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Food & Drink MAY 6, 2022

Chef Rob Ruiz Comes Home

The notable sushi chef had to grapple with grief and shovel fish guts to get here

Chef Rob Ruiz Comes Home
Ligaya Malones
The Kitchen - sandwich

The Kitchen – sandwich

Ligaya Malones

Chef Rob Ruiz is back. But the notable sushi chef and sustainable seafood advocate needed to grapple with grief and shovel literal fish guts to get here. We’re in between lunch and dinner service at The Kitchen, Ruiz’s new passion project in Vista.

“I learned all these things,” he begins: classical French cooking, Hawaiian Regional Cuisine (including how to slice sashimi from Alan Wong’s team), sushi, fine dining.

“After what all of us have gone through the last couple years, what’s my answer to ‘What could I do for people?’ And I’m like, I’m gonna make ’em really awesome food and I’m gonna do it for seven bucks.”

Welcome to The Kitchen

The Kitchen started as a commissary for Crownview Co-Occurring Institute’s food program, which Ruiz oversees. Crownview, located in Oceanside, shepherds recovery programs for people facing post-traumatic stress disorder, substance abuse, and other mental health conditions. Ruiz and team, including some Crownview graduates, make and deliver meals for its programs. On the day I visited, dinner was chipotle shrimp and penne pasta.

As of March, it’s also a fast-casual sit-down restaurant. From the counter, you order simple yet delicious food—delicately battered fish and chips, chicken sandwiches on housemade biscuits, salads, and burgers. All ingredients are either grown at The Kitchen’s farm in Bonsall or otherwise locally produced, which helps keep overhead low. Salads are named for the seeds that spawned their leafy greens, and virtually all dressings, condiments, and baked goods are made from scratch, which also keeps costs down. 

A Tsunami of Humility

Just a few years ago, before The Kitchen, adversity slammed Ruiz from every angle. His signature sushi restaurant shuttered. Death came for someone close to him. Then the pandemic came for us all. Ruiz, like many in the hospitality business, was furloughed. 

Fishmonger Tommy Gomes and team threw him a line processing fish to eke out a paycheck.

 “I was like, okay, put me wherever you want,” Ruiz says. “So they put me on the boat, right. And you’re on the boat, and they have a crane that goes down and picks up like 500 or 600 pounds of tuna at a time. There’s seawater washing through the deck of the boat—it’s in the harbor, but it’s still gonna move. And then you have a cutting board that you’re just hoping to land the fish on because it’s moving. The fish is moving. The crane is moving. You have 10 guys all around you, all moving.

“And my job was to pick up a 100-plus-pound fish by yourself, carry it over, put it down, then get the head off of it, hand the head off, break the fillets off, go all the way and break it down to nothing. And then go run and get another one. You just do that nonstop. And you can’t wash your knife; you can’t wash your cutting board.

 “This is just a few hours. These guys who do that for a living, these guys are beasts. These guys are a different breed. These guys are amazing.”

The point is, the once-rigid Ruiz is more malleable now, more balanced, yet the pursuit for bigger and better is still on. During the decade he spent cooking and surfing on Hawai‘i Island (the Big Island), some coworkers from Oaxaca gave him the kitchen name “El Diablo Sin Cola,” or The Devil Without a Tail.

“I really do things 110 percent,” he explains. He attributes his drive to his grandfather, a former Navy captain, who “always had a high bar of what was expected.” Give him a chapter to read and Ruiz will rip through the entire book, and then some. 

Fine dining is still on his mind, maybe, eventually. So are whole paycheck-worthy tasting menus. Right now though, Ruiz is giving The Kitchen 110 percent.

 

Ligaya Malones grew up in Kaua’i, Hawai’i and is a San Diego-based writer covering the intersection of food, travel, and culture. Her work has appeared in publications including Food52, Condé Nast Traveler, Lonely Planet, and Salt & Wind Travel.

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Archive SEPTEMBER 22, 2017

The Vegan Fast Food Revolution

From Evolution to Plant Power, two local vegans look to revolutionize fast food

The Vegan Fast Food Revolution
Dizzle Management

Drive-thru restaurants are as depressing as they are useful. Once the celebratory hangout of car culture (America’s drive-thru boom was intimately tied to the development of highways), now they’re the unlucky embodiment of all that’s wrong with commodity food and our waistlines. Whenever we hear a stat like 70.7% of Americans are overweight (and 37.9% of us obese), we think of a burger clown, tailpipe exhaust, chicken-nuggeted kids, shakes, fries, ketchup, ranch, and an obligatory “salad in a cup” that no person of sane mind ever orders.

No city charter states “we need more fast food.” City planners try their hardest to zone them out. There are many reasons, including environmental impact of cars and trash. But the main reason for anti-fast foodism is tied to their deep-fried, sugar-filled, salt-spackled food and its inflationary effect on our human bodies. They’re a bigger villain in modern American than gluten or man-buns.

But what if fast food were different? What if it was ecologically conscious, served more plant-based foods, and generally tilted society in a progressive direction instead of a diabetic direction? Slow-food purists will tell you that food shouldn’t be rushed. That’s great for purists. But life is no casual stroll. Can’t we have the best of both worlds? Healthier food produced with somewhere near the expediency of McDonald’s? Why throw the baby (fast food) out with the bathwater (fattening, cheap, bad food)?

That’s the idea behind San Diego’s Plant Power, and they’re not alone. They serve plant-based fast food. All of their materials (utensils, etc.) are made from recycled material or plant material. The owners even dream of having a drive-thru that looks like a domed garden, with a canopy of plants and greenery that help offset the greenhouse emissions from cars.

The need for fast food and drive-thrus is still real. More than 160,000 fast food joints feed over 50 million Americans every day, with sales of over $110 billion. That’s because it doesn’t matter how educated we become about commodity food problems (hormones, antibiotics, CAFOs, etc.), we’re still busy. We still have demanding jobs, kids, spouses, friends, social media notifications, and lives. Minutes have never been more gold.

Now it’s happening. Healthy fast food is the future. The movement actually started in San Diego with Evolution Fast Food in Hillcrest—the first vegan drive-thru restaurant in the world. And now it’s in full swing across the country with concepts like Amy’s Drive-Thru, Salad and Go, Grown Miami, Eatsa, Dig Inn, The Kitchen, and Freshii.

Evolution’s owner Mitch Wallis is one of the partners behind Plant Power along with Zach Vouga, an ethical vegan who worked at Evolution. They wanted to streamline Evolution’s branding, experience, and make the menu more approachable. They didn’t want meat eaters to feel like outsiders or somehow shamed in their house of leaf cuisine. The result was Plant Power, which opened its first location in Ocean Beach in 2016. It has the feel of an In N Out, but it’s all plant-based food. Now they’ve taken over a failed Burger King location in Encinitas, providing the community with vegan “fast food.”

Vouga is quick to point out that Plant Power isn’t necessarily “healthy.” It’s simply plant-based. But, as multiple studies have shown, the health of Americans could use a much bigger supply of plant-based foods for their well-being. I talked to Vouga about Plant Power’s new drive-thru, and the future of the company.

Why vegan food?

I’m a longtime vegan. I was in college in Chicago, and finishing up there when I made the switch. I got a job at Evolution Fast Food where I met my business partner, Mitch, the founder of Evolution. Mitch and I started planning for the future. We wanted something more accessible, friendly and inclusive, not just a vegan restaurant. We didn’t want it to feel like a vegan restaurant when they walked in. We wanted something that could be replicated, scalable, clean and easy.

Plant Power doesn’t seem overtly vegan. Why?

We wanted to rid ourselves of that stigma. Some people would come into a vegan restaurant and feel almost like they were in enemy territory. We realized that was a problem. A majority of our customers are not vegan. Maybe they’re just there for Meatless Monday, or they’re a flexitarian, or just exploring new things. There are so many heavily-charged emotions with veganism. I never wanted to be a “meat is murder!”, in-your-face vegan. We wanted to change the conversation about vegan food. It’s just another type of cuisine. It’s not cultish. And that’s the great thing about Plant Power. A few of our customers don’t even realize we’re vegan until the second or third time they eat there.

What ingredients are most integral to vegan cuisine?

Anytime you’re trying to make a vegan meat, it’s primarily a mix of vital wheat gluten or soy protein. Those are two very versatile ingredients. They can absorb any flavor and become a chameleon-type ingredient.

Do you use tons of nuts? Cashew cheese and things?

No. Most of our stuff is free of nuts, because we know people have allergies. Many of our burgers can be made with a gluten-free bun, too. I’ve always hated gluten-free bread. So I’m the best person to try it. After trying so many types, we finally found a bakery out of L.A. called Rising Hearts. Since I don’t like gluten-free bread, I knew it was a winner when I actually liked it.

Is drive-thru the business model going forward?

Absolutely. As Americans, with how busy we are, we desperately need healthier, more eco-friendly options on the go.

What’s eco-friendly about Plant Power?

We work with Hubbell and Hubbell Architects. They’re known for being one of the best environmentally friendly firms. Our tables are made of bamboo. We use recycled aluminum. Our compostables—plastic straws or forks or whatever—are made from renewable, plant-based sources. Our forks are made from potato starch. Our containers are made from sugar cane. We don’t even have recycling because most of our stuff isn’t recyclable.

That’s more expensive, right?

It does cost a lot more. I’m hoping as we expand, the price will come down. But if we were going to do this, I needed to do it right. We needed to bite the bullet. To top it all off, there are no subsidies on these vegan products. If I wanted to do a beef and dairy burger, I’d be able to buy a lot cheaper, subsidized food. But we’re getting by. It’s all about volume and demand, and I’m hopeful.

All right. I’m an omnivore. What am I ordering?

The buffalo chicken sandwich. It has that wow factor. It’s “chicken”—wheat protein, soy protein, quinoa—breaded in house batter, dipped in buffalo sauce, with a whole wheat bun and homemade ranch dressing. It’s amazing how easy it is to omit the eggs and milk in something like ranch. Sometimes people think that veganizing food is a huge mountain to climb, but the answer is right there in front of you.

Why do vegan restaurants always try to “imitate” meat?

One, we’re a bridge restaurant. We have tons of super healthy offerings, but we’re not at our core a healthy restaurant. We want to create an experience that’s accessible and redefines vegan food. Plus, nostalgia plays a part. I didn’t become a vegan because I hated the taste of meat. I still love the meat experience and I funnel all of that energy into what we create at Plant Power.

Where to next?

We’re not wanting to do three, four, or five restaurants. We’re looking at hundreds. All over the nation, the globe, and pursuing avenues to do that over the next ten to 15 years.

Plant Power has two locations: in Ocean Beach (2204 Sunset Cliffs Blvd.) and Encinitas (411 Santa Fe Dr.). plantpowerfastfood.com

The Vegan Fast Food Revolution

Dizzle Management

Food & Drink FEBRUARY 24, 2016

Info Tapas

News from San Diego's restaurant and bar scene.

Info Tapas
The Howlin’ Wolf cocktail, part of Grant Grill’s new menu dedicated to music legends.

Wade Hageman can cook. The one-time white tablecloth chef has become an Encinitas icon since opening his pizza joint, Blue Ribbon Artisan Pizzeria. After that, he did a more full dining concept a bit east with The Craftsman. His foray into Hillcrest didn’t work so well (a story told by numerous, numerous restaurateurs who don’t own Baja Betty/Urban Mo’s/Gossip Grill). But now he’s announced he’s next concept—Open House, a riff on Asian flavors with his take on yakitori (Japanese barbecue), ramen, and poke. He’s secured the former spot of El Callejon, which passed into the restaurant afterlife in January after 22 years in business. It’s scheduled to open by the end of the summer…

Everyone’s favorite pork joint, Carnitas Snack Shack, is finally looking ready to open at the Embarcadero this spring. This space (1004 N. Harbor Dr.) will have cocktails from San Diego’s RMD Group (Fluxx, Sidebar, Rusted Root) and tons of outdoor waterside seating….

Hey, Del Mar. New chef in town for you guys this spring. Steven Lona is relocating from the L.A. area, the former exec chef of Bistro 45 (Pasadena) and worked under James Boyce and Craig Strong at Montage in Laguna Beach. He’s part of the team opening Tasting Room Del Mar (next to the Starbucks at 15th Street and Camino Del Mar) with a talented wine connoisseur in Rusti Gilbert, formerly of Addison at Grand Del Mar, which is like the Coachella of sommeliers…

I love Carlsbad. But its food and drink scene has needed to wake up and smell the decade for a while. It’s got some standouts, like Land & Water Co. (one of the best sustainable seafood chefs in San Diego in Rob Ruiz). But the most exciting opening-to-be is Campfire—creator John Resnick was one of the main faces and brains that helped Consortium Holdings (Craft & Commerce, Ironside) develop into a top-notch food and drink company. He’s hired Bells and Whistles to design his new 6,000 square-foot space, which will include a Quonset hut, for that post-WWII barracks drinking vibe. Carlsbad will be better off for this one, slated for sometime mid-2016…

I was mixed on my review of The Hake on Prospect Street a couple years ago, but have since returned and had some seriously good dishes (their ahi taco with jicama tortilla is pretty fantastic). And not a week goes by if someone asks proudly if I’ve tried the place. Well, now they’re adding 2,000 square feet to their subterranean semi-ocean perch, which means they’ll have a new outdoor dining space and an ocean view. Trying to do business on Prospect without an ocean view is like trying to do business on Morena Boulevard without a stripper pole…

Pizzeria Mozza’s sad and not terribly surprising demise at The Headquarters was big news. Now its replacement is nearly ready for business (early March). Flour & Barley is a concept from our bedazzled brethren in Vegas that does brick oven pizzas, plus Italian apps and over 150 draft, bottle and canned beers….

Westgate Hotel is one of my favorite hotels in Downtown San Diego. Looks like a fossilized doily, in a good way. They just announced their second annual Spirit of Baja Dinner, which’ll take place on April 15—inviting chef Javier Plascencia (Bracero, and new James Beard nominee) to collaborate with Westgate’s talented chef, Fabrice Hardel on a meal. Mezcal reception, Baja wines. You can buy tickets here.

Now that the craft beer movement is into its 30s, its expanding its horizons. No longer is it “just a lot of hops plus fermentation and a beard.” We’re seeing lighter beers, sour beers, and now, especially, citrus beers like Grapefruit Sculpin. Now one of my favorite breweries in San Diego, Green Flash, just announced its new lineup under new brewer Erik Jensen, and he’s got a Passionfruit Kicker (American Wheat Ale with passion fruit), a “Soul Style” (tangerine India pale ale). They’re also releasing “Cosmic Ristretto” this Friday, a Baltic Porter with espresso and Candico, a caramelized Belgian candy sugar. For more on the new lineup, click here

The other release of note is from the ever-awesome Lost Abbey. They’ve partnered with North Carolina’s Wicked Weed Brewing and tomorrow (Feb. 24) will release the finished product—Ad Idem, a French oak-aged golden sour ale with peaches and brett. It’s a blend, between a brettanomyces blond ale and a sour blond ale, aged in neutral wine barrels with whole, local peaches…

Everyone likes a free meal. And Leap Year babies (those of you born on Feb. 29, feeling like you don’t exist every three out of four years) get a free one from the Hard Rock Café on Feb. 29….

I love pairing dinners, mostly because I like food and drink. But I also like poking fun of pairing dinners. And that’s what San Diego band Splavender will do on March 18 at Mike Hess Brewing. Instead of pairing the beers with food, the beers will be paired with original Splavender songs written for the beer. For example, the Honeysuckle & Sho’Nuff Beer, a rye imperial stout, will be paired with a deep, contemplative groovy synth song. Sounds absolutely ridiculous. I like ridiculous…

San Diego Magazine’s cocktail feature is coming out in the March issue. In there, I express extreme admiration for Grant Grill and mad-scientist cocktail guy Jeff Josenhans, who has ushered a slew of “firsts” into San Diego’s cocktail scene. However, more needs to be said about the Grill’s “chef de bar,” Cory Alberto. Well, now’s the chance to see his work. He just released a menu of cocktails inspired by his favorite musicians, including Howlin’ Wolf (Johnny Walker Red, cane sugar, chocolate, bitters and cigar foam), Ella Fitzgerald (Remy Martin 1738, Crème Yvette, rose water, tangerine, prosecco), Dick Dale (Mt. Gay Black Barrel US Grant Blend Rum, El Silencio mezcal, La Gitana sherry, tarragon orgeat, lime, pineapple, tiki bitters and a splash of absinthe), plus boozy odes to B.B. King, Ali Farka and Preservation Hall (the legendary venue in N’Awlins)…

Info Tapas

The Howlin’ Wolf cocktail, part of Grant Grill’s new menu dedicated to music legends.

Food & Drink AUGUST 10, 2026

9 Must-Try Meals in San Diego Right Now

SDM's staff shouts out our favorite food finds this month including bites from Glass Box, Pete's Seafood, Kimochi, and Immersion Coffee

9 Must-Try Meals in San Diego Right Now
Courtesy of Pete’s Seafood and Sandwich

It’s August. Corn season—that hallowed dental flossian time—is upon us. Peak summer means the fruits from local farms are downright NC-17. It’s also hot-adjacent, so we search out top-notch sashimi and interesting fruit punches. And because we’re contrarians, we also find ourselves tucking into a warm lobster roll in North Park, vying for a father’s love. Anyway, these are the stories behind the best things we found this month—things we’d recommend to friends who didn’t owe us money. Salamat.

Glass Box

Sesame-Torched Albacore

Chef Ethan Yang grew up folding dumplings in his dad’s San Diego restaurants—such as the former Fortune Cookie in Rancho Bernardo, which drew on the family’s Taiwanese and Chinese roots. So the Taiwanese beef noodle soup on the menu at Glass Box (a lovely glass-enclosed sushi and pan-Asian spot at Sky Deck in Del Mar) is a family pride—the result of Ethan, dad, and his brother tinkering endlessly with various bones (they finally found the perfect bone, only sold by one butcher in LA).

But the dish that shows off his raw fish skills is the albacore—lightly cured in soy, mirin, and toasted sesame oil, flame-torched to caramelize, and finished with smoked shoyu, chive oil, shiso oil, house-pickled sweet peppers, and crispy rice pearls. —Troy Johnson

Luce Bar & Kitchen

Double-Cut Duroc Pork Chop

“Wait, where is it?” I hear this a lot when suggesting Luce for drinks or a bite. The Bay Park restaurant is smack dab in a part of the city that isn’t conventionally attractive: on the side of the 5 freeway, next to a bevy of service-looking storefronts. To be in this area, you either live here (homes here are fairly excellent with that bay view) or are getting a muffler fixed. A better reason to be in Bay Park: An evening at Luce, a locals’ haunt. Get the Duroc pork chop (the chefs’ chop, with darker meat, higher fat content, better marbling) with collard greens, toasted grits (toasting anything results in a better version of that anything), and a mustard glaze that makes you feel like you’re in the South enjoying sweet tea with friends. —Nicolle Monico

Courtesy of Sipwell Wine Co.

Sipwell Wine Co.

Tiny Victories

Ever walk into your kitchen during the afternoon feeling recklessly free and decide the time is exactly right for a glass of Champagne? Maybe you crushed a work project or navigated a 4-year-old’s meltdown with the elegance of a global diplomat. You ever then pour that glass and are immediately pulled away by other demanding life errata—and by the time you eventually return to celebrating being alive, you find the remaining victory-juice sits in the popped bottle, losing its steam, and serving you a metaphor for your day?

Hilary Cocalis solved this for me with Carlsbad-based Sipwell. Tiny Victories is a Champagne-style sparkling white in a 250ml can (a glass and a half—the correct amount), the first can-conditioned sparkling wine on the market, fermented with true Champagne yeast. Crisp apple, a little citrus, that biscuity thing good bubbles do, zero sugar. It’s also the first canned wine to crack Wine Enthusiast’s Top 100, so now there’s no excuse not to celebrate all of life’s tiny victories. —Claire Johnson

Courtesy of Pete’s Seafood and Sandwich

Pete’s Seafood and Sandwich

Warmed Lobster Roll

If my dad were to rank his favorite things, I think I’d make the podium, but there’s no way I’m outperforming this lobster roll. And why would I? We went to Pete’s on Father’s Day, and Peter DeCoste brought out 5 ounces of Maine lobster smothered in warm butter, tucked haphazardly into a grilled New England–style roll, served with a simple coleslaw and basic fries (no need to overshadow the star). Pete’s has a cold version with mayo, too, but there’s something about warm lobster that really wins over dads and their lobster-jealous daughters. –Lili Kim

Valerio’s 1979

Turon

Valerio’s 1979 is a quintessential San Diego family story. In the 1950s, the grandparents opened their first bakery in the historic Philippines city, Cavite. Their son, Jimmy, would bake and sell bread before school. After enlisting in the Navy and being stationed in San Diego, Jimmy and his wife, Gloria, opened his own version of the family bakery in National City in 1979—a huge hit and home-away-from-home spot for the city’s massive Filipino community.

Four-plus decades later, with four locations across SoCal, it’s on the third-gen of Valerios. The new blood is reviving the name and place with all kinds of Filipino comfort food, and the turon is a star. The classic Filipino treat is a ripe, sweet saba banana and jackfruit, rolled in lumpia wrapper, deep-fried, and covered in sticky, caramelized brown sugar. “Dessert lumpia” is a phrase to live a life by. —Troy Johnson

Courtesy of Kimochi

Kimochi

Cantaloupe Mochi

Studio S AUGUST 10, 2026

The Secret to a Home That Feels Just Right

Behind every beautiful space is a thoughtful process, and ASID San Diego is helping homeowners understand the value of professional design.

The Secret to a Home That Feels Just Right
Courtesy of ASID

A perfectly designed home rarely happens by accident. Those kitchens that feel effortless and rooms that seem to tell a story the second you walk in? They’re usually the work of someone who knows exactly what they’re doing.

It’s knowing which ideas will actually work, which materials will hold up over time, and how to turn a collection of choices into a space that feels intentional. That’s where a professional interior designer comes in.

For the American Society of Interior Designers (ASID) California San Diego Chapter, the goal is to help people see interior design as more than just the finished look. Behind every well-designed space is a process built on technical expertise. Designers are educated in everything from professional software and construction details to building codes, space planning, materials, and functionality.

Courtesy of ASID

“People don’t always realize how much goes on behind the scenes,” Kirsten Recce , current president of the ASID California San Diego Chapter, says. “Our designers are not just doing furniture placement and color selection and picking out new fluffy pillows. That’s not what they’re trained for.”

ASID members bring formal education, continued learning, and industry knowledge to their projects, helping create spaces that are not only beautiful, but designed to work. A paint color that changes completely depending on the lighting. A material that looks beautiful in a showroom but doesn’t make sense for everyday life. A layout that photographs well but doesn’t function for the people living there. These are the details where professional guidance can make all the difference.

Still, one of the biggest misconceptions about hiring an interior designer is that it’s reserved for massive renovations, luxury homes, or people who already know exactly what they want. The process can feel intimidating. Where do you begin? Is a designer worth the investment? What if you only need help with one room?

ASID’s answer: start with one hour.

ASID’s Spruce Up events break down one of the biggest barriers between homeowners and professional design: knowing where to begin. Held twice a year, the community program gives homeowners the chance to work directly with an ASID designer through a one-hour, $125 consultation in their own home. Whether you’re looking for advice on furniture placement, window treatments, kitchen and bath updates, remodeling ideas, vacation rentals, color selections or something else entirely, the upcoming September 2026 event offers an approachable way to get expert guidance before committing to a full project. Signups are open through Sept. 7, with consultations taking place Sept. 21 through Oct. 31. Proceeds benefit ASID San Diego’s educational and community programs. Register here!

Courtesy of ASID

“It’s a great opportunity for people who are in that exploratory phase,” Recce says. “Maybe they’re not sure they want to hire an interior designer yet, or they think it sounds daunting or expensive. This gives them a chance to discover what working with a designer is actually like.”

Design is personal. A good designer isn’t just creating a beautiful room; they’re helping create a space that fits the way someone lives.

“We’re a resource to all of San Diego County,” Recce says. “It doesn’t cost anything to pick up the phone and call and ask. We’ll answer.”

Follow ASID San Diego on Instagram, LinkedIn, and Facebook for updates on upcoming events, or connect with the chapter directly at [email protected] or 619-548-8847.

Partner Content
Food & Drink AUGUST 8, 2026

First Look: Zuma San Diego

The contemporary Japanese restaurant lands in San Diego as part of its global expansion

First Look: Zuma San Diego
Courtesy of Zuma

For years, writers (even me, I’ll admit) have spilled gallons of ink lauding San Diego’s up-and-coming dining scene. No, we’re not Los Angeles’ little sibling. Yes, we’re more than fish tacos—and have been for a while. We hosted this year’s California Michelin Guide ceremony. Southern California’s first three Michelin-starred restaurant (Addison by William Bradley) calls San Diego home. I think it’s safe to say we’re not on the way—we’ve arrived.

If anyone needs more proof that San Diego has truly made it to the world’s stage, all you need to do is look toward downtown’s newest arrival: Zuma, the globally-acclaimed contemporary Japanese restaurant and izakaya

Located inside The Guild Hotel, Zuma San Diego is the sixth US outpost of the London-born brand, which now includes restaurants in destinations like Bangkok, Thailand; Ibiza, Spain; and Cannes, France. And there are on the way, including Saint Barth in the Caribbean; Los Cabos, and Mexico.

Each Zuma outpost has its own local flair, but share a few key elements no matter where it is in the world: a large, energetic bar area; an open sushi counter; and Zuma’s signature robata grill. 

Rainer Becker and Arjun Waney founded Zuma in Knightsbridge, London, in 2002 after Becker spent six years cooking in Tokyo, connecting Japanese elegance with vibrant design. After opening locations in Miami, New York City, Las Vegas, Boston, and Vail, vice president of operations Nick Fielding says San Diego felt like a natural fit.

Courtesy of Zuma

“There’s something uniquely special about San Diego in terms of energy and culture,” he says. “You’ve got a city that is extremely, extremely well versed in culture, in food, in hospitality, in luxury. It’s a quiet luxury, which is very much in keeping with what we believe in.”

The Guild Hotel makes sense as the host location. The historic Italian Renaissance property dates back to 1924, featuring a European-style courtyard, plush lobby, and an abundance of restored original details, like 1920s-era tilework. 

One important note: while guests can access Zuma via the hotel lobby, the restaurant has its own dedicated entrance located on  Columbia Street. And if you want the full Zuma experience, that’s where you’ll want to start, promises Fielding.

Courtesy of Zuma

“The entrance is a big part of the arrival experience,” he says. Upon entry, guests walk through an elongated tunnel made from solid teak before arriving at an oversized boulder wall. Each stone has been hand-cut and carved by a team of artisans in Mexico, with a design meant to reflect the rugged California coastline. Next steps guide you across a Japanese garden–style walkway among a Zen pebble garden (inspired in part by the Japanese Friendship Garden in Balboa Park) straight to the indoor-outdoor bar made with hand-cast resin panels designed to emulate the sunset over the ocean. 

As for the patio, it’s a jungle out there—literally. Luscious greenery and towering palms drape across the space to create a secret tropical garden framed by hand-carved, uplit teak screens from Indonesia. By design, there’s no question it’s a Zuma restaurant, but the San Diego location’s style rotates around five pillars, according to the restaurant group’s head of design, Lucy Robinson.

Courtesy of Zuma

One: embracing a sense of understated luxury. Two: highlighting the year-round climate with a 50/50 indoor/outdoor split of the space. Three: blending local architectural details (like the botanical garden references) with Japanese aesthetics. Four: creating a bespoke palette of bold pinks, oranges, and yellows inspired by minerals found in coastal stones along the coast. Five: Creating a vibrantly energetic space (a goal for every Zuma location).

Inside, the robata grills crowns the center of the dining room, featuring a Japanese paper hood and fire element-inspired resin wainscot base to create a striking tower of red, yellow, and orange. “We always try to bring the four elements into our projects, which are fire, water, wind, and earth,” explains Robinson. San Diego also features Zuma’s first ice box centered on the sushi counter. “It’s almost like on an island—a big lit-up ice block, which will be chipped down to make the base of our sushi platters.”

The 6,600-square-foot dining space seats 221 guests, with a natural flow between the two—another nod to the nearby coast. From hand-woven details by an artist in Germany to the granite tiles on the walls, scale, pattern, texture, and color are everywhere. 

That’s true for the plates as well. Head chef Briant Arciniega says to recognize all Zuma’s big hits—spicy beef tenderloin, saikyo miso-marinated black cod, barley miso-marinated baby chicken, as well as signature sushi and sashimi options, and robata dishes like grilled scallop skewers, beef with shishito pepper and smoked chili soy, jumbo tiger prawn with yuzu pepper, and ribeye with wafu sauce and garlic crisps.

Courtesy of Zuma

Beverage-wise, the menu follows the same diversity of flavors and price points to offer high-end staples, but remain approachable, says Fielding. Expect concoctions like a Japanese margarita made with Mijenta blanco tequila, mezcal, yuzu, orange, and yuzu koshu, opt for an easy-drinking Sapporo pale lager, ask the lead bartender Eric Howell for a wine recommendation, or explore the sake selection.

At minimum, expect vibes. Robinson says the Zuma team has watched certain San Diego restaurant groups go all-in on experiential, eye-popping, energetically-designed spaces. “We wanted to make sure we stood out when coming into the area,” she says. When you have to compete with things like speakeasies-within-speakeasies and man-made barside beaches of imported Turkish sand, you better bring it. 

Zuma San Diego opens at The Guild Hotel (500 West Broadway) on August 10. Initial operating hours are seven days a week for dinner service. Reservations are now open. 

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 6, 2026

First Look: By The Sea

The long-awaited $6 million restaurant from Black Swan Hospitality brings coastal Mediterranean to Coronado

First Look: By The Sea
Photo Credit: Kimberly Motos

William Wordsworth’s 1807 poem “By The Sea” paints a glorious picture of a coastal sunset, elegantly describing the serenity that can only be found upon an ocean’s sandy shores.

It is a beauteous evening, calm and free,
The holy time is quiet as a Nun
Breathless with adoration; the broad sun
Is sinking down in its tranquility

And as a San Diegan, I often have to pinch myself. We’re spoiled by this breathtaking beauty each day. Come August 12, Coronado will have a new place from which to soak in the Pacific’s peacefulness: By The Sea. Created by the team at Black Swan Hospitality (Nolita Hall), Doug and Lara Hamm brought to life a Mediterranean-meets-San Diego oasis influenced by their travels through the French Riviera, Italy’s Amalfi Coast, and the Greek Isles. (It’s not the first time the couple drew inspiration from the Mediterranean coast—their wedding took place on the island of Capri, their daughter’s namesake.)

Opening the 6,500-square-foot, second-story restaurant took longer than expected. First announced three years ago, the Hamms worked with Loren Wynn and Mellissa Ramos—their own in-house design studio (Creative House)—alongside Tecture (Lucien, Anigma Encinitas, Bivouac Ciderworks, George’s at the Cove) to create a space that feels more like a coastal villa than spartan dining room. 

Guests enter via a cobblestone staircase to a light-drenched dining room and outdoor patio shaded by a eucalyptus wood trellis. Windows dot nearly every wall below the high ceiling of hand-stained willow reed thatching and exposed wood beams. “We have a beautiful lounge area with some textures such as velvet and marble,” says Lara. Everywhere feels organic, with materials like white oak and Italian limestone flowing throughout the open concept and semi-private dining areas.

Photo Credit: Kimberly Motos

The curvaceous travertine bar seats 24, while the 11 outdoor tables and 44 indoor tables and banquettes hold an additional 254 guests. It’s not quite oceanfront, but the peekaboo water view and floor-to-ceiling glass pocket doors allow the nearby sea breeze to drift across the dining room. (And if you’re the type of perpetually cold person once the mercury falls below 72, never fear—the outdoor fireplace and built-in heaters will keep you comfortable all year round.) 

With a name like By The Sea, one can safely assume seafood features heavily on the menu. Executive chef Alex Carpio utilizes plenty of local produce and catches, with starters like scallop crudo, tuna tartare, octopus with crispy potatoes, and calamari fritti. The rest of the menu is broken into salads, vegetables, pastas, and mains, with standouts like a beet salad with feta, kale, orange, and charred lemon vinaigrette; Moroccan-spiced carrots served with lemon yogurt, mint, and parsley; classic linguine and clams with garlic, tomato, and parsley; a lamb cavatelli with fennel, chives, and breadcrumbs; grilled branzino with tahini and Castelvetrano olive tapenade; grilled half chicken with celery, cucumber, and a Calabrian chile vinaigrette; steak frites; and pan seared scallops with pickled peppers, basil, dill, and aioli. 

Photo Credit: Kimberly Motos

Lara says there was one non-negotiable item for the menu: a dramatic seafood tower. Built for 2-4 guests or 4-6, each option comes with a collection of fresh oysters, shrimp, tuna tartare, scallop crudo, and caviar, with lobster and crab claws available on the larger size. 

And if you’re curious about exploring the world of caviar, you’re in luck. Doug says they’re building a tasting menu of different spirits to pair with various caviars under bar manager Andrew Phillips’ purview. 

Photo Credit: Kimberly Motos

Phillips’ drinks menu uses housemade syrups and fresh-squeezed juices, encapsulating both classic cocktails as well as signature inventions like All That Glitters with Cazadores Reposado, Xila Licor de Agave, Chinola Passionfruit liqueur, vanilla, and lime; Sea Glass with Dewar’s scotch, Haku yuzu vodka, green tea, vanilla, lemongrass, apple, lime, and clarified milk; and The Mariner with Appleton Signature & Reserve Rums, Ron Zacapa 23, Chinola Passionfruit, Aperol, pineapple, lemon and orgeat. Wine pairings are curated by the directors of operations Daniela DiGregorio and Gina Martinez, spotlighting small, organic producers from around the world as well as a selection of high-end Champagnes.

Lara describes By The Sea as “a place to linger together,” with director of hospitality and general manager Heather Roberto overseeing every aspect of the low-key feeling of the space. The restaurant may be European-inspired, but the Hamms say it’s wholly Coronado.

The Hamms moved to the Crown City at the end of the pandemic after years in bustling Little Italy. “Within a few weeks of moving here, we felt the magic,” says Doug. Now, they get to be a part of building it up—CH Projects’ Baby Grand hotel is across the street and the Hotel del Coronado sits just down the block. “We’re happy to be part of the scene, and we hope it continues to grow,” he says. “That’s what makes Coronado so special.”

By The Sea opens August 12 at 1300 Orange Avenue, Coronado. Initial hours of operation are Wednesday and Thursday, 4 p.m. to 11 p.m.; Friday and Saturday, 4 p.m. to midnight; Sunday and Monday, 4 p.m. to 11 p.m.; closed Tuesday. Weekend brunch and extended hours to come soon. (Subject to change.) 

Photos Credit: Kimberly Motos

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Partner Content AUGUST 10, 2026

Innovative Support for Sleep Issues

Circadian Sleep Clinic Helps Reset the Body Clock

Innovative Support for Sleep Issues
Courtesy of Scripps Health

Nearly everyone experiences a sleepless night once in a while. But for those with a circadian sleep disorder, being well-rested can feel out of reach. A circadian sleep disorder occurs when a person’s internal clock doesn’t align with their desired or socially required sleep schedule. This can significantly impact quality of life, mental health and physical well-being. Scripps Circadian Sleep Disorders Clinic, launched in 2019, was the first of its kind in the state. Its specialists diagnose and treat conditions like delayed sleep phase disorder, shift work sleep disorder and non-24-hour sleep-wake disorder. Many patients have spent years—or even decade —thinking there was no hope for their sleep behavior. A solution can be life-changing. Read more about the Scripps Circadian Sleep Disorders Clinic here.

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