Edit ModuleShow Tags

Explore San Diego with a New App

Digital docent! Three San Diegans created a simpler way to navigate the city’s cultural hotspots.


Published:

Balboa Park can be a doozy. Trails, museums, theaters, restaurants, lawn bowling, cactus gardens, an archery range—how to tackle it all? That’s where Guru steps in. The San Diego–based tech company has created user-friendly apps and content for Balboa Park, the USS Iowa in L.A., and most recently, the San Diego Museum of Art. With the free Official Balboa Park Mobile App, users can find attractions and events, create must-see checklists, follow self-guided tours, and even locate ATMs and restrooms. (The “Find My Car” tool, which drops a virtual pin in your spot, is a savior for the short-term-memory impaired.)

Co-founders Paul Burke, Paul Shockley, and Hilary Srole began hatching the idea for Guru late last year after recognizing the need for a more tech-savvy way to explore museums, parks, and other cultural institutions. “Everyone huddled around a wall tag at an art museum doesn’t make sense to me,” says Burke, who noticed the problem while traveling in Rome with his millennial-age niece and nephew. “We want to bridge the gap between young people and museums.”

With The San Diego Museum of Art App for iOS and Android, which has a free, limited-access version and a $5 option for full access, Guru placed sensors in the museum that alert users to the specific gallery and works of art, and generates a video from the curator, who explains the history of the pieces. “It’s the everyman’s VIP tour,” Burke says. Coming soon to the SDMA app are treasure and scavenger hunts, as well as discounts on museum store purchases.

“This puts everything at your fingertips,” Srole says.

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

Things to Do In San Diego: January 21-27

Fourteen events this week that you don't want to miss

What Inspires California’s Young Playwrights? Faith, Family...and Trash

The annual Playwrights Project contest winners grapple with identity and take a dumpster dive into existentialism

An Introduction to Richard Thompson

Three albums that capture the English singer/songwriter at his best
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. San Diego Magazine's Travel Awards 2019
    Cast your vote now for your favorite hotels, travel companies, and attractions
  2. Best Restaurants in San Diego: 2018
    San Diego's top restaurant owners, chefs, and bartenders name their favorite San Diego restaurants of 2018.
  3. Winter is Waiting in Montana’s Yellowstone Country
    Win a trip for two that includes roundtrip airfare from Long Beach and a stay at the Element by Westin in Bozeman, Montana
  4. Behind the Brands 2019
  5. First Look: Realm of 52 Remedies
    Wildly imaginative speakeasy cements the arrival of design to San Diego’s Asian food haven
  6. The Women Who Revolutionized San Diego's Food Scene
    A discussion with six iconic San Diego chefs and restauranteurs who helped make our culinary landscape what it is today
Edit ModuleShow Tags

Promotions

Not Your Grandma's Orthotics

New year, new – shoe? Staying on your feet for long hours at a time just got a whole lot more comfortable with Wiivv’s BASE custom insoles

October is Rideshare Month

Join the Rideshare 2015 Challenge and get there together
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

9 Questions Answered about Botox

Avalon Laser demystifies Botox myths and explains procedures

Win Tickets to the 41st Annual SDCCU Holiday Bowl

This year’s Utah vs. Northwestern match-up marks the Holiday Bowl’s second straight paring of teams that are ranked nationally in the top 25
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags