Sojourn Beauty Hair Care Launch
Elan Sassoon, son of hair maven Vidal Sassoon, made a special trip to San Diego recently to launch his new hair care line called Sojourn Beauty. I sat down with the roguish family man, and his great head of hair, to ask him how his styling products differ from his father’s, and his hopes for the future of women’s hair.
What’s it like being the son of Vidal Sassoon?
He’s the definition of quality hair education. He is the guru that changed the hair industry forever, but to me he is just dad and love him for the wonderful human being he is. He is a huge philanthropist and a beautiful soul.
Big shoes to fill, how do you set yourself apart from VS?
I hope I’m like him in many ways. Sassoon is now owned by Procter & Gamble, so we’re a very different company. We do compete with them, but we’re unique on the market. Sojourn Beauty products are 100% biodegradable, with extremely low PH levels (meaning color and moisture aren’t stripped from the hair’s cuticle shaft), and there’s no alcohol, Sulphates, or Parabens.
What are some of your favorite hair trends?
I have to go with beautiful long sexy hair and shorter bangs
Don't believe the myths of shampooing once a week. If you use quality products you can shampoo every day. Also, I like to brush the Sojourn conditioner into my hair in the shower for maximum moisture.
Do you think these cleaner more organic styling products are simply another trend?
I don’t believe so. It’s got to change, the environment is suffering. My wife was diagnosed with breast cancer in 2007, and that’s the day everything in my life changed. We are committed to these products. She’s now in remission.
You can find all the Sojourn Beauty products you need online: http://www.sojournbeauty.com/
Photos by Hannah Armour