These days it seems every brand-name designer or retailer has betrothal on the brain. Here are some different ways familiar names show up in unfamiliar places:
Vera Wang for David’s Bridal: Known for her high-end bridal fashion, this in-demand designer now brings her eye-catching designs to brides on a budget. Launched in February, the White by Vera Wang collection assures that "Every bride deserves to wear white" and offers a dozen styles to suit a variety of tastes.
TOMS: Adored by eco-conscious and charitable shoe lovers for its uber-comfy slipper shoes and promise to provide a pair of new shoes to a child in need with every shoe purchase, the new wedding collection from TOMS features styles in sparkly white or (something) blue for the bride and sparkly colors for her bridesmaids, as well as black velvet for the groom. Fancy, fashionable and philanthropic – and comfy relief for your dancing reception feet – what more could you ask for from your wedding footwear?
White House Black Market: What’s black and white with a little bit of red thrown in for good measure? Everything in a White House Black Market near you, where you’ll also find a stunning-yet-affordable bridal collection, including sleek gowns priced under $1,000, white satin bridal clutches and shoes fit for bridal feet.
Anthropologie’s BHLDN: With BHLDN (pronounced "beholden"), always-gorgeous Anthropologie brings its bohemian-chic elegance to the bridal market with a unique offering of floor-length gowns, tea-length dresses, a visually stunning shoe selection, lingerie, jewelry and funky hair accessories.
J.Crew Bridesmaids: Your go-to retailer for all things khaki and dressy-casual dresses up with its collection of easy-breezy bridesmaid dresses in fabrics like silk chiffon, silk taffeta and satin (See "Alyssa’s Advice" for one of her favorites). Your littlest attendants can even be sweetly suited in J.Crew’s frilly dresses for flower girls and seersucker suits for ring bearers.
Martha Stewart Invitations: The queen of happy homemaking lends her hand to the invitation process for your big day with her line of wedding stationary, available from luxury stationer Crane & Co
Kate Spade Home: The clean lines, sturdy material and appealing color palette of her handbags and shoes say "I’m put-together and professional." Add the elegant-yet-trendy, contemporary dinnerware and giftware – including silver frames and glass vases – by this popular designer to your wedding registry and make a statement that your married home is just as hip as your fashion sense. www.katespade.com.
Amazon Wedding: Known as the online retailer where you can get find anything your little heart desires, the Amazing Wedding Registry proves it’s an Internet powerhouse with its one-stop shop "registry planning made simple," all at your fingertips.
Weddings by Costco: Along with bulk paper towels and patio furniture, this mighty warehouse megastore also does weddings. Shop Costco for everything from jewelry to invitations – get save-the-date magnets on Costco.com – and from champagne and cake to flowers and photo printing. Some stores in the Los Angeles area even host special bridal events.