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What's in Gorjana and Jason Griffin Reidel's Shopping Cart

The owners of Gorjana jewelry, now open at Westfield UTC, share their family's must-haves


Background: Family influences drew Gorjana, 40, and Jason, 43, to fashion. Growing up in Serbia, Gorjana learned to crochet and knit from her grandmother, while in New York, Jason’s mother showed him how to shop at an early age. Those affinities—and their shared careers as models—eventually brought them together for a first date in La Jolla. Marriage, two kids, and a beloved jewelry line with a location in Westfield UTC later, the couple calls Laguna Beach home.

Current Project: Cofounders of Gorjana

Fashion Philosophy: “Fashion is an expression of your personality, with a symbiotic effect. Your mood dictates the clothes you wear and the clothes you wear dictate your mood,” says Jason, CEO.

Personal Style: “Style is all about attention to detail while maintaining a sense of subtlety. It’s finding the balance; being put together but not looking overly stuffy or forced,” says Gorjana, creative director. 


Their Picks:

Rancho Valencia is one of our favorite places in the world. It’s close to home, yet you feel so removed and peaceful. The couple’s massage is a great treatment to do together and unwind.”

Starts at $380 for a couple’s massage

“We are both huge advocates of Rag & Bone and live in their denim—Dre for her and Fit 2 In Pilton (shown) for me.”


“We adore Salt Sunglasses for their superior lenses and timeless style.”

$550 for Burkhart

“I [Gorjana] am never without my Taner Bar necklace. It constantly reminds me to look for the beauty in simplicity.”

$60, Westfield UTC  

Common Projects’ Original Achilles sneakers are so classic and elevated, for women and men.”

$411 for her, $420 for him; Nordstrom, Fashion Valley   

Sun Bum Sunscreen is the best sunscreen! It’s easy to apply, no streaks, and the coverage is great—a must-have in California and while on vacation.”


“With two kids, things get messy around our house. Pendleton Towels are such a nice weight and absorb everything and anything, plus the patterns are super chic.”


“Our Roomba 690 is the perfect vacuum because it does all the work for you.”


Shake Shack is one of our favorite spots. We have been eating at the original one in Madison Square Park in New York City since it opened and are so excited to have it right next to our store at UTC.”

$6 for a single ShackBurger, Westfield UTC  

“We love the simplicity of Away Luggage. And the fact that The Bigger Carry-On has a charger!”


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