Edit ModuleShow Tags

26 BIG Ideas

The city's leaders in health, science, politics, food, and culture share their game-changing ideas for San Diego in 2016.


Published:

(page 20 of 26)

Let’s banish stereotypes of Latinos in American pop culture.

William Anthony Nericcio, Director, SDSU’s Master of Arts in Liberal Arts and Sciences program 

In 2007, Dr. Nericcio published a well-received book called Tex[t]-Mex: Seductive Hallucinations of the “Mexican” in America, which later led to an art exhibit featuring many of the artifacts—such as stereotypical magazines and advertisements—that appeared in his book. Two years ago, a producer from Mexico City and another from Madrid approached him to ask if he’d ever considered doing an Anthony Bourdain–style TV show. They got a $750,000 deal from a Mexican production company and began filming Mextasy in San Diego, Los Angeles, and Mexico, with Nericcio as head writer and host. “If you see Latinos on TV, they’re crooked or naked or both,” he says. “My show is the flip side. It’s about all the smart people, the artists, the intellectuals, the restaurateurs—my friends and the people in my network. I never see these people on TV.” With several episodes in the can, he has been trying to sell Mextasy for a year. “The Mexican cable networks said it was too American, and the American cable networks said it was too Mexican.” It was recently screened alongside Bordertown, Fox’s new “Simpsons meets San Ysidro” animated series. But as for distribution, it’s hard to say what the future holds. “Mextasy is the greatest unsold project that’s ever been made.” We’re looking at you, Netflix and Amazon!

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

San Diego Holiday Survival Guide

Consider at least five of your holiday anxieties solved

Happy Holidays From San Diego Magazine

We scrapped the card and made a video

San Diego Holiday Gift Guide 2019

71 local gift ideas for her, him, the kids, (and even pets!) broken down by price
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. The Problem With Bright Red Tuna
    Many Americans still think bright red tuna means it’s fresher (it’s not)
  2. First Look: Animae
    Puffer Malarkey Restaurants unveil 5.5 million-dollar pan-Asian concept
  3. The Hunt For San Diego's Best Chicken Wings
    How wings became the No. 1 kickoff food in the U.S., and our hunt for the best
  4. Jason Mraz and his Historic Coffee Bean
    The singer and Bird Rock Coffee Roasters unveil the first California-grown Geisha coffee
  5. How San Diego Are You?
    Take our quiz to see where you land on the newcomer to old-timer spectrum
  6. First Look: Zinqué
    L.A. success story brings the soul of French zincs to Little Italy
Edit ModuleShow Tags

Promotions

Not Your Grandma's Orthotics

New year, new – shoe? Staying on your feet for long hours at a time just got a whole lot more comfortable with Wiivv’s BASE custom insoles

October is Rideshare Month

Join the Rideshare 2015 Challenge and get there together
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

’Tis the Season for San Diego Fun

Here's where to play and stay this winter in America’s Finest City

We Chat with the Crew behind Hornblower Cruises and Events Aboard the High Spirits Ship

Sponsored by Hornblower
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags