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Now Open: Goorin Bros. Hat Shop

A new store downtown lets you get hat-tastic

Hats are the perfect accessories for Spring 2011. Whether it’s the Boho wide brim, a cute Fedora, or the super stylish beret—hats add great character to any outfit.

San Diego's got a new hat boutique in downtown called Goorin Bros., and I could see myself wearing almost every hat in the store. I also saw a Charger in the store shopping for a great-looking fedora, and he looked very handsome in it. 

The Gorrin Brothers' history begins in 1895 in Pittsburgh, Pennsylvania, when Cassel Goorin sold his first hat off a horse cart.

In 1920, Cassel’s sons Alfred and Ted helped their father and became the original Goorin Brothers.

In the 1940s, Alfred moved the headquarters of the business to Mission Street in San Francisco, and in the 60s, the hat company became the official headwear company of the Olympic games (held in Squaw Valley).

In 1990 Ben Goorin, now the fourth generation, came into the business, and added street wear with beanies, ski and skate wear. Ben oversees all the designs today.

The newest Goorin Bros. store to open in SoCal is located on 5th in the Gaslamp nationhood. It sports a huge selection of hats from derbies to fedoras, duck bills, sun hats, bowlers, ball caps, and cloches.

It’s a beautiful shop with hardwood floors, antique phonograph speakers as light fixtures, murals, 1920s radios, old trunks, and cool hatboxes.

My favorite are the 1920s Cloche-style hats. They’re very feminine, harking back to a period when women unleashed themselves from restricted style to a more flattering and comfortable one. I love all the clothing from the 1920s.

If you love hats, if you need one for summer (the beach or opening day races at Del Mar), or would like to make a very fashionable statement, then Goorin Bros. is the place to go.

What’s your favorite hat style to wear?