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Where to Shop in San Diego on Small Business Saturday

Cross holiday shopping off your to-do list while supporting these discounted local shops and eateries


One Paseo | Photo by Jim Simmons

Among the things to be thankful for every year is San Diego’s diverse landscape of homegrown small businesses. And though there’s never a bad time to shop, dine, or drink at local boutiques, bars, or bistros, many of them are getting in the spirit for Small Business Saturday by offering sales, live music, and other promotions. Let Nov. 30 be the perfect excuse to find special gifts—and get some sweet deals—while shopping local and small.


One Paseo

At this newly unveiled shopping center, chat with the owners of several San Diego-based businesses, including Shop Good and Urban Beach House, to get personalized shopping advice, tips on trends of the season, and tailored gift recommendations. Stick around for a tree lighting ceremony…because it’s never too early for Christmas.

3725 Paseo Place


Marrow Fine

This jeweler at One Paseo has three specials this year: A buy-one get-one offer for $499; a limited edition run of a new black onyx design; and each visitor can enter the giveaway of their new Pearl Arch Bracelet. Every purchased piece gives participants an extra entry.

3725 Paseo Place


Shop Good

Shop Good at One Paseo will be gifting a self-care kit valued at $100 with all purchases over $100—so treat yourself! Sip on a free warming CBD cocktail while you visit the free brow bar, open all day, no appointment necessary.

3725 Paseo Place


North Park

If you want funky, one-of-a-kind gifts, North Park is holding. On Small Business Saturday, the hip burg is debuting a new mural painted by local artist Bandit entitled Love Thy Neighborhood. Follow your ears to find 50 musicians playing at 16 local restaurants and breweries in the area.

3939 Iowa Street


Home and Hound

Looking for gifts that you and your favorite fur child will? Sniff around Home and Hound for dog- and human-friendly merch at a cool 15 percent discount off your entire purchase. 

3768 30th Street


The Lab A Salon

Pamper yourself by purchasing one of Lab A Salon’s fabulous products and receive 10-15 percent off when you post about their store on social media.

3034 University Avenue


True North Tavern

Slake your shopping-induced thirst with $4 pints of beer or cocktails at this tavern when you show a receipt from any North Park purchase.

3815 30th Street


Little Italy

Little Italy is full of cute shops, places to mangiare, and killer views of the Bay. So why not spend Small Business Saturday with special discounts offered by these shops?


Little Italy Food Hall

Spend more than $50 at any of the locations and you’ll receive a free tote bag. Know what you can do with a free tote? Stuff it with more great things! 

550 W. Date Street


Love and Aesthetics

Unique gifts are spilling out of this home goods and lifestyle store. Where else can  you find a banana bud vase or an anatomically-correct heart necklace? Fifteen percent off all regularly priced items.

621 W. Fir Street


L.Y.M. Salon

Does your hair need some love—at a 20 percent discount—this holiday season? Get an additional 10 percent off all Kevin Murphy products. 

1550 Front Street


Ocean Beach

In between finding great deals, check out OB’s 1960s vintage bus photo experience and the complimentary trolley transporting shoppers between Newport Avenue and Voltaire Street. With $75 in receipts from local shops, you’ll receive a $25 gift card or be entered into a raffle for a local gift basket.

1868 Bacon Street


Bankers Hill

This little neighborhood tucked behind Waterfront Park is full of deals to sip, snack, and shop the day away.  


Thread and Seed

Find complimentary drinks and snacks while you browse this clean beauty products store and pop ups by jewelry maker Jen Morales of Pan and Tea. Meet Molly Beane, founder of one of Thread and Seed’s top selling clean beauty lines, From Molly With Love.

2870 Fourth Avenue, Unit 106


Extraordinary Desserts

How sweet is this deal? Twenty percent off all retail and private label merchandise.

2870 Fourth Avenue


James Coffee Co.

Fuel up for the long day of shop-hopping with a Java from James Coffee Co. Maybe get a pour-over brew in a new mug, because on SBS merchandise is 15 percent off.

2870 Fourth Avenue, Suite 107



Liberty Station

Stock up on needles, yarn, and other supplies while taking advantage of all this naval base-turned-shopping-center offers.

2850 Womble Road


Apricot Yarn & Supply

Step inside a world of pillowy yarn, pointy needles and more at this one-stop yarn shop. Deals include 20 percent off selected yarns, $25 gift cards when you spend $125, and a free gift with a purchase of $50 or more. Bring extra canned food for a food drive they’re conducting for the nonprofit Loaves and Fishes.

2690 Historic Decatur Road

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