Edit ModuleShow Tags

On the Job: Daniela Trujillo is Making San Diego More Bike-Friendly

The bicycle advocate coordinator wants to make our streets safer for cyclists


Published:

Photo: Paul Body

Daniela Trujillo

Age: 30
Job: Bicycle Advocate Coordinator
Organization: San Diego County Bicycle Coalition 

Before joining the county’s bike coalition, Daniela Trujillo had her reservations about biking. Her partner commuted every day in lanes unprotected from speeding or veering cars, and she feared for his safety from inattentive drivers. But she also began brainstorming solutions. After leaving her job in urban planning, she bought a bike to test the lanes herself and understand the problem. Her new goal? Work with the coalition to make San Diego more bike-friendly.  

As bicycle advocate coordinator, Trujillo tackles safety education, infrastructure improvements, and projects that are creating clearer lane barriers through design elements like planters or sculptures. The SDCBC also holds “bike rodeos” at schools around the county to teach the basics of safe riding. “Bicycle riding education should be the norm for schools, just like learning how to multiply,” she says. They also provide courses for adults interested in biking.

It’s in these small, tangible changes that Trujillo sees progress. The major hurdles lie in the reluctance to change existing roads and buildings, she says, and the lack of support from elected officials to get the ball rolling. But for inspiration, she looks to cities like Berlin, which enjoys such political and public support for biking that it’s become just as common as driving. “It’s a way of life there, and I know it can happen here, too.” 

An Escondido native, she doesn’t miss the 60-minute commute to the College Area, or as she puts it, “an hour of despair and mental exhaustion.” Traveling nature paths like the San Diego River Trail and Bayshore Bikeway makes for a retreat from the congestion of the freeway. “It’s an overall better quality of life. Not only are those paths protected, they also have a nice view,” she says. “I’d much rather be out biking than sitting in my car stressed in traffic.” But even biking comes with a challenge: hills. “There’s one right before Park Boulevard,” she laughs. “I just have to get off my bike and walk up.”

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

Celebrating Women: Wendy Walker

An Emmy-winning news producer talks about her second act—scripted shows

From the Archives: Angela Davis Stirred up Campus Controversy in 1969

The activist and UC San Diego PhD candidate had created an uproar with the university regents

Letter from the Editor: Wonder Women

Editor in chief Erin Meanley Glenny dishes on the September issue of San Diego Magazine
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. San Diego Fourth of July Guide 2017
    Celebrate Independence Day all weekend long with fireworks, festivals, parades, drink specials, and more
  2. The Oceanside Revolution
    The North County city has gone from an all-but annexed coastal town by Camp Pendelton to a thriving bed of culinary and artistic success.
  3. The Best of San Diego 2017
    Tacos, pasta, cocktails, spa treatments, and cool craft workshops—we’ve got 99 of the top picks in food, drink, fitness, beauty, and more
  4. 5 Places to Watch the Solar Eclipse in San Diego
    But safety first — don’t forget your eclipse viewing glasses!
  5. Will Weed Smoke Out Restaurants?
    New investment trends are creating challenges for local restaurateurs — for now
  6. The Ultimate San Diego Summer Guide 2017
    Take this season to the next level with our annual roundup of the top beach barbecues, pool parties, concerts, outdoor movies, and more
Edit ModuleShow Tags

Promotions

Go Ahead... Ask McMillin!

At McMillin Realty, we are encouraging you to bring us your real estate questions. We will answer these questions….. for free.

Not Your Grandma's Orthotics

New year, new – shoe? Staying on your feet for long hours at a time just got a whole lot more comfortable with Wiivv’s BASE custom insoles
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

9 Reasons You Need a Better Barber

Get the look and service you deserve at this East Village salon

Enter a Drawing You Could Actually Win

There are more than 1,700 prizes in the Dream House Raffle
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags