Edit ModuleShow Tags

Salt Collection Brings a Quintessential SoCal Vibe to Encinitas

Pro surfer Rob Machado and wife Sophie debut a new coastal lifestyle boutique


Published:

Supersoft tees, layered necklaces, cozy throws, bikinis, and potted plants galore… these are a few of Sophie Machado’s favorite things. Her new Encinitas shop, Salt Collection, is part home decor, part apparel (men’s, women’s, and kids’).

As the wife of pro surfer Rob Machado, Sophie was inspired by their travels, particularly to exotic locales like Bali, where she’s unearthed unique treasures and gotten to know some of the local artisans. When this charming cottage on the 101 became available, she decided to open her own store.

Salt’s aesthetic is soft and pretty, with a mix of global goods, niche labels, and mainstream brands. One side looks like a living room, the other a closet. It’s the kind of place where you’d want to sit and stay awhile. And that’s the intent. Sophie designed a deck out back, complete with a hammock and hanging ferns.

The checkout counter is inside a small kitchen with original 1930s green tile, where the employees also serve coffee and tea. There are even a few surfboards shaped by Rob hanging on the walls and ceiling. It’s basically everything you need to lead the quintessential SoCal lifestyle—Beach Living 101, on the 101.

930 South Coast Highway 101

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

Sustainable Fashion Has Officially Landed in Del Mar

Housed in the Flower Hill Promenade, Ineffably stocks only organic or ethically-made staples

The New Textile Shop in Normal Heights

Textile designer Erin Dollar dishes on bringing her brand Cotton + Flax, into a brick and mortar

13 Golden Ideas for Valentine's Day You Can Only Find in San Diego

Shop local and spoil your partner—or yourself!—with these gorgeously gilt accessories
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. San Diego Magazine's Travel Awards 2019
    Cast your vote now for your favorite hotels, travel companies, and attractions
  2. Best Restaurants in San Diego: 2018
    San Diego's top restaurant owners, chefs, and bartenders name their favorite San Diego restaurants of 2018.
  3. The Best Soup Dumplings in San Diego
    My hunt for the best xiao long bao in the city unearthed two surprising winners
  4. Puesto's Next Top Taco
    Submit your best taco recipe for the chance to win a grand prize
  5. Behind the Brands 2019
  6. First Look: Realm of 52 Remedies
    Wildly imaginative speakeasy cements the arrival of design to San Diego’s Asian food haven
Edit ModuleShow Tags

Promotions

Puesto's Next Top Taco

Submit your best taco recipe for the chance to win a grand prize

Not Your Grandma's Orthotics

New year, new – shoe? Staying on your feet for long hours at a time just got a whole lot more comfortable with Wiivv’s BASE custom insoles
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

Sony Consumer Electronics Innovator Builds a Future Where Robotics and Connected Devices Prevail

Robust music and pictures ecosystem bring bespoke experience to TV and audio

Live the Dream with the Dream House Raffle

A multimillion-dollar dream home, fabulous trips, luxury cars, and more could be yours
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags