Edit ModuleShow Tags

SeaMakers & Co. Brings the Eastern Seaboard to La Jolla

The nautical-centric boutique focuses on local brands and an eco-friendly ethos


Published:

Photography by Taryn Kent

Seamakers & Co.

7660 Faye Avenue,
La Jolla

seamakersco

There are two questions shop owner Mary Beltrante asks herself before putting an item on the shelves: Is it made in America? And is it sustainable? Her new beauty and lifestyle boutique, SeaMakers & Co., focuses on clean natural products and designers with a story to tell.

Beltrante, who is originally from Ireland, lived in Maine for 11 years with her French husband and business partner, Marc. Together they’re bringing a dose of the eastern seaboard to La Jolla with nautical Maine-based companies like Sea Bags, whose totes and wristlets are made from recycled sails, and Traps Eyewear, whose oak frames are repurposed from fished lobster traps. And then there’s Seawicks Candle Company, led by a couple who gave up the corporate life to make American-grown organic soy candles.

“Every brand we sell has some kind of story like that,” she says. “We love learning the story and sharing the story with our customers.”

The Beltrantes follow a stick-with-what-you-know philosophy, which explains the large presence of East Coast goods. But they stock some local brands, too—including Elum Designs letterpress cards, Fair Seas Supply Co. beach towels, and Wander Wet Bags with a waterproof lining.

When it comes to beauty products, they looked high and low for the cleanest and most natural on the market. Each has a rating of one or lower on the Environmental Working Group’s hazard score, with zero animal testing. The couple also strives to offer harder-to-find items that aren’t available locally, such as French Girl Organics, Josh Rosebrook, Captain Blankenship, Soapwalla, and more. “We really researched all the products,” Mary insists.

She is a big part of the store’s charm. Her commitment to niche brands and eco-friendly practices, combined with a persisting Irish brogue (she says it’s faded over the years), make the role of shopgirl seem much like the things she sells—totally natural.

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

The SoCal (Social Calendar!)

From black-tie galas to costumed 5Ks, these events will keep your social calendar full—and you feeling good

Welcome to Camp Wamp

Stephen Wampler built a haven for kids living with disabilities

San Diego's Stories of 2019

The biggest San Diego headlines you might have missed and news items that went viral this year
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. The Problem With Bright Red Tuna
    Many Americans still think bright red tuna means it’s fresher (it’s not)
  2. First Look: Animae
    Puffer Malarkey Restaurants unveil 5.5 million-dollar pan-Asian concept
  3. The Hunt For San Diego's Best Chicken Wings
    How wings became the No. 1 kickoff food in the U.S., and our hunt for the best
  4. Jason Mraz and his Historic Coffee Bean
    The singer and Bird Rock Coffee Roasters unveil the first California-grown Geisha coffee
  5. How San Diego Are You?
    Take our quiz to see where you land on the newcomer to old-timer spectrum
  6. The SoCal (Social Calendar!)
    From black-tie galas to costumed 5Ks, these events will keep your social calendar full—and you feeling good
Edit ModuleShow Tags

Promotions

Not Your Grandma's Orthotics

New year, new – shoe? Staying on your feet for long hours at a time just got a whole lot more comfortable with Wiivv’s BASE custom insoles

October is Rideshare Month

Join the Rideshare 2015 Challenge and get there together
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

’Tis the Season for San Diego Fun

Here's where to play and stay this winter in America’s Finest City

We Chat with the Crew behind Hornblower Cruises and Events Aboard the High Spirits Ship

Sponsored by Hornblower
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags