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San Diego Magazine Ushers in a New Era of Local Expertise

Ranked No. 1 in San Diego’s Market Share, the Award-Winning San Diego Magazine Is Pleased to Announce New Ownership, a New Editor and a Fresh Editorial Approach


San Diego, Calif. (May 27, 2010) - As the city’s longest withstanding lifestyle publication, San Diego Magazine continues to prosper and evolve during its 60-year existence. In late April 2010, the magazine was acquired by Jim Fitzpatrick and Milt & Frank Jones—owners of Palm Springs Life. Fitzpatrick returns to San Diego Magazine to resume his position as the president/CEO and publisher. Fitzpatrick previously sat at the helm of San Diego Magazine from 1994 to 2005, where he established his role as a leading innovator in the publishing industry before selling the publication to CurtCo Media in 2005. During this tenure, he increased ad revenue and implemented several highly successful marketing initiatives that continue to thrive at the magazine today. Just recently Fitzpatrick announced the addition of Erin Chambers Smith as the new senior editor. The new collaboration will increase the magazine’s online and social media presence, reinforcing itself as the go-to resource for the city’s growing lifestyle and culture sectors.

Prior to San Diego Magazine, Fitzpatrick was the publisher of Entrepreneur Magazine. Actively involved in custom publishing industry, Fitzpatrick and the Joneses have provided leadership to the City & Regional Magazine Association (CRMA) and have all been past recipients of CRMA’S Lifetime Achievement Award. “I am excited to again be involved with San Diego Magazine, a publication I’ve always loved,” says Fitzpatrick. “We plan to strengthen our position as the established ‘must-read’ for residents and visitors of San Diego. Our dedicated online presence, innovative events and strategic marketing initiatives will continue to reinvent San Diego Magazine.”

San Diego Magazine is placing a fresh emphasis on crisp and insightful editorial content. Showcasing the hidden gems, the city’s growing neighborhood niches and the eclectic characters that make the city tick, San Diego Magazine welcomes its new senior editor, Erin Chambers Smith. Chambers Smith brings an innovative perspective to the magazine, having been the founding editor of Citysearch.com in San Diego. At Citysearch.com, Chambers Smith headed the editorial department and community relations, along with social media and mobile marketing campaigns. Regularly featured as an expert contributor on a wide variety of San Diego topics for media outlets such as Star 94.1, FOX5, NBC7/39, KUSI, KGTV and USA Today, Chambers Smith states, "San Diego is my hometown, and I'm thrilled to join the magazine at this exciting point of transition. With Jim Fitzpatrick leading the way, I'm looking forward to applying my experience to the magazine's commitment to quality journalism."

Above all, San Diego Magazine looks to present the city on a global platform, showcasing it as a world-class destination with cultural discoveries that rival those found in major metropolitan destinations. San Diego Magazine continues to hold its place as San Diego’s premier lifestyle publication, ranked No. 1 in market share, with sales that increased by 7 percent in 2009—despite the downward turn of the local media landscape.

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