Chef Rob Ruiz is back. But the notable sushi chef and sustainable seafood advocate needed to grapple with grief and shovel literal fish guts to get here. We’re in between lunch and dinner service atThe Kitchen, Ruiz’s new passion project in Vista.
“I learned all these things,” he begins: classical French cooking, Hawaiian Regional Cuisine (including how to slice sashimi from Alan Wong’s team), sushi, fine dining.
“After what all of us have gone through the last couple years, what’s my answer to ‘What could I do for people?’ And I’m like, I’m gonna make ’em really awesome food and I’m gonna do it for seven bucks.”
Welcome to The Kitchen
The Kitchen started as a commissary forCrownview Co-Occurring Institute’s food program, which Ruiz oversees. Crownview, located in Oceanside, shepherds recovery programs for people facing post-traumatic stress disorder, substance abuse, and other mental health conditions. Ruiz and team, including some Crownview graduates, make and deliver meals for its programs. On the day I visited, dinner was chipotle shrimp and penne pasta.
As of March, it’s also a fast-casual sit-down restaurant. From the counter, you order simple yet delicious food—delicately battered fish and chips, chicken sandwiches on housemade biscuits, salads, and burgers. All ingredients are either grown at The Kitchen’s farm in Bonsall or otherwise locally produced, which helps keep overhead low. Salads are named for the seeds that spawned their leafy greens, and virtually all dressings, condiments, and baked goods are made from scratch, which also keeps costs down.
A Tsunami of Humility
Just a few years ago, before The Kitchen, adversity slammed Ruiz from every angle. His signature sushi restaurant shuttered.Death came for someone close to him.Then the pandemic came for us all. Ruiz, like many in the hospitality business, was furloughed.
Fishmonger Tommy Gomes and team threw him a line processing fish to eke out a paycheck.
“I was like, okay, put me wherever you want,” Ruiz says. “So they put me on the boat, right. And you’re on the boat, and they have a crane that goes down and picks up like 500 or 600 pounds of tuna at a time. There’s seawater washing through the deck of the boat—it’s in the harbor, but it’s still gonna move. And then you have a cutting board that you’re just hoping to land the fish on because it’s moving. The fish is moving. The crane is moving. You have 10 guys all around you, all moving.
“And my job was to pick up a 100-plus-pound fish by yourself, carry it over, put it down, then get the head off of it, hand the head off, break the fillets off, go all the way and break it down to nothing. And then go run and get another one. You just do that nonstop. And you can’t wash your knife; you can’t wash your cutting board.
“This is just a few hours. These guys who do that for a living, these guys are beasts. These guys are a different breed. These guys are amazing.”
The point is, the once-rigid Ruiz is more malleable now, more balanced, yet the pursuit for bigger and better is still on. During the decade he spent cooking and surfing on Hawai‘i Island (the Big Island), some coworkers from Oaxaca gave him the kitchen name“El Diablo Sin Cola,”or The Devil Without a Tail.
“I really do things 110 percent,” he explains. He attributes his drive to his grandfather, a former Navy captain, who “always had a high bar of what was expected.” Give him a chapter to read and Ruiz will rip through the entire book, and then some.
Fine dining is still on his mind, maybe, eventually. So are whole paycheck-worthy tasting menus. Right now though, Ruiz is giving The Kitchen 110 percent.
Ligaya Malones grew up in Kaua’i, Hawai’i and is a San Diego-based writer covering the intersection of food, travel, and culture. Her work has appeared in publications including Food52, Condé Nast Traveler, Lonely Planet, and Salt & Wind Travel.
From Evolution to Plant Power, two local vegans look to revolutionize fast food
Dizzle Management
By Troy Johnson
Drive-thru restaurants are as depressing as they are useful. Once the celebratory hangout of car culture (America’s drive-thru boom was intimately tied to the development of highways), now they’re the unlucky embodiment of all that’s wrong with commodity food and our waistlines. Whenever we hear a stat like 70.7% of Americans are overweight (and 37.9% of us obese), we think of a burger clown, tailpipe exhaust, chicken-nuggeted kids, shakes, fries, ketchup, ranch, and an obligatory “salad in a cup” that no person of sane mind ever orders.
No city charter states “we need more fast food.” City planners try their hardest to zone them out. There are many reasons, including environmental impact of cars and trash. But the main reason for anti-fast foodism is tied to their deep-fried, sugar-filled, salt-spackled food and its inflationary effect on our human bodies. They’re a bigger villain in modern American than gluten or man-buns.
But what if fast food were different? What if it was ecologically conscious, served more plant-based foods, and generally tilted society in a progressive direction instead of a diabetic direction? Slow-food purists will tell you that food shouldn’t be rushed. That’s great for purists. But life is no casual stroll. Can’t we have the best of both worlds? Healthier food produced with somewhere near the expediency of McDonald’s? Why throw the baby (fast food) out with the bathwater (fattening, cheap, bad food)?
That’s the idea behind San Diego’s Plant Power, and they’re not alone. They serve plant-based fast food. All of their materials (utensils, etc.) are made from recycled material or plant material. The owners even dream of having a drive-thru that looks like a domed garden, with a canopy of plants and greenery that help offset the greenhouse emissions from cars.
The need for fast food and drive-thrus is still real. More than 160,000 fast food joints feed over 50 million Americans every day, with sales of over $110 billion. That’s because it doesn’t matter how educated we become about commodity food problems (hormones, antibiotics, CAFOs, etc.), we’re still busy. We still have demanding jobs, kids, spouses, friends, social media notifications, and lives. Minutes have never been more gold.
Evolution’s owner Mitch Wallis is one of the partners behind Plant Power along with Zach Vouga, an ethical vegan who worked at Evolution. They wanted to streamline Evolution’s branding, experience, and make the menu more approachable. They didn’t want meat eaters to feel like outsiders or somehow shamed in their house of leaf cuisine. The result was Plant Power, which opened its first location in Ocean Beach in 2016. It has the feel of an In N Out, but it’s all plant-based food. Now they’ve taken over a failed Burger King location in Encinitas, providing the community with vegan “fast food.”
Vouga is quick to point out that Plant Power isn’t necessarily “healthy.” It’s simply plant-based. But, as multiple studies have shown, the health of Americans could use a much bigger supply of plant-based foods for their well-being. I talked to Vouga about Plant Power’s new drive-thru, and the future of the company.
Why vegan food?
I’m a longtime vegan. I was in college in Chicago, and finishing up there when I made the switch. I got a job at Evolution Fast Food where I met my business partner, Mitch, the founder of Evolution. Mitch and I started planning for the future. We wanted something more accessible, friendly and inclusive, not just a vegan restaurant. We didn’t want it to feel like a vegan restaurant when they walked in. We wanted something that could be replicated, scalable, clean and easy.
Plant Power doesn’t seem overtly vegan. Why?
We wanted to rid ourselves of that stigma. Some people would come into a vegan restaurant and feel almost like they were in enemy territory. We realized that was a problem. A majority of our customers are not vegan. Maybe they’re just there for Meatless Monday, or they’re a flexitarian, or just exploring new things. There are so many heavily-charged emotions with veganism. I never wanted to be a “meat is murder!”, in-your-face vegan. We wanted to change the conversation about vegan food. It’s just another type of cuisine. It’s not cultish. And that’s the great thing about Plant Power. A few of our customers don’t even realize we’re vegan until the second or third time they eat there.
What ingredients are most integral to vegan cuisine?
Anytime you’re trying to make a vegan meat, it’s primarily a mix of vital wheat gluten or soy protein. Those are two very versatile ingredients. They can absorb any flavor and become a chameleon-type ingredient.
Do you use tons of nuts? Cashew cheese and things?
No. Most of our stuff is free of nuts, because we know people have allergies. Many of our burgers can be made with a gluten-free bun, too. I’ve always hated gluten-free bread. So I’m the best person to try it. After trying so many types, we finally found a bakery out of L.A. called Rising Hearts. Since I don’t like gluten-free bread, I knew it was a winner when I actually liked it.
Is drive-thru the business model going forward?
Absolutely. As Americans, with how busy we are, we desperately need healthier, more eco-friendly options on the go.
What’s eco-friendly about Plant Power?
We work with Hubbell and Hubbell Architects. They’re known for being one of the best environmentally friendly firms. Our tables are made of bamboo. We use recycled aluminum. Our compostables—plastic straws or forks or whatever—are made from renewable, plant-based sources. Our forks are made from potato starch. Our containers are made from sugar cane. We don’t even have recycling because most of our stuff isn’t recyclable.
That’s more expensive, right?
It does cost a lot more. I’m hoping as we expand, the price will come down. But if we were going to do this, I needed to do it right. We needed to bite the bullet. To top it all off, there are no subsidies on these vegan products. If I wanted to do a beef and dairy burger, I’d be able to buy a lot cheaper, subsidized food. But we’re getting by. It’s all about volume and demand, and I’m hopeful.
All right. I’m an omnivore. What am I ordering?
The buffalo chicken sandwich. It has that wow factor. It’s “chicken”—wheat protein, soy protein, quinoa—breaded in house batter, dipped in buffalo sauce, with a whole wheat bun and homemade ranch dressing. It’s amazing how easy it is to omit the eggs and milk in something like ranch. Sometimes people think that veganizing food is a huge mountain to climb, but the answer is right there in front of you.
Why do vegan restaurants always try to “imitate” meat?
One, we’re a bridge restaurant. We have tons of super healthy offerings, but we’re not at our core a healthy restaurant. We want to create an experience that’s accessible and redefines vegan food. Plus, nostalgia plays a part. I didn’t become a vegan because I hated the taste of meat. I still love the meat experience and I funnel all of that energy into what we create at Plant Power.
Where to next?
We’re not wanting to do three, four, or five restaurants. We’re looking at hundreds. All over the nation, the globe, and pursuing avenues to do that over the next ten to 15 years.
Plant Power has two locations: in Ocean Beach (2204 Sunset Cliffs Blvd.) and Encinitas (411 Santa Fe Dr.). plantpowerfastfood.com
The Howlin’ Wolf cocktail, part of Grant Grill’s new menu dedicated to music legends.
By Troy Johnson
Wade Hageman can cook. The one-time white tablecloth chef has become an Encinitas icon since opening his pizza joint, Blue Ribbon Artisan Pizzeria. After that, he did a more full dining concept a bit east with The Craftsman. His foray into Hillcrest didn’t work so well (a story told by numerous, numerous restaurateurs who don’t own Baja Betty/Urban Mo’s/Gossip Grill). But now he’s announced he’s next concept—Open House, a riff on Asian flavors with his take on yakitori (Japanese barbecue), ramen, and poke. He’s secured the former spot of El Callejon, which passed into the restaurant afterlife in January after 22 years in business. It’s scheduled to open by the end of the summer…
Everyone’s favorite pork joint, Carnitas Snack Shack, is finally looking ready to open at the Embarcadero this spring. This space (1004 N. Harbor Dr.) will have cocktails from San Diego’s RMD Group (Fluxx, Sidebar, Rusted Root) and tons of outdoor waterside seating….
Hey, Del Mar. New chef in town for you guys this spring. Steven Lona is relocating from the L.A. area, the former exec chef of Bistro 45 (Pasadena) and worked under James Boyce and Craig Strong at Montage in Laguna Beach. He’s part of the team opening Tasting Room Del Mar (next to the Starbucks at 15th Street and Camino Del Mar) with a talented wine connoisseur in Rusti Gilbert, formerly of Addison at Grand Del Mar, which is like the Coachella of sommeliers…
I love Carlsbad. But its food and drink scene has needed to wake up and smell the decade for a while. It’s got some standouts, like Land & Water Co. (one of the best sustainable seafood chefs in San Diego in Rob Ruiz). But the most exciting opening-to-be is Campfire—creator John Resnick was one of the main faces and brains that helped Consortium Holdings (Craft & Commerce, Ironside) develop into a top-notch food and drink company. He’s hired Bells and Whistles to design his new 6,000 square-foot space, which will include a Quonset hut, for that post-WWII barracks drinking vibe. Carlsbad will be better off for this one, slated for sometime mid-2016…
I was mixed on my review of The Hake on Prospect Street a couple years ago, but have since returned and had some seriously good dishes (their ahi taco with jicama tortilla is pretty fantastic). And not a week goes by if someone asks proudly if I’ve tried the place. Well, now they’re adding 2,000 square feet to their subterranean semi-ocean perch, which means they’ll have a new outdoor dining space and an ocean view. Trying to do business on Prospect without an ocean view is like trying to do business on Morena Boulevard without a stripper pole…
Pizzeria Mozza’s sad and not terribly surprising demise at The Headquarters was big news. Now its replacement is nearly ready for business (early March). Flour & Barley is a concept from our bedazzled brethren in Vegas that does brick oven pizzas, plus Italian apps and over 150 draft, bottle and canned beers….
Westgate Hotel is one of my favorite hotels in Downtown San Diego. Looks like a fossilized doily, in a good way. They just announced their second annual Spirit of Baja Dinner, which’ll take place on April 15—inviting chef Javier Plascencia (Bracero, and new James Beard nominee) to collaborate with Westgate’s talented chef, Fabrice Hardel on a meal. Mezcal reception, Baja wines. You can buy tickets here. …
Now that the craft beer movement is into its 30s, its expanding its horizons. No longer is it “just a lot of hops plus fermentation and a beard.” We’re seeing lighter beers, sour beers, and now, especially, citrus beers like Grapefruit Sculpin. Now one of my favorite breweries in San Diego, Green Flash, just announced its new lineup under new brewer Erik Jensen, and he’s got a Passionfruit Kicker (American Wheat Ale with passion fruit), a “Soul Style” (tangerine India pale ale). They’re also releasing “Cosmic Ristretto” this Friday, a Baltic Porter with espresso and Candico, a caramelized Belgian candy sugar. For more on the new lineup, click here…
The other release of note is from the ever-awesome Lost Abbey. They’ve partnered with North Carolina’s Wicked Weed Brewing and tomorrow (Feb. 24) will release the finished product—Ad Idem, a French oak-aged golden sour ale with peaches and brett. It’s a blend, between a brettanomyces blond ale and a sour blond ale, aged in neutral wine barrels with whole, local peaches…
Everyone likes a free meal. And Leap Year babies (those of you born on Feb. 29, feeling like you don’t exist every three out of four years) get a free one from the Hard Rock Café on Feb. 29….
I love pairing dinners, mostly because I like food and drink. But I also like poking fun of pairing dinners. And that’s what San Diego band Splavender will do on March 18 at Mike Hess Brewing. Instead of pairing the beers with food, the beers will be paired with original Splavender songs written for the beer. For example, the Honeysuckle & Sho’Nuff Beer, a rye imperial stout, will be paired with a deep, contemplative groovy synth song. Sounds absolutely ridiculous. I like ridiculous…
San Diego Magazine’s cocktail feature is coming out in the March issue. In there, I express extreme admiration for Grant Grill and mad-scientist cocktail guy Jeff Josenhans, who has ushered a slew of “firsts” into San Diego’s cocktail scene. However, more needs to be said about the Grill’s “chef de bar,” Cory Alberto. Well, now’s the chance to see his work. He just released a menu of cocktails inspired by his favorite musicians, including Howlin’ Wolf (Johnny Walker Red, cane sugar, chocolate, bitters and cigar foam), Ella Fitzgerald (Remy Martin 1738, Crème Yvette, rose water, tangerine, prosecco), Dick Dale (Mt. Gay Black Barrel US Grant Blend Rum, El Silencio mezcal, La Gitana sherry, tarragon orgeat, lime, pineapple, tiki bitters and a splash of absinthe), plus boozy odes to B.B. King, Ali Farka and Preservation Hall (the legendary venue in N’Awlins)…
Info Tapas
The Howlin’ Wolf cocktail, part of Grant Grill’s new menu dedicated to music legends.
Omakase and fixed-price menus are one way hospitality businesses are addressing our collective food decision-making fatigue. But on the opposite end of the spectrum, some restaurateurs are offering a bonanza of totally unrelated options for people ordering on a whim. Why not pair a lobster grilled cheese sandwich, açaí bowl, and ridiculously loaded hot dog?
Starting June 27, diners can satisfy their spur-of-the-moment appetites at Global Fork in Little Italy, the latest food hall from Southern California-based Tiger Hospitality.
Six different food concepts will be featured in the 4,685-square-foot, indoor-outdoor space along the Piazza della Famiglia promenade. The space’s inaugural lineup includes a mix of Tiger Hospitality-owned concepts (Cosmos Burger, La Vida, Lobster Lab, and Prik Ki Nu Thai) and outside operators (Seattle-based Moto Pizza and Handel’s Homemade Ice Cream). The space next door, Good Enough Cocktail Club, is another Tiger-backed brand, operated by the team behind Same Same and Amor y Magia in Carlsbad.
Cosmos Burger serves smashburgers stacked with classic toppings, while Lobster Lab focuses on seafood favorites including lobster rolls, shrimp rolls, and lobster mac n’ cheese. Prik Ki Nu Thai adds Thai street food to the mix, with traditional noodle, rice, and stir-fry dishes. And for those looking for something on the lighter side, La Vida offers things like smoothies, salads, and wraps.
Courtesy of Global Fork Food Hall
Moto Pizza focuses on Detroit-style square pizza with Filipino influences and, despite the name, is not affiliated with Mr. Moto Pizza. Handel’s, which began in Ohio in 1945, will offer dozens of flavors ranging from staples like chocolate and vanilla to rotating specialties packed with candies, cookies, and other mix-ins. (Handel’s already has a number of locations across San Diego, with a La Mesa store coming later this year.)
Some of these vendors already operate at Miramar Food Hall, the other Tiger-owned food hall in San Clemente. And some of them will also appear in Station8, the next food hall slated to open in UC San Diego’s Theatre District Living and Learning Neighborhood later this fall. But if you ask me, reviving the space that housed the Little Italy Food Hall before its closure last February is a far better outcome than leaving empty suites smack in the middle of an area saturated with fantastic food options. Plus, where else can you order a slice of beef adobo pizza alongside squares of caviar toast and a banana split?
Global Fork opens June 27 at 550 W. Date Street, Suite B, in Little Italy. Initial operating hours are from 9 a.m. to 9 p.m., seven days a week, but vendor hours may differ.
Courtesy of Holland Partner Group
San Diego Restaurant News & Food Events
Beth’s Bites
La Jolla is reviving one of its own shuttered spaces this August with Tacos & Jarros, coming to the space on Wall Street that formerly housedComedor Nishi and Coffee Cup. The all-day Mexican restaurant is the latest project from the family behind Cazadores Mexican Grill in Santee and Cotija’s Taco Shop, and will offer wine, beer, tacos, traditional breakfast dishes, as well as lunch and dinner. Some concepts may have hit their ceiling (craft beer, anyone?), but thankfully, it seems that Mexican food still has a long way to go before that.
In the latest hilariously-named collaboration, on June 9, The Lion’s Share will host executive chef Tara Monsod from Animae for a one-night event called Animaeniacs. (Millennials who know, know.) The three-time James Beard Award Semifinalist Monsod will work with Lion’s Share executive chef and co-owner Dante Romero to create a multi-course, family-style dinner inspired by Romero’s Mexican background and Monsod’s Filipino heritage. Tickets get you a seat at the table, plus access to an afterparty in the Marina neighborhood hotspot’s loft, with seatings at 5 p.m. for the early birds and 8:30 p.m. for the night owls.
Thanks to my son’s lifelong obsession with boba, I’m always on the lookout for the latest bubble tea place to check out. Next on my list is Tera Tea House, a boba, matcha, and fruit tea joint coming this month (maybe?) to City Heights near the Copley-Price YMCA. Will I go because their logo is a cartoon dinosaur sipping on boba tea? No, but it sure doesn’t hurt.
After opening their latest outpost in North Park, Moniker Group announced plans to open their third Moniker General later this year inside West, a 37-story mixed use building coming to downtown at 1011 Union Street. The space will continue the group’s signature menu of coffee, cold brew, matcha, small bites, wine, and beer, and founder Ryan Sisson says they identified downtown for their next location due to the area’s “tremendous amount of momentum.” I’ve never lived in a building with a built-in coffee shop, but I’ve got to admit, it does sound like a pretty nice perk.
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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Stake Chophouse & Bar isn’t your average steakhouse. Blue Bridge Hospitality’s Coronado outpost is a modern interpretation of a big-city steakhouse nestled in the heart of the small coastal community. The team at Stake has reimagined the whole steakhouse experience. By prioritizing a seasonal farm-to-table sourcing philosophy, a personalized guest experience, and unique service touches, like a formal steak presentation and a bespoke knife selection process, Stake distinguishes itself in a sea of steakhouses.
Exceptional steaks, including Wagyu from Japan, Australia, and the U.S., and fresh seafood flown in daily form the core of Stake’s culinary identity. The menu features a five-course omakase-style steak experience highlighting house favorites, plus an array of cuts, and classic steakhouse staples—think a wedge salad, baked potato, or pasta carbonara—refined for a contemporary palate without losing their traditional appeal. Stake focuses on seasonal sourcing from the region’s best family farms and specialty purveyors, and incorporates intentionally unexpected touches to create something truly unique.
“I challenge our chefs and myself to take it a step further in sourcing,” says Chef Ronnie Schwandt. “It’s important to us to highlight different farms, unique one-off farms—whether it’s cattle, strawberries, a local fisherman or from anywhere in the United States, we’re always trying to find that niche.”
Beyond the menu, Stake emphasizes outstanding service, says Vinny Spatafore, Director of Hospitality Operations. Staff maintains detailed notes, allowing them to remember guests by name, recall previous orders such as a favorite martini (also memorable for the customer since it’s served in an extra tall, distinctly-shaped glass), and celebrate special occasions like birthdays and anniversaries.
“When you have those points of topic that you remember about a guest, they appreciate that,” he says. “Our servers are really good with that—we have a couple servers who have been here since the beginning and they’ll remember somebody from years ago, their name, their kids’ names, where they live. I’m really thankful to have a great front of house staff.”
Award-winning wines, rare whiskeys, special events, and a complementary black car service that provides transportation for guests throughout Coronado add to Stake’s appeal.
Schwandt stresses that Stake offers more than a meal; they aim to give patrons something unforgettable.
“It starts when you walk up the stairs and are greeted by the hostess—that sets the tone for the night. Then you’re greeted by a server, who may know you by name, and can guide you through the menu and curate as they get to know you,” says Schwandt. “Most people leave kind of blown away; they leave feeling like they just had an experience. That’s the goal, right? Whether you’re serving smash burgers or high-end steak, you want somebody to leave thinking, Wow, that was awesome.”
So, Michelin chose San Diego to host its annual awards show this week. Big thing for our city, which people wrote off as the flaccid mozzarella stick or the “fish tacos bro” of California food culture.
Michelin Guide is a pretty fascinating story. It started as a marketing brochure for a tire company and evolved into the strongest global marketing platform for restaurant culture in history.
In 1900, there were less than 3,000 cars in all of France. André and Édouard Michelin were trying to sell tires. A niche market. If people drove more, they figured, tires would go bald faster. They’d sell more rubber.
So they published a guidebook with maps, gas stations, mechanics, hotels, restaurants, and travel advice. The “How to Go Bald” book with food as the bait. By the 1920s, people were buying the guide just for the restaurant recs.
In 1926, Michelin introduced stars. This changes everything.
Originally just one. Five years later, it expanded to three. One meant “very good restaurant.” Two meant “worth a detour.” Three stars meant “worth a special journey.” In other words, wear those tires down to a nub in search of Dover sole.
Photo Credit: Elodie Bost
By WWII, Michelin was the gold standard guide to French food. And French food was the gold standard for western food. Which was half the world.
Michelin first came to the US in 2005. New York only. (Knicks in five).
In 2007, San Francisco. Then LA and Vegas in 2008.
Michelin stopped publishing in LA and Vegas after two years and stayed dark until 2019.
Major theories for this?
First, print is expensive. I can attest. ROI on a printed story is hard.
Second, people wanted local critics, and they were finding them online.
Third, Michelin landed like a stuffed shirt in LA, which had taco carts in its heart. LA swiped hard left.
Then Michelin discovered a new way to fund what it does. Instead of trying to sell enough books to justify the cost (inspectors, printing, restaurant bills, etc.), it had tourism marketing districts pay for inspectors to come analyze their cities or states.
Tourism marketing districts are massive organizations whose primary goal is to sing the priases of their cities and states—attract tourists, who pay for hotels and spend money in the city. Heads in beds.
The first to swipe its credit card was California, which paid $600,000 in 2019 for Michelin to come back to LA, Orange County, Monterey, Sacramento, Santa Barbara, and… San Diego.
It’s an overwhelmingly positive thing, which is never without its doubters and critics.
Namely, not everyone is down with the pay for play model.
The biggest reason is that it means cities without big tourism budgets get left out. Chefs in those cities are chefs non grata in the eyes of Michelin. Which is a fair complaint, though also, sadly or not, kind of how capitalism works.
Michelin isn’t a government organization, or a nonprofit culinary organization. It’s a publicly traded company with real bills to pay and investors and shareholders to answer to.
Since it feels like a tad of a PR dilemma for Michelin, I have a proposal that may or may not work.
What if Michelin took a portion of the money it receives from larger cities and used it to fund its expansion into an underserved city or state that can’t afford it? Bake it into the price it charges California or any other state.
Again, Michelin’s not obligated to do this; there is no penalty beyond the paper cuts of public sentiment. But that sort of pay-it-forward model could help other cities without the resources to play the game, while simultaneously making Michelin’s reach bigger and more holistic.
Second, people claim this TMD-funded model somehow taints the winners.
I don’t buy that at all. All tourism boards are doing is paying a marketing business (Michelin) to come operate in their city. They’re not telling Michelin which restaurants to choose for awards. As I understand it, Michelin has retained independence, and its inspectors only award restaurants that they feel are absolutely worth it based on merit.
True pay for play would be if a restaurant group paid Michelin in exchange for a star. Or if tourism boards had a say in which restaurants received attention or awards.
I haven’t found any proof of that happening, and so I won’t ding the validity of the awards until (and if) I ever do.
All tourism boards cancontrol is which areas they’re willing to pay to have analyzed. For instance, San Diego could technically ask that only the city be analyzed and not the county. Which it did not, most likely because Visit San Diego (our TMD) is in charge of marketing the entire county (and thus why Michelin stars like Jeune et Jolie, Lilo, and Addison are outside of SD city limits).
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
The Sapporo Omakase Open is upon us. The event that sold out faster than any in San Diego Magazine’s history. The birth of another tradition.
The idea was simple: partner with the city’s preeminent force in Asian business and culture (the Convoy District) and the longest-running Japanese brewer in the world (Sapporo, founded 1876). Then bring together some of our favorite chefs and food and drink people who specialize in Asian delicacies—sushi, pho, xiao long baos, mochi, musubi, sake, tea, you name it—to shine a light on who they are and the delicious things they create.
There will be a friendly competition, judged by everyone in attendance and a panel of food experts, including longtime Food Network judge (and SDM co-owner) Troy Johnson. Winners will be named and trophied and exalted.
But moreover, SDM and its partners—Snake Oil Cocktail Co, Rivian, Del Mar Wine & Food Festival, and Komé Collective—believe in building local culture will bring together a room full of people to eat, drink, commune, and celebrate those who make San Diego’s food and drink culture hum.
Here is your guide to the restaurants, chefs, and people cooking and creating at the inaugural Sapporo Omakase Open:
Dumpling Inn & Shanghai Saloon
The OG. Dumpling Inn & Shanghai Saloon started in a tinier strip-mall space, famous for Shanghai-style comfort food like jellyfish salad and xiao long baos (XLBs, aka soup dumplings). It became so loved that they took over the giant anchor spot on Convoy (a former iconic Chinese grocery store, which also helped launch Convoy into the pan-Asian food wonderland its become). Its menu is vast, but the dumplings are the legend—with fresh dough rolled each morning, a rounded pocket of porky goodness and a gush of broth. Celebrating 10 years in its massive space (and 32 years overall), the Inn’s XLB comforts everything in its path.
Crab Hut
This is the family-run spot in Convoy for seafood boils, brought to you by the owners of one of the city’s top restaurants, Kingfisher. Crab Hut is their OG idea from owners Ky Phan, sister Kim, and brother in law Quan Le. It’s a love note to their childhood home and family tradition where they grew up in Vietnam. Behind their house was a river. The Phans would fish during the day, and sit around the communal table boiling up the day’s haul at night. There’s the “Bucket for One” filled with snow crab clusters, shrimp, crawfish, mussels, clams, corn on the cob, potatoes, and andouille sausages. There’s the “Go to Town” boil overflowing with everything previously mentioned, plus king crab legs and a glorious Dungeness crab. The most delicious kind of mess.
Lumi by Akira Back
Lumi by Akira Back is led by world-renowned Korean-American chef Akira Back—the ex-pro snowboarder turned Michelin-star, best known for Dosa in Seoul, Yellowtail in Vegas, and this rooftop sushi-plus concept in the Gaslamp. Overlooking Fifth Ave, it’s serious food with a little party in its heart. Along with a serious sushi program, there are dishes like his Japanese-inspired take on pizza (a tuna carpaccio + ponzu mayo idea) or the miso pork belly kimchee chaufa. Want the full show? Order the Nano 9, Lumi’s Signature Mystery Box, a limited nine-piece omakase sushi course unveiled tableside in an ornate carrier leaking fog all over the place. Keep going big (but refined) with Mist of Kyoto, a cocktail-for-two experience—Knob Creek Barrel Rye, Mizunara liqueur, Japanese sweet vermouth, and black walnut bitters, served in a ceremonial tea pot with two equally ceremonious cups.
Sake Bar GAGA
This concept was inevitable. Ayaka Ito first came onto San Diego’s restaurant scene in 2016 with Beshock Ramen in East Village. The ramen is fantastic, but the place was unique in that it was one of the city’s first portals into the craft of world-class sake. Ito is a kikizakeshi—essentially a certified sake sommelier or master. Sake Bar GAGA is her sake tasting bar in East Village, a 10-seater destination that takes guests on an omakase-style journey of around 20 sakes, hand selected by Ito. For the food, she and chef Ryan Miller collaborated on tapas-style bites with Marie Chiba, a certified sake samurai (one of the few in the world) and owner of Tokyo’s famous sake bar, Eureka. When you choose your dishes—like the blue cheese ham katsu, scallop mango tartar, A5 Wagyu Nigiri, konbu-aged red snapper, snow crab croquettes, you name it—the bar customizes your sake to each food.
Cannonball
San Diego’s largest oceanfront rooftop, hovering above the beach-culture pandemonium at Belmont Park. With a qualification like that, Cannonball could serve gas station sushi and mid boat drinks and be just fine. But local restaurant group Eat. Drink. Sleep (JRDN, The Lakehouse) and chef Luis Romero have made sure the seafood lives up to the view—with over 30 sushi creations, apps like bluefin tostadas with aguachile negro, baked blue crab dip with sriracha honey—plus entrees like a ribeye in uni butter and miso black cod. Watching the daily mix of tanned, parrot-wielding locals, Fit gym body-bods, and tourists is a show in and of itself, made even more enjoyable with a Lychee Lychee—vodka, nigori sake, yuzu liqueur, and lychee syrup.
Glass Box
Hard to call him underrated, since he won best dish at Del Mar Wine + Food Festival last year. But chef Ethan Yang’s Glass Box still deserves more. The restaurant is an attraction in and of itself—encased in a giant glass cube inside the Sky Deck at Del Mar Highlands. Yang and his chefs are on display, slicing top-notch fatty toro or premium wagyu filet. He offers a 10 to 15 course omakase experience, and the bar brings classics like a Toki Old Fashioned (Suntori Toki, bitters, orange) and modern plays like a Matchatini.
Ikegi by Chef Stevan Novoa
Cooking. That’s what chef Stevan Novoa’s ikegi is; a Japanese word meaning “reason for being.” A military veteran with 13-plus years of experience in kitchens across the coast of California and Mexico, Novoa has cooked most styles that make the region hum—and developed a deep appreciation for local farmers, fishermen, and ingredient people. Ikegi by Chef Stevan Novoa is his private chef concept, curating tasting menus that span the gamut (coastal California, Mexican, Japanese izakaya) for people in their favorite space: their home.
Mon Chourie
Few things in life are more affirming than light, fluffy dough balls stuffed with cream and baked to perfection. South Korea native and New York art-student-turned-baker Kelly Kim specializes in classic choux au craquelin—the oversized French cream puffs baked with a slender cookie disc that melts across the top during baking. At Mon Chourie, she starts with her mom’s recipe, then tweaks with seasonal, global flavors—often in collaboration with other local makers. Like the recent pandan mango ice cream choux with indie San Diego-based ice cream brand, Amor. Or a peach oolong tea choux—silky oolong tea-infused cream, peach compote inside that twice-baked, light-as-atmosphere pastry dough. She pops up on Wednesdays at local bakery Michi Michi, plus other spots in town.
Pho Ga Go
A restaurant within a restaurant from the family who owns Crab Hut and Kingfisher. Pho is all about the broth and the lengths you’re willing to go for it. At Phở Gà Go, the whole idea is to take the quality of broth they have at Kingfisher—one of food critic Troy Johnson’s “Top Five Restaurants in San Diego”—and serve it in a more casual setting. Chicken bones are simmered for over 12 hours with the highest-possible ingredients (including heirloom garlic from the famed Christopher Ranch in Gilroy), resulting in a broth that’ll send the slightest throat tickle or sniffle scampering away like a frightened little puppy. They also specialize in chả giò—Vietnamese imperial rolls that are in the realm of Chinese-American egg rolls, but ineffably lighter thanks to using rice flour instead of wheat dough—stuffed with pork, shrimp, taro, wood ear mushroom, carrots, and mung bean noodles.
Roppongi Restaurant & Lounge
In early-2000s San Diego, the next generation of sushi chefs were largely trained in two spots: Sushi Ota, or Roppongi Restaurant & Lounge. First opened in 1998, Roppongi was the Japanese-inspired standout from restaurateur Sami Ladeki, who had made his name with Sammy’s Woodfired Pizza but was blown away by the food culture in Roppongi, Japan. La Jollans cried multiples when it closed in 2015, and relentlessly bugged Ladeki to bring it back. So he did exactly that last year with chef Alfie Szeprethy. They supercharged the design of the space, and rebirthed some of the classics—like the Polynesian crab stack, Mongolian duck quesadilla, the Roppongi Roll (tempura shrimp, unagi, spicy toro), and the Japanese hot rock (thinly sliced steak sizzling on a smooth stone with chili ponzu, sesame goma sauce, and cucumber sunomono). Welcome back.
Sushi On a Roll
Jeff Roberto is a low-key, laidback icon of sushi in San Diego. At any event, if you spot a surprisingly elaborate sushi case and setup and a couple of itamaes wielding blow-torches or breaking down an entire tuna—that’s Roberto and his Sushi On a Roll. He’s been one of the city’s premier sushi caterers since 1993 (when he started, there were only seven sushi restaurants in the city)—a powerhouse on wheels offers everything from sushi making workshops and classes. When a few US presidents needed sushi, Roberto got the call. His arsenal at this point includes over 1,000 sushi options. But moreover, he’s the warm, smiling attraction at any party that involves high-quality fish in the nude.
Sweet Vibe
Hard to decide if Sweet Vibe is a viral dessert shop or a highly popular newish entry in tea culture, which runs deep in Convoy. Their cakes have somewhat stolen the buzz, with Thai milk tea cake, taromisu (taro + tiramisu), yuzu cheesecake, sea salt Oreo, etc. They’re also cute as hell, with their bearamisu (a tiramisu with a bear on it) and mousses shaped like French bulldog pups. But its drinks are the core of the menu, with vibrant fruit and milk teas (green Thai lemon, uji matcha foam with jasmine milk, lychee lemon, iced peach oolong), yogurts with Crystal boba, and fruit slushes (mango pomelo, strawberry milk, pink lychee)—all with adjustable sugar and ice levels and boba add-ons.
This Musubi Love
It’s a sandwich. It’s nigiri. No, it’s musubi. For all the SPAM skeptics, we urge you to honor the deeply Hawaiian and Japanese tradition and witness the charms of a warm, handheld block of sticky rice with a thick slab of teriyaki-glazed canned meat wrapped in nori. Those who have either been raised in the arts or converted tend to exude a higher than expected life happiness. This Musubi Love, a Leucadia musubi speakeasy (you heard us right), focuses exclusively on the minor food religion. The MEHKO (Micro Enterprise Home Kitchen) from founder Roger Post serves classics, plus riffs like the Cordon Bleu-Subi made with panko-fried SPAM, shredded rotisserie chicken, swiss cheese and Bachan’s Japanese BBQ sauce. Or the Dawn Patrol with SPAM, egg, bacon, cheddar cheese and spicy mayo. If you’re still not convinced, the fried BBQ chicken tender musubi or the crispy BBQ tempura shrimp musubi might change your mind.
Mochichis
It’s the pastry hybrid that everyone who values their mouth should have seen coming. Mochi is having a true uprising in San Diego. Most people know the Japanese specialty from the mochi-covered ice cream found in boxes at various grocery stores, but artisanal mochi comes in many, far more interesting forms. Like donuts. Mochi donuts have that crispy-fried traditional donut exterior, but the chewy-soft, rice-flour soul in the middle. Mochichi in Encinitas—a startup from SDSU grad Beth Kass—specializes in them. Base flavors include creme brulee, strawberry glaze, ube Oreo, churro, an Nutella, but she customizes on request and whim. She also serves an ube float and a Vietnamese coffee float because, well, that should clearly exist.
SeaWorld dazzles with a drone show, big-name entertainers, new animal adventures and more
By Partner Content
Nights are heating up at SeaWorld San Diego. The quintessential summertime staple on Mission Bay is transforming into a destination for unforgettable day-to-night adventures, bringing back some of its most popular Summer Nights programming and introducing exciting new experiences sure to delight both kids and adults alike.
The 2026 Summer Day to Night at SeaWorld San Diego is the park’s most ambitious season yet. SeaWorld has planned a highly anticipated entertainment lineup that features nine weeks of throwback concerts featuring R&B and hip‑hop favorites from the ‘90s and early 2000s, including Jordin Sparks, Too $hort and Warren G, Ashanti, and an array of boy band heartthrobs performing together as part of the Pop 2000 Tour.
New this season is perhaps the park’s most visible update: a nightly drone show, Ocean of Dreams, which illuminates the sky with hundreds of synchronized sparklers. Drones form sea otters, sharks, dolphins, and a majestic orca that tell a breathtaking 12-minute story of marine life and underwater ecosystems. The show culminates with a spectacular electric neon finale celebrating hope, wonder, and ocean stewardship.
Nighttime visitors are also in store for animal adventures that fuse education with high-energy fun and the dreamy ambiance of nighttime. The park has launched two all-new animal presentations: Shamu’s Celebration:Light Up the Night and Dolphins: Touch the Sky. Shamu’s Celebration:Light Up the Night features vibrant lighting, music, and dynamic choreography that celebrates the power and beauty of killer whales. Dolphins: Touch the Sky showcases playful bottlenose dolphins and the special connection between humans and the natural world. And back by popular demand is fan-favorite Sea Lions Tonite. See the charming pinnipeds splash, play, and parody pop culture in this refreshed crowd-pleaser.
More must-sees: a newly reimagined Shark Encounter, one of the country’s more immersive exhibits highlighting 11 different species up close, SeaWorld’s beloved BMX Blast! stunt show, and high-seas escapade, Pirates Ahoy! The Battle for Mermaid Cove. And don’t miss the park’s all-new Deep Sea Disco, which encourages guests to dance the night away under the glow of the SkyTower, and vibrant closing time laser light display Laser Reef Summer Spectacular.
Amp up the nighttime vibe with local craft beers, curated cocktails, and nostalgic theme park treats with $1 beer all summer long. SeaWorld is the place for day to night summer fun. When the sun goes down, SeaWorld lights up, and inspires guests of all ages to embrace their inner whimsy and see why generations of San Diegans head to SeaWorld to make memories they’ll never forget.
