Edit ModuleShow Tags

Nixon Finally Opens a Retail Space in Encinitas

The accessories brand has returned to where it all began


Published:

Photos by Jenny Siegwart

Cofounder Chad DiNenna

After expanding to over 90 countries, Nixon—the accessories brand beloved by SoCal surfers and rockers—has finally opened a retail space where it all began. Their new Encinitas outpost features a custom watch bar much like ones in its New York, London, and Paris locations. The timepiece personalization process is pretty straightforward, explains cofounder Chad DiNenna: Choose your model (the Mission, 51-30, Time Teller, or Sentry), case finish (stainless steel or leather band), bezel, and dial, and pick an optional engraving for the back.

There are also plenty of readymade timepieces to choose from, as well as travel bags, backpacks, clothing, and other accessories. And those with deeper pockets—or any interest in music—should look to Nixon’s Rock LTD collection.

The limited-edition tickers are banded with material from leather jackets, pants, guitar straps, and other apparel donated by some of the biggest names in music, like Ringo Starr, Macklemore, Steven Tyler, and Keith Richards.

Celebrity collaborations aside, Nixon does keep some things local. The Rock LTD collection includes a watch made from one of San Diego skate icon Tony Hawk’s leather jackets, and Nixon is launching a new line with Solana Beach artist Andy Davis this spring.

Nixon hats, shirts, and bags on display amid the timepieces

DiNenna is a long tick away from his teenage beginnings in the business when he worked at a surf shop, upcycling wetsuits into wristbands for extra cash.

“I’ve always had a watch on my wrist and always had an interest in watches,” he says. “It wasn’t until I met [cofounder Andy Laats] when this career came into the picture. I saw an idea. He saw a business. Together we created something special... from 900 square feet in Encinitas.”

701 South Coast Highway 101, Encinitas

nixon

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

Where To Live It Up On Day of The Dead in San Diego

See beautiful smiling calaveras, hit piñatas, watch traditional dancing, and even sample some mezcal—all for free

3 Fashion Week San Diego Designers You Need to Know

Meet the standout designers behind Fashion Week’s runway looks

Simón Limón Brings Local Handmade Gifts to Barrio Logan

Owner Alexandra Perez Demma is supporting makers on both sides of the border
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. Best of San Diego Party 2018
  2. Ten Pet Friendly Palm Springs Restaurants
    Ten Pet Friendly Palm Springs Restaurants
  3. The Best of San Diego 2018
    We crown 103 winners in food, shopping, fitness, kids’ activities, and more
  4. Javier Plascencia Eyes Barrio Logan
    The award-winning chef is all over Mexico, but looks to make a San Diego comeback
  5. A Sneak Peek at ‘The Heart of Rock & Roll’
    The Old Globe’s newest world-premiere musical promises a familiar soundtrack and all the good feels of an ’80s rom-com
  6. What San Diego Women Want
    53 working women share their compelling stories on navigating pay equity, the baby penalty, #MeToo, and more
Edit ModuleShow Tags

Promotions

Vote Now for Your Orangetheory Winner!

Winners will be announced at our Sweat event on May 12

Not Your Grandma's Orthotics

New year, new – shoe? Staying on your feet for long hours at a time just got a whole lot more comfortable with Wiivv’s BASE custom insoles
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

Ten Pet Friendly Palm Springs Restaurants

Ten Pet Friendly Palm Springs Restaurants

AquaVie: 10 Reasons It’s Downtown’s Best Kept Secret

The best workout and spa getaway around? It’s actually right underneath your nose.
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags