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Skip the wait at sit-down restaurants and order from the best trucks, stands, and catering our city has to offer
The first time I tried a food truck meal years ago in Portland—the food truck capital of America—I instantly fell in love. Dedicated chefs maximizing tiny workspaces to share their passion with passerbyers—no glitz, no glamour, no white-table-clothed tables. The only thing between you and your next meal is a window and an outstretched arm. That’s pretty cool. Since then, I’ve been chasing the best meals on wheels wherever I go. Thankfully, San Diego has no shortage of amazing food trucks. If you’re looking to try something new, here are 7 of the best food trucks in San Diego, no reservations required.
The Shawarma Guys food truck is no longer a secret. Their inclusion as the critic’s pick for the “Best Food Truck” in SDM’s Best Restaurants of 2024 list is evidence of San Diego’s love for them. They have also gained national fame—they were awarded Yelp’s Restaurant of the Year in 2020. Even our own content chief, Troy Johnson, teamed up with Guy Fieri to feature them on an episode of Diners, Drive-ins, and Dives. Helmed by Bryan Zeta, the South Park–based food truck offers a variety of Mediterranean flavors, including favorites like shawarma wraps, falafel plates, and their irresistible beef shawarma egg rolls. Like another truck on this list, they have achieved enough success to build upon their mobile operation with two new brick-and-mortar locations in La Mesa and Mira Mesa.
Address: 3012 Grape Street, South Park | Brick-and-Mortar locations at 5525 Jackson Drive #B, La Mesa and 9690 Reagan Rd #103, Mira Mesa
Hours: South Park – Daily 11 a.m.–9 p.m. | La Mesa – Daily 11 a.m.–9 p.m. | Mira Mesa – Daily 11 a.m.–8 p.m.
What to Order: Wagyu beef shawarma egg rolls and falafel
Kiko’s Place Seafood brings classic Baja California cuisine and seafood to Mission Valley just off of Mission Center Road. Shrimp ceviche, fish tacos, clams, octopus, it’s a seafood lover’s paradise. Many of their entrees are topped with a creamy chipotle sauce with just the right level of spice to tantalize your taste buds. During lunchtime the wait can be long, but the generous portions and service make this food truck well worth the wait. Try Kiko’s the next time you’re stuck at work daydreaming of your last trip to Baja and enjoy some of the best ceviche San Diego has to offer.
Address: Corner of Hazard Center Dr. and Mission Center Rd, Mission Valley
Hours: Daily 9 a.m.–7 p.m.
What to Order: The OG Fish Taco
The aroma of sizzling, slow-cooked birria permeates 25th Street in Golden Hill thanks to Birria El Rey. The menu consists almost exclusively of birria options (sorry, vegans and vegetarians), ranging from quesadillas, burritos, and tacos to fries and even ramen. The truck’s enormous popularity has allowed its owners to open their first brick-and-mortar location this summer in Golden Hill. Make sure to order a side of consome (a traditional beef broth with cilantro).
Address: 1015 25th St, Golden Hill
Hours: Saturday–Sunday 8 a.m.–4 p.m.; Tuesday–Friday 8 a.m.–8 p.m.
What to Order: Quesabirria with consume
Taco Love takes food-truck dining to the next level. Like a choose-your-own-adventure book, their menu offers a vast assortment of options for entrées (tacos, burritos, enchiladas, plates), each with your pick of protein or veggies, plus your choice of two sides (including poblano rice, green salad, charro beans, and pumpkin soup). Carnivores can select from a variety of expertly seasoned meats, such as carne asada, pollo adobado, and braised carnitas; meanwhile, vegetarians can opt for calabacitas with rajas or soyrizo with nopales. If you’re dining with a group, try their street taco sampler, potato taquitos, and loaded fries. And don’t forget to order their fried ice cream buñuelo, a local favorite.
Address: 4637 Market St, Chollas View
Hours: Daily 10 a.m.–10 p.m.
What to Order: Birria or soyrizo & nopales tacos
Mariscos Mi Gusto Es is an unsuspecting food truck that brings more flavor than meets the eye. Their menu is written in Spanish (always a good sign) and features tacos, tostadas, shrimp cocktails, oysters, soups, and clams, often capped with a creamy tartar sauce, avocado, and tomato. While they offer many meat options, we recommend sticking to their seafood favorites, such as battered fish, marlin, and shrimp tacos along with their excellent ceviche tostadas or a rich seafood soup like caldo de camarón (shrimp soup), perfect for curing that Saturday morning hangover. If you’re feeling ambitious, order a tower of seafood and wash it down with a Mexican coke in true Baja fashion.
Address: 4425 Home Ave, Chollas Creek
Hours: Thursday-Tuesday 9 a.m.–6 p.m.; Closed on Wednesdays
What to Order: Fish tacos or aguachile tostada
Another food truck bursting at the seams with angst and style, Full Metal Burgers is as metal as you’d imagine. Picture pentagrams on the burgers in the form of sauces and toppings and merchandise to rival that of your favorite hardcore band. With locations in Escondido and Oceanside, the truck grills up quarter-pound burgers featuring accompaniments like grilled onions, mushrooms, pickles, jalapeños, bacon, cucumber, and peppers, plus flavorful sauces like the house thousand-island or the bear sauce (Full Metal’s take on béarnaise sauce). While the outpost does have a couple of veggie options, this food truck is the real deal for the meat-lovers and metalheads in your life. Rock on.
Address: 2550 Jason Ct, Oceanside | 239 E Valley Pkwy, Escondido
Hours: Oceanside – Wednesday – 5:00–8:00 p.m.; Thursday 4:00–8:00 p.m.; Friday 3:00–9:00 p.m.; Saturday – 12:30–9:00 p.m.; Sunday 12:30–6:30 p.m.; Closed Mondays and Tuesdays | Escondido – MondayThursday 3:00–8:00 p.m.; Friday 11:00 a.m.–9:30 p.m.; Sunday 11:00 a.m.–8:00 p.m.
What to Order: South of Heaven Burger or Legion of Shrooms burger
Cole Novak is an award-winning writer with a passion for highlighting local figures, small businesses, and nonprofits. Born and raised in San Diego, Cole is passionate about photography, surfing, art, the local food scene, and the great outdoors.
Fresh openings, inventive pours, and can't-stop-thinking-about-it dishes—here's what has defined our food scene this year
Most San Diego spots serve phở bò—the dark-brothed, beef-boned Southern Vietnamese specialty, loaded with the loud spices (star anise, cloves, cardamom, etc.). But Kim Pham, one of the sisters behind Crab Hut and perennial best-restaurants list-maker Kingfisher, is doing her mom’s phở gà.
The Northern Vietnamese original has a lighter, cleaner broth, using runner chickens (free-range diet and action means more flavor), the garlic from Gilroy’s famed Christopher Ranch (intense garlic-garlic), organic ginger, and housemade noodles. For condiments, Phở Gà Go uses Red Boat (the gold standard, barrel-aged 12 months). It’s essentially the same broth made at Kingfisher, served casual in Mira Mesa.
This issue isn’t about shame, but let’s add a touch for emotional tension. We live on the water, but only about 10 percent of seafood eaten in San Diego is caught locally. Meanwhile, the local fishing industry that once employed 40,000 people is down to about 130 commercial fishers. Local fishing families are a crucial (my words, and they feel right) but endangered species. And three groups have joined forces for one pretty killer event that does a lot about it.
Puffer Malarkey Group (operator Chris Puffer and celeb chef Brian Malarkey) joined with Tuna Harbor Dockside Market—the spot where local boats drop their catch every weekend, a waterline treasure. Each year, Dockside Night Market gathers live musicians and the city’s top chefs who cook with local boat fish on the water. Even better: 100 percent of the profits go to the San Diego Working Fishermen’s Group (the third group—the actual fishers). Make it a quarterly/monthly thing, for chrissakes.
Hard to find a more special place to eat lunch than Make Cafe. Finally with a permanent address, Make is where refugee women new to life in the US cook recipes from their various home countries: like mandazis (East African fry bread, like a beignet), koftas, congees (Asian ginger-rice bowls), lemongrass soda waters, and clean-eating creations. Exec chef Ashley McBrady (who helped turn Cellar Hand into a farm-obsessive hit) oversees the operation and teaches the women everything she’s learned.
Make Projects (which includes a farm and a training center) is a nonprofit that director Anchi Mei spun off from the International Rescue Committee—and now includes the cafe, a farm, and a training center. The idea is to help women refugees—often those who’ve worked fields and didn’t get great access to education—develop job, language, and cultural skills to adjust to this radically new and disorienting life. Even if you’re immune to an emotional backstory: Normal Heights has a charming new 5,000-square-foot bistro with a talented chef.
The slander of SPAM is part of its allure. Those who have either been raised in the musubi arts or converted to the minor food religion tend to exude a higher-than-expected life happiness. This Musubi Love, a Leucadia musubi speakeasy (you heard that right), focuses exclusively on the Hawaiian/Asian tradition of SPAM “sushi.” It’s a MEHKO (Micro Enterprise Home Kitchen Operation) from founder Roger Post, serving classics and riffs like the Cordon Bleu-Subi made with panko-fried SPAM, shredded rotisserie chicken, Swiss cheese, and Bachan’s Japanese BBQ sauce. Or try the Dawn Patrol with SPAM, egg, bacon, cheddar cheese, and spicy mayo.
How many of your favorite bands don’t have a talented lead singer? Due respect to Charles Mingus, but kinda hard to get emotional without someone expressing a story in a compelling way. The same is true for restaurants: a likable storyteller who deeply knows their stuff and can translate the stories of the food, drink, people, and place is both key and exceedingly, exceedingly rare. Well—found one.
Valentina General Manager Todd Henderson is a likable certified sommelier who can wax on about the history of the breed of pigs used to create the famed jamón (Cinco Jotas), trace each Spanish pintxo back to its origin tale, or orate the Ken Burns doc of 20 different types of Champagne. Valentina had the design charm and the roots (Leucadia locals wanted better restaurants, so they built them). But with Henderson and chef Enrique Ñol (who trained under Davin Waite at Wrench & Rodent), Leucadia’s date-night bistro feels like it pulled up a rung.
Some local legends engrave so deep that it’d feel wrong if even their original locations they outgrew became, like, some chain lamp store. Kiku Room feels like a rightful heir to the Casbah’s first throne. Kurt Cobain played in this tiny box on Kettner, dammit. Kiku’s a minimalist steel-concrete-and-punky-wheatpaste box, loaded with enough red lights to summon some beanie diehards and chill demons. One “bar” is a DJ deck (dark disco, Balearic house, everything), and the other is proper craft cocktails. They even brought back Midori Sours. The room is small and the line is not, so plan ahead or amiably accept fate.
Some locals would prefer if Coronado’s historic charms were flash-frozen and preserved. Others feel that Elisha Babcock and Hampton Story (the 19th-century developers who modernized the “island” and birthed the Hotel del) were radical change agents, and that spirit should be renewed. Undoubtedly, Baby Grand is a renewal. The newest hotel from CH Projects (Lafayette Hotel) turned an old, meh motor lodge (La Avenida Inn) into a freshly feral cocktail lagoon with Greek food and statues and plus-sized plant life, a tuckaway bar (Fallen Empire), and rooms with clamshell beds and obscenely giant bathrooms. All due respect to our hearts’ desire to embalm old magic—this feels like a grand Coronado win.
Two local dreamers truly understood the emotional voltage of Captain Keno’s, Leucadia’s affordable family restaurant/dive bar (a real hospitality mullet). When owner Gerry Sova closed it after 54 years, they basically battled it out to buy Keno’s beloved bones—knickknacks, plucky furniture, signage—and memorialized that old meatloaf-and-vodka-cranberry voodoo in their own places. The first is Encinitas’ tuckaway bar, the highly designed, Tarot-fied Anigma (from the DIY industry vets who own The Roxy). Second is Breakers, the Hawaiian-inspired hang from pro surfer Benji Weatherley, who grew up between Encinitas and Oahu. Long live Cap.
When it opened in 2014, Ironside Fish & Oyster hit all the right notes. A giant fish house and craft cocktail spot dedicated to local fishing lore—created by locals. They put in the area’s first oyster bar at the time. It didn’t make the rapid evolution of Little Italy feel like a cheap land grab, and filled holes rather than piling more glitter on already-filled holes. A key part of that magic was opening chef Jason McLeod, who was in charge of Ria in Chicago when it earned two Michelin stars. Twelve years later, after bouncing between big projects, he came back this year and set down permanent roots in a landmark kitchen.
From concerts and festivals to theater, food, and outdoor fun, here are the San Diego events worth adding to your August calendar
August is San Diego at full volume. Summer crowds are still chasing sunshine, but the calendar belongs to locals who know this is when the city really shows off. One night you’re dancing under the stars, the next you’re watching thoroughbreds with a plate of oysters in hand, catching Broadway hits, wandering gallery exhibitions, or rallying on a downtown pickleball court. Whether you’re looking for live music, festivals, theater, food, or an excuse to spend as little time indoors as possible, these are the August events worth putting on your calendar.
JUMP TO: Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
On the heels of Cross Pollination II’s release, house musician Lane 8 will co-headline FNGRS CRSSD x Cross Pollination, a day of back-to-back grooves at Waterfront Park.
Cross coasts at the Civic Theatre for a jukebox musical rooted in family, coming of age, and blossoming talent in Alicia Keys’ Hell’s Kitchen, inspired by the 16-Grammy Award-winning singer’s NYC upbringing.
Jeff Goldblum is a classic man. In his show at The Rady Shell, Goldblum will accentuate his old-school charm with his Mildred Snitzer Orchestra and the San Diego Symphony Orchestra.
Explore gallery walls lined with artwork juried by acclaimed artist Paul Mpagi Sepuya and chosen by the Athenaeum Music & Arts Library for its esteemed 34th Annual Juried Exhibition.
As you already know, we adore San Diego. That’s why we’re assembling the city’s crème de la crème—including over 90 curated vendors—in Liberty Station for our annual Best of San Diego Party, presented by Pechanga Resort & Casino.
Helado Negro and Reyna Tropical each specialize in bilingual music, songs overflowing with proud markers of Latinx identity. Hear the ear-tingling transmissions from their collaborative LP at Epstein Family Amphitheater.
Country music superstars, proud Georgians, and close pals Jason Aldean and Luke Bryan are doubling down on their summertime stadium tour with a boot-stomping concert at Petco Park.
The one-woman play Eleanor—told via the eloquent perspective of Eleanor Roosevelt—will make a limited return to the North Coast Repertory Theatre.
For six straight Thursdays, downtown’s Fifth Avenue will shut down and become the city’s first-ever street-style pickleball event. Bring a paddle and enjoy DJs, a wellness market, and zero-proof drinks at Gaslamp Urban Pickleball.
Del Mar Thoroughbred Club’s newest foodie event, the buttery Turf & Surf Festival, offers a luxurious combo of land and sea, built for watching trackside with a loaded plate in hand.
For the first time since 2019, the free Chula Vista HarborFest will hit the shores of Bayside Park with a classic car expo, lucha libre showdowns, and the chance to meet a mermaid.
Celebrate the seven decades (and counting) spent upholding Point Loma’s coastal landmark during Cabrillo Under the Stars, a 21-plus fundraiser with bites, Beatles covers, and, best of all, twinkling lights.
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
Pop bottles during Uncorked: Del Mar, find companionship at Cardiff Dog Days of Summer and embrace musical history through SummerFest
Immersive theater productions, open-air pickleball matches and affordable festivals are among San Diego’s marquee happenings as we turn to August. Fans of horror classics and fourth-wall breaking can explore their interests via the new theatrical comedy Die Already! and the one-woman show ha ha ha ha ha ha ha, respectively. Pickleball enthusiasts can sign up for Gaslamp Urban Pickleball, a weekly chance to play outdoors, shop for gear and take advantage of neighborhood dining deals. Plus, for the budget-conscious, admission is free for a handful of local festivals, including the three-day Ramona Country Fair, ArtWalk Liberty Station and Cardiff Dog Days of Summer.
JUMP TO: Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do
Dine on a sustainable farm-to-table spread from Barron Creek Farm at Thursday’s Mid-Summer Harvest Feast. The evening will begin at 5:30 p.m. with tunes from local band Wild Caravan, charcuterie, herbal refreshments and an optional guided tour of the farm (with the chance to harvest your own herbs). Then, guests will be seated for a four-course dinner at 6:30 p.m., crafted by Chef Jesse Bermudez of Rancho Valencia. Tickets are $100-$150 per person on a sliding scale; proceeds from the event will support the nonprofit farm’s environmental initiatives.
1501 Kelly Street, Oceanside
Sample a worldly selection of wines, champagne, cocktails and more through the 7th annual Uncorked: Del Mar this Saturday from 2-5 p.m. at Del Mar Thoroughbred Club. Dress in derby attire and enjoy an afternoon with horse racing, live music, food trucks, and unlimited tastings, with over 100 unique libations at this 21-plus event. Ticket options include general admission ($84) and early admission ($100), which comes with entry at 1 p.m. and exclusive pours; proceeds from this event go towards the nonprofit Urban Surf 4 Kids.
2260 Jimmy Durante Boulevard, Del Mar
July 29
It’s common for musicians to go through cycles of exploration, but few are as adept at reinvention as Santigold. Even her oldest songs, like 2008’s “Shove It” feel revolutionary for their scale. She’s embraced a slew of influences—punk, dancehall, electronica, new wave—all on her way to becoming an alternative pop pioneer, a fashion icon and a beacon of originality. This Wednesday at 7:30 p.m., Santigold will perform at Humphreys Concerts by the Bay with special guest Troy Baker Sound. General admission (standing only) is $68 for this concert.
2241 Shelter Island Drive, Shelter Island
Enjoy a western weekend at the Ramona Country Fair, returning this Friday from 4-11 p.m. and Saturday and Sunday from 11 a.m. to 11 p.m. at Ramona Outdoor Community Center. The festivities include a cornhole tournament, an off-road car show, carnival-style entertainment and themed music lineups: Rhythm & Roots Night (Friday), Rock & Reggae Night (Saturday), Blues Brunch (Sunday morning) and Old Country Night (Sunday evening). Admission is free, while ride tickets (32 for $20) and wristbands ($30 online, $35 in-person) are available online.
421 Aqua Lane, Ramona
La Jolla Music Society will spend a full month celebrating classics at The Conrad during the 40th anniversary of SummerFest, beginning this Friday. This year’s festival, themed “Making History,” will open with The Incomplete History of the World in Ten Pieces (Friday at 7 p.m.), followed by Vienna 1900 (Saturday at 7 p.m.) and What If? (Sunday at 3 p.m.). In addition to the 21 concerts, there will be over 50 free events, including open rehearsals, lectures, coaching workshops and an informative preview (Wednesday at 6 p.m.). Those interested in Friday’s show can join the waitlist; tickets range from $40-$95 for Vienna 1900 and $65-$95 for What If?.
7600 Fay Avenue, La Jolla
Last September, St. Vincent collaborated with conductor Jules Buckley and a 60-piece orchestra on a one-off concert for the BBC Proms series. Its success birthed two further triumphs for the acclaimed alternative musician: a sublime live album (Live in London) and a nationwide orchestral tour, with its penultimate performance set for Friday (7:30 p.m.) at The Rady Shell. Joining St. Vincent will be the San Diego Symphony Orchestra and a special guest, Pakistani singer and composer Arooj Aftab. Tickets range from $68-$117 for this concert.
222 Marina Park Way, Embarcadero
Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.
This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”
Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”
Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”
While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”
Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.
Word of Mouth skips endless scrolling and lets two longtime industry pros choose what members drink each month
If I have to choose between letting a trusted friend pick a bottle of wine or some random algorithm boosted by a faceless entity, I’m gonna go with the human 10 out of 10 times. And when you have friends like Amanda Sarich and Robert Blair, it’s pretty easy to trust their picks are going to be unique, tasty, and probably something I haven’t seen before.
Between the two of them, they have over three decades of experience working in wine. From buying to operations to building wine lists, they’ve worked together, wined together, and now, are going into business together with the Word of Mouth Wine Club.
Word of Mouth is a members-only monthly subscription that sends you two handpicked bottles each month, chosen entirely by the duo’s palates. It’s less “build your own box” and more “enjoy the surprise.” “The goal with the wine club was basically to get members that want to turn over their faith in our collections,” Sarich says. “Trust us—we’ll send you the cool stuff.”
The two first met while working at We Olive wine bar and shop in La Jolla, where Sarich joined the opening team in 2011 before eventually becoming a corporate wine director overseeing stores and franchises throughout California. Blair arrived the following year, after stints at Holiday Wine Cellar in Escondido and Alternative Wines in Carmel Valley, later spending nearly a decade helping build Village Vino in Kensington.
When Village Vino closed last November, Sarich had recently returned home to San Diego after years in the Bay Area and brought Blair on board for a project she’s working on—Serafino, a cafe and wine bar slated to open in Mission Hills next fall. But to bridge the gap between Village Vino closing and Serafino opening, the two partners kept the momentum going by launching Word of Mouth.
Blair says once Serafino opens, the team will launch a wine club for that business that will focus on everyday drinking wines from anywhere. Word of Mouth is for us “to geek out a little bit,” he says, with more adventurous or hard-to-find options from small production family farmers. (But as a bonus, Word of Mouth subscribers will become Seraphino’s founding members, receiving exclusive benefits for supporting the project from day one.)
Current memberships include two bottles delivered monthly—usually a red and a white, though sparkling, rosé, orange, or skin-contact wines are always fair game. Members can choose three-month, six-month, or annual subscriptions, and every shipment includes detailed tasting notes, producer stories, pairing suggestions, and fun extras like playlists, puzzles, and the occasional surprise.
The selections often revolve around loose themes. For instance, they used the idea of what wines they’d drink at a summer barbecue to select the two bottles in the July box—which happened to be a pale French rosé and Mourvèdre from the Languedoc-Roussillon region of southern France.
Over the last decade, places like Rumi, Clos, and Vino Carta have helped transform the San Diego wine scene from mainstream labels and a stodgy vibe to eclectic discoveries that break a lot of the former rules. Word of Mouth hopes to continue that evolution.
“I think it’s fostered a more adventurous sense of exploration,” Blair says. “There’s room in San Diego to keep expanding people’s palates.” Sarich agrees. “We’re trying to bring our fun wine palate to the world.” Bottoms up.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Dockside Night Market returns to Tuna Harbor Dockside Market on August 6 for one night only
Ask any local, human or shark—San Diego summer doesn’t really start until August. After June Gloom lifts and children file back into the halls of academia, our coastline comes to life with more space on the sand and a water temperature that finally rises above muscle-clenchingly frigid.
What better way to welcome Local’s Summer than by celebrating the bounty of the sea? At least, that’s what the gang at Puffer Malarkey Collective (PMC) figured when they launched Dockside Night Market four years ago.
Despite being born and raised in San Diego, Lillian Dang (the event’s co-producer and marketing director for PMC) says she didn’t know how abundant our local seafood scene was until she left and came back. “We are spoiled here,” she says, pointing not only to our plentiful produce from local farms, but also our sea-borne treasures.
When she and her co-producer Lucien Conner (PMC’s director of operations) brainstormed over what they felt the city’s food scene lacked, they realized: “What’s missing is an event that really celebrates the local seafood,” explains Dang.
Dockside Night Market is meant to be a “San Diego summer party on the pier,” she says, bringing together local fishermen and local chefs to highlight the fruits of the local seas. Chefs from some of San Diego’s best restaurants clamor to be a part of the 15-chef-max roster, including Travis Swikard (Callie and Fleurette), David Sim (Kingfisher), Aidan Owens (Herb & Wood), Chianne Mallari (Herb & Sea), Tara Monsod (Animae), Jacob Ruck and Eric Bost (Jeune et Jolie), not to mention Mabel’s Gone Fishing, Bica, The Lion’s Share, Nine-Ten, Marisi… you get the idea.
Part of the intrigue is not knowing exactly what seafood will appear—in past years, there’s been uni, bluefin tuna, halibut, black cod, but it ultimately comes down to what’s fresh and what’s available. And with a chef lineup like that, it’s fun to imagine what sorts of surprises await. (If you’d like a small hint, there are calendars of seasonal availability in the area.)
The one-night-only annual event takes place at Tuna Harbor Dockside Market on Tuna Harbor Pier (598 Harbor Lane), the same spot as the weekly fish market every Saturday from 8 a.m. until 1 p.m. or sellout (it’s usually the latter). VIPs get in at 6 p.m. and general admission is 7 p.m., and 100 percent of all ticket profits go to support the San Diego Fishermen’s Working Group, a 501(c)(3) nonprofit created to support the best interests of the region’s commercial fishermen. There’s also four cash bars and a live DJ (but leave the kids and pets at home).
“I think this is an event that can only happen in San Diego,” says Dang. Our city’s culinary cache is on the rise, and our proximity to some of the best fishing waters in the world make it a pretty dynamic duo. “It’s curated, it’s intimate, it’s all the things,” she promises.
Dockside Night Market takes places on Thursday, August 6, from 6 p.m. to 10 p.m. at Tuna Harbor Dockside Market.
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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
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