowitz is appearing at the Balboa Theatre (868 Fourth Avenue) on January 23 as part of UCSD’s ArtPower Series. More info here.
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