Fashion’s Night Out, happening Sept. 8, is a global shopping event, first established by Vogue’s iconic editor-in-chief, Anna Wintour, just after 9/11. Wintour wanted to get people back in stores and spending, in order to help the industry she loves so much.
This year, both Fashion Valley Mall and Otay Ranch Town Center are participating in FNO. Fashion Valley’s event kicks off at 6:30 with a fashion show in the center court, shopping (with discounts!), and a second show in the center later in the evening. Otay Ranch has set up special lounges with red-carpet touches. We sat down with a rep for Otay Ranch Town Center, to find out what we could expect at FNO.
SDM: How many stores will be partying at FNO?
Otay: 22 individual retailers are participating in Fashion's Night Out 2011 at Otay Ranch Town Center.
SDM: What kind of activities will be going on?
There will be fashion ambassadors acting as personal shoppers for guests, red carpet photos, a Celebrity Look A-like Closet, a Nail & Lip Bar, and swag bags for the first 200 guests. Snack on goodies in the Candy Bar located just outside Claire’s and Nestle Toll House.
SDM: What about shopping discounts?
Otay: Exclusive gifts with purchase will be available throughout the night, along with various other samples and deals from stores such as Sephora, Gap, Macy’s, and more.
SDM: Let’s strategize. What are the best places to go?
Otay: Definitely The NYC West Lounge in the middle of Otay Ranch Town Center! DJs will spin cool tunes, hot snacks and goodies will be available, and you can stop and rest your feet as you check out the latest fashion magazines.â¨
SDM: How many people are expected to attend?
Otay: 1,000 - 2,000.
SDM: So, I guess we better hurry if we’re going to get a gift bag, eh?
Otay: You bet!
For more info on participating retailers in San Diego, click here.