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The evolution of Lynch's home-grown surf, skate, and apparel brand born out of well-deserved internet hype
Imperfects
James Lynch
It was June 2020, and Michael Lynch’s phone lit up with notifications: an Instagram tag in Thrasher, another in Gear Patrol, Cool Material. Then, SURFER calls. Can they speak with the brains behind the art of Imperfects, the account catching all the attention? It’s a modern-day technological love story.
Imperfects, founded by Lynch, is a lifestyle brand run out of an office-cum-storefront in Liberty Station. The brand sells top-of-the-line custom surfboards, skateboards, and stylish, monochromatic unisex apparel built to last. The two things that really broke the internet are his signature asymmetrical surfboards, shaped by hand, and Imperfects’ Shepherds Shirt, best described as a sexy, smart smock for grown-ups.
A handful of years back, he started a creative agency focused on sustainable and outdoors-oriented lifestyle and apparel brands. Lynch started shaping surfboards for fun, which naturally led to making skateboards. Ever the creative mind, he began designing clothes that spoke to the lifestyle of those sports, using second-use, high-quality fabric he sourced from his contacts in the garment industry.
Imperfects-Retail-Store
James Lynch
True to the Imperfects moniker, it was more an undefined creative outlet than a side hustle. He tinkered with it, quietly assembling a plan piece-by-piece while running the agency and building a home with his wife and two kids in Point Loma (Lynch grew up in North County).
But that day in 2020, he realized it was “time to give Imperfects the full go.” He was able to hit the ground running thanks to the back stock he’d built up over the years, a made-to-order collection at the ready.
What followed was selling out across product lines, a bi- coastal pop-up collab with Ilegal Mezcal, being carried in Nordstrom’s top five busiest stores in the U.S., and a cult-following sneaking up on the mainstream. Imperfects surfboards have been commissioned by crusty Moonlight Beach locals and home collectors alike, who both use the pieces in the water and as art.
imperfects
Titus Huag
More growth is coming, Lynch assures. He thinks back to a conversation he had with a friend some years back: “We were saying, ‘Will our art ever get out there? Are we just not ballsy enough to put it out there? Are we afraid of judgment?’ The answer was ‘yes’ to all that—we didn’t think we would ever be seen.”
Leave it to the internet to fix that in short order.
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Imperfects Mike Lynch
James Lynch
Imperfects-Retail-Store, liberty
James Lynch
Imperfects.Stab
Imperfects.Stab
James Lynch
Jackie is a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.
Meet the artists, makers, and advocates whose work shapes how the city looks, sounds, gathers, and connects
San Diego is full of people who deserve a few thousand words on what they make, who they bring together, and how their work changes the city around them. The artists, makers, advocates, and behind-the-scenes talent below are a small part of that larger ecosystem.
To help us narrow our list, we looked for names that kept coming up, work that reflects the diversity of our region, and people building something bigger than themselves.
Jackie is a long-time freelance journalist covering cannabis, food/restaurants, travel, labor, wine, spirits, arts & culture, design, and other topics. Her work has been selected twice for Best American Travel Writing, and she has won a variety of national and local awards for her writing and reporting.
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.
Aaryn Belfer is a writer and editor specializing in nonfiction across art, architecture, and culture. Once upon a time, she wrote a provocative column for San Diego CityBeat (RIP). She was a runner up in the 2025 Matchbook Stories contest at the San Diego Central Library and is irrationally happy about it. Currently in her Soft Girl Era, Aaryn has expensive taste in (mostly flat) shoes and will choose a great art exhibit or live jazz concert over almost anything else. Except, possibly, Javier Bardem.
Leorah Gavidor won her first essay contest at age 5. She writes features, news, and non-fiction in San Diego.
Lili Kim is a content coordinator and writer for San Diego Magazine, with experience highlighting local businesses and communities. When not writing or shooting film, she is likely brewing her seventh cup of tea of the day or strolling along Sunset Cliffs.
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
Gail Czyszczon is owner/copywriter at Z3 Writing and best-selling author of a children’s book series. As a strategic communications professional and editorialist, she's passionate about discovering untold stories and themes that ignite fresh conversation and true change in communities.
Georgina Treviño has adorned Bad Bunny and Doja Cat, but still calls San Diego home
One look and it’s easy to see that local jewelry designer Georgina Treviño is overcaffeinated. She has to be. She’s just returned from a whirlwind trip where she finished a workshop residency at Penland School of Craft in North Carolina—while also finding time to pop up and down to LA and Mexico City to, among other things, deliver some custom pieces for a “very important, very secretive” client who sought her out to accessorize his outfit for Chloë Sevigny and gallerist Siniša Mačković’s wedding in Connecticut. Now she’s finally back at her Little Italy studio. And while she found time to create two custom pieces for the bride and groom, anyone who knows Treviño would not be surprised to learn she’s already onto the next thing.
Courtesy of Georgina Trevino
“I feel like I love to go into the chaos knowing that I can come home,” she says, adding that she often gets asked why, after all she’s accomplished so far, she doesn’t simply move. “I love San Diego. I just love being here, because I’m in between both worlds.”
Following Treviño’s Instagram is something of a whirlwind experience itself; a crash course in what it means when an up-and-coming designer generates enough buzz to where they’re becoming the go-to accessory for photo shoots and step-and-repeats for the likes of Olivia Rodrigo, Lady Gaga, and Bad Bunny, the latter of whom insisted on keeping a pair of earrings she created after he wore them for a music video. “That almost made me cry,” she admits.
Courtesy of Georgina Trevino
Inspired by lowbrow pop culture as much as by ’80s punk rock aesthetics, Treviño’s custom rings, bracelets, and dangles have appeared in Teen Vogue, Purple magazine, and most recently, the Los Angeles Times, who commissioned her for a custom spread in their style magazine, Image. This is in addition to her even more notable accomplishments, such as appearances in a Nike Air Max campaign and a deal to bring her signature pierced designs to Chunks hair products. She’ll also be customizing purses and creating her own in- store intervention for Spanish fashion tastemaker Bimba y Lola inside their Mexico City storefront. Not bad for an Otay Ranch local who, only a few years ago, switched her SDSU major from painting to metalsmithing.
Courtesy of Georgina Trevino
Next up, she says she’s going to check out real estate while in Mexico City in hopes of opening her own brick-and- mortar space there. “There are so many more, other things I want to do to challenge myself,” Treviño says. “I’m just going to figure out how to do it, you know?”
One of the country’s best formalwear designers is based in our own backyard
Alexia Maria, hero
Courtesy of Alexia Maria
For San Diego–based designer Alexia María Esquer, style runs through her DNA. Her grandmother’s atelier in Mexicali served as her childhood playground. At five, she started to sew, paint, and design, using whatever materials she could find. Old zippers. Broken jewelry. Scraps of cloth.
“Together, my grandmother and I could make something out of anything,” she says. When she did take a trip to the fabric store, it felt like a trip to Disneyland.
In adulthood, Esquer’s lifelong passion translated into a career. With her grandmother’s mentorship, she launched an eponymous clothing line in 2014, opening the first Alexia María store in La Jolla.
The Alexia María aesthetic is classically feminine with a modern twist: oversized bows and detachable capes, mini dresses, and column gowns.
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Her designs pay homage to Golden Age film icons like Grace Kelly and Audrey Hepburn. A voracious vintage shopper, Esquer notes that the craftsmanship of decades-old pieces is unparalleled, though she’s known to tweak her finds to modernize their silhouettes. “If I can’t find it, maybe I can try to make it,” she explains.
One signature Alexia María look: overskirts. En vogue in the ’50s, overskirts offer two options: Add it on for a formal dress, or leave it off for a jumpsuit. The Alexia María overskirt made its red carpet debut in early 2016 when actress Abigail Spencer turned heads in a red ensemble.
That classic look in a sea of trendy gowns soon garnered A-list interest. Ariana Grande, Paris Hilton, and Gwen Stefani have donned Alexia María gowns.
Yet while big names come calling, the designs are attainable enough to also fit black tie events and weddings, most often on bridesmaids, mothers of the bride, and guests.
In 2020, mid-pandemic, Esquer began to cater to an influx of brides who were scrambling to pull together backyard ceremonies and courthouse weddings. “They needed something fast,” she says. “And they needed something white.”
For smaller-scale weddings, brides were favoring alternative styles like midi dresses or jumpsuits. Galas and events were on pause, so the Alexia María atelier’s production time was faster than ever: seven to 10 business days. Orders rolled in, and in the months that followed, grateful brides sent photos, thanking the Alexia María team for being a bright spot in a hard time.
Alexia Maria, dresses
Courtesy of Alexia Maria
As large-scale weddings returned, Alexia María pieces became go-to’s for rehearsal dinners, engagement parties, and bridal showers. The pandemic shifted the Alexia María shopping experience; though the atelier no longer offers in-person appointments, customers can peruse new collections at trunk shows and select Saks Fifth Avenue and Neiman Marcus stores.
Alexia María’s latest collection—fall/winter 2022/2023—might be the label’s most feminine yet. “I captured the dreamy feeling of Paris in this collection,” Esquer says. “Like a dramatic ruby gown with a long train and long bow. It makes you dream of dressing up, a big event, a romantic moment.”
“As an entrepreneur, business owner, and mother, I see modern femininity as embracing your essence and being confident in who you are,” she continues. “I always tell my customers, the most important thing you can wear is your confidence.”
As one of the foremost designers in the San Diego bridal and formalwear space, Esquer says she appreciates the petite size of the city’s design community. “There are great artists here in San Diego, but they each have their own niche,” she says. “And I get to have my family life and my personal life without feeling the rush of the fashion scene.”
Her family plays a big role. Esquer’s husband, Ricardo Rubio, is the brand’s CEO, while her sister-in-law Gabriela Rubio is the brand director. And, she adds, “Every time my grandmother visits me, she comes to my atelier and wants to cry because she can’t believe it.”
At Vi at La Jolla Village, residents don't have to choose between security and adventure, connection and independence. They get all of it.
Today’s seniors are more connected than ever, with a renewed focus on retirement as a time of discovery and enriching experiences. The ultimate reward for a retirement well-earned is the wisdom to appreciate it all, and what better place to enjoy that unique perspective than Vi at La Jolla Village, in the heart of San Diego.
All-access pass to good living.
As a Continuing Care Retirement Community (CCRC), Vi provides access to a connected and fulfilling community while making it easy to plan for future care, should the need ever arise. With a care plan in place, residents enjoy greater financial predictability and long-term value, freeing them to focus on making the most out of retirement.
Resort-style amenities at the epicenter of a cultural hub like San Diego offer a retirement experience unlike any other. Paired with exceptional dining, spacious accommodations and dedicated staff, the best of maintenance-free living is all around. And with the introduction of Vista 360 Well-Being, Vi’s panoramic approach to wellness, there are more ways than ever for residents to access it all.
The harmony of mind, body and community.

The key to longevity is striking the right balance in maintaining an active lifestyle with an active mind in a fulfilling community. With newly renovated community spaces and restaurants, Vista brings a variety of opportunities for residents to elevate their well-being through Vi-exclusive “Signature Experiences.”
Vista Enrich takes an evidence-based approach to brain vitality, keeping residents at the forefront of cognitive health through exergaming (exercising + gaming), nutritional plans and informative workshops. It is also home to The Brain Vitality Studio, an innovative facility dedicated to cognitive fitness that has garnered national recognition.
Vista Discover invites residents into stimulating educational experiences, from chef-led cooking demos and guided wine tastings to lectures at local universities and intimate lectures following cultural outings.
While Vista Enrich focuses on brain health and Vista Discover engages residents intellectually, Vista Explore cultivates a sense of adventure through curated travel and local excursions. But broadening one’s horizons doesn’t always require a plane ticket. One recent event brought a taste of the world right to the community: an onsite “jazz cruise” featuring live music and global cuisine served at a series of themed “ports” all within the community’s own ballroom.
“Location, location, location”

One of the biggest perks of life at Vi at La Jolla Village is its proximity to just about everything. With easy access to transportation and local attractions just steps away, residents can explore and engage with their community at their own pace.
“There are trolley and bus stops within a 5-minute walk that will get you to the beach, UCSD Campus, medical appointments, downtown La Jolla or San Diego, et cetera. We rarely use our car,” said resident Tom Yager.
With the best of San Diego just steps away, residents don’t just live in the city, they live within reach of everything that makes it special.
The best of all worlds.

At Vi at La Jolla Village, retirement isn’t a chapter to slow down; it’s an invitation to discover more. Tailored community experiences created by Vista, paired with the vibrant pulse of San Diego just outside the door, mean that residents don’t have to choose between security and adventure, connection and independence. They get all of it.
This is what an all-access pass to good living looks like: the comforts of an elevated lifestyle, a community built for growth and a city made for discovery – all in one place.
To learn more about Vi at La Jolla Village or for details on available floor plans, visit ViatLaJollaVillage.com/SDM.
A glimpse into designer Lisa Carolla's environmentally minded materials and secondhand gems
Fish & Co owner
Molly Rose Photo
Fish & Co. may not be the most intuitive name for an on-the-verge interior design studio. For Lisa Carolla, however, the moniker is entirely logical. Her grandfather owned L.A. Fish and Oyster Co. on the Los Angeles harbor.
fireclay tile
“It was honest, salt of the earth, and centered around people,” says Carolla, who grew up in San Pedro and moved to Encinitas four years ago. “It’s always been a goal of mine to run a small business that was at least half as good as his, so I took exactly half of his business name.”
Driven by a desire to do right by the seaside environment that raised her, Carolla tackles her residential and hospitality projects with her unique set of sustainability values, and an aesthetic inspired by her coastal upbringing. “I like to joke that my style is ‘mid-century maritime chic’, but it’s actually a pretty accurate description,” she says.
“The colors and materials I love the most are reminiscent of modern design during surfing’s heyday in the 70s, the color palettes of low tide walks, and funky items you might find on a fishing boat.” Current projects include a Scandinavian-inspired new build in Asheville, North Carolina; the restoration of a 1920s Santa Barbara carriage house that she is gently reworking to function for modern life; and her homebase is a 1940s cottage that serves as a lab for eco-artistry.
By KVP: The San Diego-based fashion brand creates linen loungewear in small batches to reduce waste.
Her ethos has drawn her to a diverse network of local creators who tread lightly while making big statements. She works to find new ways to reuse building materials while sourcing one-of-a-kind gems secondhand. For this lifelong surfer, a big part of reducing waste is being thoughtful about the longevity of a space.
“In real life, we see starting from scratch as a disadvantage, but in the design industry, it’s where most people choose to start. My philosophy is that we get something truly unique and inspired when we start from a place of valuing what’s already there,” says the designer. “Well-built, well-designed spaces that consider their community are the ones that stand the test of time.”
MUSHLOOM LIGHTING: This is sustainability to the max: These stunning lights are grown from mushrooms.
MITCHELL BLACK: “Nomalanga in Terracotta” wallcovering by Forbes + Master.
FORBES & LOMAX: Aged brass switch plate in one of Lisa’s latest projects.
JOGLO LIVING: Handmade woven copper pendant light made in Sumba, Indonesia.
JACK ANTAL: The San Diego artist creates timeless black and white photography with 10 percent of all profits going to Outside the Bowl.
STONESTEPS HERBARIUM: This Encinitas artist makes one-of-a-kind pieces from dried seaweed found on low-tide coastal walks.
Architect Soheil Nakhshab is building community, preserving history and reframing how we co-exist around the county
THE CUTTING EDGE — Located on the edge of Maple Canyon, the award-winning Truax project is a testament to the blend of vintage and modern architecture Bankers Hill is known for. From a catwalk at the lofts, residents can take in bay views and watch jet landings at nearby SAN airport, a favorite local pastime.
Darren Bradley
Under the flight path, perched on the edge of a canyon at the end of a cul-de-sac, the awkward plot might’ve given some architects pause. Not Soheil Nakhshab. He’s built a thriving practice transforming odd-shaped urban infill sites into head-turning multi-residential developments. And the historic Truax property in Bankers Hill is no exception.
“We preserved, restored, and designed a tranquil, whimsical environment,” says the award-winning architect-developer, whose Truax project was announced a winner in the esteemed Urban Land Institute Americas awards this July. The development now moves onto an international competition.
Anchoring the unique site, the Truax House showcases classic Craftsman style, with overhanging eaves, multi-paned windows, and a cherry-red exterior that pops against crisp blue skies. Originally built in 1912, the spacious home became a hospice for AIDS patients in the ‘80s under the care of gay physician and advocate Brad Truax, who passed away from AIDS-related complications in 1988.
Set in Mission Hills, Clea is where sustainable engineering meets modern style in this 3,820 square foot, LEED Gold certified residence. The indoor-outdoor interplay serves as the ultimate expression of San Diego’s lifestyle
Darren Bradley
Before he’d even won his bid on the city-owned property, Nakhshab acted to preserve its important past. “I went around to LGBTQ organizations and community groups and spoke to them about my plans,” Nakhshab explains. “I was not going to tear down the house. I had my own historic attorney prepare a report to get the city to acknowledge that history.”
The gutted and fully restored Truax House, with minor exterior additions that meld seamlessly with the original, now contains 10 apartments and a community room open to the public by appointment. The traditional architecture contrasts the neighboring bright white Truax Lofts, which Nakhshab designed as a sleek L-shaped structure with an open breezeway over the sloping hillside beneath it.
“A normal institutional developer would’ve filled that space in with more units or parking,” points out Nakhshab. “But I’m an architect. I wanted to draw in that cool factor. From the street, you can see all the way to the courtyard. I didn’t want a monolithic building. There are pockets and courtyards. There’s a catwalk where any tenant can walk out and watch the planes land.”
Mitra, a downtown corner building, is a study in modernity—nine luxurious open-concept studios with minimalistic interiors, mezzanine lofts, and solar power
Darren Bradley
In addition to the modern Truax Lofts building, which features 30 smartly laid-out mezzanine lofts with balconies and views of Maple Canyon and the bay, Nakhshab built a set of four black, four-story townhomes, each of which contains a private elevator. “I wanted to create an alternative to living in a highrise condo,” says Nakhshab. “There’s no sense of neighborhood in a 40-story building.”
Creating a sense of community is critical to Nakhshab’s design philosophy. “Culturally speaking, family is core for immigrants,” says the architect, whose parents moved stateside from Iran with their two children in 1984. Nakhshab’s younger brother, Nima, handles construction management for Nakhshab Development & Design, and the whole extended family has lived under the same roof in various NDD-designed multi-generational homes.
“We take this idea and bring it into our projects and create environments where we have multiple demographics of people living in our properties, from college students to retirees and working people in between,” says Nakhshab. “We want to give them a safe, comfortable environment where they can make friends.”
Nakhshab first fostered this concept with the Sofia Lofts, a 17-unit “micro-community” in Golden Hill named after his daughter. “I designed mixed unit types and the idea was to be intergenerational, multi-demographic, and even enable aging in place. Truax Lofts is Sofia Lofts on steroids.”
WILD COUNTRY — In Del Mar’s coveted micro-neighborhood of Pine Needles, Nakhshab created a LEED Gold certified property that feels like a glamorous, secluded treehouse. Set in the sandstone and tree-filled lot, the architecture is organic, modern, and completely custom in how it harmonizes with nature. The Crosby Residence serves as a forward-thinking beacon in a neighborhood established by mid-century codes.
Darren Bradley
The architect also builds single-family modern residences but says such commissions only account for a small part of his business and come with a caveat. “I have to design everything myself, right down to the interiors.”
Not that his clients mind in the slightest. One Nakhshab homeowner in Del Mar recently tapped him to build an ADU, and his solution was ingenious: the spacious guesthouse is literally built into the hillside. “I cut it out and fit it with a hobbit’s den that’s wrapped in greenery and vegetation,” he says.
He’s also currently putting the finishing touches on a new Nakhshab family compound in South Mission Hills, which features three separate custom dwellings: one for his parents, one for his brother’s young family, and the third for his own family, including kids Shayan (12) and Sofia (9), who have lived in various NDD projects since they were born.
But it’s the multi-residential projects on the challenging urban-infill lots that truly inspire Nakhshab as an architect, including a new micro-unit building in Mission Hills that will open up the well-heeled neighborhood to a whole new set of workforce residents.
“I see it as a humanitarian contribution to the city,” he explains. “A lot of people can’t afford to buy in San Diego. I feel that as developers we are obligated to give people a higher standard of living. These aren’t cheap matchbox buildings. These are nice homes.”
THE NEW OLD — In East Village, Ezabelle features 46 residential micro-units and a rooftop community space. “These units are so versatile. They’re set up like Swiss Army Knives. They have a bed, a couch, kitchen, and laundry already in the unit. So you bring your clothes and you’re all set to focus your energy on building your career.”
Darren Bradley
THOUGHT LEEDER — Architect-developer Soheil Nakhshab in front of Truax House, which serves as the historic centerpiece of the visionary LEED-certified residential compound. He divided the property into three parcels: the house, the L-shaped lofts, and four townhouses. “The community feared a developer would scrape away the history,” says Nakhshab of Truax House, once a hospice for AIDS patients. The architect made sure that didn’t happen, earning the property a major national award.
Tomoko Matsubayashi
The expansive courtyard features fire pits, seating areas, an outdoor movie theater, and citrus trees for cocktail hour. “The idea was to activate the outdoor space connected to this historic house,” he says. “You can hang out with neighbors and entertain family and friends.”
Darren Bradley
The 3,800-square-foot Athena house is located on a four-acre ranch in San Diego. “I had the idea of bringing in Greek style and California modern which I equate to Palm Springs,” says Nakhshab. “The home has this feeling.” Here, the inside serves as an extension of the architecture, since Nakhshab also designed, built, and furnished the interior.
Darren Bradley
Ezabelle
Darren Bradley
San Diego Magazine's Private School Guide 2026
NewBridge School is San Diego’s only school dedicated to the education of students with dyslexia and related learning profiles. For 30 years we have successfully served students with dyslexia, dysgraphia, dyscalculia, receptive/expressive language disorders, ADHD, executive functioning and memory deficits. Students transition successfully into academically rigorous high schools and colleges across the country. Why NewBridge? Training, training, training (plus intensive individualization, and comprehensive program design). All teachers are trained and retrained biennially in Orton-Gillingham, the only approach proven to remediate dyslexia based on Science of Reading research, and complete a year-long training program. Every aspect of our program is designed around our students’ learning styles and needs. Every class is taught by a highly-trained expert, and our Speech/Language and Occupational Therapy teams embed throughout the day. Our multisensory, multi-tiered math program has been developed in conjunction with sister schools and experts across the country. Don’t wait—early intervention is magic!
Enrollment: 100
Grades: K – 8
Tuition: $30,000
Deadline: Rolling
Gender: All-inclusive
Details Nonsectarian
Open House Tours by appointment

12285 Oak Knoll Road • Poway, California 92064
858-679-5744 • [email protected] • thenewbridgeschool.com