It may have historic cred, but thanks to an influx of local creativity and foodie-favorite restaurants, Mission Hills is quietly turning into the city's newest hot spot.
Taking over The Gathering’s space, Harley Gray offers casual fare with happy hour and weekend brunch. 902 West Washington Street
The Patio on Goldfinch
The sister restaurant to Pacific Beach’s Patio on Lamont joins the ’hood with farm-to-table eats and craft beer. 4020 Goldfinch Street
Maison en Provence
Francophiles will delight in très chic home décor and gourmet gifts curated by the shop’s French owners. 820 Fort Stockton Drive
The Patio on Goldfinch
The Patio on Goldfinch
The Patio on Goldfinch
The Regal Beagle
Beers, grilled sausages, mac ’n’ cheese bites, and more are on tap at this laid-back pub. 3659 India Street
Brooklyn Girl Eatery
Indulge in free popcorn and the nouveau American menu, but save time to obsess over the birdcage decor, graffiti prints, and book-themed artwork. 4033 Goldfinch Street
Maison en Provence
Maison en Provence
Maison en Provence
Mission Hills Nursery
Founded in 1910 by San Diego icon Kate Sessions, this garden center sells flowers, trees, soils, and everything else to keep your green thumb flexed. 1525 Fort Stockton Drive
Izakaya Masa
Busy for good reason, the Japanese hole-in-the-wall—open until 1 a.m. every night except Mondays—dishes out some of the best ramen in town. 928 Fort Stockton Drive
Mission Hills Nursery
Mission Hills Nursery
Mission Hills Nursery
Venissimo Cheese
Venissimo Cheese
Lucha Libre Gourmet Taco Shop
Feast on tacos, burritos, and more in the kitschy, pulsating, Mexican wrestling-themed eatery. (The Champion’s Fries are a must!) 1810 West Washington Street
With Love
Find everything from stationery products and unique matchbooks to soy candles made in California at this quaint gift shop. 1620 West Lewis Street
Blue Water Seafood Market & Grill
Long waits are standard, but you’ll be rewarded with super-fresh seafood tacos, chowders, and sandwiches. 3667 India Street
Venissimo Cheese
The fromage favorite is stocked with cheeses from around the world, snacks, and samples. 754 West Washington Street
This Month in Mission Hills
June 14 & 15 Cinema Under the Stars screens summer fave Jaws
Just south of Lake Hodges near 4S Ranch and Poway, Rancho Bernardo is a suburban community that blends residential neighborhoods with industrial pockets, elevated by a decidedly diverse food scene.
Over 60 years ago, this North County neighborhood was once part of a family ranch. Since that time, big tech companies have taken up residence here, including Amazon, Sony Electronics, Oura Ring, HP, Teradata, and ASML. Rancho Bernardo Inn serves as a community hub, with locals frequently meeting at the hotel’s restaurants, golf course, and spa.
Whether it’s work or a round of golf that brings you to Rancho Bernardo, we’ve taken care of the agenda planning with our guide to the area’s best restaurants, activities, and shops.
Courtesy of Avant Restaurant
Rancho Bernardo Restaurants, Bars, and Coffee Shops
Avant
Sample ingredients plucked straight from Rancho Bernardo Inn’s onsite garden and served at their signature restaurant Avant. One of the neighborhood’s most upscale dining options, they serve a French-inspired menu with nods to California, including many seafood options. Don’t miss their more casual sister restaurant Veranda for al fresco dining.
Wood-fired pizzas and handmade pastas are standouts at The Kitchen, Bernardo Winery’s counter-service restaurant specializing in Sicilian flavors. Charcuterie boards and bruschetta make for great starters or snacks while wine tasting.
13330 Paseo Del Verano Norte
Bushfire Kitchen
Fast-casual and family-owned eatery Bushfire Kitchen recently opened a location in Rancho Bernardo, serving sandwiches, bowls, salads, burgers, protein plates, and housemade empanadas. Bushfire prepares comfort food with healthy ingredients, and offers plenty of vegetarian and vegan options.
11962 Bernardo Plaza Drive, Suite 110
The Cork & Craft
Some might call The Cork & Craft an overachiever. This gastropub has an in-house craft brewery and winery: Abnormal Beer and Wine. The more, the merrier. Their sushi menu is definitely worth exploring, but don’t miss other specialties like garlic noodles, chicken wings, and pork belly.
16990 Via Tazon
Courtesy of Carvers Steaks & Chops
Carvers Steaks & Chops
You don’t have to leave Rancho Bernardo to get a white tablecloth steakhouse experience. Carvers Steaks & Chops has prime rib (their best seller), filet, ribeye, porterhouse, New York strip, and other cuts, served alongside crab-stuffed mushrooms, wedge salad, French onion soup, potato skins, and other steakhouse specialties.
1940 Bernardo Plaza Drive
Burma Place
This no-frills Burmese restaurant is known for its traditional tea leaf salad that’s topped with sesame and sunflower seeds, garlic chips, peanuts, tomatoes, jalapeños, fried yellow beans, and fermented green tea leaf dressing. Tucked into a nondescript strip mall, Burma Place is a great takeout option when you want to eat garlic noodles, fried rice, chicken curry, and samosas from the comfort of your couch.
16719 Bernardo Center Drive, Suite A
Phở Ca Dao
Find authentic Vietnamese cuisine at Phở Ca Dao, including favorites like phở noodle soup, vermicelli noodles, broken rice dishes, and spring rolls. One of eight locations throughout San Diego, this family-owned chain uses robot servers for food delivery.
11808 Rancho Bernardo Road, Suite 100
The Kebab Shop
It’s all about the sauce at fast-casual Mediterranean restaurant The Kebab Shop. Smothering your chicken shawarma, gyro, or falafels in garlic yogurt, cilantro jalapeno, fire chili, and dill yogurt sauce is practically a rite of passage. The hardest part is deciding whether to order a wrap, bowl, or salad.
11980 Bernardo Plaza Drive
Casa Lahori
Get a taste of South Asian flavors at Casa Lahori, a Pakistani restaurant noted for its grilled meat kabobs. Other best-selling dishes include beef nihari, chicken biryani, and shahi paneer— best enjoyed with naan bread.
11975 Bernardo Plaza Drive
Kangnam Korean BBQ
Grill your own meat on the tabletop at Kangnam Korean BBQ, an interactive, all-you-can-eat experience that’s well-suited for large groups. Marinated beef bulgogi, grilled galbi short ribs, and spicy pork are served alongside traditional banchan dishes like kimchi, japchae glass noodles, and flavorful stews. Weekday lunch specials provide a nice discount on these filling meals.
11828 Rancho Bernardo Road, Suite 117–119
Courtesy of Curry & More Indian Bistro
Curry & More Indian Bistro
Dig in to your favorite curries and kebabs at Curry & More Indian Bistro. Most entrees are served with a choice of two side dishes, including basmati rice, potatoes with cumin, daal, naan, or mixed greens. Help offset the spice with one of their sweet mango or strawberry lassi drinks.
Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.
Nestled between Lemon Grove, Valencia Park, Skyline, and the 94 freeway is the hilly, residential neighborhood of Encanto. Drive around, and you might feel transported to a small town. The chaparral-covered slopes are full of single-family homes and quiet, dead-end streets where locals raise chickens and goats in their backyards. Despite Encanto’s rural charm, the hilltop views of downtown remind you that you’re only 15 minutes away from the city center.
The housing market in the area is on the rise, with the median price of an Encanto home up 13 percent from last year to around $735,000. Beside the trolley tracks, two modern housing developments tower over Imperial Avenue, where nearly all of the neighborhood’s businesses are located. In 2022, the nine-block stretch of Imperial Avenue from 61st Street to 69th Street was designated the San Diego Black Arts & Culture District, part of a plan to revitalize the area and preserve its history. Vibrant murals decorate buildings and electrical boxes.
Photo Credit: Becka Vance
However, Encanto has faced recent challenges, as well. It was severely impacted by the extreme rainfall in January, which devastated homes and swept cars away in floodwaters. And the local economy is struggling: Interspersed between the taco shops, beauty parlors, and churches are boarded-up storefronts—evidence of what some call a “business desert.” But the area appears to be on the precipice of change.
Encanto is one of San Diego’s most culturally diverse neighborhoods—it was one of the first parts of San Diego where Black and Mexican families were allowed to buy homes, due to discriminatory housing laws in other areas of the city. Local resident David Peña says his grandfather was one of those buyers. He purchased a house in Encanto in 1960 after moving here from Tijuana, and the property has been passed down through the family. “It’s nice how there’s still a lot of land out here,” Peña says. “But it’s crazy how this area is starting to get gentrified.”
Courtesy of Black Lowriders Association of San Diego
Things to Do in Encanto, San Diego
Roll with the Black Lowriders Association
Black lowriding culture has been a part of Southeast San Diego since the 1950s, and the Encanto-based Black Lowriders Association of San Diego is keeping the tradition alive. Members meet in Marie Widman Memorial Park to showcase their classic cars and impressive hydraulics. But they aren’t just here to cruise Imperial—part of their mission statement is to be a positive influence in the area. They organize bike giveaways and charity drives. “I love those guys,” Baraka says. “They are giving back 100 percent to the community.”
Jamaican Bites at Caribbean Taste
Decorated with images of palm trees and sunsets, Caribbean Taste in Trolley Stop Plaza draws a constant stream of customers through its doors. It’s been there almost 20 years, Baraka says, and he knows the owner, Frank, by name. “The jerk chicken is the best I’ve had in San Diego,” he asserts, but he also recommends the goat stew, and, of course, the oxtail. “Caribbean Taste is bomb.”
Great Brisket at Coop’s West Texas BBQ
Although not within Encanto’s borders, this nearby BBQ joint in Lemon Grove is one of Baraka’s favorites. “The brisket is off the chain,” he says. Before he had a storefront, owner Brad Cooper would deliver directly to barber shops and beauty parlors in the area. “I’ve got a lot of respect for Brad,” Baraka adds. “Everybody does.” Coop’s only accepts cash, so come prepared.
Photo Credit: Becka Vance
Facts About Encanto
The area’s land was once owned by Abraham Klauber, whose daughter chose the name Encanto (Spanish for “enchantment”) when he was subdividing his property.
In 1993, the artist Eddie Edwards was commissioned to paint 24 panels depicting life in Encanto. You can still see them hanging from lamp posts on the median of Imperial Avenue.
In 1994, the Encanto Neighborhood Park was renamed Marie Widman Memorial Park to honor Marie Widman, who advocated for the creation of parks in Southeast San Diego and served as the secretary of the local branch of the NAACP.
Dennis Newsome, a capoeira master whose studio is on Imperial, was inducted into the USA Martial Arts Hall of Fame back in 2007 as a “Black Pioneer of African Martial Arts.” He also choreographed fight scenes for the movie Lethal Weapon.
The exterior of Imperial Avenue’s World Famous Imperial Barbershop is plastered with murals. The inside is steeped in history. Photos of Black leaders and organizers cover the walls. “That’s Marcus Garvey’s only living son,” says owner Tau Baraka, pointing to one of the frames. “All these people used to come to San Diego, to this area, all the time. I want to see that happen again.”
The barbershop has become a cornerstone of the neighborhood, collecting charity donations and hosting potlucks. As the demographics of the area change, Baraka says, he gets customers of all ethnicities in the shop. “And we give them love; we build friendships,” he continues. “We need to have people from all cultures come together.” Here’s where he likes to gather with the community in Encanto.
Photo Credit: Becka Vance
What’s Next for Encanto
In 2023, Encanto’s San Diego Black Arts & Culture District announced a partnership with the NewSchool of Architecture & Design in downtown to develop plans for the area’s revitalization. The district, overseen by The San Diego African American Museum of Fine Art, wants to prioritize the arts in these urban development plans by preserving historic buildings and creating spaces for youth creativity, while keeping a focus on the elements of the community that make up the Black experience.
The City of San Diego’s community plan for Encanto, which was adopted in 2015, includes improving the streets and sidewalks, restoring canyon trails, and bringing more businesses back to the area. The new apartment buildings by the trolley tracks are part of that plan—they’re intended to create higher density housing developments along the public transit corridor while maintaining the hillsides full of single-family homes that give the neighborhood its semi-rural character. Marie Widman Memorial Park is due for a facelift, as well. The city aims to enhance the park with ADA improvements and an upgraded “tot lot.” But these plans are still in the preliminary engineering phase, and funding has yet to be secured.
The changes aren’t limited to Imperial Avenue. In March, a 30,493-square-foot lot at 6353 Broadway sold for $1.35 million. The only building at the address is an abandoned church, but the property is permitted for the development of 11 accessory dwelling units (ADUs).
Baraka says that the gentrification in the area is a double-edged sword. “People with businesses may look at it as prosperous, but a lot of people who have been here for years are scared of the change,” he explains. But his vision for the future is optimistic. “I love the people, I know what [Encanto] can become,” he says. “It was once a vibrant cultural place—we can do that again.”
“The book is basically a piece of advocacy for better urban design wrapped in a sexy guidebook,” says Megan Groth, author of Places We Love San Diego Tijuana. The book—272 pages of the very best places to visit from North County to Tijuana—is rich with beautiful photography and studded with bilingual essays encouraging new and improved public spaces. It’s a love letter, of sorts. And a call to action.
Inspiration for the book struck Groth—an urbanist, educator, and native San Diegan—after she studied architecture in Helsinki, Finland, just one year before the city was announced as the 2012 World Design Capital. When she returned in 2012 for a conference, Groth picked up a portable, photo-oriented guidebook about Helsinki.
But it wasn’t until years later, when she was back home in San Diego, that she rediscovered the book and really began musing about creating a similar guide for San Diego and Tijuana.
Passion for representation, public spaces, and community has been a consistent theme since those early days. The accumulation of all the places in the guide was the result of, yes, lots of research, but also the snowball effect that came from Groth reaching out to “friends and friends of friends and neighbors and just saying, ‘Hey, I’m writing this book. What do you think?’”
The Rady Shell at Jacobs Park, Downtown San Diego Photo Credit: Jenna Selby
Groth embraced the diversity of locations that came from crowdsourcing. She had just one criterion for inclusion: that each place is free and publicly accessible. “I did make a few exceptions for places like the Mingei and the Museum of Contemporary Art San Diego, because I am an architect and both of those projects have recent amazing, architecturally significant renovations,” she notes. “I felt like it was important that those were celebrated.”
Though your typical guidebook is penned with a visitor’s perspective in mind, Groth hopes to see Places We Love taken up by locals and tourists alike. “I think the goal was not to restrict it, and so not to write it in a way that didn’t feel accessible to everyone,” she says.
Her desire for an inclusive look at the area also drove her decision to make the guide a binational one. “I don’t know of any other book that shows both [Tijuana and San Diego] together as one, and that is the reality of so many people that live here,” she says. Blurbs describing each place—regardless of what side of the border it’s on—are published in English and Spanish, and Groth drew visual connections between the two cities by ensuring that Tijuana and San Diego were photographed “in the same vein.”
Groth and her team commissioned more than 15 photographers to shoot the book’s locations, resulting in a beautiful array of styles, including both digital and analog snaps. Though Groth allotted creative control to the photographers, she did stress the importance of capturing the relationship between people and space, which is why you’ll see locals and visitors hanging out in almost every photo.
A 100-or-so-word blurb packed with history and fun facts accompanies the photograph of each location. Groth also uses this space to urge people to visit and care about these places and to emphasize the importance of public spaces. “We need to further invest in these places and understand how they came to be so that we can make more now and in the future,” she says.
Photo Credit: Jazzmine Taylor
She believes that bringing “more [and] better” public spaces to San Diego and Tijuana requires an equal division of work between top-down and bottom-up policies. “The truth is, you have to have both because, if not, you’ll have communities organizing and working very hard without the support of the city or country, and you’ll have public entities putting resources into policies and plans without community support,” she says. “Neither scenario is effective or sustainable.”
Coincidentally, around the same time that Groth was putting final touches on Places We Love, San Diego and Tijuana were jointly named the 2024 World Design Capital. Groth, however, feels that “it’s not that we are a world design capital as much as I think this is a year that we can really galvanize around [that title] to promote things—you know, move the dial.” And that’s exactly what she aims to do with her book: to guide us not just through the San Diego and Tijuana of today, but to the future of public spaces.
Amanda Parmele is a third year undergraduate student at UCSD and works at SD Magazine as a Photography/Visual Editing intern. She takes photos for her school newspaper, is a writing mentor, and loves surf photography, though she cannot surf to save her life.
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.
Courtesy of Herb & Sea
The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.
Courtesy of Herb & Sea
And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.
Courtesy of Herb & Sea
Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.
Courtesy of Herb & Sea
The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
Restaurants are the social lifeblood of a city. They offer a place to commune with friends and strangers alike, build relationships, explore new cultures through flavors, and offer a welcome escape from the reality of our own kitchens. All under the guise of getting something to eat.
With all restaurants do to nourish us, we invite you to give back to them by voting for your Reader’s Choice favorites in several categories.
Vote in as many categories as you like, but you can only cast one vote per category. If the altruistic love of your favorite spot isn’t enough, your vote will enter you to win a $200 gift card to the Catamaran Hotel Resort and Spa.
Winning restaurants earn bragging rights for the entire calendar year—and your continued love and support. So, go on. It’s up to you to decide on our city’s next culinary icon.
El Cajon (Spanish for “the box,” so named because it is “boxed in” by foothills on all sides) served as fertile ranchland for decades before being incorporated in 1912. Once a sleepy farming town, the city is now the largest in East County, housing more than 100,000 residents and an unrecognized wealth of eateries (especially of the Mediterranean and Middle Eastern variety), shops, and visitor-friendly farms and gardens.
Here’s where to explore next time you’re in El Cajon:
Courtesy of Sahara: Taste of the Middle East
El Cajon Restaurants & Bars
Ali Baba Family Restaurant
This Mediterranean spot known for its big portions offers excellent bang for your buck. Try Ali Baba’s chicken tekka, pompano fish with rice, and tannour bread. Feeding a crowd? Order a feast for up to ten people with kabab skewers, shawarma, cream chop, salad, rice, burghul, and hummus.
421 East Main Street
Sahara: Taste of the Middle East
At this haven for Middle Eastern bites, start with hummus, tabbouleh, and cucumber salad and follow with kabobs, chicken tikka, or falafel. Drench it all with unlimited sauces from the Sahara‘s self-serve bar.
2990 Jamacha Road, Unit 116
The Breakfast House
Stepping inside this quaint breakfast spot feels like traveling back to a 1950s diner. The extensive menu at The Breakfast House offers nearly every classic American breakfast dish imaginable, as well as lunch choices like salads and sandwiches.
1464 Graves Avenue
Royal Sweets
Royal Sweets offers not only royally good Middle Eastern desserts, but also a variety of other pastries and cakes. Stop by for baklava, tiramisu, or gelato, or order a custom birthday cake that is sure to impress.
110 South Mollison Avenue
Grand Ole BBQ Flinn Springs
Inspired by the BBQ he ate in his youth, Andy Harris bought a smoker and set out to bring the flavors of Central Texas to San Diego County. Make sure to arrive early at Grand Ole BBQ to beat the long lines and get your share of some of the best pork, brisket, ribs, and sides the city has to offer.
15505 Olde Highway 80
Funky Fries and Burgers
Funky Fries and Burgers lives up to its name with creative combos like a bacon mac n’ cheese burger and a Philly cheesesteak burger, but the true stars of the show are the extravagant milkshakes. Piled precariously high, each “Funky Freak Shake” is topped with enough candy and treats to feed a first-grade birthday party.
101 West Washington Avenue
Hacienda Casa Blanca
Happy hour and Mexican food go together like peanut butter and jelly, especially at Hacienda Casa Blanca, which offers sweet deals Monday through Saturday from 3 to 6 p.m. and all day on Sunday. They also serve brunch on Sunday mornings, laying down chilaquiles and huevos rancheros.
700 North Johnson Avenue, Suite A
Antonelli’s Deli
The Antonelli family brought their classic, East Coast–style deli to California in 1984. Tucked away between motor shops in El Cajon, the old-school locale has almost 50 unique sandwich options, including capocollo subs, liverwurst sandos, and a French dip.
1354 North Magnolia Ave
Burning Beard Brewing Company
Head to Burning Beard for punk rock vibes and good brews, from hoppy IPAs and lagers to seltzers. Pair your drink of choice with bites like smashburgers, truffle and garlic fries, and chicken tenders.
785 Vernon Way
The Yogurt Mill
The Yogurt Mill vends a rotating menu of classic fro-yos such as vanilla and strawberry, plus more off-the-wall flavors: toasted marshmallow, Irish mint kiss, banana cream pie. Keep an eye on their Instagram page to get the inside scoop on the flavors of the day.
935 Broadway
Al Azayem
If you find yourself craving stuffed chicken, breakfast lentil soup, or baba ganoush, head to Al Azayem. The Middle Eastern dishes at this counter-serve joint come with a small price tag and a big flavor profile.
550 East Main Street
Mal Al Sham
In addition to popular Mediterranean eats like falafel, pitas, and meat kabobs, Mal Al Sham serves the hard-to-find quzi—a roasted lamb and rice platter that’s one of Iraq’s national dishes—on weekends and holidays.
388 East Main Street
Courtesy of Tripadvisor
Things to Do in El Cajon
Summers Past Farms
Stop by Summers Past Farms to see what the farmers are planting, harvesting, and crafting. There are shops, gardens, and wildlife to explore here, and the farm can serve as a background to any photo shoot, as it changes each season depending on what plants are growing.
Self-taught artist Olaf Wieghorst, born Denmark in 1988, drew upon the aesthetics of the American West in his paintings of landscapes, humble abodes, cowboys, and lonely travels. This museum honors Wieghorst and fellow Western genre painters with exhibitions, workshops, and tours.
131 Rea Avenue
Sycuan Casino
El Cajon is home to Sycuan, a resort and casino to rival those in Sin City. Get gaming, attend a concert, or relax at Sycuan’s full-service spa and lazy river pool. You’ll also find a wealth of dining choices, including pizza, Mexican food, and steak.
5469 Casino Way
A Simpler Time Alpaca Farm and Mill
Alpacas never make the list of oft-spotted wildlife in San Diego, but this family farm on the outskirts of El Cajon provides private tours that give you the chance to get up close and personal with the critters. Don’t forget to browse the store, where you can purchase yarn, clothes, accessories, toys, and dryer balls spun from alpaca wool.
1802 Alta Place
Parkway Bowl
Reserve at this family-owned El Cajon bowling alley and entertainment center for an evening of all-ages fun. Not a fan of bowling? Hit the arcade, play a round or two of billiards, or grab a meal and drink at the in-house restaurant and bar.
1280 Fletcher Parkway
Courtesy of Parkway Plaza
El Cajon Shopping & Boutiques
Off the Shelf Games
Board game store and tabletop lounge Off the Shelf offers table reservations and a retail shop with a unique library of more than 1,500 games. Join the shop’s membership program to enjoy three-day board game rentals for $20 a month and $6 a game.
173 Fletcher Parkway
El Cajon Guitars and Music
Owned and operated by musicians Maria Hart and Frank Cogliana, El Cajon Guitars and Music is a friendly, community-driven spot for both guitar newbies and seasoned shredders. In addition to vending instruments and accessories, the store provides instrument repairs and guitar classes.
A rare enclosed mall in SD County (good for rainy days!), Parkway Plaza is home to more than 130 stores, from major chains like Best Buy, Ulta, and H&M to small local businesses such as 619 Underground Clothing.
Maren Hawkins is a freelance writer in her last year at San Diego State University. When she is not writing, she spends her time playing beach volleyball, thrifting for the cutest clothes, and traveling whenever possible.
Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.
2025-Torch-SD-09131839 (2)
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.
Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.
And in San Diego, there are plenty of them.
Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.
Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.
And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.
In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.
Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.
What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.
In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.
As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company, the invisible code that determines every choice, every day.
And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.
At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.
The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.
Who comes to mind in San Diego’s business community?
A vendor who always delivers — and always explains why.
A competitor who chooses the high road even when shortcuts tempt.
A team within your own company whose day-in, day-out choices reflect deep character.
And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.
Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now.
