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Features AUGUST 24, 2015

Secret San Diego

There’s a lot to show off about our city—water sports! craft beer! taquerias on every block!—but San Diego holds a few cards up her sleeves. We unearthed some of the city’s most hush-hush spots, from hidden ocean caves and urban beekeeping farms to tucked-away archery ranges and off-menu, must-try bites.

Secret San Diego
Sunset Cliffs Cave

Outdoors | Take it Inside | Art | Food & Drink | Secret Menu

Outdoors

Secret San Diego

Secret San Diego

Washington Street Skatepark

Washington Street Skatepark

Skate Under a Freeway

A few blocks from Acoustic Ales Brewing in Middletown, under Pacific Highway, is a subterranean skate park filled with fast bowls, slick rails, and an old-school vibe. Hand-built in the late ’90s by a group of local skaters, the Washington Street Skatepark (purportedly one of the best in Southern California) is home to street art, tiled mosaics, and a BBQ, too. Run and maintained by skaters, the nonprofit park is free and open from sunrise to sunset; look for it where Pacific Highway crosses over Washington Street.

Hit a Bull’s-eye at Balboa

Under Cabrillo Bridge sits the little-known, 28-acre Rube Powell Archery Range inside Balboa Park, offering a spot to fire unlimited arrows for just $2. Only the second of its kind in Southern California, the range features a practice area, plus 40 targets scattered throughout a canyon. Outlaws and Robin Hood wannabes will find the entrance at the southwest side of the Alcazar Garden parking lot.

Secret San Diego

Secret San Diego

Sunset Cliffs Cave

Sunset Cliffs Cave

Swim Into a Cave

Get ready to take your water sporting up a few thrilling notches. Tucked beneath sandstone cliffs is a clandestine sea cave—but you’ll have to swim for it. Head to the southern end of Luscomb’s Point, located parallel to Sunset Cliffs Boulevard between Hill and Monaco streets, and swim south until you see a narrow passage on your left (closer to Monaco Street). Then you’re between a rock and a beautiful place.

Spot Dolphins Trained by the Navy

Unless you have access to Naval Base Point Loma, chances are you haven’t seen the temporary enclosure of dolphins and sea lions being trained as part of the Navy’s Marine Mammal Program. The dolphins’ sonar abilities and the sea lions’ vision and hearing make them extremely effective at detecting sea mines and other potentially harmful underwater objects. Jump in a boat or SUP through the channel between Liberty Station and Tom Ham’s Lighthouse to get a peek. Or walk along the south side of the Harbor Drive Pedestrian Bridge between Spanish Landing Park and Liberty Station. And look down!

Secret San Diego

Secret San Diego

SS Encinitas and SS Moonlight

Marvel at Onshore Boathouses

Despite a location near the ocean, the 1920s boathouses moored along Third Street in Encinitas have never been to sea. Built by nautical engineer (and early recycling champion) Miles Kellogg, SS Encinitas and SS Moonlight were crafted using timber salvaged from the once-famous Moonlight Beach Dance Hall and Bathhouse. Pegged as North County landmarks, the boats come complete with mariner’s wheels, porthole windows, and deck-top cabins.

Witness a Triple Crown Winner Working Out

It’s a little-known fact that you can go to the Del Mar Racetrack any morning (6 a.m.–10 a.m.) and catch hundreds of top thoroughbred horses in the middle of their morning workouts. On one such recent workout, Triple Crown champion American Pharoah clocked 1:11 for six furlongs (three-quarters of a mile). Who needs coffee when you can get a morning rush like that? The workouts are free, but parking is $10. If you spend $25 on breakfast at the Clubhouse Terrace Restaurant, they’ll take the parking fee off your bill.

Get to Know the Secret Life of Bees

Urban beekeeping is alive and well in gardens and rooftops around San Diego, thanks to honey farmer on a mission Hilary Kearney. While her hives might be installed at undisclosed locations, she’s bringing bees back to the ‘burbs in a big way. Make a beeline for her homegrown apiary in north Clairemont, where you can take an introductory beekeeping class, pick up delicious Girl Next Door Honey, or learn about the Host a Hive program and give some bees a private home of their own.

Pay Your Respects to a Community Mascot

In a quiet section of Presidio Park lies a memorial to Lucy, a white fallow deer that escaped the San Diego Zoo in the mid-’60s and lived happily in the area for a decade. When the deer was reportedly hit by a car along I-8, the grief-stricken community erected a memorial at her burial site composed of three large stones, a concrete watering hole, a bench, and a plaque reading: “Bliss in solitude beneath this tree, formless, silent, spirit free.” To find it, park in the canyon area lot accessible from Taylor Street and walk down the trail heading southeast.

Take it Inside

Secret San Diego

Secret San Diego

Old Town Model Railroad Depot | Photo by Jim Schwartman

Old Town Model Railroad Depot | Photo by Jim Schwartman

Pay to Spend a Night Without TV

Built as the home of one of San Diego’s earliest pioneers in the 1800s, the Cosmopolitan Hotel & Restaurant in Old Town features Victorian-style bedrooms and dining rooms, 19th-century furnishings, and 10 guest rooms, void of TVs and telephones. Here’s to a little peace and quiet. 2660 Calhoun Street, Old Town

Explore an Offbeat Museum

The Old Town Model Railroad Depot is an ode to the history and charm of train travel. Beyond interactive exhibits, model engines, and memorabilia, the Depot has a 1950s-era city display, with buildings, a zoo, and more. Entry is free but donations are welcome. 2415 San Diego Avenue, Old Town

Art

Secret San Diego

Secret San Diego

Enchanted Forest at UCSD

Enchanted Forest at UCSD

Discover an Enchanted Forest

No longer confined to the realms of Middle-earth, talking trees can be found in San Diego, too. Well, at UC San Diego anyway, where they come alive with the sound of quacking ducks, Navajo chants, and a poem about scabs. Inconspicuously clad in lead plates, Terry Allen’s 1986 art installation Trees comprises three salvaged eucalyptus trees, two of which speak and sing while one remains respectfully silent. Look for the silent one by the Geisel Library (because shhhhhh!) and listen for the musical and literary trees within the adjacent eucalyptus grove, nicknamed the Enchanted Forest.

Leave Your Mark at Neptune’s Portal

The colorful antenna-sprouting object dubbed Neptune’s Portal is part art installation, part social experiment, and encourages inquisitive passersby to peer into a cleverly concealed camera that sits inside a glass mosaic flower. Hit the red record button and leave a video message for posterity. Anecdotes, greetings, songs—all are welcome by guardian and portal creator Jack Lampl, who uploads each to neptunesportal.tv. 678 Neptune Avenue, Leucadia

Food & Drink

Secret San Diego

Secret San Diego

Waypoint Public’s Bear Den

Waypoint Public’s Bear Den

Eat a Three-Course Feast for $20

Palette, the student-run restaurant at the Art Institute of San Diego in Mission Valley, offers multicourse meals where everything is made from scratch, for a fraction of the usual price. Worried about quality? Don’t fret; the culinary students are graded on the finished product. 7650 Mission Valley Road, Mission Valley

Use a Password at S&M Sausage & Meat

What do the words “geek,” “duck,” “splurge,” and “millionaire” have in common? They’ve all been Sausage & Meat’s “Safe Word of the Week.” By keeping an eye on Twitter, bacon lovers in the know can score two free rashers of prime pork at this exotic meat emporium. Just mention the current safe word upon arrival at either S&M location. 4130 Park Boulevard, Hillcrest; 1102 Market Street, East Village

Book a Private Room at Waypoint Public

Besides the popular designated kids’ area, the North Park brewpub also comes with the cozy “Bear Den” event space used for beer-themed dinners and “Brewvie Nights,” but can also be booked for private parties. The Den may be tucked away, but the décor is anything but muted. Think bright red Hans Wegner–style chairs, grass walls, and funky tchotchkes. Head toward the kids’ area, continue on the right, and follow the hall to den delights. 3794 30th Street, North Park

Secret San Diego

Secret San Diego

Aero Club

Taste 950-plus Whiskeys

It was featured in Maxim, but the Aero Club is still a dive bar unknown to many outside its Mission Hills locale. Parallel to the I-5 freeway, Aero Club serves more than 950 (and counting!) brands of whiskey—more than any other bar in San Diego. Since 1947, the bar has been a regular drinking hole for pilots, police officers, and Greyhound bus drivers. Look for the neon, airplane-shaped sign, and ask general manager Chad Berkey about his new book, The North American Whiskey Guide From Behind The Bar, in which he reviews more than 250 whiskeys. BYOF (there’s no kitchen). 3365 India Street, Mission Hills

Find a Root Beer and Jerky Paradise

Tucked away in Old Town State Historic Park is Old Town House of Jerky and Root Beer, a shop selling more than 40 kinds of jerky, root beer, and other old-timey snacks. If you want to venture from the norm, try the alligator, buffalo, elk, kangaroo, venison, or wild boar jerky. Bring your sweet tooth and a partner in crime for the daily BOGO root beer float special. 2754 Calhoun Street, Old Town

Drink Beer Near a Primate

All those miles walked through the San Diego Zoo with energetic kids in tow surely deserves an adult beverage. Zoo-goers may know about the craft beer selection at Albert’s, the treehouse-style eatery located in Lost Forest, but tucked away near the orangutans is Zoo Brew, a modest stand devoted to two grown-up vices—coffee and locally brewed craft beer on tap. 2920 Zoo Drive, Balboa Park

Picnic at a Secluded Winery

Perched high on a hill above San Pasqual Valley in Escondido—which just so happens to mean “hidden” en Español—Hungry Hawk Vineyards & Winery is a 5.5-acre family-run winery with a peaceful and pretty setting to enjoy 15 varietals, including Albariño (a white from Spain) and Tempranillo (Rioja’s main red). Relaxation is the mantra, so bring a picnic and spend an afternoon sipping wine as you take in its lovely view of the vineyard and San Pasqual’s rolling hills. 3255 Summit Drive, Escondido

Join a Bohemian Dining Club

Tired of aimless chitchat about selfies and the state of Kardashiastan? Join an underground meeting of epicureans, artists, poets, philosophers, and conversationalists (and drinkers) for the next “Euro Bohemian Club.” Modeled after ye olden drink-and-thinks known as Salon du Paris, the rules are simple. Everyone must have at least one drink to talk. You must present three discussion topics. Winner of debate pays nothing. If you lose your temper, you pay the whole tab. Put that wine-loosened mind to use. 873 Turquoise Street, Pacific Beach

Secret Service

Menu items available by request only

Secret San Diego

Secret San Diego

Cheese Store of San Diego

Cheese Store of San Diego

The Cheese Store of San Diego’s standard grilled cheese sandwich is mighty fine, but the off-menu cacio e pepe, made with four different cheeses and pepper-infused butter, is even more enticing. 1980 Kettner Boulevard, Little Italy

At Bankers Hill Bar + Restaurant you can score a duo of flaky tempura-battered Baja red snapper tacos for dinner anytime. 2202 Fourth Avenue, Bankers Hill

Regent Pizzeria’s buffalo chicken fries are gluttony at its finest—house-cut fries, battered and fried chicken, and buffalo sauce topped with blue cheese. 4150 Regents Park Row, La Jolla

Top-secret taco! Puesto’s Baja Supreme Taco trio comes piled high with beer-battered shrimp, melted cheese, mango habañero pico, and chipotle crema. 789 West Harbor Drive, downtown; 1026 Wall Street, La Jolla

UnderBelly’s spicy chicken buns with kimchi, pickles, and spicy mayo, are worth the ask. Limited quantities are prepared daily. 750 West Fir Street, Little Italy; 3000 Upas Street, North Park

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Everything SD JULY 15, 2026

He Saved an Encinitas Landmark Then Built a New One

After Captain Keno's closed, pro surfer Benji Weatherley gave its tables, dishes, and memories a second life at Breakers Cafe Bar & Grill

He Saved an Encinitas Landmark Then Built a New One
Photo Credit: Matt Furman

Captain Keno’s No. 8 special—pancakes, sausage, toast, home fries, and eggs for $2.99—was the fuel that powered Benji Weatherley for surf competitions as a teenage pro. A couple decades later, tears were shed when the Coast Highway dive-slash-eatery called it a day after 54 years. Usually, the guts of a shuttered restaurant go to liquidation auctions or straight to the dump to decompose along with its legend. Instead, Weatherley took in Keno’s spare parts—plus other relics from Encinitas’ past—and used them to build the newest community hangout.

Every single piece in the place is from somewhere in this town,” Weatherley says about Breakers Cafe Bar & Grill. “I’m not going to settle for anything less.”

Breakers is a Hawaiian hideout in an uncool part of the coastal surf town, but it’s got the set design of an Encinitas superfan. The plates, silverware, and coffee mugs are from Keno’s. So are the tables and booths. There’s a bench made from the last table preserved in The Derby House (a building that, for over a century, was a hotel, then became a hospital, a religious retreat, and a private home). Weatherley’s not performing CPR on old upholstery because he’s a fan of antique furniture. It’s a method to bring people together.

“Representing nostalgia in this town is the only way to grasp a hold of the community,” Weatherley says. “Everyone wants to touch and feel something different from what they’re experiencing on their phones.”

Photo Credit: Matt Furman

Every week, locals bring him photos, artifacts, and bits of paraphernalia from Encinitas’ past and ask Weatherley to give them a new home. “I’ve had ladies who were there when [Captain Keno’s] opened cry in my arms and say, ‘This table is where I had my second birthday with my grandma,’” he says. “They tell me these stories, and I tell them I have all the same stories about my mom.” (Weatherley’s mom first brought him to Keno’s and helped raise the young surfers from the Momentum Generation documentary—Weatherley, Taylor Steele, Rob Machado, Kelly Slater, etc.—as they surfed some of the world’s most dangerous waves at Pipeline in Hawaii. Back then, she owned Breakers Restaurant & Bar in Haleiwa. Name sound familiar?)

Weatherley has always been the funniest man in the room. He calls Breakers “the Chuck E. Cheese of Encinitas.” The restaurant hosts hula dancing classes, open-mic comedy nights, and evenings bartended by longtime Captain Keno’s barkeep Vaka Kaufusi. Cult-loved reggae band Steel Pulse hit the Breakers stage recently to perform a new song that Weatherley also helped write. His longtime friend Jack Johnson has dropped by to sing a few, too.

Despite not having a fancy location along the 101, people are catching on. Fire stations and hospitals have held staff parties there. Weatherley also currently sponsors four sports teams.

“Last night, I had a girl say, ‘I want my birthday party at Breakers,’” he says. “That, to me, is community in a nutshell.”

Emma Veidt

About Emma Veidt

Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.

Arts & Culture JULY 15, 2026

The North County Band You Should Be Listening to Right Now

We the Commas are mixing surf, soul, alternative rock, and sibling chemistry into one unmistakable sound

Siblings make better music. That’s the hot take, and there’s some logic and science behind it. The Bee Gees, Jackson 5, Billie Eilish and Finneas, AC/DC, Van Halen, The Allman Brothers—heck, even the Hanson brothers, why not? Beyond just a shared sense of taste and nonverbal communication developed over decades of living and evolving together, there’s a thing called “blood harmony.” The genetically similar throat cavities, vocal cords, speech patterns, and resonant bone structures all blend each unique voice into a more homophonic sound than what comes out of two non-related singers.

Those throat cavities are working wonders for emerging San Diego band We the Commas—three brothers (from oldest to youngest) Lenny, Jordon, and Cam Comma.

Raised in Vista and Carlsbad, the family opted out of cable TV (video games got a pass). Without binge-watching to fill bored hours, the trio turned to music. Guitar Hero led to GarageBand and finally to live instruments—guitars for Lenny and Cam, drum set for Jordon. In their sound, the influence of Stevie Wonder, Erykah Badu, The Who, and Dave Matthews Band is obvious, and so is surf culture, specifically that laid-back chill of North County surf culture.

“We’re like the Black Beach Boys,” Cam says. (Note: Three of the five founding members of the Beach Boys were siblings—the theory gets stronger.)

Their debut EP pretty clearly lays out how they see their sound—titled SARB, an acronym for Surf Alternative R&B. That resonates in the song “Sherry,” with its easy-listening, windows-down-on-the-101 vibe. It also works in the louder, surf-punkier “Pissed Off.” Despite some advances in reducing core stereotyping tendencies, people still tend to autofill Black musicians into rap and R&B. The Comma brothers immediately circumvent that by declaring themselves out the gates.

“SARB makes it so [listeners are] open to all of the things that we want to do,” Lenny says. “From there, you can put a label on whatever you think it sounds like.”

Courtesy of We the Commas

People—and musicians further up the stream—are taking note. In 2023, they co-wrote the song “I Keep Fallin’” with Eric Cannata, guitarist for multi-platinum SoCal band Young the Giant. In early 2024, they were tapped to open the national tour of Brooklyn’s jazz-pop heroes, Sammy Rae & The Friends. Comedian Gabriel “Fluffy” Iglesias invited them to warm up his show at Pechanga a couple months later.

“We really believe genuinely, with our whole hearts, minds and souls, that this is going to work the way that we think it’s going to,” Cam says, grinning ear to ear.

Currently, the Commas live together in Vista, and the dream, wholeheartedly, is more alive than ever. They’ve put out two dozen singles and a trio of EPs: SARB (2020), Old School Love (2021), and Aeroplane (2024); this year alone brought the release of three new singles, including “Let Me,” a silky-smooth entry in their growing collection of love songs.

“We fully realized the magic is in all of us together,” Lenny says. “We know that this doesn’t happen without each person, and we have respect for each other because we need each other.”

As they grow as brothers and as a band, the Commas try to always remember what unified them in the first place.

“Music has always been a glue,” Jordon says.

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Music JULY 14, 2026

17 Things to Do in San Diego This Weekend: July 15-19

Partake in San Diego Pride, see the world premiere of The Family Album and be brought to life by Evanescence

17 Things to Do in San Diego This Weekend: July 15-19
Courtesy of San Diego Pride

Up and down the coast, this weekend’s event lineup includes several causes for celebration. First, ensure your fascinators and colorful derby suits are ready for Opening Day and the Tacos & Tequila Festival at Del Mar Thoroughbred Club. Within the arts sphere, Centro Cultural De La Raza’s Boarder Crossings exhibition, Arcadia at Cygnet Theatre and La Jolla Playhouse’s brand-new musical, The Family Album, represent just a handful of new exhibitions and productions popping up locally. Plus, the citywide partying includes the 6th annual Filipino American Friendship Festival and several San Diego Pride festivities, headlined by the two-day festival at Balboa Park. 

Food & Drink | Concerts & Festivals | Theater & Art Exhibits | More Fun Things to Do

Courtesy of the Del Mar Thoroughbred Club

Food & Drink Events in San Diego This Weekend

ARTIFACT at Night: Southern BBQ at Mingei International Museum 

July 17

Enjoy a meal infused with comfort food and cookout classics this Friday during the July edition of ARTIFACT at Night. Patrons will be served a four course Southern BBQ menu (with optional beverage pairings) that includes bites like peach tea glazed pork belly, slow smoked short ribs and house made hot links. Plus, for dessert, ARTIFACT’s take on peach cobbler will feature a butter pecan crumble with vanilla whip. Reservations are $89 per person, with seatings from 5-8:30 p.m; for this dinner, menu modifications cannot be accommodated. 

1439 El Prado, Balboa Park

Tacos & Tequila Festival at Del Mar Thoroughbred Club

July 18

On day two of the summer racing season, Del Mar Thoroughbred Club will celebrate a flavorful culinary pairing during its 21-plus Tacos & Tequila Festival in the Seaside Cabana. This Saturday from 2-6 p.m., attendees can sample a lineup of Mexican beers, top-shelf tequilas, frozen and handcrafted margaritas and tacos from local vendors. General admission is sold out, but early admission ($65), which comes with two taco tickets, five drink tickets, a souvenir cup and early entry at 1 p.m., can be purchased here

2260 Jimmy Durante Boulevard, Del Mar

Courtesy of Live Nation

Concerts & Festivals in San Diego This Weekend

San Diego Pride

Through July 19

Show out for the city’s LGBTQIA+ community throughout San Diego Pride. During the week, check out free events in Hillcrest like the faith-centered Light up the Cathedral (Wednesday at 7 p.m.) or the Spirit of Stonewall Rally (Friday at 6 p.m.). Over the weekend, the Pride Parade (Saturday from 10 a.m. to 3 p.m.), beginning from University Avenue, as well as the Pride Festival at Balboa Park (Saturday from noon to 10 p.m. and Sunday from noon to 9 p.m.) will further prove how in the face of bigotry, “Pride Shines On” in SD. Festival ticket options include single-day passes ($45), weekend passes ($74) and weekend VIP ($268).

Hillcrest & Balboa Park

Young the Giant at Cal Coast Credit Union Open Air Theatre

July 15

Envisioned as an expression of “radical empathy,” Victory Garden—released in May—is Young the Giant’s way of addressing life’s woes with a glass-half-full approach. Though the whole project is enveloped in an air of gratitude, the one-two punch of standout tracks “Bitter Fruit” and “Already There” share a faith that the world, and the joy it contains, is within our grasp. The indie rock-filled lineup for Wednesday’s concert (6:30 p.m.) at Cal Coast Credit Union Open Air Theatre will also feature Cold War Kids and Beach Weather. Tickets start at $40 for this concert. 

5500 Campanile Drive, Rolando

Evanescence at North Island Credit Union Amphitheatre 

July 17

The essence of Evanescence is built on a duality: soft and tender reflections and thrashing anthems about wars fought on personal battlefields (i.e. “Bring Me to Life”). Whenever Amy Lee has hold of the microphone, the stakes feel urgent, and on the gothic rock band’s newest record, Sanctuary, Lee received ample room for both her soul-stirring vocals and intimate piano playing. Their concert this Friday (7 p.m.) at North Island Credit Union Amphitheatre will open with performances by heavy metal band Spiritbox and alternative rock duo Nova Twins. Tickets start at $24 for this concert; $1 from each ticket sale will go towards PLUS1.

2050 Entertainment Circle, Chula Vista

Filipino American Friendship Festival at NTC Park

July 18

This Saturday from 11 a.m. to 6 p.m., the API Initiative will celebrate its sixth annual Filipino American Friendship Festival. But that’s not the only number of significance for the festival’s 2026 event, which marks 80 years since The Republic of the Philippines gained independence from the United States, closing the country’s history of colonial rule. The free festivities at NTC Park will include live music, cross-cultural dance performances, games, karaoke, community resources, health and wellness vendors, and a delectable lumpia eating contest.

2455 Cushing Road, Point Loma

Ryan Hardison is a freelance arts and entertainment writer and recent graduate of San Diego State. When he's not staring at his laptop, he's likely eating an adobada burrito or getting sunburnt at the beach.

Studio S JULY 17, 2026

NOW CFO: Specialized Financial Solutions for San Diego Businesses

NOW CFO provides scalable, on-demand accounting and finance support to companies ranging from pre-revenue startups to billion-dollar businesses

NOW CFO: Specialized Financial Solutions for San Diego Businesses

Entrepreneurs typically launch businesses because they’re passionate about a product or service, not because they want to manage its finances. While working to carve out a niche in their respective industries and drive their companies forward, many business owners find themselves bogged down by day-to-day accounting. Their existing accounting tools don’t provide the necessary visibility or insight, and they don’t have the time or resources to hire additional staff or a chief financial officer. That’s where NOW CFO comes in. 

For more than 20 years, NOW CFO has been pairing businesses across the country with experienced accounting and finance professionals. Its outsourced model allows clients to customize solutions that match their individual needs, size, and financial challenges, whether that’s fractional or interim support, project-based services, or full-time placement. 

NOW CFO’s clients range from startups preparing for rapid growth to established companies that need additional financial leadership without the commitment or expense of building an in-house team. However, many of these companies don’t fully understand their needs until they experience a “trigger” event: preparing for an acquisition or capital raise, navigating a first-time audit, or another period of transition. With a team of over 300 consultants nationwide, NOW CFO can start quickly and match the right expert to the right business. 

“It’s important for companies to have financial visibility, and we can help them avoid a lot of the potholes that companies often run into,” says Mariah Block, a partner at NOW CFO’s San Diego branch. “Roughly half of our clients have an in-house finance person or department, and we’re resourced for more bandwidth when they need an extra set of hands at the staff or senior accountant level, or the controller or CFO level. Some clients use this a few hours a month and others use multiple people close to full-time. Our model is solution-based and customizable. We’re like a faucet you can turn on and off.” 

With NOW CFO, there’s no one-size-fits-all approach. Solutions are based on the client’s individual goals, challenges, needs, and budget, meaning a client never pays for more than they need. Whether it’s a few hours of executive-level guidance or a full accounting team to support daily operations, NOW CFO meets businesses where they are and grows alongside them. 

“We pride ourselves on providing our clients with the right resources at the right rate and being able to evolve as their needs evolve,” says Block. 

And clients appreciate on-demand access to cost-effective support designed to improve performance and profitability.

Luxury car storage service Auto Concierge has partnered with NOW CFO to support growth over the past year. The arrangement began with a staff accountant who covered a leave of absence, but as the client’s needs changed, they also added a controller role. This allowed Auto Concierge to put effective processes in place and navigate operational challenges. Lori Church, Auto Concierge’s chief operating officer, says NOW CFO has been an “outstanding resource” and a “true strategic partner.” 

“From the controller to the bookkeeper, every professional they’ve placed has brought a high level of expertise, responsiveness, and professionalism to our organization. Their team took the time to understand our business of high-profile clients and needs, adapted quickly to our fast-paced environment, and became a trusted extension of our team,” she says. “As Auto Concierge continues to grow, having a reliable financial partner like NOW CFO has allowed us to strengthen our financial and business operations while remaining focused on delivering exceptional service to our clients.” 

Partner Content
Arts & Culture JULY 13, 2026

How Scrojo Became One of Rock’s Most Prolific Poster Artists

The San Diego designer has created more than 3,000 concert posters over nearly 40 years for artists including the Rolling Stones and the Red Hot Chili Peppers

How Scrojo Became One of Rock’s Most Prolific Poster Artists
Courtesy of Scrojo

Let’s start with his name.

No, not his birth name, Craig McKenzie Haskett.

Scrojo.

When he was in high school, he and his friends were trying to come up with the perfect name for their punk band that would encapsulate all their personas. Nicaragua. The Freds.

One of his friends said he was going to go by Jimmy Stacks and called it “the perfect rock and roll name.” Their names changed so much that Haskett erupted: “Fine, I’m f—ing Scrotum Joe, the true defender of the Open West.”

Their response: Wow, that’s a great name.

As a teenager, he drew chalkboards for Del Mar’s Pannikin coffee shop and would design T-shirts for surf/skate brand Life’s a Beach. He signed the shirts with his moniker, but even in punk rebellion, who wants a shirt with the words Scrotum Joe on it? “They just cut out the ‘t-u-m,’ and the next thing you know, a client referred to me as that, and it stuck,” he says.

Courtesy of Scrojo

Scrojo could have been part of a band as iconic as The Misfits—had he been able to learn the famously cumbersome bassline to The Kingsmen’s “Louie Louie.” Becoming one of the most renowned concert poster designers—someone who quite literally designed the cover of Art of Modern Rock: The Poster Explosion—is a pretty good Plan B.

“To my knowledge, he’s done more rock posters than anybody else alive,” says Dennis King, whose D. King Gallery in Berkeley, California, serves as one of the largest private rock poster collections in the world. “He’s the hardest-working guy in the poster business.”

King not only co-authored the sequel to music historian Paul Grushkin’s The Art of Rock, but he also handles distribution and sales for all of Scrojo’s work. That’s more than 3,000 different posters over nearly 40 years. (That’s over one poster each week. For four decades straight.)

For anything from boxing matches to rodeos, posters have long been used as promotional items. Toulouse-Lautrec’s famous lithographs advertised Moulin Rouge in the late 1800s. Around the same time, Hatch Show Print in Nashville was making handbills for the Grand Ole Opry.

“I propose this: Cave paintings are the first poster art,” Scrojo says.

Courtesy of Scrojo

Rock and roll posters took off in the 1960s, when the hippie counterculture era replaced conformity and suburbia. Artists like Jimi Hendrix and the Grateful Dead used their vibrant, psychedelic prints as a form of rebellion from the mainstream. Posters were promotional, commemorative, collectible, and especially expressive.

If the name Scrojo is any indication, he doesn’t shy away from imagery that toes the line of being too provocative. He focused more on what inspired him instead of trying to be offensive for the sake of getting attention.

“Didn’t want to show it to my grandmother, but my parents were fine with it,” Scrojo says with a laugh.

“We’ve had to ask him to put a Band-Aid over a nipple every now and then,” says Chris Goldsmith, president of Belly Up Tavern in Solana Beach, where Scrojo started out and hundreds of his posters currently line the walls.

Scrojo spent six weeks at Otis College of Art and Design for a summer semester before drugs, alcohol, and a self-described lack of discipline prevented him from enrolling full time. Still, he taught himself concepts like text hierarchy and later found his niche at the Belly Up and in the surfing and skating world, working with brands like Quiksilver, Rip Curl, Scorpion Bay, and DGK.

His first concert poster was for North County band Borracho y Loco, of which Goldsmith was bass guitarist. Scrojo drew an abstract version of the Belly Up’s iconic shark with colorful calypso and tiki themes.

Early on, he would craft using a pencil, pen, non-reproduction blue pencil, X-Acto knife, rubber knife, and proportion scale to create each poster, and the finished product could take a week or even longer.

Courtesy of Scrojo

“I recommend every artist coming up to do that for like six weeks,” Scrojo says. “It forces you to think about every design decision as you’re going along.”

He has since mastered vector imagery through Adobe Illustrator to the point where, depending on the level of detail needed, he could finish two projects in a day. Still, he fills sketchbook after sketchbook to blueprint.

“I liked his line in particular, and he knows how to draw, which a lot of people don’t really know how to do these days,” King says.

Scrojo would research what each musician’s merchandise looks like to get a feel for each artist’s tone and voice. Once he has his central image in mind, he focuses on what and where to place the text.

He doesn’t have one specific style, ranging his talents from art deco to psychedelic and everything in between (and outside the lines). Want a pop surrealist comic book cartoon devil with splattered paint textures, halftone dot patterns, and pure chaos? Red Hot Chili Peppers, February 1986. Want a minimalist graphic portrait with bold strokes and graffiti text? P!nk, October 2023. Want a carnival sideshow style piece with a tasteful caricature of Jeff Bridges? The Big Lebowski, August 2011.

Scrojo calls himself a jack of all trades because he can create posters for all music genres. King calls him a chameleon for his ability to adapt his voice to new eras.

Courtesy of Scrojo

“The variety of his skillset makes it possible for us to put 50 of his posters on a wall next to each other and have it look compelling, not just a bunch of the same thing over and over,” Goldsmith says.

Some of Scrojo’s favorite posters are when he feels a personal connection to the artist or the album. He has a vivid memory as a child of being trapped in a closet filled with marijuana leaves while playing hide and seek and staring at Jimmy Cliff’s “The Harder They Come” LP. “For whatever reason, as a kid, that sparked a desire to do graphic design,” Scrojo says.

Fast forward to February 2012, Cliff is performing at Belly Up. Scrojo decided to modify Cliff’s original album cover from rainbow gradient fills to classic reggae psychedelia while preserving Cliff’s striped pants and bold hat. Cliff’s manager called him and said they wanted to use it for the rest of their tour.

“We always get artists requesting that he does their posters,” Goldsmith says. “A lot of artists don’t want venues to go all rogue because they want to control how they’re being presented. With him, they’re like, ‘Let him go nuts.’”

Matt Eisenberg is an award-winning writer and photographer based in San Diego. A former ESPN editor, his work has also been published by CNN, Bleacher Report and the New York Daily News.

Everything SD JULY 13, 2026

San Diego Neighborhood Guide: Rancho Santa Fe

Explore restaurants, activities, and shops within this affluent North County community

San Diego Neighborhood Guide: Rancho Santa Fe
Courtesy of the Inn at Rancho Santa Fe

The inland North County community of Rancho Santa Fe is often associated with wealth. It’s one of San Diego’s most expensive residential markets and is consistently ranked one of the highest-income zip codes in California and the U.S. Rancho Santa Fe is known for its large equestrian community including riding facilities and horse trails, as well as its country club lifestyle and associated golf courses.

At the center of this luxury master-planned community is a small, walkable downtown area referred to as the “village,” with The Inn at Rancho Santa Fe acting as both a landmark and social hub. Much of the community, including the historic Inn, was designed by acclaimed architect Lilian Rice, one of California’s earliest female architects. The Spanish Colonial-style architecture she brought to the village is still one of its defining characteristics today.  

Whether you’re coming to Rancho Santa Fe for golf, horseback riding, or pampering at a resort spa, be sure to start with a short walk around the village to take in the neighborhood’s charm. Plan your next visit here with our neighborhood guide to the area’s best restaurants, things to do, and shopping.

Jump To: Restaurants | Things to Do | Shopping

Courtesy of Goli

Rancho Santa Fe Restaurants, Bars, and Coffee Shops

The Pony Room

Families congregate at The Pony Room for elevated California ranch-style cuisine. Lamb lollipops, carne asada tacos, burgers, and weekly dinner specials are offered here, alongside an extensive collection of wine and spirits (especially tequila) and sizeable kids menus. As the signature restaurant of Rancho Valencia Resort & Spa, this all-day eatery is a lively centerpiece of the local social scene.

5921 Valencia Circle

Mille Fleurs

The piano bar at Mille Fleurs is the buzziest spot to be on Friday and Saturday nights in Rancho Santa Fe. French classics like escargot, lobster bisque, duck confit, and steak frites are the main dinner attractions at this local institution that has been around for more than 40 years. Spring for the four-course prix fixe menu before nabbing a coveted bar seat near the piano entertainer.

6009 Paseo Delicias

Nick & G’s Restaurant

Nick & G’s is one of the most prominent restaurants in the village, with an outdoor patio that overlooks the main thoroughfare. Enjoy modern Italian food, steaks, and seafood dishes here, including homemade pasta, pizza, wagyu beef, and oysters. Be sure to check their live music schedule and events calendar for the latest happenings.

6106 Paseo Delicias

Lilian’s

Named after renowned architect and planner Lilian Rice, Lilian’s is The Inn at Rancho Santa Fe’s flagship restaurant. Their upscale menus feature sustainable seafood, grass-fed meats, local produce, and even sushi rolls during dinner. Outdoor seating provides a bird’s-eye view of the village and an elegant backdrop for weekend brunch. Stop by Bing’s Bar (a nod to Bing Crosby) for craft cocktails, beer, wine, and light bites in a refined setting.

5951 Linea Del Cielo

Thyme in the Ranch

Quaint cafe and bakery Thyme in the Ranch serves a small selection of breakfast and lunch items (don’t miss the tarragon chicken salad), but is perhaps best known for its pastries and baked goods. Cakes, pies, muffins, scones, and cookies fly off the shelves here, where locals come for special occasions, parties, and group catering orders.  

16905 Avenida De Acacias

Paseo RSF

Located inside a historic building once home to Rancho Santa Fe’s original schoolhouse, Paseo RSF is one of the village’s newest dining options. The charming American bistro has pasta, salads, burgers, meat and seafood entrees, plus a thoughtfully selected California wine list and new sushi and omakase program. Kids and dogs are both welcome here.

6024 Paseo Delicias, Suite C

Rancho Roasters

Grab a quick coffee to go from this walk-up window in the same shopping center as the post office. Cinnamon roll lattes, cold brew, spiced chai, smoothies, protein bowls, and more can be found at Rancho Roasters, where they brew beans from Dark Horse Coffee.

16950 Via De Santa Fe

Goli Pizza

Casual pizzeria and martini bar Goli is a popular spot for catching the latest sports games. Order one of their unique specialty pizzas like the Casbah with hummus and veggies, build your own pizza or burger, or go with one of their hearty wraps that’s made with an extra thin version of pizza dough.

18021 Calle Ambiente, Suite 403

Cocina del Rancho

Find generous portions of Mexican food at Cocina del Rancho, run by the same owners as Carlsbad’s Cicciotti’s Trattoria Italiana and Village Kabob. Get classic dishes like burritos, tacos, and enchiladas, plus their specialty items including pulpo, carne asada, and fajitas with lobster tail. Don’t skip the margaritas.

16089 San Dieguito Road

Chino Farm Stand

Kai Oliver-Kurtin is a San Diego-based writer who covers travel, dining, events, and culture. Her writing has been published in USA Today, Condé Nast Traveler, Fodor's Travel, Marie Claire, and HuffPost, among others.

Partner Content JULY 10, 2026

Health & Wellness Summer 2026

It’s a Self-Care Summer. Because your best self is our favorite self.

Health & Wellness Summer 2026

If you’re anything like us, it can be easy to get so caught up in taking care of everyone else, that your own needs get lost in the ether. But while this may be a cliché, that doesn’t make it any less true: You can’t give your best self to other people unless you’re taking care of yourself.

Sometimes, that looks like stopping in for your regular acupuncture or chiropractic appointment. Other days, it means giving your body the fresh, organic fuel it needs to truly feel and function at its best. And some other times still, it involves leaving your responsibilities behind for a weekend to pamper yourself at an incredible resort and spa.

Only you can decide what your truly need. We’re just here to help you find the best ways to get it.

Tommy Bahama Miramonte Resort & Spa

Island living meets desert luxury at the Tommy Bahama Miramonte Resort & Spa in Indian Wells. When you step onto the 11-acre property, you’ll be surrounded by sweeping view of the Santa Rosa Mountains with olive trees and fragrant citrus groves decorating the grounds. In other words, everything about this relaxed but refined resort is primed to help you let go of the stress from home and enjoy easy sun-soaked days and gorgeous starry nights.

The rooms blend calming, woven textures with Tommy Bahama’s signature tropical prints and feature private lanais, making it easy unwind the moment you walk in the door. If you book one of the four Villa Suites, you’ll be treated to exclusive Tommy Bahama furniture and unique personal touches to further that feeling of instant ease.

At the award-winning Spa Rosa, the expert team will help reset and recharge your body and mind using methods and rituals inspired by the desert. The 12,000-square-foot retreat includes outdoor soaking pools, eucalyptus steam rooms, and outdoor cabanas, as well as massages, facials, and body masks—all aimed at creating a day dedicated to you. We’re particularly partial to the Day Long Escape, an indulgent all-day affair of CDBs soaks, renewing scrubs, life changing massages, and transformative facials.

Following your treatment, continue the experience with a meal on the patio at Grapefruit Basil. We love the Hamachi Crudo, a light, citrus-forward dish featuring premium yellowtail, house-made ponzu, creamy avocado, and fresh seasonal garnishes.

Whether you’re strolling the gardens, relaxing beside its saltwater pools, or indulging in a restorative treatment, you’ll be able to escape in style and relax in luxury at the Tommy Bahama Miramonte Resort & Spa.

Healcove Chiropractic

There’s no shortage of ways to stay active in San Diego—but if you really want to enjoy everything the city has to offer, you’ve got to make sure you’re giving your body its tune-ups. Enter: Healcove Chiropractic. The board-certified chiropractors and wellness professionals at Healcove are experts at addressing that stage where you’re not injured, exactly, but you’re not at 100%, either. Maybe you’re feeling a bit tense or stressed out. Or it could be that you’re not quite moving the way you want to. Sometimes, it’s just that the accumulation of days, weeks, or even years of daily strain is starting to take a toll. No matter what stage you find yourself at, the Healcove Chiropractic team can provide integrated, preventative care centered on long-term, science-backed approaches that ensure you can always stay active and live the life you want to live pain-free.

This starts by providing truly individualized care. Every patient can expect a thorough 60-minute consultation session that includes a posture and movement screening. This allows the team to develop a completely personalized plan. That plan might include chiropractic care, acupuncture, or massage therapy, as well as functional fitness training, vibration and sound therapy, and Dynamic Neuromuscular Stabilization, a clinical rehabilitation method that retrains the body’s stabilization systems. Whatever the team recommends, you can be sure that it’s tailored to meeting your body’s needs today and the future.

There’s a reason that San Diego Magazine named Healcove the “Best Chiropractor in San Diego”—don’t wait until you’re struggling with an injury to find out why. Book an appointment today for holistic, integrated care that helps ground and heal your body before it reaches a crisis point. 

Juice Holler

West Coast wellness culture meets the community feel of Southern Appalachia at Juice Holler. Juice Holler’s menu consists of made-to-order smoothies and smoothie bowls, as well as grab-and-go cold-pressed juices, wellness shots, salads, and more. It operates from the blissfully simple premise that fueling up with food and drink that’s guilt-free and good your body should be simple, accessible, and, above all else, delicious. And if you haven’t yet made it out to the Encinitas café, which opened just this year, let us be the first to tell you: Juice Holler delivers on each and every of these fronts.

We love the Supercharger smoothie, a mood-lifting and body-fueling option made with banana, almond butter, blue spirulina, maca, grass-fed whey protein, raw cacao nibs, medjool dates, and coconut milk. We’re also partial to the Thrive Alive smoothie bowl, where avocado, mango, sea moss, spirulina, mint, coconut milk, and agave are mixed and topped with coconut, chia seeds, strawberry, mango, and chocolate drizzle. The wellness shots include the Detoxifier, a cleansing blend of kale, cucumber, lemon and spirulina, plus a shot specially designed to fight inflammation (named, fittingly, Anti-Inflammation). Probiotic overnight oats, lemon turmeric bars, and strawberry shortcake chia pudding are other standouts on the grab-and-go menu.

Much of the vibe feels beachy North County chic—think green tile with orange and pink accents, grounded with greenery and natural wood—but Juice Holler founder Kelly Sergott, a longtime Encinitas local, has also enfused the space with her Kentucky roots. In Appalachia, a holler is small valley between hills and mountains, where nature reigns, community is king, and nourishment comes right from the land. At Juice Holler, Sergott has created a holler for the busy modern times, using local ingredients to create a spot for people to come together and enjoy fresh, fast, feel-good fuel for their day.

Everwell Acupuncture

We’ve all had that experience with a medical professional where we’ve felt rushed, ignored, or misunderstood—and ultimately, like we didn’t get the answers that we needed. But at Everwell, the holistic acupuncture practice located in Solana Beach, the care team wants to transform your understanding of what healthcare can look like.

Patients at Everwell experience care rooted in intentional listening and radical empathy—and trust us, those aren’t just corporate buzzwords. This place actually puts those ideas into practice. You will always be given the time you need to tell your story— initial in-take appointments are two hours long—and you can rest assured that your story will be believed. Every single question and concern will be addressed by a dedicated practitioner who wants to find the specific solutions that work best for you, and you’ll receive care that’s aimed at healing the body, mind, and spirit.

Everwell’s highly trained, doctorate-level practitioners blend evidence-based acupuncture with the practice of classical Chinese medicine. (If you’ve never tried acupuncture before or aren’t sure if the team will be a fit, we’d highly recommended Everwell’s complimentary 20-minute consultations.) Research shows that by stimulating specific points on the body, acupuncture activates a natural healing response in the body, helping to restore balance, regulate the nervous system, and improve overall wellbeing. This allows the practice to address an incredibly wide range of conditions from chronic pain and autoimmune disorders to digestive issues, from stress and burnout to headaches migraines, fertility and postpartum struggles, hormonal imbalances, sleep concerns and more.

At Everwell, you can expect to feel heard, trusted, respected, and cared for. This is a space that doesn’t want to be just another healthcare provider you visit; it wants to provide patients with dedicated partner who will be there for their entire health journey.

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