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Your guide to the most popular bar drink specials, cheap bites and more, from Pacific Beach to South Park
Life’s most joyous moments are fleeting. Case in point: Happy hour. So get out there, make the most of discounted drinks and eats, and (for once) get to bed at a reasonable time.
When: Monday-Friday until 6 p.m.
Deals: $7 cocktails, $6 wine, $5 draft beers, $4-$6 bites
Go here for: Understated interior design and because one happy hour drink can lead to more drinks and dinner, Japanese whisky and Chef Brad Wise’s menu of burgers, steak, poke, and bao.
When: Monday-Thursday, 4-6 p.m. and 10 p.m.-close.
Deals: $6 blood orange margaritas, Old Fashioneds, mules (with choice of booze), wine, and Tecates.
Go here for: The comfy, heater-equipped patio, dual Ping Pong tables, and strong cocktail game.
When: Wednesday-Sunday, 4-5 p.m.
Deals: 50 percent off all wine by the glass, beers, and sangrias, along with discounted bar snacks and pitas
Go here for: Hyper-local ingredients and a respectable selection of wines
Photo Credit: Nate Madlem
When: 4-7 p.m. Tuesday-Friday.
Deals: $7 signature cocktails and wine; happy hour food menu featuring $10 mussels and toast; $10 burger-and-beer combos, and small bites.
Go here for: The feeling of being inside a giant guitar and smokin’ deals on high-caliber cocktails.
When: Wed., Thurs., and Sun., 5-7 p.m.
Deals: Absinthe, cocktails, wine, and bites
Go here for: San Diego’s largest selection of absinthe paired with authentic French cuisine

When: Wednesday-Friday, 4-6 p.m. and weekends from 3-5 p.m.
Deals: $7 cocktails, and a few appetizers, including $7 three-cheese mac with crawfish tails.
Go here for: To get all the burrs outta your saddle (as they say in the South).
When: Monday-Saturday until 8 p.m.
Deals: $5 beers, $6 bourbon mules, and $6 whiskies including Evan Williams, Wild Turkey 81 Rye, Black Grouse
Go here for: Whisky, taxidermy, low lighting.
When: Tuesdays.
Deals: $7 tequila shots, $4 tacos, sopes, and tostadas
Go here for: Sustainably-sourced tequila, the dog-friendly patio, and tempura avocado.
When: Monday-Friday, 4-7 p.m.
Deals: $4 draft beer and wine, $5 starters including Buffalo wings, onion rings, and meatballs
Go here for: The doggo-approved “Puppy Chow menu” and umbrella-shaded patio.
When: Daily until 6:30 p.m.
Deals: $6 wine, $5 beers
Go here for: The conversation-spurring effects of wine-by-the-ounce dispensers.
When: Weekdays, 4-7 p.m.
Deals: $4 well drinks, $6 cocktails, $1 off beers, $3 fries and other bites
Go here for: Obliterating your co-workers in Skee-Ball.
Pro Tip: Games are free all day on the last Sunday of every month.
When: Tues.-Fri., 5-6 p.m.; Sat.-Sun., 3-6 p.m.
Deals: $10 glasses of wine and sangria, along with $10 tapas
Go here for: Bone marrow, caviar, and a never-ending wine list

When: Weekdays, 3-6 p.m.
Deals: $7 cocktails, $6 wine, $5 beers, and $5 menu items including chicken liver toast, chicken wings, and burgers.
Go here for: Come for happy hour, stay until midnight, when the kitchen closes on weekdays.
When: Always.
Deals: $5 well drinks, $5 herb puffs, $6 popcorn
Go here for: Though not technically a happy hour, you’ll want to let that minor point slide seeing as this vegan fave with an outstanding bar always offers a few easy-on-the-pocketbook options.
When: Daily, 2-4 p.m.
Deals: $8 house rosé, $9 amaro spritz, and baker’s half-dozen oysters
Go here for: Anything you could want—a glass of wine, brunch cocktails, freshly baked pastries, and a comprehensive lunch and dinner menu

When: Weekdays, 5-7 p.m.
Deals: $5 draft beers, $6 wine, $6 specialty cocktails, half-off appetizers
Go here for: Bring the dog, bring the baby, bring your sharpest pals for Wednesday night trivia, at 7:15 p.m.
When: Thurs., 3-7 p.m.; Fri.-Sun., 3-5 p.m.
Deals: $10 house cocktails, $5 craft beer, $7 wine, $7 cocktails, and $5 off all food plates
Go here for: An under-the-radar rooftop bar offering killer flat-top steaks and cocktails.

When: All day Monday, and Tuesday-Thursday, 5-6 p.m.
Deals: $6 cocktails, $5 well drinks and wine; $10 discounts on punch bowls, $6 okinomiyaki fries, $6 garlic edamame, $6 Korean chicken wings, and other bites
Go here for: Volcanic eruptions, flaming cocktails, and shameless levels of tiki-ness.
When: Weekdays 3-8 p.m.
Deals: $4 beers, wine, and well cocktails, and $6 margaritas and Mai Tais
Go here for: Plenty of outdoor space to for corn hole and ocean breezes.
Pro Tip: Taco Tuesdays (5 p.m. to 10 p.m.) offer the dangerous proposition of $4 house margaritas.
When: Mon.-Fri., 3-6:30 p.m.
Deals: Half-off shots, bottles, and canned beer; food specials; and discounted glasses of wine
Go here for: Lobster mac, churro beignets, and a surfer’s dream interior

When: Weekdays, 3-6 p.m.
Deals: $4.50 beer bottles, $6 margaritas, $5 well drinks, $4.50 fish tacos, and $4.50 TJ dogs with fries.
Go here for: Elote, ceviche, carne asada nachos and Baja-style ramen.
When: Monday-Thursday, 4-7 p.m.
Deals: $5 for draft beer, house wines, well drinks, and select plates; $10 specialty cocktails
Go here for: The photo booth, Frito pie, and housemade corn nuts.
Pro Tip: The entire bar is half-off Fridays 3-7 p.m.
When: Every day, 4-6 p.m.
Deals: $7 cocktails and wine, and $6 appetizers like tater tots with chile mezcal salt and chile glazed meatballs.
Go here for: Views of the waterfront, fire pits, and getting far above the fray of the Gaslamp.

When: Weekdays, 3-6 p.m.
Deals: $8 cocktails, $5 beers, and small bites like $1 oysters and $6 chowder fries
Go here for: Did we mention the $1 oysters?
Explore restaurants and breweries in Point Loma, Hillcrest, and along Morena Blvd
As San Diegans, many of us live in a neighborhood that fits our own lifestyle (surfers by the beach, foodies in Little Italy, beer drinkers in North Park), and we generally don’t venture too far outside of it. Neighborhood tasting tours are a great way to get to know a different part of the city and take in its food and drink offerings. This week, no fewer than three ‘hoods are offering samples from local eateries and breweries. Lace up those walking shoes and start exploring!
April 11 5 p.m. to 9 p.m.
This year’s Taste of Morena offers food and drink specials from 20 restaurants along the Morena Blvd corridor. Complimentary Old Town Trolley Shuttles will do continuous loops every 15 minutes or so to participating establishments, such as Urbane Café, Bull’s Smokin’ BBQ, Luce Bar and Kitchen, Poseidon, and Project. Tickets are $25.
April 11 5:30 p.m. to 9 p.m.
Sample the best of a long and varied list of eateries from the Point Loma area, including Blue Wave Bar & Grill, Brigantine Seafood and Oyster Bar, Charles + Dinorah at The Pearl, Jimmy’s Famous American Tavern, Living Room Café, and Point Loma Fish Shop. Tickets are $25 for general admission, or $20 for students, military, or cyclists. Dogs are welcome in designated areas.
April 14, noon to 4 p.m.
Join this self-guided walking tour of Hillcrest’s culinary delights. Whether on foot or in one of the provided electric shuttle buses, you can sample Thai, Italian, or French delicacies, plus beer, cocktails, and much more from 35 restaurants, cafés, and bars. Tickets are $30 in advance or $35 on the day of. For ADA-compliant shuttles, call (619)818-8897.
3 Neighborhood Tasting Tours Not to Miss This Week
April 14: Taste of Hillcrest
Secret menus and last-minute details help drive human connection through food and the unexpected
“Are you sure this isn’t a dating thing?” asked my husband as I headed out the door. Fair question, considering we’ve been happily, monogamously married for 15 years. But where I was headed—a Dinner With Strangers Co. collaborative dinner with Rasa Table—is a curated culinary experience emphasizing conversation and encouraging connection with whoever the universe decides to seat at your table.
Okay, I can see how that might sound like a blind date-type of matchmaking app. While I happen to love dining solo or with friends and loved ones, the idea of getting trapped at a table with a bunch of randos rockets me past my comfort zone somewhere in the realm of Neptune. Still, I’m nothing if not motivated by a good meal, and the duo’s Nigerian-meets-Malaysian collaborative menu this July at Millport in Imperial Beach ranged from the semi-familiar (savory jollof rice) to the completely new-to-me, like egusi, a rich West African stew made from melon seeds, palm wine, spices, assorted greens, and a mix of meats like beef and crayfish, along with a dollop of starch like yams or cassava to mop up every absolutely spectacular morsel.
(Quick note: if anyone has a rec on where to get good egusi in San Diego, please let me know immediately.)
Founder/chef Onyinyechukwu “Onyi” Akpa launched Dinner With Strangers in Houston before returning to her hometown of San Diego a little over a year ago. Not only did she see a widespread need for opportunities to meet new people, she says San Diego lacks some diverse cuisines. “One thing that made me move back is the actual lack of West African food,” she points out.
As a first-generation Nigerian-American and San Diego native, Akpa draws a lot of influence from Mexican, West African, and Black American culinary traditions, all of which were on full display alongside Vanishaa Doshi’s Southeast Asian fare from Rasa Table. (Think slow-braised oxtail meets coconut curry.)
It felt surprisingly easy to chit-chat with my fellow diners, most (but not all) of which came alone. Turns out when everyone is there to meet people, there’s no such thing as a cold shoulder. Long before the end of the night, the woman I ended up sitting next to captivated me with pictures of her recent travels to the brutalist Casa To boutique hotel in Puerto Escondido, Mexico and the ruins of La Recolección convent and church in Antigua, Guatemala.
We live our lives largely online, directed by the whims of The Invisible Algorithm and paid ads. A 2023 U.S. Surgeon General report categorizes loneliness and isolation as an epidemic, so cultivating opportunities for human connection has spawned a movement of supper clubs like these, each designed around the idea of making friends rather than networking opportunities or blind dates.
For some, there’s also an element of surprise. Local pop-up Cow by Bear is a 20-person, five-course dinner party series every Friday and Saturday at a secret location only revealed the day before. Another is The Blank Table, a pop-up dining series by Alexandria Ott and chef Frederick Keller centered around “cuisine, cocktails, and creativity,” which takes place six times a year. Details like the location and menu don’t get announced until the night before, and Ott says she tends to select venues that feel unexpected or off-the-beaten-path.
That’s how I found myself wandering around the lower floor of the Institute of Contemporary Art in Balboa Park, checking out Cat Gunn’s installation while sipping a cocktail created by Kiku Room and munching on an amuse bouche by chef Kassandra De Leon of Two Ducks. I cheated a tiny bit and brought a friend, but did manage to make small talk with some other attendees in the spirit of socializing with strangers. None of us knew what we were eating until we arrived, so there’s a level of trust required—not unlike prix fixe or omakase menus.
Rising demand for experiential dining alongside San Diego’s creative renaissance make it the perfect time to embrace these sorts of low-risk, high-reward types of endeavors. It’s less pressure than a blind date—everyone’s already paid and no one has to awkwardly browse the menu while also trying to keep the conversation going—and there’s no expectation of seeing each other again. That is, unless you really want to.
“Most people don’t think they’re gonna meet somebody they will like,” says Akpa. At both The Blank Table and Dining With Strangers, that proved true for this adventurous-in-food, introverted-by-nature, once skeptical, now convinced San Diegan.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
SDM readers asked food critic Troy Johnson to kick tires on a classic, which is how he found himself surrounded by birds at Mitch’s Seafood
The bird has a plan. You stand between that bird and that plan. For the remainder of your ceviche, you’ll identify as collateral damage.
There are many other nearby birds with the same plan, absolutely sucking at trying to be nonchalant about it. The pigeons are by far the boldest on account of what we can all agree just by looking at them is sheer stupidity. They come right up and ask with their red murder clown eyes: “Can bite?”
Pelicans are the silverback gorillas of this bird gang, hulking and alpha. They periodically flaunt the acreage of their wingspan in the same way a schoolyard bully puffs out his chest. One could casually land on your plate and maintain constant eye contact as it slowly enjoyed your fish taco. You share this tacit awareness with it. But it doesn’t approach because there are always a couple off-duty fishermen eating at Mitch’s Seafood. Those salty dogs have been forced to beat the shit out of a pelican or two in their day, and they and the pelican also know that.
The snowy egrets pretend to not really want your food. They seductively lord on the tops of the sportfishing boats moored in front of the restaurant, fully aware of how hot they are—svelte fashion models, Ozempic with wings. They just turn their faces to the wind so that it blows their fabulous hair. They seem to expect tourists to be overcome by their avian Brad Pittness and just throw swordfish sandwiches to them in tribute. They refuse to demean themselves like the gulls do.

The gulls are shameless menaces. The linebackers of seabirds—a lot quicker than you expect given their big butts, full of schemes and microaggressions. They stand at a distance and mad-dog everyone, intimidate with their beaks the color of old bananas. Fear is not a seagull emotion. When they take a plate—and they will take a plate—there is so much flapping and fighting. They desperately bite and claw at fishermen’s stews like zombies who finally caught up to Rick Grimes. We see one that’s missing a foot.
At some point you will hear a baby cry. It’s not a baby. It’s a gull, who has learned to mimic the sound of human babies in distress so that parents feel the great evolutionary ache—and throw fries at the crying.
“Watch out for the crab cakes,” says a server to every person she drops them to. “Those are their favorite.”
The birds have opinions on the menu. And their presence at Mitch’s is better than any Yelp review. Think they’d risk life and limb for some recently unboxed frostbite tilapia down at the local skate rink? Yeah, probably so.

But these birds know the backstory of three longtime local fishing families who own Mitch’s: Brian Kiyohara and his wife, Viola; Randy Toussaint and his wife, Tracy; and namesake Mitch Conniff. Conniff cut his teeth as a young sous chef at Jsix (a long-gone restaurant that was, 20 years ago, a slow-food star under chef Christian Graves). Then he was executive chef of American Angler, the long-range Baja fishing vessel co-owned by Kiyohara.
It was on the Angler that Mitch reportedly looked at the restaurant that was previously in this location—on stilts over the water at Point Loma Sportfishing Dock—and said to Kiyohara, “Wouldn’t it be cool if a restaurant in that space used local fish from local boats and local people like us?”
And that’s how Mitch’s was born. Its doors opened in 2008.
The real story of Mitch’s is the wheelbarrows. Every morning, the crew rolls them along Driscoll’s Wharf down to Tunaville—the market also owned by local fishing families (including Conniff). The shop has a parking spot for local boats, who bring their daily haul there every morning. Mitch’s crew fills the wheelbarrows with fresh fish and wheels them back to the kitchen. Within hours or a day or so, some of it will be lunch, dinner, and bird crack.

There are no reservations at Mitch’s. More often than not, there’s a long line snaking out the door. It moves fast. Their tiny kitchen is remarkably efficient. Locals know to go for breakfast (get the crab avocado toast) or in the off-hours (11 a.m., 3 p.m.—just not noon and 6 p.m.). There’s a small-ish indoor dining room, tables that appear more lacquer than wood. It’s a shrine to local fishers, the wall’s a family photo album of tan locals beaming with pride over a record catch, pleasantly fatigued boat captains, sun-gnarled deckhands. Leave your partner in the line, and go peruse, get a sense for the humans out there in local waters, leaving their families for days and weeks and months at a time to provide. It’s a core San Diego way of life that built this city (tuna money poured the concrete at Point Loma High), once robust and now rare.
The prized seats are on the deck. Thirty or so metal bar stools are ponied up to a small counter attached to the wooden rail. Bendy metal rods cascade from the roof like eyelashes. “They were put in to deter the birds,” a server tells me. “It worked for about a week.”
The swordfish sandwich is just about perfect and a mission statement of the place—humble and simple, like fishing. A big-ole torta, a grilled filet not cooked to sawdust like American restaurants once did, with tomato, tartar sauce, and cilantro. It shouldn’t taste as good as it does, but clean local fish cooked well on bread is satisfying in an essential, basal way. Plus, that tartar sauce blows lesser tartars away. Conniff swaps out the pickle and onion for garlic, fresh parsley, and cilantro, so that it tastes closer to an herbed Baja crema. It should be criminalized and governed by people who make laws to atone for the lack of our own self-regulation.

The bowl of mussels and clams are the can’t-miss of Mitch’s—somewhere between French moules marinières, New England steamers, and Baja shellfish pots. The science: As shellfish steam, they release their own briny liquor, meaty ocean broth in a shell. The chef’s job is to complement that gift without clobbering it. Mitch’s uses white wine for acid and leeks (a milder, sweeter, more flavorful onion), Dijon, and butter. Their clams and mussels are bigger than normal, which brings stronger flavor, making that broth one of the best in the city, sopped with the baguette.
From the cold case, get the shrimp aguachile with housemade chips—a small bowl, green as radiator fluid, the chili water a light-pain blend of habaneros (the best tasting chili by a long shot), serranos, lime, and the soft, fat glove of avocado. They also serve a campechana—a Baja mariscos specialty with shrimp, Dungeness crab, octopus, and oysters in cocktail sauce and clamato. Important note here: Don’t eat either of these dishes right away. They come out fridge-cold (there are laws about storing raw seafood), which muzzles the flavor. Order them to sit. After 20 minutes, dig in.
The crab cakes get mixed reviews, but ours are delicious. They lean cake more than crab, which isn’t what you’d expect from a fisherman-chef’s stilt house, but that’s personal preference.

You’re going to order the fresh fish plate, blackened, because you’re good at ordering. It’s the truest expression of fisherman and fish. And what you’ll receive is a shockingly spartan plate—a paprika-crusted filet, a ramekin of slaw, some herb pistou. It is excellent, even if the universal governing body of wooden-spooned grandmas would suggest it needs a rice, a tater, a proper side dish.
My argument is that the slaw is side dishing. Coleslaw is, by and large, the great American fail. Most restaurants treat it like the younger sibling their parents made them bring along on a date. At Mitch’s, they treat slaw with respect. Starts with traditional cabbage, but then gets both fresh orange and lime juice, jicama, grilled corn, and cilantro. It’s Baja meets San Diego picnic food.
If, as dictated by the most basic laws of food criticism, I needed to find quibbles with Mitch’s, fine. I’ll be that guy who walks into a runaway hit dream of three local fishing families and pretends everything isn’t entirely perfect. I’ll express them in wishes.
I wish the baguette with the clams and mussels was lightly charred. The broth is nearly sweet, and sweet loves a good burn.

I wish there was an obscene amount of slaw with the fish plate. It’s that good, and the plate looks a bit bare.
I wish there was one housemade sauce in the condiment basket. You’ve got Heinz, Tabasco, Tapatío—all of which are fine and should stay. While I realize the kitchen is limited and the line of customers is eternal, Mitch’s would go up an even higher notch if there were squeeze bottles of one killer original dressing—housemade crema, a mojo, macha, or just an unending supply of that garlicky tartar. It feels a tad crimey to go through all this effort to source local fish and cook them well, and then top it with a sauce that has no San Diego or Baja or Mitch in it.
I honestly didn’t expect Mitch’s to be as good as it still is. Everything we ate (except maybe an octopus taco with tentacle bits fried into nubs) was good to excellent. The constant onslaught of locals and tourists and the excruciating intricacies of operating a business in California should have exhausted the will to live by now, let alone cook.
There’s a reason the birds are still outside, with crimes in their eyes and menu preferences.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”

Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”

While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

Fresh openings, inventive pours, and can't-stop-thinking-about-it dishes—here's what has defined our food scene this year
Most San Diego spots serve phở bò—the dark-brothed, beef-boned Southern Vietnamese specialty, loaded with the loud spices (star anise, cloves, cardamom, etc.). But Kim Pham, one of the sisters behind Crab Hut and perennial best-restaurants list-maker Kingfisher, is doing her mom’s phở gà.
The Northern Vietnamese original has a lighter, cleaner broth, using runner chickens (free-range diet and action means more flavor), the garlic from Gilroy’s famed Christopher Ranch (intense garlic-garlic), organic ginger, and housemade noodles. For condiments, Phở Gà Go uses Red Boat (the gold standard, barrel-aged 12 months). It’s essentially the same broth made at Kingfisher, served casual in Mira Mesa.
This issue isn’t about shame, but let’s add a touch for emotional tension. We live on the water, but only about 10 percent of seafood eaten in San Diego is caught locally. Meanwhile, the local fishing industry that once employed 40,000 people is down to about 130 commercial fishers. Local fishing families are a crucial (my words, and they feel right) but endangered species. And three groups have joined forces for one pretty killer event that does a lot about it.
Puffer Malarkey Group (operator Chris Puffer and celeb chef Brian Malarkey) joined with Tuna Harbor Dockside Market—the spot where local boats drop their catch every weekend, a waterline treasure. Each year, Dockside Night Market gathers live musicians and the city’s top chefs who cook with local boat fish on the water. Even better: 100 percent of the profits go to the San Diego Working Fishermen’s Group (the third group—the actual fishers). Make it a quarterly/monthly thing, for chrissakes.
Hard to find a more special place to eat lunch than Make Cafe. Finally with a permanent address, Make is where refugee women new to life in the US cook recipes from their various home countries: like mandazis (East African fry bread, like a beignet), koftas, congees (Asian ginger-rice bowls), lemongrass soda waters, and clean-eating creations. Exec chef Ashley McBrady (who helped turn Cellar Hand into a farm-obsessive hit) oversees the operation and teaches the women everything she’s learned.
Make Projects (which includes a farm and a training center) is a nonprofit that director Anchi Mei spun off from the International Rescue Committee—and now includes the cafe, a farm, and a training center. The idea is to help women refugees—often those who’ve worked fields and didn’t get great access to education—develop job, language, and cultural skills to adjust to this radically new and disorienting life. Even if you’re immune to an emotional backstory: Normal Heights has a charming new 5,000-square-foot bistro with a talented chef.

The slander of SPAM is part of its allure. Those who have either been raised in the musubi arts or converted to the minor food religion tend to exude a higher-than-expected life happiness. This Musubi Love, a Leucadia musubi speakeasy (you heard that right), focuses exclusively on the Hawaiian/Asian tradition of SPAM “sushi.” It’s a MEHKO (Micro Enterprise Home Kitchen Operation) from founder Roger Post, serving classics and riffs like the Cordon Bleu-Subi made with panko-fried SPAM, shredded rotisserie chicken, Swiss cheese, and Bachan’s Japanese BBQ sauce. Or try the Dawn Patrol with SPAM, egg, bacon, cheddar cheese, and spicy mayo.
How many of your favorite bands don’t have a talented lead singer? Due respect to Charles Mingus, but kinda hard to get emotional without someone expressing a story in a compelling way. The same is true for restaurants: a likable storyteller who deeply knows their stuff and can translate the stories of the food, drink, people, and place is both key and exceedingly, exceedingly rare. Well—found one.
Valentina General Manager Todd Henderson is a likable certified sommelier who can wax on about the history of the breed of pigs used to create the famed jamón (Cinco Jotas), trace each Spanish pintxo back to its origin tale, or orate the Ken Burns doc of 20 different types of Champagne. Valentina had the design charm and the roots (Leucadia locals wanted better restaurants, so they built them). But with Henderson and chef Enrique Ñol (who trained under Davin Waite at Wrench & Rodent), Leucadia’s date-night bistro feels like it pulled up a rung.
Some local legends engrave so deep that it’d feel wrong if even their original locations they outgrew became, like, some chain lamp store. Kiku Room feels like a rightful heir to the Casbah’s first throne. Kurt Cobain played in this tiny box on Kettner, dammit. Kiku’s a minimalist steel-concrete-and-punky-wheatpaste box, loaded with enough red lights to summon some beanie diehards and chill demons. One “bar” is a DJ deck (dark disco, Balearic house, everything), and the other is proper craft cocktails. They even brought back Midori Sours. The room is small and the line is not, so plan ahead or amiably accept fate.
Some locals would prefer if Coronado’s historic charms were flash-frozen and preserved. Others feel that Elisha Babcock and Hampton Story (the 19th-century developers who modernized the “island” and birthed the Hotel del) were radical change agents, and that spirit should be renewed. Undoubtedly, Baby Grand is a renewal. The newest hotel from CH Projects (Lafayette Hotel) turned an old, meh motor lodge (La Avenida Inn) into a freshly feral cocktail lagoon with Greek food and statues and plus-sized plant life, a tuckaway bar (Fallen Empire), and rooms with clamshell beds and obscenely giant bathrooms. All due respect to our hearts’ desire to embalm old magic—this feels like a grand Coronado win.
Two local dreamers truly understood the emotional voltage of Captain Keno’s, Leucadia’s affordable family restaurant/dive bar (a real hospitality mullet). When owner Gerry Sova closed it after 54 years, they basically battled it out to buy Keno’s beloved bones—knickknacks, plucky furniture, signage—and memorialized that old meatloaf-and-vodka-cranberry voodoo in their own places. The first is Encinitas’ tuckaway bar, the highly designed, Tarot-fied Anigma (from the DIY industry vets who own The Roxy). Second is Breakers, the Hawaiian-inspired hang from pro surfer Benji Weatherley, who grew up between Encinitas and Oahu. Long live Cap.

When it opened in 2014, Ironside Fish & Oyster hit all the right notes. A giant fish house and craft cocktail spot dedicated to local fishing lore—created by locals. They put in the area’s first oyster bar at the time. It didn’t make the rapid evolution of Little Italy feel like a cheap land grab, and filled holes rather than piling more glitter on already-filled holes. A key part of that magic was opening chef Jason McLeod, who was in charge of Ria in Chicago when it earned two Michelin stars. Twelve years later, after bouncing between big projects, he came back this year and set down permanent roots in a landmark kitchen.
Word of Mouth skips endless scrolling and lets two longtime industry pros choose what members drink each month
If I have to choose between letting a trusted friend pick a bottle of wine or some random algorithm boosted by a faceless entity, I’m gonna go with the human 10 out of 10 times. And when you have friends like Amanda Sarich and Robert Blair, it’s pretty easy to trust their picks are going to be unique, tasty, and probably something I haven’t seen before.
Between the two of them, they have over three decades of experience working in wine. From buying to operations to building wine lists, they’ve worked together, wined together, and now, are going into business together with the Word of Mouth Wine Club.
Word of Mouth is a members-only monthly subscription that sends you two handpicked bottles each month, chosen entirely by the duo’s palates. It’s less “build your own box” and more “enjoy the surprise.” “The goal with the wine club was basically to get members that want to turn over their faith in our collections,” Sarich says. “Trust us—we’ll send you the cool stuff.”
The two first met while working at We Olive wine bar and shop in La Jolla, where Sarich joined the opening team in 2011 before eventually becoming a corporate wine director overseeing stores and franchises throughout California. Blair arrived the following year, after stints at Holiday Wine Cellar in Escondido and Alternative Wines in Carmel Valley, later spending nearly a decade helping build Village Vino in Kensington.
When Village Vino closed last November, Sarich had recently returned home to San Diego after years in the Bay Area and brought Blair on board for a project she’s working on—Serafino, a cafe and wine bar slated to open in Mission Hills next fall. But to bridge the gap between Village Vino closing and Serafino opening, the two partners kept the momentum going by launching Word of Mouth.
Blair says once Serafino opens, the team will launch a wine club for that business that will focus on everyday drinking wines from anywhere. Word of Mouth is for us “to geek out a little bit,” he says, with more adventurous or hard-to-find options from small production family farmers. (But as a bonus, Word of Mouth subscribers will become Seraphino’s founding members, receiving exclusive benefits for supporting the project from day one.)
Current memberships include two bottles delivered monthly—usually a red and a white, though sparkling, rosé, orange, or skin-contact wines are always fair game. Members can choose three-month, six-month, or annual subscriptions, and every shipment includes detailed tasting notes, producer stories, pairing suggestions, and fun extras like playlists, puzzles, and the occasional surprise.
The selections often revolve around loose themes. For instance, they used the idea of what wines they’d drink at a summer barbecue to select the two bottles in the July box—which happened to be a pale French rosé and Mourvèdre from the Languedoc-Roussillon region of southern France.
Over the last decade, places like Rumi, Clos, and Vino Carta have helped transform the San Diego wine scene from mainstream labels and a stodgy vibe to eclectic discoveries that break a lot of the former rules. Word of Mouth hopes to continue that evolution.
“I think it’s fostered a more adventurous sense of exploration,” Blair says. “There’s room in San Diego to keep expanding people’s palates.” Sarich agrees. “We’re trying to bring our fun wine palate to the world.” Bottoms up.
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Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
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