Below you will find specifications for the many advertising opportunities that sandiegomagazine.com offers.
Navigate: General Requirements | Standard Online Ad Units | Sponsored Content | Sponsored Content - Enewsletters | Newsletters | Rich Media | clickTAG Instructions | IAB Guidelines | Instagram
GENERAL REQUIREMENTS
- Accepted file formats: GIF, JPEG, SWF (Rich Media) & Third Party Served ads.
- Ads in Sandiegomagazine.com e-mail newsletters cannot use Flash or rich media.
- All ads with a white or light background must include a 1x1 pixel border.
- San Diego Magazine uses Double Click for Publishers as our ad network. Rich Media and Flash Ads (SWF) require the use of "clickTAG" in place of URLs. For guidelines on how to add this, click here
STANDARD ONLINE AD UNITS (aka Banners)
STANDARD ONLINE AD UNITS (aka Banners)
| Ad Unit | Dimensions & Formatting | File Size | Animation Length | Rich Media Details | Other Details |
|---|---|---|---|---|---|
| Leaderboard | 728 x 90 pixels | 40 kb | 15 seconds | Accepted max file size 40 kb | Third party accepted |
| Island | 300 x 250 pixels | 40 kb | 15 seconds | Accepted max file size 40 kb | Third party accepted |
| Half Page | 300 x 600 pixels | 60 kb | 15 seconds | Accepted max file size 60 kb | Third party accepted |
| Light Box Pop Up | 550 x 550 pixels | 90 kb | n/a | n/a | Third party not accepted |
SPONSORED CONTENT on Website
- Advertorial Max word count: 600
- Referring embedded links: unlimited
- Photo Format: JPG or PNG
- File Size: For advertorial, please submit hi-res JPGs, for logos, .eps preferred
- Photo Quantity: 1 minimum 6 max
- Main Photo Size: 785x523 pixels
- **San Diego Magazine will resize any images to fit upon request.
- Video Format: MP4, FLV or YouTube or Vimeo link. Video must not contain 3rd party advertisements. Video may also be hosted from San Diego Magazine YouTube channel upon request
- Max length 5 minutes
- All content is subject to review and approval
SPONSORED CONTENT in E-Newsletters
- Advertorial Max word count: 30
- Referring embedded links: 2
- Photo Format: JPG or PNG Max size 200x200 pixels
- Thumbnail and Logo Size**: Please submit hi-res JPGs for images and logos, (for logos .eps preferred)
- **San Diego Magazine will resize any images to fit upon request.
- All content is subject to review and approval
Carousel Placement
Module Placement
Sponsored Advertorial
Sponsored Content - Enewsletter
NEWSLETTER SPONSORSHIPS, ADS, & DEDICATED BLASTS
NEWSLETTER SPONSORSHIPS, ADS, & DEDICATED BLASTS
| Newsletter | Ad Units & Dimensions | Rich Media | Content-Based Advertising |
|---|---|---|---|
| The Main Dish | 300x250 px (Island) 40k max file size, gif, png or jpeg |
Not Accepted | Logo/Thumbnail Size: 140x140 pixels max Advertorial copy 30 words Referring links: 2 max All content is subject to review and approval |
| Best of San Diego Weekly | 300x250 px (Island) 40k max file size, gif, png or jpeg |
Not Accepted | Logo/Thumbnail Size: 140x140 pixels max Advertorial copy 30 words Referring links: 2 max All content is subject to review and approval |
| Exquisite Weddings eNewsletter | 300x250 px (Island) 40k max file size, gif, png or jpeg |
Not Accepted | Logo/Thumbnail Size: 140x140 pixels max Advertorial copy 30 words Referring links: 2 max All content is subject to review and approval |
| Dedicated Blasts | 650 or 600 pixels wide by any height | Not Accepted | Client may submit a JPG of creative or finished HTML file. |
RICH MEDIA AD SPECIFICATIONS
Sizes, Submitted Creative and Third-Party
- All Standard online sizes apply.
- Third-party Javascript or iFrame tags are welcomed, must be Google Ad Manager compliant.
- SWF/Rich Media ads must be supplied with a static back-up (JPG or GIF).
ClickTAG Instructions for Flash
- All Flash (SWF) Files must use clickTAG, AND NO EMBEDDED URLS.
The clickTAG action script is designed for use with ActionScript 2.0. Please ensure that your Flash file is set to ActionScript 2.0, a static .JPG image of the Flash Ad must also accompany the .SWF file, the .FLA file must be Flash CS3 compatible or higher. Whereever your click Actions are embedded in the file, you'll need to add the following script:
- Vertical photos for "Stories" 1080px by 1350px
- Photos for "Timeline" 1080px by 1080px
- include all relevant hashtags and handles
Expandables (push-down)
- 970x90 collapsed - 970x90 expanded 970x415 - JPEG, static image.
- Video max length 30 seconds
- Video file either MP4 or YouTube link.
- Collapsed image must have an "expand" call to action/button
- Expanded image must have "X" or a "close" call to action in the top right corner.
Internet Advertising Board (IAB) Guidelines
The following specs apply to expandable rich media ads. Please consult your account executive for expansion direction as well as the full IAB Guidelines for more information before production.
Internet Advertising Board (IAB) Guidelines
| Format Category | Format (WxH) | Max Initial Load File Size * | Additional File Weight (Polite Download) | Flash Specifics | Audio Initiation | Maximum Animation Length | Controls | Web Site Labeling & Other Items |
|---|---|---|---|---|---|---|---|---|
Expandable/ Retractable Units |
User-initiated Expandable Ads: See IAB Ad Unit Guidelines. Landing Spots: Maximum width of 2X the initial ad size* User-initiated Retractable Ads: Maximum width of 600 pixels. Landing Spots: See IAB Ad Unit Guidelines |
40 KB | 80 KB | 18 fps | User Initiated (on click) | Anything up to 15 seconds Expansion: 3 seconds, if no user interaction Up to 15 seconds within ad |
Control = "Close X" Font = 16 pt Location = On Edge of Original (non-expanded/expanded) unit Feature = Enable Mouse-Off Retraction | Label = "Advertisement" Font = 16 pt |
For full IAB Guidelines, click here to download the Excel Spreadsheet or visit IAB Online.
