Edit ModuleShow Tags

Did You Know? Lolita’s and Roberto’s Are Family

A father and daughter's namesake taco spots


Published:

Illustration by Holly Exley

Few San Diego food legends can measure up to Roberto’s Taco Shop, but at least one can relate to its success—literally. Lolita’s, the 34-year-old taqueria with six locations, is part of the family.

“Roberto’s my mother’s dad. My mom is Lolita, a nickname for Dolores,” says Jorge Farfan, manager of the Chula Vista restaurant. His parents own Lolita’s, and his mother is also a manager. “Dad was pretty much like, ‘I’m not going to work under my father-in-law.’”

Farfan senior launched Lolita’s in Chula Vista in 1984 and helped breed a cult following for their California burritos and carne asada fries, all made from family recipes. The 70-year-old still gets into the Lolita’s kitchen at 5 a.m. every day to cook.

“I tell my uncles, if I’d go food for food, we’d beat you every day,” Farfan says. “But there is no Lolita’s without Roberto’s.”


LISTEN UP! Hear more about the Lolita’s family story on the Happy Half Hour podcast.

Edit ModuleShow Tags

More in Best Restaurants 2018:

Where Chef Jason Knibb Eats When He's Off the Clock

Nine-Ten's culinary master shares his top three picks

Born & Raised Cost $6.5 Million to Build

Inside Little Italy's midcentury-modern marvel

Did You Know? Lolita’s and Roberto’s Are Family

A father and daughter's namesake taco spots

Without Meditation, Saransh Oberoi May Never Have Opened Masala Street

Oberoi began practicing meditation to help recover from an injury

Cutwater Spirits Is the Brainchild of Ballast Point

The brand has been a runaway success and now boasts 14 flavors
Edit ModuleShow Tags

More »Related Stories

San Diego's Best Restaurants 2018

Dig into the 260 winners defining San Diego’s food scene in 2018

Cutwater Spirits Is the Brainchild of Ballast Point

The brand has been a runaway success and now boasts 14 flavors

Without Meditation, Saransh Oberoi May Never Have Opened Masala Street

Oberoi began practicing meditation to help recover from an injury
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. Vote Now for San Diego's Best Restaurants 2019
    From pho to fries, you can choose San Diego's best eats and drinks in 99 categories
  2. San Diego's Best Restaurants 2019
    Nearly 7,500 of our hungriest readers voted in our annual poll—and the results are served
  3. First Look: Il Dandy
    Michelin-starred Italian chefs open a stunner in Bankers Hill
  4. Restaurants Are Dying; Here’s the Solution
    It’s simple math, but the state of California refuses to allow it
  5. 21 Ultimate Road Trip Itineraries from San Diego
    These getaways will take you through California, Arizona, Nevada, Utah, and Mexico
  6. Best of North County 2019
    Our annual roundup of what's up-and-coming and full-on buzzy above the 56
Edit ModuleShow Tags

Promotions

Enter San Diego’s Cutest Pet Contest

Your furry family member could win a pet prize package and be featured in San Diego Magazine

Puesto's Next Top Taco

Submit your best taco recipe for the chance to win a grand prize
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

Plan a San Diego Staycation with Hilton

Avoid the airport and enjoy local activities from kayaking to visiting Balboa Park

Athena’s Pinnacle Awards Showcases Leaders in Diversity and Inclusion

Here are the winners from the event on May 7
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags