Edit ModuleShow Tags

On the Job: Daniela Trujillo is Making San Diego More Bike-Friendly

The bicycle advocate coordinator wants to make our streets safer for cyclists


Published:

Photo: Paul Body

Daniela Trujillo

Age: 30
Job: Bicycle Advocate Coordinator
Organization: San Diego County Bicycle Coalition 

Before joining the county’s bike coalition, Daniela Trujillo had her reservations about biking. Her partner commuted every day in lanes unprotected from speeding or veering cars, and she feared for his safety from inattentive drivers. But she also began brainstorming solutions. After leaving her job in urban planning, she bought a bike to test the lanes herself and understand the problem. Her new goal? Work with the coalition to make San Diego more bike-friendly.  

As bicycle advocate coordinator, Trujillo tackles safety education, infrastructure improvements, and projects that are creating clearer lane barriers through design elements like planters or sculptures. The SDCBC also holds “bike rodeos” at schools around the county to teach the basics of safe riding. “Bicycle riding education should be the norm for schools, just like learning how to multiply,” she says. They also provide courses for adults interested in biking.

It’s in these small, tangible changes that Trujillo sees progress. The major hurdles lie in the reluctance to change existing roads and buildings, she says, and the lack of support from elected officials to get the ball rolling. But for inspiration, she looks to cities like Berlin, which enjoys such political and public support for biking that it’s become just as common as driving. “It’s a way of life there, and I know it can happen here, too.” 

An Escondido native, she doesn’t miss the 60-minute commute to the College Area, or as she puts it, “an hour of despair and mental exhaustion.” Traveling nature paths like the San Diego River Trail and Bayshore Bikeway makes for a retreat from the congestion of the freeway. “It’s an overall better quality of life. Not only are those paths protected, they also have a nice view,” she says. “I’d much rather be out biking than sitting in my car stressed in traffic.” But even biking comes with a challenge: hills. “There’s one right before Park Boulevard,” she laughs. “I just have to get off my bike and walk up.”

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

Letter from the Editor: Close to Home

Editor in Chief Erin Meanley Glenny dishes on the May issue of San Diego Magazine

Enter San Diego’s Cutest Pet Contest

Your furry family member could win a pet prize package and be featured in San Diego Magazine

A Family Afar: A Parent's Guide to Scrappy Vacation Planning

Four pointers to plan a vacation around your high-schooler's schedule
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. Vote Now for San Diego's Best Restaurants 2019
    From pho to fries, you can choose San Diego's best eats and drinks in 99 categories
  2. Puesto's Next Top Taco
    Submit your best taco recipe for the chance to win a grand prize
  3. Restaurants Are Dying; Here’s the Solution
    It’s simple math, but the state of California refuses to allow it
  4. 21 Ultimate Road Trip Itineraries from San Diego
    These getaways will take you through California, Arizona, Nevada, Utah, and Mexico
  5. Best of North County 2019
    Our annual roundup of what's up-and-coming and full-on buzzy above the 56
  6. Things To Do in San Diego This Week
    International Mariachi Festival, The Redwoods Revue, Best Coast Beer Fest, Australian photography and more
Edit ModuleShow Tags

Promotions

Enter San Diego’s Cutest Pet Contest

Your furry family member could win a pet prize package and be featured in San Diego Magazine

Puesto's Next Top Taco

Submit your best taco recipe for the chance to win a grand prize
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

Imagine Life Without Disease: What Would You Do?

For Larry and Page the answer was simple: Go and see the world.

Enter San Diego’s Cutest Pet Contest

Your furry family member could win a pet prize package and be featured in San Diego Magazine
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags