2020 Vision: The Future of San Diego Beer

For San Diego beer, 2019 was less roller coaster, more course correction foretelling a new reality. Our inevitable transition from boiling point to simmer can be credited to an impossibility of sustained growth—mathematically and economically, double-digit expansion can’t go on forever—as well as market maturation and evolving consumer demand. With 2019 almost in our rearview mirror, here are a few predictions for what we can expect from local beer in the next year.

Light, Bright Flavors Will Dominate

There’s still a place for imperial stouts and heavily-hopped IPAs, but simpler palate pleasers like Berliner weisses, kettle sours, and goses will boost beer lists to counter the increasing shift in demand of low-calorie, low-carb (and typically lower flavor) beers. Local brewing legend Tomme Arthur recently announced The Lost Abbey’s acquisition of "Tiny Bubbles," a line of canned Gose-style beers finished with Brettanomyces offered in two flavors, original brut and rosé. By enticing people uninterested in traditional beer flavors, companies can gain an entirely new demographic of drinkers—a smart move in today’s competitive landscape.

San Diego Will Get Its First Hard Seltzer Tasting Room

We already have tasting rooms dedicated to hard kombucha, cider, mead, and other alternative alcohols. Why not hard seltzer? Seattle has one and plenty of San Diego beer breweries already offer housemade hard seltzer on tap. I’m calling it now: San Diego’s first all-seltzer tasting room is coming soon (probably in North Park).

2020 Vision: The Future of San Diego Beer

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The Baja Beer Scene Will Steal Some Of Our Shine

San Diego beer isn’t in danger of being eclipsed in hype by Baja California… yet. But craft beer fans tend to be a little rabid when it comes to chasing the "next big thing" and Tijuana is definitely that. Burgeoning markets like Baja can offer something new to beer fans who aren’t ready to make a jump to alternative alcohols, but feel burned out on the San Diego scene. The sun’s not exactly sinking on San Diego, but it’s deservedly rising in Mexico and I don’t anticipate that changing in 2020.

The Museum of Beer Will Do… Something?

Anything? Frankly, I don’t know what to predict. The ambitious endeavor, described as "California’s first hands-on beer adventure", launched an Indiegogo campaign in April 2019 with an initial wave of enthusiasm and plenty of high-profile outreach events. Since then, buzz for the beer project seems to have fizzled and updates have been sparse (save for a slew of recent "Pint-Sized Articles" on the Museum’s blog). If the Museum of Beer can deliver on half of its promises, it’ll be a world-class marketing opportunity to tout the superiority of San Diego beer. If not, it’ll be a world-class womp womp.

2020 Vision: The Future of San Diego Beer

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More Growth In Southeast San Diego

San Diego breweries are heavily geographically saturated near Downtown, Mid-City, and along the Hops Highway in North County. But there’s still plenty of (relatively) affordable real estate to be had in underserved communities who find themselves largely left out of the local craft beer conversation. Despite some recent additions like Novo Brazil in Otay Ranch and Mike Hess Brewing Company in Imperial Beach, large swaths of southeastern San Diego only have a handful of breweries so far. I’m betting more are on the way.

Beth Demmon is a freelance writer, journalist, and BJCP beer judge from San Diego. She received the North American Guild of Beer Writers 2019 Diversity in Beer Writing grant and is the beer columnist at San Diego Magazine.

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