Like a burst of Spring the new clothing boutique Eden has opened in the Gaslamp this week.
With leaf-stenciled floors, blue-sky and puffy cloud ceilings, and floral print dresses, the store looks like the Garden of Eden in the city. Owner Alan Hall says the only thing Eve was missing was great fashion, and the store provides most everything a girl could need.
Catering to tourists and locals alike, Eden offers exclusive, smaller, and less expensive designers who offer what Hall believes is a California aesthetic. In addition to the very feminine dress lines like Collective Concepts, Hype, Glam, and Ark & Co, the store carries the butt-hugging denim line Plastic by Gly.
Eden has a great collection of edgy straw fedoras, studded handbags, feather earrings, delicate necklaces, chunky bracelets, a lot of floral spring tops, and cute mini’s. Hall is determined to stay with the boutique model of avoiding the lines that can be easily found in the malls.
"Like a nursery, we’re looking for new emerging designers and our focus is to stay ahead of trends. We’re a small store and I like to think we can take some risks with what we buy. We’re willing to try new styles and see if they sell," Hall says.
The store’s style is casual with an urban edgy. Clothing more for fun than work, but all extremely affordable—(tops start at $28 and dresses average at $80).
By summer Eden will carry shoes and will be looking to carry local San Diego designers as well.