Edit ModuleShow Tags

Tastemaker: Ian Urtnowski

The founder of URT Clothing talks pirates, cheap flip-flops, and SoCal surf style


Ian Urtnowski

Age: 28
Neighborhood: Coronado
Current project: Founder and owner of URT Clothing, a fashion company inspired by the tides.
Background: Ian grew up on the beaches of San Diego, working as a lifeguard. He got the idea to start URT while surfing four years ago, when a sea lion popped up above the water and barked Ian’s nickname, “URT.” Today the company continues to grow, with items available in more than 30 stores across California, Colorado, New York, and Hawaii. 
Fashion philosophy: Never let your clothing speak louder than you, and always dress for an adventure that could happen without warning.
Personal style: Pirate on a cruise ship.

His favorite things:


Spending lots of money on sandals is a fool’s game. It’s just a sandal. Locals are so cheap they’re losable! Build a stockpile. $16, localsusa.com

Nixon Blaster

A water-resistant Bluetooth speaker is perfect for summer. Keep it in your car; you never know when you’ll need that boom. The Blaster, $150, nixon.com

Hippie Sabotage

A unique blend of mellow and exhilarating vibes make up the duo beatmakers from Sacramento named Hippie Sabotage. New singles like “White Tiger” and “Stay High” will become your soundtrack to summer. soundcloud.com/hippiesabotage

Viper Fins

Viper fins make you swim faster, bodysurf stronger, and blend in with the locals underwater. Insta-lifeguard respect. $60, viperfins.com

Resco Instruments

RESCO Instruments, a Coronado Navy SEAL-owned company, has brought military styling to timepieces. $2,205, rescoinstruments.com

URT Sea Lion

The sea lion goes URT! A simple flip of the hem reveals a six-month tide chart on the inside. URT is a company for the true ocean user. Big Urt t-shirt, $26, urturt.com

Depalma Dalamere Belt

To me, the belt is worth more than the pants. It’s what holds us up that makes us who we are. Dalamere belt, $77,

Taranaki New Zealand

Taranaki, New Zealand, offers visual sensory overload. It’s where surfing with penguins and killer whales just comes with the territory.

909 Axis Stryker

You can hardly call yourself a pirate without a knife ready to spring into action. I use it for everything. 909 Axis Stryker, $180 to $195, benchmade.com


Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

How to Care for a ZZ Plant

January Newland of Wild Island Collective fills out our tip sheet

Shop Like a Tastemaker: Sormeh Rienne's Favorite Things

The San Diego-based interior designer shows up what she's loving now

3 San Diego Ceramists on Why Their Craft's Cool Again

Pottery makers explain their business of clays and glaze
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. The Best Chicken Wings In San Diego
    The results of food critic Troy Johnson’s epic quest for the city’s best tiny chicken
  2. San Diego's Best New Restaurants of 2019
    From a 200 million-dollar renovation project to a dirty little burger, these made a dent
  3. The Must-Try Dishes of 2019
    SD Mag food critic and Food Network judge Troy Johnson names his top dishes of the year
  4. Video: A Peek At Our Insiders Club
    For members only…New perks, insider info and access to the editors
  5. The SoCal (Social Calendar!)
    From black-tie galas to costumed 5Ks, these events will keep your social calendar full—and you feeling good
  6. Where to Celebrate New Year's Eve in San Diego 2020
    Whether you’re celebrating the end of a decade or the beginning of a new one, these are fine choices of venue.
Edit ModuleShow Tags


Not Your Grandma's Orthotics

New year, new – shoe? Staying on your feet for long hours at a time just got a whole lot more comfortable with Wiivv’s BASE custom insoles

October is Rideshare Month

Join the Rideshare 2015 Challenge and get there together
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags


Come See What’s New in Palm Springs

This SoCal city is constantly reinventing the landscape with new places to stay and play

Win Tickets to the 42nd Annual SDCCU Holiday Bowl

This year’s USC vs. Iowa match-up marks the Holiday Bowl’s third straight paring of teams that are ranked nationally in the top 25
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags