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5 Must-Dos at THREAD


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Fall is one fickle mistress for the fashion-minded here in San Diego. She tempts us with cooler temps and a few well-earned raindrops in the morning, the perfect time to don that not-so-SD appropriate polka-dot wellies and cashmere scarf, and then just as quickly sends us into an afternoon heat wave that has us reluctantly reaching for the Havaianas.

Whether your favorite autumnal activities lean more toward apple-picking in Julian or sending beach and bikini Instagram photos to your frozen east coast cronies, there is only one place to be this Sunday: THREAD Show at Horton Plaza.

For the uninitiated, THREAD brings together independent fashion designers, artists, music, beauty and trend-savvy, indie supporting shoppers together for a one-day event that directly supports and celebrates local business. Started in San Diego in 2003, THREAD can now be found in several cities including San Francisco and Seattle. As an OG THREAD attendee, I know the pulsing beats, shiny goods, hundreds of fellow shoppers (and booze) can be a bit overwhelming. Here’s how to navigate:

1. Go VIP

THREAD now offers premium access, which basically means you get first dibs on everything – the clothes, the cocktails, getting your hair did – plus special discounts and a gift bag. And while it’s all about the gift bag and champers, your $25 ticket entitles you to a whole different type of feel-good – Plant-it 2020 will plant a tree for each Premium access ticket sold. PS: These are first-come, first-serve so RSVP and then arrive early and be one of the first 300 in line at the show.

2. Swap it out

 Before you head over, put together a bag of clothes you haven’t worn in months -  the pants that fit weird in the knees, the yellow shirt that makes you look more sick than chic - and take them to the Swap Lounge. This is essentially a place to comb through the barely worn wardrobes of other stylish folk and take what looks good on you.  Remember, one girl’s cast-off backless black tee is another girl’s ticket to a perfect night out.  Also, if you forget to RSVP ahead of time, a bag of clothes ready to be donated to charity will knock $5 off the price of admission.

3. Connect with the designers

At THREAD you can expect over one-hundred fashion, jewelry and accessory designers, most of who are based in San Diego or Southern California. This is an opportunity to speak directly one-on-one with the creative vision behind your new favorite necklace. So don’t be shy! Ask questions, snap a photo, and share the love!

Here are a few booths on my must-see list:

4. Get hit with the pretty stick

THREAD is like entering a treasure trove of unique fashion, art and sweet deals. While a great place to stock up on gifts and goodies (get ahead of that holiday hustle!), THREAD also offers hair and make-up make-overs gratis from Diesel Salon as well as free mini-massage in its Wellness Lounge. Trust me; you’ll want to be seen about town after meeting your fairy god-stylist and masseuse so book a reservation for dinner or plan on accidentally running into your crush later in the day. Do it!

5. You’re never fully dressed without a smile

Finish up your shopping, touch up your lipstick, don your new pretties and get thee to the aerial shot photo booth!  Lie down on THREAD’s signature green grass and giggle your way through all the standard poses complete with retro props! When you’ve had enough of sticking your tongue out and kissing your bestie on the cheek, stop by online after the show and spread your modelicious mug all over Facebook, Twitter, Tumblr, you got this!

THREAD is held from 11 a.m. to 5 p.m., with the 11 a.m. to noon hour reserved for Premium Ticket holders. General admission is $10 or $5 if you RSVP on the THREAD website or bring a bag of clothes to donate to a local charity. To RSVP visit www.threadshow.com.

Crosby Noricks is the Founder of PR Couture

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