If you weren’t toasting hosted cocktails and previewing fierce outfits at the Hard Rock Hotel rooftop last Friday for Fashion Valley & San Diego Mag’s Simon Fashion Now Kickoff Party, you were definitely missing out. The event, featuring a runway show, hosted Grey Goose cocktails, photobooth, complimentary chair massages and donations to Jeans4Justice, was just a sample of the fashion frenzy to come at Fashion Valley’s Simon Fashion Now (April 27-28) in conjunction with their Renovation Celebration. It’s going to be two high energy days full of runway shows, must-have Spring trends from Fashion Valley retailers, giveaways and special discounts. The best part? It’s free to attend.
"Our consumers seek immediate gratification and we can provide the NOW factor to them through Simon Fashion Now," Jacqué Ellis, assistant vice president of corporate special events at Simon. "We interpret the season’s trends and create hundreds of accessible looks on the runway that are available for purchase that same day."
Here’s the breakdown of the weekend:
Friday, April 27 6-9 PM Trends & Friends Night
Highlights: Our very own Erin Meanley will be strutting her stuff on the catwalk at the invite-only Renovation Celebration breakfast & fashion show | San Diego’s Ronald McDonald House will host their annual Red Stiletto Day to raise money for the Ronald McDonald House Charities of San Diego and the families that call it home
6:30 PM Runway Show: Max Studio, Juicy Couture, Custo Barcelona, Tous, Ted Baker London, Karen Millen, Hugo Boss and Betsey Johnson
7:30 PM Runway Show: Niemen Marcus Exclusive
Saturday, April 28 12-5 PM
Highlights: The Ready, Set, Style! interactive styling competition gives participants a chance to win a Simon American Express Giftcard (1:30 & 2:30 PM) | Style Stops, complimentary demos of spring beauty and style trends, will be offered along with exclusive deals, sampling and consultations.
1:00 PM Runway Show: Francesca’s Collections, GAP, GAP Kids, Nike, Steve Madden, Sun Diego, GUESS, bebe and JCPenney
2:00 PM Runway Show: Macy’s Exclusive
3:00 PM Runway Show: Ann Taylor, Lacoste, Everything But Water, Lilly Pulitzer, Tommy Bahama, White House Black Market, Caché and Banana Republic
4:00 PM: Fashion Careers College Golden Hangar Fashion Show, featuring graduates and current student collections on the runway
*All runway shows are held in the Elevator Court and are open to the public with seating available on a first come, first serve basis.