Edit ModuleShow Tags

Shabby Chic & Jimmy Choo-licious

A new beachy boutique and the launch of a handbag line.



Amore boutique owner Deborah Renna has decided to spread the love from the village in La Jolla down the road to Bird Rock, with her second clothing store called Shabby Chic.

The new boutique is a more casual version of Amore—more St. Tropez than Mission Beach style. Renna grew up in Italy, and spent her summers in Sardinia and St. Tropez, so she understands wanting to look sexy while at the beach, but still be comfortable. No high-heels, just cute flats. She carries a lot of racy swimsuits, but also lots of reasonably priced and stylish cover-ups.

“This area should have this kind of store. It’s a beach neighborhood; they need something with clothing that reflects who they are. Surfer types, and moms who are laid back and hippie chic, but still sophisticated,” Renna says.

Shabby Chic offers colorful and edgy one-shoulder tops, cute lingerie, fun costume jewelry, and yoga-wear. The average price is $30-$100.

In a luxe manse up in Del Mar, Jimmy Choo launched their new 24:7-handbag line last night.

The concept is that the bags can be used 24/7, with a focus on updating the travel bag.

The new Choo bags were pretty sedate in terms of color, with the exception of my favorites in a great bold red.

There were a number of styles, from totes (with enough room to store all your stuff) to messenger bags, iPad and passport covers to wallets, and all the cute clutches a girl needs to look great. If you can afford them, they look very functional.

Fun fact about Jimmy Choo (according to Wikipedia): Born in Penang, Malaysia to a family of shoemakers, he made his first shoe at 11.

My question: Why isn’t my child making shoes for me…especially if they look like the ones made by Choo Yeang Keat (a.k.a. Jimmy Choo)?

Frankly, what worries me is that somewhere in the world a child may be making shoes for me…