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Zoe Guitars founder and luthier Shawn Weimer rebuilds after tragedy
Luthier Shawn Weimer plays one of his custom guitars inside his studio which he shares with his wife, a local ceramicist.
Photo Credit: Marius Ladner
In 2008, Shawn Weimer and his wife, Sally, lost their 12-year-old son in a zipline accident. A tragedy that shattered his family and left him ready to take his own life. “A couple of times, I had a gun to my head in a hotel,” he says. “I was like, “I can’t fix anything anymore. I’m worthless. I’m just taking up air.’”
As we talk, we’re inside his Oceanside shop, where he builds custom guitars. Like many great studios, it’s disordered. Deconstructed guitars hang on shelves above, and wood dustings dress the concrete floors while layers of tape, glue, gloves, eyeglasses, paper sketches, and tools take up residence in any available space.
What began as a college pastime around 1986 is now a full-time business, branded Zoe Guitars, a nod to his family who kept him going.
A collage of wooden shapes and colors flood Zoe Guitars’ Oceanside studio waiting to come to life.
Photo Credit: Marius Ladner
In worn jeans and a light blue thermal, Weimer teaches me about guitar bracing. The centuries-old art is a method that determines how each tone bar is laid out and shaved down to reinforce its top and back and shape its sound. Musicians rely on this perfect balance of bracing, positioning, and weight to create vulnerable and complex sounds that complement their vocals.
“[You’re] putting smaller and smaller scratches in it until you can’t see them anymore. That’s the only way to get a perfectly glass-smooth finish,” continues Weimer as he demonstrates how tiny cuts on the wood refine each guitar. “If anything can be scratched, it can be polished.”
A luthier will go through around 20 laborious steps before finishing a guitar. The specific woods used, the shape of its body, fret spacings, the strength of its neck—everything must be meticulously mulled over to allow it to sing.
Weimer’s understanding of life’s many pressures and constant scratches—the ones that slowly break us down, change our shapes, and soften us to become stronger humans—is central to the founding of Zoe Guitars.
Weimer demonstrates how the wooden bracings are placed behind a guitar’s top to ensure it doesn’t break under the weight of its strings when played.
Photo Credit: Marius Ladner
Before his son died, Weimer ran a media production company. When he found that money wasn’t bringing him happiness, he set off with his wife, son Zach, and daughter Kelly to do good in global South countries. He wanted his children to gain a bigger perspective of their privilege.
Zach’s life was cut short nearly two years later. Though his family continued their international work, Weimer remembers that time as a way to numb the pain rather than facing it. “I didn’t know how to heal,” says Weimer, who fiddles with a guitar pick as he speaks, his pauses occurring longer between words.
Eventually, he and his family found their way back to San Diego, where he channeled his pain into building guitars, though the numbness remained. In 2015, he welcomed his first grandchild, Zoe. Her name would restore his purpose.
Zoe Guitars, shaping
Photo Credit: Marius Ladner
“If you really look at the Greek meaning, it means, ‘Not just living, getting through,’ but more like, ‘instead of just surviving, thriving,’” shares Weimer. “I thought, ‘I’ve got to start living again.’” That same year, Weimer became a professional luthier and opened Zoe Guitars. Today, he leads me through his studio with excitement; there’s joy in his face, hope in each wrinkle curling up around his eyes.
“Anytime you leave [the tone bars] really thick like this, the top can’t vibrate as much. So, you lose bass tone on the bigger strings, and then on the skinny strings, the whole guitar becomes more treble-y,” Weimer says as wood shavings fly off the bars onto the ground around him. Tapping on the soundboard, he listens for these tones. Shaving, listening, shaving, listening.
There’s reverence in this room. An understanding that the delicate instrument in front of you tells you how it should be built. But there’s more looming in the air; it’s a sanctuary for restoration. With each new guitar Weimer builds, the hours spent shaping, shaving, starting, stopping, and listening, the healing continues.
PARTNER CONTENT
Zach’s memory is there. It’s what makes his guitars so special.
Nicolle Monico is an award-winning writer and the director of creative projects, digital editor for San Diego Magazine with more than 16 years of experience in media including Outside Run, JustLuxe and The San Francisco Chronicle.
The DJ, entrepreneur, and WorldBeat Cultural Center founder brought a new kind of music and art to the city with a little help from Bob Marley
“Music, art, and dance are the weapon of the future,” says DJ and cultural leader Makeda “Dread” Cheatom. She would know, having witnessed their power firsthand as a collaborator of some of the most legendary stars in reggae music—and as the founder of San Diego’s Bob Marley Day and the World Beat Cultural Center in Balboa Park.
“I grew up in Linda Vista, and it was where all the people from the South and the Midwest came, ’cause they were working at the defense plants,” she recalls. “I got into reggae music, and I met Bob Marley. Later on, I produced [a show with] him. They weren’t playing his music on the radio, and I would go to the radio stations, and I would say, ‘Hey, you know, reggae music, Bob Marley.’ [They’d say,] ‘I’m sorry, we don’t know him.’
“So, I went back to school for telecommunications at City College. I got on 91X—I had a show with Demaja Lee, and we started producing reggae music, and we brought it to the clubs. Women didn’t DJ back in the day like that, but there I was. I produced Peter Tosh’s last show in California, here in San Diego—The Mama Africa Tour.

“I realized when I was very young that I was from Africa, and I wanted to learn everything about my African heritage. We didn’t have any Black or African cultural centers in San Diego. [In the late 1980s], there was a hearing [to pitch use ideas for] the House of Charm, which is now the Mingei Museum. My mother died that day, and everyone told me not to go to the meeting. But I remember my mother scrubbed all those floors—you know, she was a maid. I knew I had to win this building for my mother, my father, and all the African descendants in San Diego.
“They were arguing over this house, and I stood up there, and I knew I wasn’t gonna get that building. So, I said, ‘I just want that dilapidated old water tower [in the park],’ and everybody laughed. But I kept going to city council, and I finally got the building. It had all kinds of junk in there, asbestos. They just left me a construction dumpster, and we got the place cleaned, and we had a cultural center. All cultures are here, from Brazilian to African to Mexican, Cuban, and Japanese. That’s what World Beat is about—all of us in oneness. It’s about humanity.”
Amelia Rodriguez is a writer and journalist and winner of the San Diego Press Club's 2023 Rising Star Award and 2024 Best of Show Award, she’s also covered music, food, arts and culture, fashion, and design for Rolling Stone, Palm Springs Life, and other national and regional publications. After work, you can find her hunting down San Diego’s best pastries and maintaining her five-year Duolingo streak.
After 18 years and 20 Broadway-bound premieres, the artistic director leaves behind a lasting legacy
Christopher Ashley is a failed child actor, a former computer programmer, and a Yale alum. He’s also San Diego’s Hal Prince. In 18 years as one of the most acclaimed artistic directors in the history of La Jolla Playhouse, he produced 20 world premieres that went on to Broadway, including Jesus Christ Superstar, The Outsiders, and the Idina Menzel–led Redwood. Now, he’s saying goodbye. It’s a formidable loss for the city’s underrated theater scene.
Following a lifetime of acting (poorly, he claims) in summer theater programs, Ashley switched to directing in high school. A successful New York theater career (the programming stint was just to pay off those Yale loans) eventually brought him to LJP in 2007. His tenure transformed the institution into a nationally acclaimed proving ground for fresh, fearless works.

“In the earlier incarnations of the playhouse, there was much more of a mix of revivals and new work. I have really leaned us into new work. We’ve done [57] world premieres in my time here,” he says. “Everybody at the playhouse really takes seriously the idea of the new and the next. Being a doula to new projects is really satisfying—I get to run a theater during a golden age of American writing for the theater.”

Central to that mission is the 12-year-old Without Walls (WOW) Festival, an annual spring showcase of site-specific and immersive performances. “We were on the leading edge of a kind of work that is starting to really take hold in America,” Ashley adds. “These shows really challenge the relationship between audience and artist. People go because they know it’s going to happen only tonight and never again. Theater offers community—[an opportunity] to come together to experience a story—and that feels more powerful in this moment than it ever has before.”

The sentiment is especially poignant in light of Ashley’s imminent return to New York as artistic director of Roundabout Theatre Company. But he’ll never forget his time here. “It’s the main chapter in my life,” he says. “I don’t know that San Diego gets quite the credit it deserves for what a great city for the arts it is.” Thanks to Ashley, though, it’s begun to receive its fair share of star billing.
Amelia Rodriguez is a writer and journalist and winner of the San Diego Press Club's 2023 Rising Star Award and 2024 Best of Show Award, she’s also covered music, food, arts and culture, fashion, and design for Rolling Stone, Palm Springs Life, and other national and regional publications. After work, you can find her hunting down San Diego’s best pastries and maintaining her five-year Duolingo streak.
See dazzling holiday parades, browse local makers markets, and kick off the season with festive fun
December is somehow already here, and San Diego is closing out the year with one last festive hurrah. As 2026 peeks around the corner, the city is glowing with holiday theater productions, twinkling light displays, cheerful concerts, and end-of-year celebrations. From Santa Runs and over-the-top boat light shows to local makers markets and family-friendly festivals, there’s no shortage of fun things to do in San Diego this month. Whether you’re chasing holiday cheer, planning weekends with visiting family, or looking for the best festive events in San Diego this December, you’ll have no problem filling your calendar before the ball drops.
Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Latin Grammy nominee José Hernández leads Mariachi Sol de México for a festive, family-friendly fiesta featuring classic mariachi tunes and beloved holiday hits at the Balboa Theatre in downtown.
Watch bands, floats, horses, and community groups march through La Jolla Village, then take little ones to meet Santa, try their hands at holiday crafts, and get into the spirit of the season at the free La Jolla Christmas Parade and Holiday Festival.
In the San Diego Bay Parade of Lights, the floats literally float—80 boats will traverse the bay, decked out in dazzling lights and Christmas décor, for the viewing pleasure of more than 100,000 attendees.
Score serious romantic brownie points by treating your sweetheart to a Christmas concert by candlelight. A string quartet at the Star Theatre in Oceanside will serenade audiences with instrumental versions of “O Holy Night,” “Joy to the World,” and other favorites.
The San Diego Symphony Orchestra, Master Chorale, and Children’s Choir will all take the stage at The Rady Shell at Jacobs Park for Noel Noel, three nights of Christmas tunes and cheerful sing-alongs.

Enjoy free access to the Mingei International Museum and the Japanese Friendship Garden, paint mini figures at the Comic-Con Museum, pick up handmade ceramic gifts at the Institute of Contemporary Art, and meet Santa Claus at the Automotive Museum as part of Balboa Park December Nights.
Spend an evening in a magical world of sugar plum fairies, leaping nutcrackers, and villainous mice with the Golden State Ballet’s breathtaking performance of The Nutcracker at the San Diego Civic Theatre.

Action movies not quite high-stakes enough for you? Head to Pechanga Arena for Nitro Circus, a heart-pumping display of gravity-defying tricks from fearless motocross, skateboard, and scooter athletes.
Think of the Del Mar Fairgrounds’ Coastal Christmas as winter’s answer to the county fair—the family event features a sparkling holiday light trail, an ice-skating rink, a wine walk, a kids’ zone, and more.
If St. Nick needed a few doppelgängers to help him hit every house on Christmas Eve, he’d simply need to head to Pacific Beach, where more than 40,000 participants will don his iconic suit for the San Diego Santa Run, the city’s silliest 5K.
Get your furry family members outfitted in ugly sweaters or elfin attire and join the annual Gaslamp Pet Parade. Afterward, animals and their owners can head to the Hilton San Diego Gaslamp Quarter for free photo ops, fun games, and a costume contest awards ceremony.
Maya Santiago is a junior at NYU and a Carlsbad native. She finds balance through yoga and is always searching for new book recommendations.
Stake Chophouse & Bar brings contemporary classics and old-school service to the heart of Coronado
Stake Chophouse & Bar isn’t your average steakhouse. Blue Bridge Hospitality’s Coronado outpost is a modern interpretation of a big-city steakhouse nestled in the heart of the small coastal community. The team at Stake has reimagined the whole steakhouse experience. By prioritizing a seasonal farm-to-table sourcing philosophy, a personalized guest experience, and unique service touches, like a formal steak presentation and a bespoke knife selection process, Stake distinguishes itself in a sea of steakhouses.
Exceptional steaks, including Wagyu from Japan, Australia, and the U.S., and fresh seafood flown in daily form the core of Stake’s culinary identity. The menu features a five-course omakase-style steak experience highlighting house favorites, plus an array of cuts, and classic steakhouse staples—think a wedge salad, baked potato, or pasta carbonara—refined for a contemporary palate without losing their traditional appeal. Stake focuses on seasonal sourcing from the region’s best family farms and specialty purveyors, and incorporates intentionally unexpected touches to create something truly unique.
“I challenge our chefs and myself to take it a step further in sourcing,” says Chef Ronnie Schwandt. “It’s important to us to highlight different farms, unique one-off farms—whether it’s cattle, strawberries, a local fisherman or from anywhere in the United States, we’re always trying to find that niche.”
Beyond the menu, Stake emphasizes outstanding service, says Vinny Spatafore, Director of Hospitality Operations. Staff maintains detailed notes, allowing them to remember guests by name, recall previous orders such as a favorite martini (also memorable for the customer since it’s served in an extra tall, distinctly-shaped glass), and celebrate special occasions like birthdays and anniversaries.
“When you have those points of topic that you remember about a guest, they appreciate that,” he says. “Our servers are really good with that—we have a couple servers who have been here since the beginning and they’ll remember somebody from years ago, their name, their kids’ names, where they live. I’m really thankful to have a great front of house staff.”
Award-winning wines, rare whiskeys, special events, and a complementary black car service that provides transportation for guests throughout Coronado add to Stake’s appeal.
Schwandt stresses that Stake offers more than a meal; they aim to give patrons something unforgettable.
“It starts when you walk up the stairs and are greeted by the hostess—that sets the tone for the night. Then you’re greeted by a server, who may know you by name, and can guide you through the menu and curate as they get to know you,” says Schwandt. “Most people leave kind of blown away; they leave feeling like they just had an experience. That’s the goal, right? Whether you’re serving smash burgers or high-end steak, you want somebody to leave thinking, Wow, that was awesome.”
Check out La Jolla Playhouse’s new musical, catch the action at the Rady Children’s Invitational, or join a Thanksgiving turkey trot
November is here, and San Diego is buzzing with events and activities to kick off the holiday season. From community street fairs and local 5Ks to the 250th anniversary celebrations of the Navy and Marine Corps, there’s no shortage of things to do in the city this month. Sports fans can catch the Rady Children’s Invitational, one of San Diego’s hottest sports events, while art lovers can enjoy La Jolla Playhouse’s new play and the Coronado Island Film Festival. With so many exciting San Diego events in November, there’s something for everyone before Thanksgiving and the holidays arrive!

Celeb chefs, James Beard Award nominees, and local culinary innovators lend their star power to the San Diego Food + Wine Festival’s stacked lineup of events across the city, including an epic grand tasting on November 8 at the Embarcadero Marina Park North.
Bikes & Beers San Diego, a 15- to 45-mile cruise through the county (with plenty of refreshment stops), begins and ends at AleSmith Brewing Company in Miramar. Relax after your ride with a couple of pints, included with your registration fee.

The county’s movers and shakers will gather at downtown’s UCSD Park & Market for Celebrating Women, an evening honoring local women leaders across industries. Expect empowering speakers, networking and professional development opportunities, women-owned pop-up shops, tasty hors d’oeuvres, and plentiful drinks.
Back for its 10th anniversary, the Coronado Island Film Festival is a glamorous five-night celebration with premieres, parties, red carpets, and culinary pairings, plus a short film exhibition.
The annual Encinitas Holiday Street Fair kicks off winter festivities with live music, local vendors, and twinkling décor along the 101 South Coast Highway.

La Jolla Playhouse’s world-premiere adaptation of the Oscar-nominated 1988 rom-com Working Girl gets a musical boost from an industry icon: Cyndi Lauper, who wrote the lyrics and score.
Bibbidi, bobbidi, ballet—Cinderella trades her glass slippers for pointe shoes in a dazzling dance adaptation of the classic fable at the San Diego Civic Theatre.

Celebrate the US Navy and Marine Corps’ 250th birthday at Broadway Pier with Fleet Week, featuring a boat parade, a fitness challenge, Navy ship tours, live music, and more.
Hit your step goals and support breast cancer research while you’re at it. The San Diego arm of the nationwide Susan G. Komen More Than Pink Walk will take participants on a 1.5- or 2.5-mile stroll through Balboa Park.
Altruistic athletes pedal five-to 62-mile routes in Point Loma each year for Ride the Point, a fundraiser for pancreatic cancer research held in honor of late cyclist Jim Krause. Afterward, explore a wellness-focused expo at Oggi’s in Liberty Station.
The Silver Strand Half Marathon leans into the seaside setting of its 13.1-mile, 10-mile, and 5K routes between Coronado Island and Imperial Beach with aloha-print participant shirts, surfboard-shaped medals, and a post-run beach party featuring live music and beer.
Before you dig into gravy and taters, jog through Balboa Park in the Run for Hope Thanksgiving Day 5K, the city’s longest-running “turkey trot.” Proceeds benefit food services programs at Father Joe’s Villages.
For its third year, the Rady Children’s Invitational heads to its new home at the Jenny Craig Pavilion at the University of San Diego, a bigger stage for this showdown of top college hoops.
Sloane Moriarty is a rising Junior at the University of California, Berkeley where she studies English and Education and writes for the Daily Californian newspaper. When she is not at a coffee shop doing work, you will find her in front of a bowl of pasta and a good book.
Maya Santiago is a junior at NYU and a Carlsbad native. She finds balance through yoga and is always searching for new book recommendations.
Sip German beer at La Mesa Oktoberfest, groove at the San Diego Tijuana Jazz Fest, or celebrate Día de Muertos in Barrio Logan
October is here, and San Diego is coming alive with spirits and festivities. The month kicks off with lively Oktoberfest events, including large celebrations in La Mesa and Ocean Beach. Once you’ve had your beer and bratwurst fix, check out the second annual San Diego Tijuana Jazz Fest or the San Diego International Film Festival for a little a&c, or check out the grand opening of the Navy SEAL Museum in downtown. As Halloween approaches, the city will host a trick-or-treat event in Little Italy, a live theater production of Dracula, and Halloween movies in the park. Let’s get spooky, San Diego!
Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Things to Do

A free “Taste Trolley” carts ticketholders between more than 50 local businesses providing delicious samples at Taste of Oceanside. The day before the main event, culinary connoisseurs can dig into a VIP kickoff curated by Michelin-starred chef Roberto Alcocer.
Featuring work from over 170 artists from across the United States and Mexico and sips from 35 international wineries, breweries, and distilleries, the free, family-friendly La Jolla Art and Wine Festival is back for another year.
A bit of bratwurst, a pinch of polka, and a boatload of beer—the recipe for the perfect weekend at the all-ages La Mesa Okoberfest, where three biergartens, live music, a Ferris wheel, kids’ activities, a dachshund race, and more await.
In addition to live bands and DJs, the 21-plus OB Oktoberfest brings pretzel-tossing and bratwurst-eating contests, two-for-one beer specials, and a pageant to the sand in Ocean Beach.

The San Diego Tijuana International Jazz Fest returns for its second year, offering free and ticketed performances from genre power players at venues on both sides of the border.
Fall for the San Marcos Harvest Fest’s live music and global sips and tastes. Little ones can learn about farming with a composting station, mini greenhouse, and animal visitors.
The city will take on a touch of Hollywood glitz and glam for the 23rd annual San Diego International Film Festival, featuring five days of screenings, networking events, and red-carpet parties.
Barrio Logan celebrates Dia de Muertos with a free event highlighting the neighborhood’s culture, history, and creativity, featuring vendors, local art, craft activities, live performers, and more.

Downtown’s new Navy SEAL Museum opens its doors, inviting visitors to view a moving documentary, explore educational animations, and become SEALs for a day with a pulse-pounding virtual reality mission.
Some of the most legendary alums of RuPaul’s Drag Race will make a stop at Harrah’s Resort in Valley Center, serving sickening impressions of icons like Britney, Mariah, and Beyoncé in the Werq the World Tour.
Sink your fangs into a tale of undead terror at the Innovation Family Community Theatre in Clairemont, where the classic horror story of Dracula will play out live onstage.

The Pacific Beach Half Marathon & 5K treats runners to coastal views and concludes in the most PB way imaginable: with a barhop.
See San Diego Wave FC face the Chicago Stars at Snapdragon Stadium in the final home game of the regular season and snag a free tee as part of fan appreciation night.
Pack your picnic blanket and popcorn and head to Escaya Park for a stay at the monsters-only Hotel Transylvania, the final showing in Chula Vista’s Movies in the Moonlight series.
Local kids will don costumes and collect candy from Little Italy businesses at the annual Trick-or-Treat on India Street. Once they’re set on sweets, head to the Piazza della Famiglia for photo ops with Jack Skellington.
Glide through the winding canals of the Coronado Cays with a phantom gondolier lurking behind you on The Gondola Company’s Halloween-inspired A Haunting in Venice Cruise.
The Navy SEAL Museum San Diego just opened its doors on Kettner Boulevard, right by the Santa Fe Train Station (and just steps from the bay). Check out the immersive, hands-on experience that pulls back the curtain on the exclusive world of SEALs, with interactive exhibits, rich storytelling, and virtual reality experiences. Open 10 a.m. to 5 p.m. daily (closed on Tuesdays).
Sloane Moriarty is a rising Junior at the University of California, Berkeley where she studies English and Education and writes for the Daily Californian newspaper. When she is not at a coffee shop doing work, you will find her in front of a bowl of pasta and a good book.
Scripps study shows that some patients may be able to taper their dose and maintain results
While glucagon-like peptide-1 (GLP-1) receptor agents have been used to treat Type 2 diabetes for more than 20 years, their recent emergence as weight-loss wonder drugs marked a new frontier in medicine. But their effectiveness has left some patients wondering what to do once they’ve reached their goal. Stopping the medication could mean regaining some, if not all, of the weight. A Scripps Clinic internal medicine physician recently conducted a small study of whether GLP-1 patients who had reached their goal weight could maintain that weight by taking their regularly prescribed injection every other week instead of weekly. Spoiler alert: 30 of 34 patients did. Read more about the study here and what that may mean as pharmaceutical companies roll out oral GLP-1s.
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