Below you will find specifications for the many advertising opportunities that sandiegomagazine.com offers.


Navigate: General Requirements | Standard Online Ad Units | Sponsored Content | Sponsored Content - Enewsletters | Newsletters | Rich Media | clickTAG Instructions | IAB Guidelines | Instagram


GENERAL REQUIREMENTS

  • Accepted file formats: GIF, JPEG, SWF (Rich Media) & Third Party Served ads.
  • Ads in Sandiegomagazine.com e-mail newsletters cannot use Flash or rich media.
  • All ads with a white or light background must include a 1x1 pixel border.
  • San Diego Magazine uses Double Click for Publishers as our ad network. Rich Media and Flash Ads (SWF) require the use of "clickTAG" in place of URLs. For guidelines on how to add this, click here

STANDARD ONLINE AD UNITS (aka Banners)

STANDARD ONLINE AD UNITS (aka Banners)

Ad Unit Dimensions & Formatting File Size Animation Length Rich Media Details Other Details
Leaderboard 728 x 90 pixels 40 kb 15 seconds Accepted max file size 40 kb Third party accepted
Island 300 x 250 pixels 40 kb 15 seconds Accepted max file size 40 kb Third party accepted
Half Page 300 x 600 pixels 60 kb 15 seconds Accepted max file size 60 kb Third party accepted
Light Box Pop Up 550 x 550 pixels 90 kb n/a n/a Third party not accepted
  • Advertorial Max word count: 600
  • Referring embedded links: unlimited
  • Photo Format: JPG or PNG
  • File Size: For advertorial, please submit hi-res JPGs, for logos, .eps preferred
  • Photo Quantity: 1 minimum 6 max
  • Main Photo Size: 785x523 pixels
  • **San Diego Magazine will resize any images to fit upon request.
  • Video Format: MP4, FLV or YouTube or Vimeo link. Video must not contain 3rd party advertisements. Video may also be hosted from San Diego Magazine YouTube channel upon request
  • Max length 5 minutes
  • All content is subject to review and approval
  • Advertorial Max word count: 30
  • Referring embedded links: 2
  • Photo Format: JPG or PNG Max size 200x200 pixels
  • Thumbnail and Logo Size**: Please submit hi-res JPGs for images and logos, (for logos .eps preferred)
  • **San Diego Magazine will resize any images to fit upon request.
  • All content is subject to review and approval

Carousel Placement

Module Placement

Sponsored Advertorial

Sponsored Content - Enewsletter

NEWSLETTER SPONSORSHIPS, ADS, & DEDICATED BLASTS

NEWSLETTER SPONSORSHIPS, ADS, & DEDICATED BLASTS

Newsletter Ad Units & Dimensions Rich Media Content-Based Advertising
The Main Dish

300x250 px (Island)

40k max file size, gif, png or jpeg

Not Accepted

Logo/Thumbnail Size: 140x140 pixels max

Advertorial copy 30 words

Referring links: 2 max

All content is subject to review and approval

Best of San Diego Weekly

300x250 px (Island)

40k max file size, gif, png or jpeg

Not Accepted

Logo/Thumbnail Size: 140x140 pixels max

Advertorial copy 30 words

Referring links: 2 max

All content is subject to review and approval

Exquisite Weddings eNewsletter

300x250 px (Island)

40k max file size, gif, png or jpeg

Not Accepted

Logo/Thumbnail Size: 140x140 pixels max

Advertorial copy 30 words

Referring links: 2 max

All content is subject to review and approval

Dedicated Blasts 650 or 600 pixels wide by any height Not Accepted Client may submit a JPG of creative or finished HTML file.

RICH MEDIA AD SPECIFICATIONS

Sizes, Submitted Creative and Third-Party

  • All Standard online sizes apply.
  • Third-party Javascript or iFrame tags are welcomed, must be Google Ad Manager compliant.
  • SWF/Rich Media ads must be supplied with a static back-up (JPG or GIF).

ClickTAG Instructions for Flash

  • All Flash (SWF) Files must use clickTAG, AND NO EMBEDDED URLS.

The clickTAG action script is designed for use with ActionScript 2.0. Please ensure that your Flash file is set to ActionScript 2.0, a static .JPG image of the Flash Ad must also accompany the .SWF file, the .FLA file must be Flash CS3 compatible or higher. Whereever your click Actions are embedded in the file, you'll need to add the following script:

INSTAGRAM

  • Vertical photos for "Stories" 1080px by 1350px
  • Photos for "Timeline" 1080px by 1080px
  • include all relevant hashtags and handles

Expandables (push-down)

  • 970x90 collapsed - 970x90 expanded 970x415 - JPEG, static image.
  • Video max length 30 seconds
  • Video file either MP4 or YouTube link.
  • Collapsed image must have an "expand" call to action/button
  • Expanded image must have "X" or a "close" call to action in the top right corner.

Internet Advertising Board (IAB) Guidelines

The following specs apply to expandable rich media ads. Please consult your account executive for expansion direction as well as the full IAB Guidelines for more information before production.

Internet Advertising Board (IAB) Guidelines

Format Category Format (WxH) Max Initial Load File Size * Additional File Weight (Polite Download) Flash Specifics Audio Initiation Maximum Animation Length Controls Web Site Labeling & Other Items

Expandable/

Retractable Units

User-initiated Expandable Ads: See IAB Ad Unit Guidelines. Landing Spots: Maximum width of 2X the initial ad size*

User-initiated Retractable Ads: Maximum width of 600 pixels. Landing Spots: See IAB Ad Unit Guidelines

40 KB 80 KB 18 fps User Initiated (on click)

Anything up to 15 seconds

Expansion: 3 seconds, if no user interaction Up to 15 seconds within ad

Control = "Close X" Font = 16 pt Location = On Edge of Original (non-expanded/expanded) unit Feature = Enable Mouse-Off Retraction Label = "Advertisement" Font = 16 pt

For full IAB Guidelines, click here to download the Excel Spreadsheet or visit IAB Online.

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