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The difficulties of turning water into wine during drought in San Diego County and Valle de Guadalupe
Chris Broomell of Vesper Vineyards is dry-farming vines (relying on rain) to avoid irrigation as drought becomes the norm in SoCal.
Photo Credit: Eric Wolfinger
On the surface, everything in Valle de Guadalupe seemed great. I lounged in a small pool on the deck of a gorgeous villa at Bruma winery, sipping a glass of the winery’s sauvignon blanc in the intense late afternoon sun, gazing past the winery—built sustainably with reclaimed materials—out toward the arid, baked mountains in the distance. I’d spent the day sampling cabernet sauvignon, syrah, and chardonnay in modern design tasting rooms, along with crowds of other day-tripping Americans, before dining al fresco with local, organic ingredients, overlooking a vineyard.
Things are popping in Baja’s emerging wine scene. Earlier this century, there were only a dozen or so wineries. Now, there are almost 200. By all indications, Valle de Guadalupe is ready to take its place among the world-class gastronomic destinations.
But, under the surface, there’s something larger lurking.
“The big problem today is lack of water,” says Camillo Magoni, the 82-year-old winemaker of Casa Magoni, who’s worked 58 harvests in Baja. “We don’t have enough rain, and the water table is going down.” As moisture in Valle de Guadalupe dries up, there’ talk of winegrowers abandoning vineyards. New hotel and winery construction is pitting neighbor against neighbor, as some developers drill deeper wells, forcing others to pay higher prices for water from those who have it.
As more water is extracted from the valley’s ancient ocean-bed soil, the quality of the water that remains becomes saltier and poorer in quality. Often, you can taste an odd saline, briny note in Baja’s wines, particularly curious in the reds. Some say it’s “terroir.” Others blame it on the water.
“We need to solve this problem as soon as possible,” Magoni says, “Or the valley is gone.”
Winemaker Lulu Martinez of Bruma Vinícola worked in Bordeaux before her beginning her current role in Valle de Guadalupe, where she finds herself harvesting grapes earlier and earlier each year.
Photo Credit: Eric Wolfinger
San Diego County’s own winegrowers are also facing a water crisis. “We thought we were irrigating enough, but we’ve never been in this kind of drought,” says Alysha Stehly, enologist and co-owner (with her husband Chris Broomell) at Vesper Vineyards. Stehly says she saw a 25 percent smaller yield in her vineyards during this fall’s harvest. “Everyone needs to start thinking: How do we farm without water?” she asks.
With all the crises facing the world, some might dismiss the issue of growing grapes for premium wine to be a minor, bougie, first-world problem. But wine has always been a window into much larger farming issues.
“In some ways, wine is like the canary in the coal mine for climate change impacts on agriculture because these grapes are so climate-sensitive,” said Benjamin Cook from Columbia University’s Lamont-Doherty Earth Observatory.
Cook is the co-author of a 2020 study that determined the world’s area suitable for growing wine grapes could shrink by more than half over the next several decades if climate change continues its pace. According to the study, some famed wine regions in Spain, Italy, Australia, and elsewhere are already too hot to grow their traditional grapes. Valle de Guadalupe and San Diego County share many characteristics of these regions. So what is a 21st-century winemaker in a hot climate supposed to do?
Lulu Martinez, a winemaker at Bruma, spent half her life working in Bordeaux, returning in 2015 to work with Bodegas Henri Lurton and then moving on to her current position. Baja is a completely different growing situation than a cooler, rainier environment like Bordeaux. “Here, it’s like, ‘Ok, tomorrow it’s going to be hot again,’” she says with a laugh.
Vines at J. Brix in SD County. “In the next 20 years, there’s going to be a huge change in the varieties planted,” co-winemaker Emily Towe says of area vines.
Photo Credit: Eric Wolfinger
Martinez finds herself harvesting grapes earlier and earlier each year. This year, she harvested her sauvignon blanc in late July, a date nearly unheard of in the world of wine. She is also experimenting with techniques in the vineyard, such as adding algae from the sea to the usual crop cover between rows of vines. The algae helps to maintain humidity in the soil. Martinez insists that organic farming must be part of any solution. Right now, Bruma is organic in practice but still seeks certification. “Being organic?” she says. “Seriously, sincerely, we have to be. Today, making good wine is not enough. What’s your social ethic? What’s your environmental ethic?”
Despite her forward-thinking agricultural efforts, for Martinez, it all comes back to water. “We have to deal with the drought. Everything else is just easy,” says Martinez. “But Mother Nature only gave us so much water.” You’ll find the same conversation with every winemaker in the valley. “We started talking about this in 1986,” Magoni says ruefully. “We specialize in talking.”
Some have suggested desalination as a possible solution to the water problem. Magoni notes that south of Ensenada, there are around 60 private desalination plants used for agriculture. But he believes wineries like his in the valley may be too far from the ocean for that to be feasible. He sees reclaimed, treated water as a more likely solution. One plan that’s been talked about is a pipeline from Tijuana to bring reclaimed water to the valley. But as Martinez notes, “In Mexico, the government isn’t going to give this to us. We have to do it privately.”
Twelve years ago, with the permission of the water commission in Tijuana, Magoni planted an experimental vineyard inside the perimeter of the city’s water treatment plant. “I made water and soil analysis and did microbiology studies of the grapes. No problems at all. The vines are beautiful,” he said. This year, they harvested three tons of cabernet sauvignon from the water treatment plant.
Winemaker Lulu Martinez of Bruma Vinícola worked in Bordeaux before her beginning her current role in Valle de Guadalupe, where she finds herself harvesting grapes earlier and earlier each year.
“We need water, and the only source is treated water. But no one wants to communicate that,” says Victor Segura, winemaker at Madera 5, which is based on the outskirts of Ensenada in an industrial area that has been repurposed and now houses a handful of smaller wineries.
In San Diego County, growers are finding different challenges and solutions. Growers such Chris Broomell at Vesper Vineyards are having to implement dry-farming techniques to avoid irrigation, such as growing bush vines rather than the trellis system you find across most California vineyards. The bush vines need much less water and form a canopy that shields grapes from direct sunlight—something growers do in hot climates like the South of France, Spain, and Australia. “The trellis system is set for cheap economics, not quality,” Broomell says. “But with bush vines you have to farm it, and understand farming. Everything is way more expensive.”
Even that may not be enough. According to Broomell, vines need about 12 inches of rain per year for dry farming, and San Diego only got between 3 and 10 inches last year, depending on factors like elevation, proximity to the ocean, and other environmental factors. Broomell saw his grape yield drop by about a third this year. The drought is also causing another new threat: Coyotes. Broomell says coyotes will eat grapes from certain vineyards, and they also chew through irrigation systems, rendering them inoperable. Broomell estimates he lost about 20 to 50 percent of his grapes in certain vineyards to coyotes.
Beyond dry farming, water treatment plants, and coyote management, there’s also possibly a more straightforward solution: Grow different grapes. Both San Diego County and Valle de Guadalupe are very different than Bordeaux, Burgundy or Napa. Many suggest it’s time to move on from the internationally famous grapes such as cabernet sauvignon, pinot noir, or chardonnay and to focus on new varieties—ones that like heat and don’t require as much water.
“We are working with so many grapes here,” Segura says of Baja. “It’s crazy, but there’s not been much investigation into it. Sooner or later, we need to decide which grapes do better here.”
As he moves Madera 5 more toward hotter-climate Italian varieties like barbera or sangiovese, Segura believes that half of the grape varieties currently grown in Valle de Guadalupe need to be abandoned for the future. But that’s easier said than done. Wine drinkers still love and cling to what they’re familiar with. “People like the words cabernet sauvignon and pinot noir,” he says.
2022-11-28-New-Wines-5.jpg
Photo Credit: Eric Wolfinger
All over the wine world, there is talk about which new varieties need to be planted to deal with climate change. That’s the message of the study by Columbia University’s Lamont-Doherty Earth Observatory, which looked at models for how various grapes would thrive in various climates.
“By switching these varieties around, you can reduce losses by a significant amount,” said Cook. For example, the study’s authors say Burgundy could cut its projected vineyard losses in half if it switched from pinot noir to heat-loving grapes like mourvèdre or grenache. In Europe, where regions have grown the same grapes for hundreds of years, these are not easy conversations, and changes must happen via legislation. Last year, it was huge news that the French government allowed Bordeaux to add six new grape varieties to the five it has grown for centuries.
The wine regions of Baja and San Diego are not bound by tradition. Many have already embraced grapes from France’s southern Rhône Valley, like mourvèdre. “For a long while, this was too weird for a lot of people,” says Broomell. “But mourvèdre is something special that can come out of San Diego.”
“In the next 20 years, there’s going to be a huge change in the varieties planted,” says Emily Towe of J. Brix in Escondido. Towe also sees varieties from the south of France, such as grenache, picpoul, and carignan, as the answer. “Because San Diego is so experimental and they’re planting so much Rhône, they’re ahead of the game,” she says.
Jody and Emily Towe lug a few bottles through their J. Brix vineyard.
Photo Credit: Eric Wolfinger
In Valle de Guadalupe, which bills itself as the “Napa of Mexico,” changing grape varieties is more challenging. Right now, the signature grape of the region is the Italian grape nebbiolo—though many put “nebbiolo” in quotes since there’s a genetic link to the famous Nebbiolo of Italy’s Piedmont region.
“Climate is forcing us to choose,” says Magoni, who experiments with growing 120 varieties. “If you ask me, ‘Which one is the future?’ I don’t know,” he says with a laugh. “We need to find a grape that’s an icon, like malbec in Argentina.”
But how do you convince wine tourists to switch to unfamiliar grapes like mourvèdre, falanghina, fiano, vermentino, and aglianico? “Maybe we need to start blending to introduce the grapes,” Magoni says. “Some chardonnay with 20 percent vermentino, so people start hearing the name vermentino. It could take another ten years, but we need to start.
The top winemakers in the region see these changes as more positive than negative. “I hate what climate change is doing, but I love that it’s pushing the boundaries of what people do,” says Stehly of Vesper Vineyards. “You can’t just grow pinot noir anymore.”
Word of Mouth skips endless scrolling and lets two longtime industry pros choose what members drink each month
If I have to choose between letting a trusted friend pick a bottle of wine or some random algorithm boosted by a faceless entity, I’m gonna go with the human 10 out of 10 times. And when you have friends like Amanda Sarich and Robert Blair, it’s pretty easy to trust their picks are going to be unique, tasty, and probably something I haven’t seen before.
Between the two of them, they have over three decades of experience working in wine. From buying to operations to building wine lists, they’ve worked together, wined together, and now, are going into business together with the Word of Mouth Wine Club.
Word of Mouth is a members-only monthly subscription that sends you two handpicked bottles each month, chosen entirely by the duo’s palates. It’s less “build your own box” and more “enjoy the surprise.” “The goal with the wine club was basically to get members that want to turn over their faith in our collections,” Sarich says. “Trust us—we’ll send you the cool stuff.”
The two first met while working at We Olive wine bar and shop in La Jolla, where Sarich joined the opening team in 2011 before eventually becoming a corporate wine director overseeing stores and franchises throughout California. Blair arrived the following year, after stints at Holiday Wine Cellar in Escondido and Alternative Wines in Carmel Valley, later spending nearly a decade helping build Village Vino in Kensington.
When Village Vino closed last November, Sarich had recently returned home to San Diego after years in the Bay Area and brought Blair on board for a project she’s working on—Serafino, a cafe and wine bar slated to open in Mission Hills next fall. But to bridge the gap between Village Vino closing and Serafino opening, the two partners kept the momentum going by launching Word of Mouth.
Blair says once Serafino opens, the team will launch a wine club for that business that will focus on everyday drinking wines from anywhere. Word of Mouth is for us “to geek out a little bit,” he says, with more adventurous or hard-to-find options from small production family farmers. (But as a bonus, Word of Mouth subscribers will become Seraphino’s founding members, receiving exclusive benefits for supporting the project from day one.)
Current memberships include two bottles delivered monthly—usually a red and a white, though sparkling, rosé, orange, or skin-contact wines are always fair game. Members can choose three-month, six-month, or annual subscriptions, and every shipment includes detailed tasting notes, producer stories, pairing suggestions, and fun extras like playlists, puzzles, and the occasional surprise.
The selections often revolve around loose themes. For instance, they used the idea of what wines they’d drink at a summer barbecue to select the two bottles in the July box—which happened to be a pale French rosé and Mourvèdre from the Languedoc-Roussillon region of southern France.
Over the last decade, places like Rumi, Clos, and Vino Carta have helped transform the San Diego wine scene from mainstream labels and a stodgy vibe to eclectic discoveries that break a lot of the former rules. Word of Mouth hopes to continue that evolution.
“I think it’s fostered a more adventurous sense of exploration,” Blair says. “There’s room in San Diego to keep expanding people’s palates.” Sarich agrees. “We’re trying to bring our fun wine palate to the world.” Bottoms up.
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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Exploring The Mile High City's lowkey cool—plus a walking tour through five neighborhoods
How many American cities do you know that radiate an energy and cast a spell? A handful probably come to mind: New Orleans, New York, San Francisco.
But Tennessee Williams said beyond those few, every place else is just Cleveland, which is a category you may assume Denver, Colorado fits snugly into. However, Denver, I’ve found, if done right, packs a particular type of flavor that might make it more memorable than expected—you just need to put your walking boots on. Cleveland (much love) be damned.
The Populus Hotel, Denver’s newest architectural icon, is a solid jumping-off point for visitors. Modeled after Colorado’s iconic aspen trees, Populus is fetching outside and in with nature-inspired design woven throughout. With reclaimed beetle-kill wood in the main areas and mushroom-based fabrics hanging from lobby restaurant ceilings, it’s a forest-lover’s downtown dream, built with an eye toward ecological harmony. The hotel composts all food waste with an onsite biodigester, utilizes no single-use plastics, and claims to plant a tree for every night a guest stays. The room fobs are crafted from wood and given to guests in a square sleeve of handmade paper strewn with wildflower seeds for planting.

The king rooms are cozy but still new-feeling, clean, and—most importantly—comfortable. Almond-shaped windows frame curved, hammock-like padded benches (presumably for lounging, but lord only knows what the neighboring office buildings see). Outside, it’s all city views, with the Rocky Mountains in the distance. From up here, Denver vibrates.

The rooftop restaurant, Stellar Jay, is worth visiting whether you call a coast home or live nearby. Here, the specialty is open-flame cooking—meat mostly, but some veggie sides can be arranged. The fires in the open kitchen grow large, hypnotizing visitors with flares as tall as barstools. An aroma of campfire grill fills the air (and, disconcertingly, the upper floors of the hotel below). The restaurant sources local ingredients from regenerative farms, and the food arrives with a relaxed elegance that matches the space—farm-to-table, but without rubbing your face in it.

The local trout with pickled fingerling potatoes and fennel gremolata ($31) felt presidential. My wife and I don’t really eat pork, but when the chef sent out a bone-in pork chop ($41) with puréed parsnip, star anise, and radicchio agrodolce (an Italian sweet-and-sour sauce), we were surprised to find ourselves finishing the plate. The spicy carrots with cannellini beans ($16) and harissa and the sugar snap peas with tahini ($16) were worthy of a return trip.
The vibe up here: unexpectedly fabulous. One would not be far off to assume that— not unlike San Diego—Denver’s upscale restaurants see plenty of baseball hats, golf shirts, shorts, and yoga pants, alongside the occasional parking cone–orange Broncos jersey. But we saw more designer dresses than athleisure, which for Denver (or SD, for that matter) is saying something. A refined mood with a view where the food shines like the sun glinting off a ski run is nothing to take for granted.

Outside, Denver, with its oft-cited 300 days of sunshine a year, is walkable year-round. In spring through fall, the heart of Denver is best explored on foot (possibly with a coat and scarf for comfort). Walking a city is all about improvisation. Go where the green lights guide you; let the winds blow you where they may. As long as the coffee is hot and the beer is cold, you’re good. Denver, it turns out, is all about improvisation.

I like to start in Capitol Hill, full of countless classic bars, restaurants, and music venues, as well as Denver’s best museums. For this, Populus’ location is solid—you can cross a few streets and be in the artistic embraces of the architecturally wild and tremendously underrated Denver Art Museum or the Clyfford Still Museum (less cool architecturally but unbelievably cool inside), where American abstract expressionists’ paintings get the star treatment they deserve. If you’ve ever found yourself punched in the heart by a Rothko, then the Still may prove your mile-high cathedral. Even the nearby central library is fun to explore.
The Colorado State Capitol building is here (obviously), as well as one of the best food and drink spots in all of Denver: City o’ City, a coffee and booze diner where the area’s hipsters have long gone to work, eat, hang out, and drink carefully crafted stimulants and depressants. If you happen to be gluten-free or prefer a veg-forward meal, this is your Denver office.

Mateo Hoke is a journalist and author. His books include Six by Ten: Stories from Solitary, and Palestine Speaks: Narratives of Life Under Occupation.
At the historic Fort Point, "Black Gold: Stories Untold" is a living portal to the stories of Black Californians from 1849 to 1877
The Black Gold: Stories Untold exhibit at Fort Point National Historic Site in San Francisco is haunted. Really. But that’s not an excuse to avoid the place—it’s all the more reason to go and get up close to history. “Black Californians have been central, not marginal, to our collective narrative,” says Cheryl Haines, the curator behind the exhibit, which features 17 contemporary artists and groups and runs through November 2. Presented by arts nonprofit FOR-SITE, the show focuses on the experiences of Black Americans who lived in the state from 1849 to 1877. “There’s a whole new generation that really doesn’t understand how important their legacy is here.”
Walking through the exhibition is electrifying—like each piece on display is a breath in the stone lungs of this 164-year-old fort. Inside, the casemate is dark, the only light peeking through a half-filled embrasure. Beyond, there is merely the bay and the sound of water breaking on the fort—another kind of breathing. Each piece feels like a portal to a past that is pushing its way through the brick.
The exhibit’s home is not an accident. “It’s a location that [makes it] very easy to imagine oneself in a different moment in time,” Haines says. This act of imagination is compulsive; you have no choice but to lose your place in the stream of California’s history.
“It’s very punishing there, so it makes you really kind of bundle up and go inside a bit and think about the lives of these people and all the challenges,” Haines adds. “The weather is a symbolic part of thinking about the challenges that they had in their lives.”
It seems like Fort Point, too, bundles up, tucking itself under the Golden Gate Bridge and gathering the fog to itself like a shawl, shivering in the wind. It crouches at the helm of the Presidio, where Buffalo Soldiers of the 24th Infantry and 9th Cavalry Regiment were garrisoned—regiments made up of Black soldiers who fought for the Union during the Civil War. Almost 100 years later, another Buffalo Soldier Cavalry would patrol on horseback from Calexico to Otay Lakes in Chula Vista.

Trina Michelle Robinson’s short film, Transposing Landscapes: A Requiem for Charles Young, is in conversation with this history of the Buffalo Soldiers. Brigadier General Charles Young was not only the first Black man to achieve the rank of colonel in the US Army and the first Black superintendent of a US national park—he was also a musician and composer. One of his original compositions, “There’s a Service-Flag in the Window,” is the soundtrack to the film, and, perhaps, the exhibition as a whole.
The music adds a unifying tie to the show’s tight braid of interwoven histories: the Gold Rush and the Civil War, the patchwork of the Bay Area and the vibrancy of San Diego. The history of Black Californians is inextricable from that braid—it’s impossible to unpick one strand without undoing the whole.

Black Gold’s exhibits, too, are enmeshed with the educational elements of Fort Point. A greyscale cutout of a Buffalo Soldier stands next to a plain tent, its lacquered supplies suggesting how the members of the regiment might have lived during the 19th century. Just on the other side of the wall, the three lush tents of Umar Rashid’s installation By Land. By Sea. By Star. represent “figures who navigated the complexities of race, power, and survival.” The third tent is dedicated to a figure that does not yet exist, one of the “unknown future.” It’s a reminder that the story of Californians does not only go backwards—it is a work in progress, the joy not in its ending but in its creation.

In the next room, Akea Brionne’s seven-foot-tall tapestry of Mary Ellen Pleasant stands vibrant and shimmering in the empty, whitewashed space. A staunch civil rights activist and abolitionist, Pleasant used her Gold Rush wealth to support her community, including opening laundries and boarding houses (staffed mostly by Black individuals) and helping enslaved people flee to California.

These pieces do not merely hang on a wall, corded off in a museum or removed behind glass. They live around corners and perch near windows and sprawl in the hallways of the barracks. Each installation shares space with the viewer, inviting curiosity about a history and community in California that is often overlooked. “This exhibition is a powerful way to ensure more people see their history, contributions, and perseverance reflected in these iconic spaces,” says Chris Lehnertz, president and CEO of the Golden Gate National Parks Conservancy.
Black Gold is about California. Or, a better way of putting it—without Black gold, there is no California.

Back in the casemate with the film, near the crack in the stone that was probably (maybe) once a window, the wind appears to have knocked down some sheet music from a stand. Is this part of the exhibit? Are visitors meant to step over it without touching it, carefully keeping their distance?
Encased in clear plastic, it is sheet music for Young’s “There’s a Service-Flag in the Window.” One line reads, “There’s a service-flag in the window placed there by loving hands.” For the space of a breath, one can imagine that he is the one playing the song reverberating in the walls.
Truly—haunted.
Inna is a California native with a passion for local art, literature, and a really good salad. Her favorite pastime is visiting furniture exhibits at museums and wishing that she could sit in the chairs (even once!).
This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Your ultimate guide to the state's best oenophile destinations—where to stay, what to sip & what to explore
For some, September signals the bittersweet end of summer. For others, it’s a new beginning: the height of harvest season in California wine country. Vineyard grapes reach optimal ripeness for picking, stomping, and fermenting, while the warm, dry, and temperate weather invites wine lovers across the country outdoors to see the vineyards for themselves. Craving a vino vacation of your own? Here’s what to do, eat, and drink, plus where to stay.

Families, in particular, should start in the Riverside County city of Temecula, where anyone age 6 or above can sightsee from the skies with family-run company Cielo Balloons. Those who prefer to keep their feet firmly on the ground might go for a sunset horseback ride with California Ranch Company before turning in for the night at the ultra-luxurious South Coast Winery Resort & Spa—the first and only five-time winner of the “Golden State Winery of the Year” award, as granted by the California State Fair Commercial Wine Competition—or a room at the Spanish-style Ponte Vineyard Inn, which has its own vineyard and is within walking distance of two more.

From there, stroll to Bottaia Winery, where creative types looking to play winemaker for a day can blend their own vinos and bring them home as a souvenir to age. Hop in the car for your five-minute drive to lunch at the upper veranda of Flower Hill Bistro at Miramonte Winery. Wrap up your day with a tasting at the nearby Peltzer Family Cellars before heading into town for a last hurrah dinner at the 98-year-old, storied Swing Inn Cafe & BBQ.

Head north and stop for a meal at the Hotel Californian’s Blackbird restaurant in Santa Barbara, where executive chef Travis Watson and his staff host a once-monthly series featuring a different winery or spirits company. Patrons who don’t want to build their schedule around that event can still savor offerings from local wineries like Lincourt and Firestone before checking in at The Inn at Mattei’s Tavern in Los Olivos.
After spending some time in the property’s airy restaurant and renowned spa, continue onwards to Paso Robles, where you should plan ahead to book a table at the Michelin-starred Six Test Kitchen. There, the seating counter—which can only accommodate 12—wraps around the kitchen for a real-time, behind-the-scenes view of the staff whipping up 12 delicate courses using the bounty of the area’s farms. (Traveling next month? You’re in luck— October is the region’s Harvest Wine Month, when many wineries host special events.)

If you’re looking instead to prioritize the “coast” part of the region’s namesake, follow Carmel-by-the-Sea’s free, self-guided wine walk (get the app for discounts on included wineries’ tastings) before holing up at the romantic, 19th-century Seven Gables Inn, which overlooks Lovers Point Beach in Monterey. Admire the stained glass windows and Victorian architecture; plus, every single one of its 25 rooms offers views of the water.

Take the 101 straight to Livermore’s iconic Wine Trolley, which shuttles riders to three local vineyards for tastings. Or sit down for a casual picnic at Del Valle Regional Park with a sandwich from Ofelia’s Kitchen and a bottle from First Street Wine Company. Make a stop at McGrail Vineyards before unpacking your suitcase for a stay in one of The Purple Orchid Resort & Spa’s 10 fireplace-equipped rooms and suites. Nibble on a complimentary, made-to-order breakfast while looking out at the garden or olive orchard from every room. Guests can also enjoy a community event each evening, featuring an olive oil tasting, wine, and cheeses.

Julie Bogen is an experienced writer and digital strategist whose work has been featured in The Atlantic, The 19th News, Cosmopolitan Magazine, and more. She is passionate about storytelling that centers women and marginalized communities, and when not working she's either with her family or in a barre studio.
After 85 years, Rancho La Puerta remains true to its roots with daily fitness activities, group lectures and guests speakers, and health-focused fare
The story starts when she is 17.
World War II is raging, and Deborah Szekely is newly married to a Jewish health guru known as the Professor. “My husband was a prominent writer, a Hungarian with a Romanian passport,” she recalls. “When his visa expired in the United States in 1940, we tried to get it renewed, but we were unsuccessful.”

So, they go to Tecate, Mexico, where they rent a hay shack at the foot of the sacred Mt. Kuchumaa for $50 a year. It’s the furthest thing from fancy, but that doesn’t stop the people from coming—health-conscious devotees drawn by the Professor’s work. For $17.50 a week and some chores, they can hear him speak and follow his diet and exercise recommendations, sleeping in tents they bring themselves. They don’t know it yet, but they’re the first guests of one of the first wellness retreats in the world. Eventually encompassing 4,000 acres just south of the US-Mexico border, it would come to be known as Rancho La Puerta.
Now, in RLP’s 85th year, guests have traded tents for Mexican-tiled casitas equipped with wood-burning fireplaces. But an adult summer camp sensibility endures.

A typical day at the Ranch, as guests and staff affectionately call it, starts around 6 a.m. “I would say 90 percent of our guests do some kind of hike or walk before breakfast,” says Director of Guest Experience Barry Shingle. After you eat, it’s off to your pick of RLP’s 40-or-so daily 45-minute classes—meditation, water workouts, Pilates, yoga, breathwork, art, sound healing, stretching, pickleball clinics, dance, tai chi—from 9 a.m. to about 4 p.m., with a midday break for a buffet lunch and, if one is so inclined, a spa treatment or a few hours by the pool. Dinner is four pescatarian courses, usually shared with strangers. After that, it’s time for a movie or lecture before an early bedtime, so you can do it all again the next day.

Some travelers (the must-sightsee-everything or don’t-talk-to-me-until-I’ve-had-my-breakfast-margarita types) will find this concept akin to paying $5,150 or more to spend a week in a Daedalean labyrinth of small talk and abdominal soreness. For a certain kind of person, it’s heaven.
More than 60 percent of guests return after their first visit, with plenty booking dozens of eight-day stays over the years. (A handful have made their way there more than 100 times.) And while many publications have sung RLP’s praises (“I first read about this place in Teen magazine when I was 13 and I thought, ‘I have to go there,’” now-retired, first-time guest Gloria Rathbun tells me), most people find themselves here on the recommendation of friends. The Ranch tends to create evangelists.

Many credit Szekely’s warm influence. Turning 103 this month, she is vibrant, still sharp, a living advertisement for the RLP brand of wellness. “I think some people make wellness too complicated and can get obsessive,” she says. “For me, regular exercise, eating well, and communing in nature helps me feel well.”
Indeed, you won’t encounter blood tests or calorie counts or supplements or body scans at the Ranch. Instead, you move. You eat produce grown on the property’s five-acre organic garden. And, with a maximum of 150 guests a week and all those group classes and structured mealtimes, you spend most of your waking hours immersed in one of wellness’s most underrated tenets: community.

While the Ranch, now run by the Szekelys’ daughter, always has something new in the works—they are currently building onsite residences, and a treatment plant that will process wastewater from 5,000 local families—its guiding lights remain the same.
“After we’d been in business for about 10 years, a reporter from the San Diego Union Tribune came to the Ranch to give us a review and called us ‘a cult to end all cults,’” Szekely remembers. “But today, many of the things the Professor taught and we’ve practiced at the Ranch since the beginning … are all considered common sense. Wellness is like buoyancy; you float in happiness, and you can do things that you wouldn’t be able to do if you were tired.”
Amelia Rodriguez is a writer and journalist and winner of the San Diego Press Club's 2023 Rising Star Award and 2024 Best of Show Award, she’s also covered music, food, arts and culture, fashion, and design for Rolling Stone, Palm Springs Life, and other national and regional publications. After work, you can find her hunting down San Diego’s best pastries and maintaining her five-year Duolingo streak.
Take a refreshing trip to Tuolumne County, where your senses will get their fill and your wallet will stay full with off-peak accommodation prices
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It’s that time when all of your senses are awakened by the unmistakable feel, sights, tastes, smells, and sounds of fall and winter. Experience them all in Tuolumne County in Northern California! Discover a different side of Yosemite National Park in the quieter and less crowded destinations. Watch as history comes to life with local tales and vibrant colors in Gold Country. Temperatures are dropping, but cooler adventures are found on the trails and slopes of the High Sierra and at unique events throughout the County.
Take a refreshing trip to Tuolumne County, where your senses will get their fill and your wallet will stay full with off-peak accommodation prices.
Find Serenity in Less-Crowded Yosemite National Park and Surrounding Area
Yosemite
Yosemite has quieted down, and now’s the time for national park adventures and new explorations. Find yourself in awe as you take in the sights among the giant sequoias backdropped by colors of maples and dogwoods and maybe some glistening snow in the Tuolumne Grove of Giant Sequoias. Or, hike around stunning Hetch Hetchy Reservoir.
Wander in Groveland, outside of Yosemite, and enjoy a warming pumpkin spice latte or a one-of-a-kind seasonal brew. Feel like shopping? Pop into some of the unique shops in town to find gifts and seasonal decor to bring home.
Discover an Era Past in Gold Country
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Explore Gold Country starting with the nooks of Columbia State Historic Park, and let your eyes and nose lead you into candle, candy, and provisional shops where their seasonal creations will warm your heart. Listen for clanging from the blacksmith shop or clinking of the authentic stagecoach as it enters town.
In nearby Jamestown, become immersed by the smells, sounds, and sights of Wild West railroad culture at Railtown 1897 State Historic Park, and stroll down Main Street where you’ll find shops, restaurants, and inns housed in picturesque historic buildings.
In Downtown Sonora, you’ll find many shops and restaurants located in historic buildings; as you step inside, you’ll see some interiors are left to show the architecture of 150 years ago. Also, take in a show at the Gold Country’s premier theater company, Sierra Repertory Theatre.
Reach the Mountain Tops in the High Sierra
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High Sierra adventures await where brisk mountain breezes are the perfect excuse for a cozy sweater. Take a hike along the Pinecrest Lake Loop Trail, and catch unreal views of changing leaves set against rugged granite mountains. Feel the invigorating wind in your face as you ski, snowboard, or snow tube down glorious mountain sides.
Visit the nostalgic mountain town of Twain Harte and enjoy a relaxing stroll to find some fun fall fashions or handy cooking gadgets to help with upcoming holiday cooking or gift giving.
Stir Up Your Seasonal Cheer
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Seasonal cheer is found in every town throughout Tuolumne County. Events include Fall Fest at Indigeny Reserve in Sonora and Harvest Festifall in Columbia State Historic Park in October. The night-time Sonora Christmas Parade, the night after Thanksgiving, and the sights and activities of Christmas Town Sonora delight all ages. The Polar Express departs Railtown 1897 State Historic Park for the North Pole on weekends following Thanksgiving.
Plan Your Trip to Tuolumne County
Rush Creek Lodge
You’ll need a place to stay during your visit. Pick from mountain resorts, historic inns, cozy vacation cabins (perfect for gathering the family), distinctive B&Bs, and full-service RV parks.
Start planning your vacation with the help of travel inspiration and information delivered directly to your mailbox. Request your FREE Tuolumne County Travel Guide at VisitTuolumne.com today. Or, call the Visit Tuolumne County team at 209-533-4420.