Eye on San Diego
![]()
In 1964, Lawrence Welk had a yearning. The late, legendary bandleader wanted a place where he could combine his three loves: golf, immediate family and “musical family.” Welcome to wunnerful Escondido. What started as a mobile-home park—with a nine-hole golf course, four-room motel, small recreation room and 60-seat restaurant—has evolved into the 600-acre Welk Resort Center. The property now features a 137-room hotel, 286 time-share villas, two 18-hole golf courses, a museum, tennis courts, pools, spas, a conference center, a theater featuring live musicals and a manmade lake for fishing (though you have to throw the fish back). Vacationers and conferees of all ages are welcome. But don’t ask about a senior-citizen discount—if established, the place might go out of business. So what legacy has Welk left to the resort that bears his name? Adriene Edwards, the Welk Center’s director of guest services, admits to having a bubble machine behind her desk. “When I do weddings and banquets people ask, ‘Can we throw rice?’ and I say, ‘No, that kills the birds.’ [Then they ask,] ‘Can we throw birdseed?’ and I say, ‘No, because people slide on it, but I’ll tell you what, you can blow bubbles.’” And a-one, and a-two, and a... Marie Dizon’s job BRINGs her kisses from strangers. No, she’s not in the escort business; Dizon has owned Beauty for the Beasts, a mobile, full-service dog salon, for six years. She tows the pooch-pampering tools of her trade behind a white pickup truck. Dizon—a grad of the Classy Canine School of Dog Grooming in El Cajon —says golden retrievers are “the sweetest” to bathe. But she’s also primped tiny Chihuahuas, 180-pound St. Bernards and breeds of all sizes in between. During a full-service grooming, the dogs receive a HydroSurge bath, where water and shampoo shoot out of Jacuzzi-like jets. This $40 grooming also includes ear cleaning, nail clipping and tooth brushing. The practice is popular in San Diego; Dizon says there may be close to two dozen mobile canine cleaners working the county. To have Dizon turn your beast into a beauty, call 276-7777. Buried in High Costs “My advice is not to overbuy for a casket,” says Barry Tyra, co-owner of a San Diego wholesale outlet called, appropriately, Caskets & Urns For Less. “Mortuaries will often try to sell you on a lot of features that really aren’t necessary. For example, some caskets can be fitted with a rubber liner. It costs about 50 bucks to do that, but I’ve seen mortuaries charge as much as $500. Many people in the mortuary business prey on emotion. They’ll tell you that the seal will help keep water off your loved one. Or help keep the worms out. That’s not a very pleasant image, and people feel pressure to pay the extra money. The fact is, nothing prevents leaking or the dust-to-dust process.” The National Funeral Directors Association estimates that the typical funeral costs nearly $4,800. The casket can account for half or more of the total price. Until 1985, the mortuary handling a funeral could require you to purchase the casket there, with a markup somewhere in the stratosphere. When the FTC mandated that mortuaries accept caskets purchased elsewhere, many skirted the law by adding a “handling fee.” A 1994 FTC edict eliminated the handling fee, but many mortuaries still try to dissuade people from purchasing caskets elsewhere. While required to provide a price list for their services, some mortuaries list only a range for caskets. This practice should raise a red flag. Once a bereaved relative is in the funeral home, tremendous emotional pressure can be applied, says Tyra. “I’ve heard stories of mortuaries telling people that if they bring in their own casket they can’t be responsible if the handles fall off, or imply that our caskets are cheap knock-offs made in Mexico,” he says. “The fact is, we get our caskets from the same manufacturers they do.” Tyra points out that conglomerates own many of San Diego’s funeral homes. That means a consumer with the presence of mind to hunt for a bargain is still liable to get useless price comparisons. “Conglomerates that buy up existing mortuaries typically keep the old name, so you don’t really know who you are calling,” says Tyra. “You can call three different mortuaries, but if they are all owned by the same parent company, the quotes will be very similar. You can do your homework and still pay too much.” Not so, says Terry Hemeyer, spokesman for Service Corporation International (SCI), a death-care conglomerate that owns six funeral homes in San Diego County. Hemeyer says each place has its own pricing structure. “It’s a very complex business,” says Hemeyer. “It’s a service, not a commodity, and like any other type of service, you can find very high-end and you can find some very affordable. Yes, funeral homes—like every other vendor—have markups and make a margin. The margin for SCI homes nationwide is about 131¼2 percent. That’s not a lot.” Still, Tyra says it’s the customer’s responsibility to look out for his best interests. “Buying a casket is like buying any other product,” he says. “It’s not an easy thing to make funeral arrangements. Unfortunately, there are people who don’t think twice about cashing in on the vulnerability of somebody who just lost a loved one.”
In 1997 we twice featured the sad story of retired Navy Commander Dan Palm (“Law and Disorder,” March; “Open Palm,” November), the Spring Valley man who killed a neighborhood bully and became a national news item. On March 25, Palm’s wife, Carol, received a Peacemaker Award from the San Diego Mediation Center. The awards are given to those who help “prevent violence, end conflict and find creative solutions to serious community problems.” Carol Palm was recognized for working behind the scenes to bring about a peaceful solution to a new neighborhood conflict that was beginning to mirror the one that put her husband behind bars | Eye Opener All Aboard the What? The Good, the Bad & the Ugly Hunger for More Munger? The black-tie/jodhpur crowd never had it so handy. Short on wineglasses or serving trays for your dinner party? Arazzo’s got them. Want to pick up the whole banquet on the way home from the office? The counters hold everything: Ossobuco and duck confit are made to order, hot or cold, on a moment’s notice. Arazzo also has come to be known as the place to find rare oils and vinegars. A bottle of Vin Santo vinegar runs $36.50; 25-year-old balsamic vinegar goes for $75. But George brags about a few bargain specialties: Beluga caviar is only $39 an ounce. Arazzo Market Café is at 16089 San Dieguito Road; 756-7569.
![]() A 22-mile stretch of Interstate 15 between Escondido and Temecula has been renamed “Avocado Highway.” Why? Well, duh—San Diego County produces more of the bland green fruit than any other region. Other cities have their roadways with cachet: Chicago’s Miracle Mile on Michigan Avenue; New York’s Madison Avenue; Los Angeles’ Rodeo Drive. Now it’s our turn to signal to the world that San Diego is a driving force in the avocado arena. |
Do you like what you read? Subscribe to San Diego Magazine »


Email this page
Print this page

