Edit ModuleShow Tags

Skova Reinvents Itself in Encinitas

Step inside the boutique bent on making the outdoors fashion-forward


Published:

Skova boutique EncinitasPhoto by Jenny Siegwart

A park, the beach, the side of a country road, even in the back of a truck—Michaela Moryskova does not discriminate when it comes to picnics.

“I think it’s my European background,” says the Czech native, a designer and former model who moved to San Diego 15 years ago. “I’ve noticed Americans are not as into picnics, and I’m shocked. We need to bring this here.”

That’s pretty much the premise of her eponymous boutique, Skova, in Encinitas.

Skova boutique Encinitas giftsA Picnics by Skova spread

Originally launched as a jewelry and accessories brand in 2008, last year it refocused on textiles that cater to her cause, with inventory spanning pillows, kimonos, oversized beach towels in round and square varieties, resort towels for individuals, and oh yes, picnic rugs, with suede carriers to boot.

“I’m very outdoorsy and wanted people to experience that through my products. We have almost every accessory you need for the outdoors.” But think more fashion-forward Coachella versus rugged REI.

Through the doors of the Encinitas showroom turned chic retail shack are those intricately detailed towels and rugs, all etched by Moryskova herself and inspired by her travels—kilim pattern from her perusals in Turkey, a lemon design from a memory of sipping limoncello on the Amalfi Coast.

The Kilim Travel Towel

You’ll also find swimsuits, sunglasses, baskets from Plumb + Sparrow, beach umbrellas, and even a picnic gift set, complete with a Skova rug, bottle of bubbly, and flutes.

As if that’s not enough to pick up on the picnic drift, the boutique also offers a Picnics by Skova service that’ll set a spread wherever you wish.

133 Second Street, Encinitas

skova.co

Skova boutique Encinitas giftsThe picnic gift set
Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

Getting Involved As a Group

Pick a cause, any cause! Here are seven ways to give back with coworkers or pals

From the Archives: San Diego Food Photography in the '70s

Feast your eyes on questionable backdrops and head-scratching cuisine from the 1970s

This San Diego Clothing Line Is Fashioned from Family Paintings

Clothing designer Sarah Armendariz opens up about launching her line, Cosima
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. San Diego's Best Restaurants 2019
    Nearly 7,500 of our hungriest readers voted in our annual poll—and the results are served
  2. Vote Now in San Diego’s Cutest Pet Contest
    Your furry family member could win a pet prize package and be featured in San Diego Magazine
  3. First Look: Il Dandy
    Michelin-starred Italian chefs open a stunner in Bankers Hill
  4. Best of North County 2019
    Our annual roundup of what's up-and-coming and full-on buzzy above the 56
  5. The Best Veggie Burgers in San Diego
    The citywide hunt for the best plant-based burger found a clear winner
  6. San Diego Homebuyer’s Guide 2019
    It's possible to find an affordable home in these six up-and-coming enclaves
Edit ModuleShow Tags

Promotions

Vote Now in San Diego’s Cutest Pet Contest

Your furry family member could win a pet prize package and be featured in San Diego Magazine

Not Your Grandma's Orthotics

New year, new – shoe? Staying on your feet for long hours at a time just got a whole lot more comfortable with Wiivv’s BASE custom insoles
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

Vote Now in San Diego’s Cutest Pet Contest

Your furry family member could win a pet prize package and be featured in San Diego Magazine

What Would You Do with a Life Without Disease?

For William "Bill" Brown the answer is clear: Make the world go round.
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags