Edit ModuleShow Tags

Vintage San Diego: Holiday Cheer

San Diego Stadium, 1977


Published:

By the Numbers

1960 - Los Angeles Chargers founded (moved to SD the next year)

1967 - First year the Chargers played at Qualcomm Stadium (then San Diego Stadium)

71,500 - Seating capacity of Qualcomm Stadium

1990 - Year the Charger Girls were formed

28 - Charger Girls in current squad

2,500 - Number of nonprofits the Chargers supported in SD County last year

Back in the Sixties, Charger cheerleaders were just local high school groups, rotating around the field at Balboa Stadium during home games. But by the time this photograph was taken, the Chargettes were a full-fledged squad performing at San Diego Stadium. The photo above shows the 4 p.m. game on November 13, 1977. The team, which included quarterback James Harris, running back Bo Matthews, and kicker—and La Jolla High School alum—Rolf Benirschke, played its best against the Denver Broncos (even though the Broncos won, 17–14).

The Chargettes’ pleated skirts were short, but compared to today’s midriff-baring uniforms, they were relatively modest. (We love the neckerchiefs!)

The year after this photo was taken, the squad would be disbanded, in part because a few of the women had posed for Playboy. But those Chargers’ girls would be back—with visions of the Super Bowl.

Share your vintage photo of San Diego! Send your pic and story to erinm@sandiegomagazine.com.

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

From the Archives: A Working Woman in 1950

More than 50 years ago, being a "career woman" meant jobs in art and modeling and an income for clothes and dinner parties

From the Archives: Vanna White Was on Our Cover

In June 2003, the Wheel of Fortune star graced our cover—and that wasn't the only shocker

From the Archives: We Were Not Dog's Best Friend

Plenty has changed in pet ownership since 1976
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. Best of San Diego Party 2018
  2. Good Night, Cafe Chloe
    San Diego’s beloved French bistro is closing due to California’s unfair labor laws
  3. The Best of San Diego 2018
    We crown 103 winners in food, shopping, fitness, kids’ activities, and more
  4. Javier Plascencia Eyes Barrio Logan
    The award-winning chef is all over Mexico, but looks to make a San Diego comeback
  5. Stop Killing Chloes
    How California is very knowingly killing the mom and pop restaurant
  6. A Sneak Peek at ‘The Heart of Rock & Roll’
    The Old Globe’s newest world-premiere musical promises a familiar soundtrack and all the good feels of an ’80s rom-com
Edit ModuleShow Tags

Promotions

Vote Now for Your Orangetheory Winner!

Winners will be announced at our Sweat event on May 12

Not Your Grandma's Orthotics

New year, new – shoe? Staying on your feet for long hours at a time just got a whole lot more comfortable with Wiivv’s BASE custom insoles
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

Ten Pet Friendly Palm Springs Restaurants

Ten Pet Friendly Palm Springs Restaurants

AquaVie: 10 Reasons It’s Downtown’s Best Kept Secret

The best workout and spa getaway around? It’s actually right underneath your nose.
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags