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Archive DECEMBER 10, 2019

The French Laundry Experience, Part II

Was it worth it, was it mind-blowing, was it good as god?

The French Laundry Experience, Part II

This is part two of a story about eating at one of the most famous restaurants in the world. Should you be interested in the whole chronicle, this is the link to the first part. 

There is a very specific diet you should stick to in the hours leading up to a 12-course French meal—one that wipes your palate clean, throttles your appetite, and prepares your body for the caloric hailstorm to come. I’m sure there is. I don’t know. Claire and I ate McDonald’s and a Slim Jim.

It was my first Egg McMuffin in at least a decade, and her first ever McMuffin of any varietal. Having drastically underestimated our drive time to Napa, we were terrified of being late and losing the non-refundable $650 ($325 per person, paid in advance). We needed to barely exit the freeway, barely slow down near a window, and have a nice man throw barely food into our car. McDonald’s is the best at that.

This was dumb genius on our part, and I highly suggest starting your French Laundry Day from a heat-lamped food position. Comparison puts a couple exclamation points on greatness.

The rumor is true: the most famous restaurant in the U.S. is almost missable. Just an inconspicuous wood-and-stone structure with tiny windows, its front hidden in a lush burkha of ivy. Kind of feels like you stumbled on some nice-looking hedges and found a 12-course meal in there. Chef Thomas Keller has explained that people often pop into The French Laundry asking for directions to The French Laundry. They’re expecting some grand architectural gesture, men with nice veneers loitering around fire pits out front, dipping cigars in cognacs, picking their teeth with ortolan bones. Instead, they get an understated 100-plus year-old Napa structure that lived a life as a saloon and a brothel and a steam laundry business (thus the name) before Keller cooked it into a national landmark.

Opened in 1994, The French Laundry this year marks its 25th anniversary. They gave themselves a $10 million birthday gift—a remodel that added the glassed-in terrarium of a kitchen (designed to mimic the central pyramid at the Louvre), a wine cellar (including over 400 half-bottles, a good way to try expensive wines without committing to a whole 750mL), and a new private dining room that glows like orange sherbert after dark. So TFL is no longer just a humble structure on a quaint street (few things in Napa have been quaint since the Paris Judgment in 1976, when area wines beat the famous French ones in a blind taste test and us thirsty herds descended). But from the front, it still refuses to show off, looks like a wealthy older woman’s probably inside making tea and watching soaps with her cats.

Once we’re inside, the hostess acts like she’s been expecting us for weeks, like maybe we all summered together years back and it went well. She knows our names, the nature of our special occasion, probably that my grandmother died in 1993. I imagine her job requirements include Googling the proper pronunciation of international surnames (I’ll overhear conversations in at least three languages tonight). No detail goes unobsessed at the Laundry.

If you arrive early, you can relax or stress out in the thin lounge, shadowy and twinkled with candlelight. They’ll offer you complimentary sparkling wine (though knowing the cost of the whole night, “complimentary” feels a little sarcastic). We don’t get the pleasure of this pre-game, since we arrive barely on time smelling of gas station snack meat. They patiently take Claire’s coat. Dress code is for men only (jacket required, no tennis shoes, no t-shirts), since our gender tends to need fashion encouragement. The captain unhurriedly, pleasantly ushers us to our seats for the one of the longest meals most humans will eat in their lifetime (we’re out in just over three hours, which seems fast).

The main dining room feels like it would pull a quarter from behind your ear or give you socks for Christmas—both grandfatherly and grandmotherly at the same time, a genderless antiquity. Bare white walls are scarcely adorned with flickering sconces, white tablecloths hold white candles. There is carpet. Restaurant carpet has been the mangy scorn of the industry for years, due to its tendency to adopt stray bits of food and never let them go, with all the accompanying smells and microbes. I assure you the Laundry’s carpet does not smell, has never smelled, is probably bacteria proof. It’s very nice carpet. But carpet also softens noise, so even with every table full (they are always full), the Laundry feels acoustically balanced, hushed but alive, like a recording studio between takes.

Basically, the Laundry dining room seems intentionally designed to NOT demand your attention. Instead, you focus on the food, the wine, and the faces in front of you. In the absence of conversation pieces, people piece together conversations.

The captain makes all the right moves (chair pulled, etcetera) and hands us our menus. On one side is the nine-course “Chef’s Tasting Menu,” with lobster and quail and calotte de bouffe (a ribeye-adjacent cut of beef). On the other, a nine-course “Tasting of Vegetables,” a vegetarian menu with produce pulled that day from their garden across the street. There is no a la carte ordering. The Laundry is tasting menu-only. You can sub for certain courses (maybe you don’t enjoy seafood or it makes you die, for instance). But you’re in for the whole marathon.

I’ve been lucky to eat at a handful of Michelin-starred restaurants, and if the night goes wrong, it’s almost always the servers who deflate the balloon. And it’s almost always because they’re stiff, rigor mortised. They’re so focused on the strict protocol of formal service that they forget about the lightness of hospitality. The self-seriousness drains them of personality, disables their humor, fills the room with compressed air. As your emotional support human for the night, the server makes or breaks.

And the Laundry’s front of the house staff, dressed in wrinkle- and lint-free dark blue suits, is profoundly, awesomely human. It’s the biggest surprise, and crucial to the restaurant’s success. There’s pressure eating inside a legend like this. It makes people nervous and weird in the same way being on a Jumbotron does. People either clam, up or they lose all composure and try to shotgun a bottle of Reisling. Laundry staff seems to know about nerves and humans, and constantly wink to break the tension.

Sure, they deliver our amuse bouche—a tiny ice cream cone of salmon mousse, delicate and intricately perfect, the fine result of small tools, like a bonsai tree of food—as if unveiling a rare book from the white-gloves part of the library, with just the right amount of reverential ta-dah. And when a woman at a table next to us is unable to read the menu, the Laundry immediately becomes Warby Parker, presenting her a stately wooden box full of reading glasses in all shapes and fashions. While eating our fourth course—a “choux farcie” with grilled cabbage, daikon radish, and a pretty mind-blowing preserved cabbage “bouillon,” with a hi-hat zing from fermentation and base note of umami seasoning—a light breeze picks up over our table, and a freshly laundered pashmina is immediately wrapped around Claire’s shoulders.

But their hyper-professionalism and stalking of details isn’t intrusive, militaristic, or servile. Just easy breezy. I imagine pre-service huddles where the captain says, “And remember, it’s food, not Jesus, loosen up.” The soundtrack helps. I’d expected Chopin or Wagner, a Spotify playlist with a photo of an ascot. But it’s mostly old rock ‘n’ roll and soul, and at one point we think we heard Sam Smith.

A majority of the diners in the Laundry do appear to be wildly affluent, their money making more money while they dig into a butter cocoa-laminated brioche with Diane St. Clar’s Animal Farm Butter. Rich people look just like you and I, just a little more preserved, their suit coats form-fitting, their jewelry big enough to help ships find harbor in heavy fog. But looking around I see a few I assume are like us, who did a little financial yoga to justify this meal. I bond with them, unbeknownst to them.

I could run through all 24 dishes in lurid detail, but that seems a sure way to make you want to cut their eyes out or quit food altogether. At the risk of sounding too effusive, let me just say that every dish is an arty little diorama that’s part cookery, part science and engineering, and part story. Precious as it may sound, it’s art.

The French Laundry Experience, Part II

Egg custard at The French Laundry

The French Laundry’s truffle-infused egg custard

For instance, the truffle-infused egg custard. A polished silver egg holder holds aloft a white egg shell, just enough of the top removed (in a perfectly straight line, as if they used a diamond-cutter) so you can get at its contents. Inside is a custard, like molten silk (its ultra-refined texture is precisely why so many people compare great food to great sex), and a veal ragout as deeply rich as a stew. Rising from the egg like a paper-thin oar is a single potato chip. In the middle of the chip is one perfectly straight chive, fossilized in place for a bolt of bright, sharp flavor to cut through the fat. It’s everything food can be—a visual narrative (one humble breakfast egg filled with Michelin-star custard, a riff on rags to riches), sweet and soft from the cream, salty and crisp from the chip. The amount of work and precision that goes into this tiny morsel (surgically cutting the shell, right-angling that chive, pressing it into the chip so that it’s spine-straight) is more than average kitchens spend on entire meals.

And this concert of minutiae goes on for 12 courses. I’ll spare you the plate-by-plate, but I want to highlight a few thoughts:

1. Order the “Menu of Vegetables.” The Laundry let us order each menu, and we shared. We actually preferred the vegetarian to the omnivore “Chef’s Tasting Menu” (though both are, again, about as good as food gets). That says a lot about the kitchen, and where we’re at with American food. Plant-based cuisine is no longer a loathed outsider concept, begrudgingly cooked for those with inconvenient ethics. Based on this experience, I’d love to see a Keller/Breeden plant-based restaurant. For instance, on course eight—the climax of the menus’ savory portions—the best dish was the slow-roasted hen-of-the-woods mushroom in a bordelaise sauce, with cloudlike potato puree (using La Ratte potatoes, which have an almost hazelnut richness), Nantes carrots and glazed onions. Mushrooms are the ribeye of the forest, but I’ve never had one this moanfully good. Maybe it’s because they put so much work into transforming the vegetables. With meat, chefs are often told to leave it alone, because the best way to mess up a steak is to mess with it. Or because the fruits and vegetables are grown across the street in highly fertile soil, picked hours before the meal. The menu rotates constantly. But at least this night, if I could go back and only order one, I would choose the vegetarian.

2. Skip the truffle if money matters. I texted a chef friend to ask for pointers on doing French Laundry right. He gave great tactical advice for a wealthier version of me. But he also said, “get the truffle, because if one place is going to be the absolute best representation of that food, this is the place.” So I did. They presented a lovely, stinking box of massive, fresh white truffles, probably worth $10,000. They shaved a snow flurry of them onto my mac ‘n’ cheese, and it was absolutely delicious, that intoxicating forest cologne carried by the decadent fat of the Parmesan “mousseline.” But it was $175 extra charge for that one dish. I love truffles, but that seems a bit excessive and is a fairly large no-thanks from me.

3. Dear god that Oysters & Pearls. It’s the dish that made Keller famous—buttery poached Island Creek Oysters swimming in a “sabayon” of pearl tapioca with a small rubble pile of Regiis Ova Caviar. It’s almost like they discovered an entirely new texture—smoother than smooth, silkier than silk, creamier than cream—that drastically improves your existence. And the brine from the caviar cuts it perfectly.

4. Only one dish out of 24 missed the mark. And it was another Keller classic—the butter-poached Nova Scotia lobster. The petite lobster tail by itself, poached in butter and shelled and curled on plate, is perfect. But lobster (and butter, for that matter) are already sweet. Pairing it with the saffron-vanilla emulsion took it into the realm of a dessert, the very taste of insulin.

5. You get a wooden laundry pin to take home. That famous wooden laundry pin, embossed with the restaurant’s name, is a talisman of food culture. A sacred tchotchkie. It is to food people what the ring was to the troll in Lord of the Rings. You get to take it home, do laundry with it, use it as a cigarette holder, frame it, talk to it, pray to it, lose it in a drawer.

The French Laundry Experience, Part II

Troy with Chef de Cuisine David Breeden

Compare this with our tasting last year at Momofuku Ko, where David Chang’s awesomely unbending avant gardeness led to a few clunker dishes that were better ideas than they were food. Keller’s and chef de cuisine David Breeden’s dishes are just textbook delicious French-ish cuisine, with storytelling and art and food magic and seriousness and good old-fashioned fun (earlier this year, after New York Times critic Pete Wells said a mushroom soup at Keller’s other restaurant, Per Se, tasted like bong water; the chef cheekily served soup at French Laundry in weed bongs).

Based on my current financial station, I’m not sure I can ever justify paying this much for a meal again. Alinea and Blue Hill at Stone Barns may have to wait for another life. My life is a balance of daily financial diligence and strategic, periodic ah-screw-it spending. But even after all these years, even after people claiming Keller had lost a step, been distracted by his extrapolating empire, possibly grew a little weary—French Laundry was the best meal I’ve ever had, the rare thing that lives up to insane expectations and hype on all fronts, from front door to petit four.

Now I’m gonna go home and cook beans for a couple months, resuscitate my bank account, get back to being a real person.

YOUR QUESTIONS, SPECIFICALLY.

I queried my social media friends for questions they may have about The French Laundry experience. Here I try to answer them to the best of my ability: 

Was it worth it?

No one can really answer this for anyone else. Worth is personal, based on what you dig in life, what you’re passionate about, and how much money you have. For me, as a professional food writer, it was worth it (except the truffles). Thomas Keller is my Banksy and someone else’s Beyoncé, and I’m willing to pay an amount that may seem absurd to others in order to get front-row access to his and Breeden’s art. And do I think Keller and Breeden and a legacy of talented cooks, chefs, designers, servers, sommeliers, bakers, etcetera bring enough value to the meal? Absolutely. They are among the best in the world at creating the very best hospitality experience, the ultimate night out with food and drink, the dinner to experience before dying. They have slogged and tinkered and mastered their craft, and earned every dollar of that bill. But, like I said, I may have personally reached my maximum of meals in this price range. I have a daughter, and she seems smart enough for college one day.

Could the meal be shorter? 

It’s hard enough to maintain this level of talent under one roof. The restaurant business is tough and transient. While I’d love to see a three-course version that’s equal to the mothership, it seems impractical. To get the talent all-in, they have to create an all-in experience.

Favorite moment of the night?

Claire and I meeting chef Breeden and getting a brief tour of his new kitchen. The curtain parting in Oz. And when the woman at the table next to us received her new earrings from her beau, and asked if he could return them.

How are the desserts?

Excellent and never-ending. There were macaroons and cakes and truffles and sugar cookies and their famous “Coffee & Donuts” (cappuccino semifreddo with cinnamon-sugar donut holes). To be honest, the only lackluster thing was the donuts. The donut arts have evolved, and these weren’t the best I’ve had.

How many tables near you were seemingly there just to take pictures of the food, themselves, or themselves with the food?

I was probably the worst offender in the room. I was shocked. It wasn’t a food-selfie frenzy. Though our server was very supportive of the Instagram arts. “Relax, take your photos, don’t worry about writing down notes, we’ll send you home with a menu,” he said.

How’s the lavatory? A good one speaks volumes. 

Very basic and clean, like almost everything French Laundry. Simplicity and starkness are their trademark style. The decor equivalent of a chef’s coat. Unremarkable, and not the point.

Should I go alone or with a group of people?

I always prefer a group. Half the fun of going here is dissecting the food, riffing on the story. That said, the staff was so chummy I doubt dining alone would feel lonely.

What about the wine?

We set a total spend on wine for our server, and asked him to choose wines to fit that budget. That’s when a funny thing happened. When you’re already paying this much on a meal, your concept of money gets skewed. I gave him a budget of $300 for the night. I never spend $300 on wine for a meal, because I enjoy paying rent. Since they have such an impressive half-bottle program, it gave him flexibility to give us three different experiences: a 2014 Albert Grivault Meursault Clos du Murger” (a great white Burgundy), and a 2011 Araujo Estate Syrah Eisele Vineyard (a Napa Syrah with a touch of Viognier), and aged tawny Port for dessert.

Was Keller in the kitchen?

No. I would’ve been surprised if he was. In restaurants, it’s the chef de cuisine who does the nightly cooking (and even then, not really—it’s the sous chefs and the line and station cooks—the chef de cuisine expedites and quality controls). I’ve heard Keller is at Laundry more than most of his restaurants. This is where it all started, his sacred place.

How did you feel afterward? Did you have to get tacos because you were still hungry?

I’ve had epic, multi-course tastings where I felt gross afterward, almost embalmed with over-indulgence. But the Laundry has been portioning out these dishes for 25 years, and it seems they’ve calibrated it perfectly (as well as kept the heavy and light dishes in balance). I did not need to go get tacos, although I support tacos at all times.

The French Laundry Experience, Part II

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Food & Drink AUGUST 16, 2026

Madison on Park Temporarily Closing Next Month

The University Heights eatery will close September 7 for a multi-month renovation and rebrand

Madison on Park Temporarily Closing Next Month
Courtesy of Madison on Park

Ten years ago, restaurant design centered around sleek minimalism. Fonts lacked serifs, clean lines dominated, and any manufacturer that made globe-shaped chandeliers must have made an absolute killing.

Things have changed since then, and Jeff Fink says it’s time for Madison on Park to glow up. On September 7, Madison will temporarily close its doors for a top-to-bottom renovation of the space and concept. Fink hopes to reopen this fall ahead of the busy holiday season, with a new look he calls moody mid-century maximalism. 

“We have to take into consideration what’s going on culturally,” he says. When Madison first opened, TikTok wasn’t a thing in the U.S. and craft cocktails felt relatively cutting-edge. Today, he sees a resurgence in the vintage look, handmade goods, and low-to-no ABV drinks dominating menus everywhere. 

Courtesy of Madison on Park | Photo Credit: Andy McRory

Fink and his partner Matt Sieve have already dabbled with that sort of motif at Sonny’s Pizza, their Brooklyn-inspired joint around the corner. Fully half of the cocktail menu is made up of spritzes, mocktails, and Negronis. Madison 2.0 will take it further.

The new concept doesn’t have a name yet—Fink says they have to feel out the vibes as they make progress with the design. “The name comes when you see it appear,” he says. But he has a few design elements in mind: things like more artwork and more uplighting. “Not cluttered and overstuffed… I want to keep it intimate, sexy, and immersive.”

Madison rightly earned its rep as one of the best-dressed eateries in San Diego, nabbing an Orchid Award for interior design its first year. The returning designers Anna and David Sindelar originally transformed the space from weird padded walls and fake greenery at Lei Lounge into a mid-century modern wonderland, complete with a signature arched ceiling and geometric patterns aplenty. Michelin-recognized chef Mario Cassineri (Ciccia Osteria, Bice Ristorante) built a menu heavy on Mediterranean flavors mixed with California classics. 

The new menu shouldn’t feel completely jarring, but will take cues from Fink’s recent travels in Spain with his family. Expect shareable plates with lighter ingredients. “Americans eat way too much, and our portions are way too big,” he says. “I like the idea of smaller plates, healthier plates, and being creative… I’d rather see 15 items on the menu that are all less than $20 so that I can try different ones.” Bar manager Danny Kuehner will continue developing craft cocktails and mocktails for the new venture, as well as curating a selection of wine from Europe and locally. 

Courtesy of Madison on Park | Photo Credit: Haley Hill

This isn’t the only project on their plate. Besides running Sonny’s in University Heights and Madi in Normal Heights, later this fall, Fink and Sieve will also open Josie’s, a modern all-day, Midwestern-style diner inspired by Sieve’s Minnesota roots. Like all their restaurants, it’ll hold a special part of their families’ legacies—something Fink hopes people feel as soon as they enter.

“You walk into Sonny’s, you’re like ‘Oh, Jeff’s at home,’” Fink laughs. “[Josies’] will be ‘Matt’s at home.’” The next version of Madison? We’ll have to wait and see. 

Madison on Park will temporarily close on September 7 until October (barring any unexpected delays). Keep up with the newest updates on Madison’s Instagram.


Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 14, 2026

A New Cinnamon Roll Obsession is Baking in South Bay

Sinner Buns is building a following for its slow-made, seriously gooey weekend treats

A New Cinnamon Roll Obsession is Baking in South Bay
Courtesy of Sinner Buns

When I was pregnant, my food craving was singular and intense. If I didn’t eat at least one thing doused in cinnamon every day (ideally, more than one), I was—to put it gently—a complete monster. 

Since then, my obsession has tempered somewhat. But cinnamon buns still perch high on my top treats list, so I’m always on the lookout for the next great place to indulge. IMO, The Huddle in Mission Hills’ mondo cinnamon roll remains top-tier, but after eyeing the ooey, gooey goodies from Sinner Buns, we might have a contender. 

Originally from Ukraine, Daria Nadar had already done everything one can do at a bakery—business operations, wholesale contracts, actually baking, you name it—so during the pandemic, she started dabbling with perfecting her cinnamon rolls. After she got a couple fans over social media, she threw her first pop-up to see how they’d be received. She sold out.

After a few false starts with a couple storefronts and business deals, Nadar officially launched Sinner Buns in October 2025 with her partner Filipe Pazi. After making it through an unexpectedly hectic season stuffed with holiday orders, the team closed temporarily to get everything in line and reopened this April. Business has remained in full swing ever since. 

There are only so many ingredients in a cinnamon roll, but “the process is what makes it special,” she says, adding they use fresh yeast rather than powder and a 48-hour process for each batch of brioche dough made to order. (Thus the need for pre-orders.) Customers can preorder until Thursday each week for pickup Friday, Saturday, or Sunday from Sinner Buns’ ghost kitchen at 780 Hollister Street, just east of Imperial Beach.

You can also catch her at various pop-ups around San Diego, the next one taking place on Saturday, August 22 at Infusion Lab Coffee in Pacific Beach. Eventually, Nadar opens to offer nationwide shipping (once she figures out the logistics and quality control) and one day, her own storefront. 

But it’ll be on her terms, not the whims of social media. “We already learned how to not only rely on virality of the product, because you go viral and then it fades,” she says. “It’s a slow burner, and I know eventually, it’s going to grow much more.”

Courtesy of San Diego Spirits Festival

San Diego Restaurant News & Food Events

Beth’s Bites

  • Get spirited away at the 17th annual San Diego Spirits Festival. If you understood that reference, I regret to inform you that it is not a Studio Ghibli watchathon, but it’s still a win with a bonanza of craft makers pouring libations at the Museum of Contemporary Art in La Jolla for two full days. On September 26-27, try sips, glugs, and guzzles from brands like Condesa Gin and Uncle Nearest (with some bites to wash it all down, of course). Could you ask for a more picturesque venue? Spoiler alert: no.
  • You love to see a longtime employee take the reins of a beloved local institution. That’s exactly what happened at Konito’s Cafe in Pacific Beach, which is currently transitioning to Pablo’s Cafe, which is now under new ownership. (Yes, his name is Pablo.) Will their breakfast sandwich still slap? Guess we’ll have to go find out. 
  • I’ve yet to visit Tigawok, the small California-based chain serving mini bowls like Kung Pao chicken and Mapo tofu. But the latest storefront (and the first in San Diego) is now soft open in La Jolla, and it’s only a matter of time before their Sichuan shredded chicken gets in my belly.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 13, 2026

Love Pupusas Brings Salvadoran Home Cooking to San Diego

From her Rancho Peñasquitos kitchen, Yanira Majano is sharing family recipes through San Diego’s growing home-restaurant movement

Love Pupusas Brings Salvadoran Home Cooking to San Diego
Courtesy of Catalina Offshore Products

When San Diego launched Micro Enterprise Home Kitchen Operations (MEHKO), it changed everything. Riverside County first established the experimental program in 2019, with San Diego introducing its own countywide pilot program in 2022 and granting it permanent status in 2024. The new category allowed people to launch at-home retail food operations—basically, home restaurants—with special requirements and restrictions to ensure food safety and smooth operations. Over two dozen counties across California have since adopted their own versions with over 1,200 permits issued, around 100 of them in San Diego alone.

Some have a dizzyingly long waitlist (Warung RieRie), others are still getting their name out there (The Hidden Gazebo Eatery), and still others use MEHKO for pickups rather than fully opening their home as an onsite dining facility. Love Pupusas falls into that category.

Yanira Majano came with her family from El Salvador to the United States when she was 11 years old, bringing a love of cooking and desire to share the country’s cuisine along with her. “There’s a lot of similarity [between Salvadoran food and] Central, South America, even Baja Mexico,” she says. Salvadoran cooking tends to be less spicy than some Mexican cuisines, with an emphasis on ingredients like corn, staples like yucca root (cassava), meats like crispy pork (chicharrón), and sides like curtido, a tangy cabbage slaw that’s typically either naturally fermented or vinegar-based. 

And of course, the signature dish of El Salvador—pupusas. 

In San Diego, Salvadoran food lacks the widespread availability of other Latin American cuisines like Mexican or Peruvian food, but Majano says she’s seen pupusas gain popularity over the past few years. But she likes to think her recipes, which have been passed down by her mother and kitchen partner Martha, contain a certain special something.

Some pupuserías use rice flour to create the handheld stuffed tortillas, but she prefers the more traditional gluten-free corn flour. Still, it’s what’s inside that really counts. “That’s where we put our own touch,” she explains. Most of Majano’s pupusas come with cheese and different fillings like carnitas, black beans, mushrooms, or zucchini, but she also offers vegan options. Every one comes with a side of curtido and salsa, each made fresh daily.

Showing people the magic of home-cooked food might not have been possible without the MEHKO program or The Cook Alliance, a MEHKO support and advocacy coalition. Opening a brick-and-mortar restaurant requires a huge amount of start-up capital—at least six figures, generally. Not exactly pocket change. “But when the MEHKO program started in 2022, I said, ‘Oh my God, this is for me,’” says Majano. 

Now with four years under her belt, she says she’d love to bring Love Pupusas to more food festivals, host more pop-ups, and eventually open a food truck to keep serving the humble dish of her homeland, taking pride in every bite. “[I put] a lot of love in everything I do. You see it when you taste the food,” she promises. 

Pre-order Love Pupusas for next day pickup in Rancho Peñasquitos between noon and 5 p.m.

San Diego Restaurant News & Food Events

Beth’s Bites

  • It’s not the end of the road for Catalina Offshore Products—just the end of an address. The local family-owned fish market announced that come September, they are moving from their longtime location in the Morena District to The Old San Diego Seafood Building at 1842 McKinley Avenue in National City. Normal business operations will resume in October with the same retail market fully stocked with premium seafood and local catches, so it’s not goodbye, it’s just “see you later.” (And yes, 5202 Lovelock Street is still open until moving day.)
  • Don’t come at me with complaints about autumnal seasonal creep—I got an email this week about holiday shopping. In August. In comparison, the 2026 release of Karl Strauss Oktoberfest seems right on time. For the 38th year in a row, ahead of the Munich-inspired festivities, the 5 percent ABV malty amber lager is now available in bottles, with draft coming to the brewpubs in September. Despite the lack of chill in the air, there’s no reason why your fridge can’t be stocked with this frosty German delight.

Listen Now: The Latest in San Diego’s Food and Drink Scene

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].

Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Studio S AUGUST 10, 2026

The Secret to a Home That Feels Just Right

Behind every beautiful space is a thoughtful process, and ASID San Diego is helping homeowners understand the value of professional design.

The Secret to a Home That Feels Just Right
Courtesy of ASID

A perfectly designed home rarely happens by accident. Those kitchens that feel effortless and rooms that seem to tell a story the second you walk in? They’re usually the work of someone who knows exactly what they’re doing.

It’s knowing which ideas will actually work, which materials will hold up over time, and how to turn a collection of choices into a space that feels intentional. That’s where a professional interior designer comes in.

For the American Society of Interior Designers (ASID) California San Diego Chapter, the goal is to help people see interior design as more than just the finished look. Behind every well-designed space is a process built on technical expertise. Designers are educated in everything from professional software and construction details to building codes, space planning, materials, and functionality.

Courtesy of ASID

“People don’t always realize how much goes on behind the scenes,” Kirsten Recce , current president of the ASID California San Diego Chapter, says. “Our designers are not just doing furniture placement and color selection and picking out new fluffy pillows. That’s not what they’re trained for.”

ASID members bring formal education, continued learning, and industry knowledge to their projects, helping create spaces that are not only beautiful, but designed to work. A paint color that changes completely depending on the lighting. A material that looks beautiful in a showroom but doesn’t make sense for everyday life. A layout that photographs well but doesn’t function for the people living there. These are the details where professional guidance can make all the difference.

Still, one of the biggest misconceptions about hiring an interior designer is that it’s reserved for massive renovations, luxury homes, or people who already know exactly what they want. The process can feel intimidating. Where do you begin? Is a designer worth the investment? What if you only need help with one room?

ASID’s answer: start with one hour.

ASID’s Spruce Up events break down one of the biggest barriers between homeowners and professional design: knowing where to begin. Held twice a year, the community program gives homeowners the chance to work directly with an ASID designer through a one-hour, $125 consultation in their own home. Whether you’re looking for advice on furniture placement, window treatments, kitchen and bath updates, remodeling ideas, vacation rentals, color selections or something else entirely, the upcoming September 2026 event offers an approachable way to get expert guidance before committing to a full project. Signups are open through Sept. 7, with consultations taking place Sept. 21 through Oct. 31. Proceeds benefit ASID San Diego’s educational and community programs. Register here!

Courtesy of ASID

“It’s a great opportunity for people who are in that exploratory phase,” Recce says. “Maybe they’re not sure they want to hire an interior designer yet, or they think it sounds daunting or expensive. This gives them a chance to discover what working with a designer is actually like.”

Design is personal. A good designer isn’t just creating a beautiful room; they’re helping create a space that fits the way someone lives.

“We’re a resource to all of San Diego County,” Recce says. “It doesn’t cost anything to pick up the phone and call and ask. We’ll answer.”

Follow ASID San Diego on Instagram, LinkedIn, and Facebook for updates on upcoming events, or connect with the chapter directly at [email protected] or 619-548-8847.

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Food & Drink AUGUST 11, 2026

Mon Chourie Is Opening Its First Permanent Bakery

After two years of farmers markets and pop-ups, the San Diego baker is bringing its Korean-inspired pastries to University Heights

Mon Chourie Is Opening Its First Permanent Bakery
Courtesy of Kelly Kim

The folks at Kairoa Brewing Company must never be lonely. It seems like there’s always a local pop-up or event at the University Heights space, from Bincho Taco slinging Japanese coal-fired tacos on the rooftop patio every Tuesday to Yipao Coffee serving coffee from a window on the ground floor. Later this year, the New Zealand-inspired brewery will bring yet another resident into the fold—Mon Chourie is launching its first bakery counter service window along Park Blvd.

Mon Chourie owner and baker Kelly Kim first started selling her Korean-style cream puffs at farmers markets and places like Pizza Kaiju, Pho Ga Go, and Mixed Grounds, collaborating with a myriad of other makers (like Amor ice cream and Ming Oun’s) before nabbing a regular spot at Michi Michi Bakery every Wednesday. San Diego Magazine readers even voted Mon Chourie the Best Pop-Up for 2026.

In French, the word for an airy puff pastry is “choux,” which is pronounced generally the same way as “syu,” the Korean word for the same item. (Both sound like “shoe.”) Mon Chourie plays with both iterations with a dash of whimsy by referencing the song My Cherie Amour by Stevie Wonder, which translates to “my darling love.”

As long as all the permits and inspections move forward without issue, Mon Chourie should open in Kairoa before the busy holiday season. She’ll continue appearing every Wednesday at Michi Michi and other pop-ups in the meantime. Once open, expect best-selling flavors like the savory potato croquette (a collaboration with Karanchi chili crisp) and a sweet Dubai chocolate choux au craquelin, a version of puff pastry with a delicate cookie crust. 

Classic cream puffs are fluffy, softs and often filled with custard cream in the United States. “What makes a difference for us is we use a very light version of diplomat cream, which is my mom’s recipe,” she explains. Diplomat cream is a lighter French pastry cream that uses whipped cream for a lighter, airier end result. 

Choux au craquelin’s signature crunchy top comes from adding a thin disc of cookie-like dough on top of the pastry, which crackles as it bakes, leaving a thin layer of crispiness atop the final product. “It contrasts with the creamy, fluffy cream inside, so it gets that better, deeper texture experience,” she says.

Courtesy of Kelly Kim

Along with her popular cream puffs and her bite-sized “mini-choux” options, Kim is also planning on offering more of a newer-to-her item: salt bread, a rich butter pastry topped with sea salt that originated in Japan, but went completely viral in South Korea. There are a few places to get it in Los Angeles and New York, “but I know that a lot of people here are interested in trying out new stuff, or maybe they had it in Korea or Japan, and they came back, but they couldn’t find it anymore,” says Kim. At first, she didn’t really get why it was so popular. Then she tried it in South Korea earlier this year. 

“I was in love,” she laughs. “This is what the hype is about.”

Ideally, Mon Chourie will eventually open its own storefront and introduce more events in North County to satisfy demand. “I would also love to have our own drink program that reflects what’s popular in Korea,” she says. And to mark two years of puffy pastry prosperity, Mon Chourie is throwing a two-year anniversary party at Easy Does It (5375 Kearny Villa Rd., Suite 112) on Wednesday, August 25 from 4 p.m. to 7 p.m. with drink specials like a misugaru latte (a Korean roasted multi-grain powder with espresso), a DJ, photo booths, special ceramic merch created by local ceramicist Whale Tran, and a few other vendors. Get there early.

Mon Chourie will open inside Kairoa Brewing Company by the end of 2026 and posts the next week’s schedule of upcoming events and pop-ups on Instagram every Monday.

San Diego Restaurant News & Food Events

Beth’s Bites

  • Mabel’s Gone Fishing has always supported the arts—see their Fishbowl Artist Series—and they’re keeping things going this month with The Studio Table, an immersive dining event on Saturday, August 29 from 6 p.m. to 9 p.m. at Barrio Logan-based ceramic studio Tao of Clay. For $160, guests can slurp down oysters and other Spanish-inspired pintxos, Basque ciders, cocktails, and take home a handmade oyster bowl made with reclaimed oyster shells. Gratuity is included for this 21+ event, so be prepared to slow down and enjoy the tangible fruits of nature.
  • City Tacos keeps moving and shaking, and the restaurant group’s next landing place is Liberty Station. El Punto by City Tacos is slated to open in October in the former El Jardin space (2885 Perry Road, Suite 102). Once destined to become another Lola55 outpost, the space will now become a full-service, family-friendly, and dog-friendly restaurant with seafood, tacos, cocktails, and more.
  • For as many closings as we’ve seen over the past year, restaurant openings seem to be back on track. The long-awaited Honor Bar finally opened its doors in Del Mar this summer, and Soul Sip in North Park is soft open from 4 p.m. to midnight daily. Still on the way are The Shackhouse by Julian Beer Company (slated to open by Labor Day) and Sprouts Farmers Market plans to open in the former Pancho Villa’s building in North Park this October. (La Mesa is still waiting patiently for Stella Jean’s and Pop Pie to make their debuts.)

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Beth Demmon

About Beth Demmon

Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.

Food & Drink AUGUST 11, 2026

8 San Diego Food Gifts Your Friends Actually Want

Bring home a taste of the city with local coffee, conchas, chili crisp, hot sauce, and other suitcase-worthy finds

8 San Diego Food Gifts Your Friends Actually Want
Courtesy of Provecho! Coffee Co.

Snacks are the best vacation souvenirs. You get all the novelty of having something to unwrap without any of the burden of keeping random crap around. I’m always game to try some chips from a place I can’t find on a map with ingredients I can’t identify by taste. Gimme that spice mix from that Southern barbecue pit whose wine list consists of light beers from lesser-known appellations. Don’t think I won’t lick the inside wrapper of some chocolate bar homemade by a grandma at a farmers market you stumbled upon in a small Midwestern town best known for giant yarn balls.

Even though San Diego is best known for our thigh-sized burritos, fish tacos, and craft beers, those travel about as well as room-temp mayo. So we gathered some of the city’s best food souvenirs: snacks, spices, and sauces worth sliding into your carry-on or gifting to a lucky out-of-towner.

Courtesy of Provecho! Coffee Co.

Bulk Coffee

Provecho! Coffee Co.

Inside Bread & Salt—Barrio Logan’s old Weber Bread Factory turned into one of the city’s most vibrant art, culture, and community spaces—there’s a cafe in front of a giant, now-defunct bread mixer. Mexican-owned specialty brew shop and roastery Provecho! Coffee started as a pop-up in 2020, but its success quickly bricked-and-mortared. Although Provecho! specializes in sourcing and roasting Mexican coffees, its consistency is variety: The lineup changes regularly as Provecho! finds new sources around the world. Get a to-go taste via the coffee bags that range between 250 g and 2 kg.

Courtesy of Superlova!

Sesame Sauce

Superlova!

Superlova!’s Chinese-inspired, seed oil–free sauces are grocery list mainstays for San Diegans. The sesame sauces (Dan Dan is spicy, May May is tame) pair with noodles, dumplings, or any meal that could use a little more oomph. They don’t have tahini, which is de-hulled; they have Chinese sesame paste, which is dark-roasted for a nuttier flavor and packed with fiber and calcium.

Courtesy of JuneShine

Hard Kombucha

JuneShine

San Diego is known for beer, sure. But real locals pour from a different tap. JuneShine’s low-sugar, yet still refreshingly sweet, hard kombucha is an SD favorite. The brand has joined the canned cocktail tidal wave and now sells vodka mules, tequila palomas, and vodka sodas—all with about two shots per can, real juice, and sparkling water. But for a classic food gift, get a variety pack of the booch. Fit it into your checked bag. It’s worth it.

Courtesy of Down to Ferment

Hot Sauce

Down To Ferment

Double entendre is key to hot sauce brand Down To Ferment, aka DTF. (Popular sauces have flavor names like CornHub, Smokin’ Hot Date, and Ghosted.) But it’s no gimmick. The homemade, kombucha-based sauce is seriously good: DTF’s That’s What Shishito Said made it onto Season 30’s lineup on Internet-famous interview show Hot Ones.

Courtesy of Tortilleria Los Reyes

Fresh Tortillas

As discussed, carne asada burritos travel about as well as a toddler with emotional-regulation issues. But the soul of a truly great, San Diego burrito? It’s not the fillings. It’s the tortilla. You can’t go wrong from any locally owned spots, but our favorites are Tortilleria Los Reyes in Vista, Windmill Farms Market in Del Cerro (which uses Pancho Villa’s old tortilla press), Esperanza’s Tortilleria in Escondido, and Tortilleria Lily in City Heights.

Courtesy of Karanchi

Chili Crisp

Karanchi

Handcrafted in small batches, Karanchi’s Sichuan peppercorn–packed chili oil comes in two varieties: original and spicy. The original warms your palate and adds depth to your meal, and the spicy is a form of mealtime masochism. Founder Nguyen Le’s favorite way to eat his garlic-studded chili crisp is on avocado toast—which makes an already San Diego meal even more San Diegan—but it’d make old shoes taste pretty good.

Canned Local Tuna

Tuna Harbor Dockside Market

Fresh fish ranks low on society’s acceptable realms of carry-on items. But canned fresh fish straight from local fishermen? You’re the best part of a bruschetta. Every Saturday at the docks behind Seaport Village, fishermen step off their boats and sell what they caught as recently as that morning. While getting yourself some fresh sea urchin and squid, grab a couple cans of locally caught albacore tuna for the tinned-fish lover in your life.

Photo Credit: Salsa Digital Agency

Conchas

Tus Chefs Favoritas

Started as a pandemic baking hobby for BFFs Natalie Rodriguez and Lesly Mendoza, Tus Chefs is now a South County favorite spot for conchas with a twist. The menu is expansive enough to get over a baker’s dozen without any repeats—why not get one of each, anyway?—but if you only have enough space in your carry-on for a few, start with popular “chocolate abuelita,” churro, mazapan, horchata, and brownie conchas.

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Partner Content AUGUST 12, 2026

Theranostics: New Hope for Patients with Metastatic Cancers

Innovative treatment could offer cancer patients new options with fewer side effects

Theranostics: New Hope for Patients with Metastatic Cancers
Courtesy of Scripps Health

Chemotherapy and radiation have long been considered gold standards of cancer treatment, but they can cause severe side effects. A promising new approach called theranostics—a combination of “therapeutics” and “diagnostics”—could offer patients with certain types of metastatic cancers new hope. It’s a two-step process that uses a drug that binds to specific receptors on cancer cells. Advanced imaging detects this radioisotope, allowing doctors to then use a second radioisotope that binds to the cancer cells and destroys them. Click here to learn more about how specialists at Scripps Cancer Center are using theranostics.

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