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Outgoing San Diego Foundation CEO Bob Kelly reflects on the “San Diego Way,” and offers five surprising facts about giving
On His Resume:
The UC San Diego alum has spent more than 20 years in the nonprofit sector
Fast Facts:
There are 1.5 million nonprofits in the country, generating $1.5 trillion in spending per year, and employing one in ten Americans.
1/ Philanthropists are not all wealthy. If you don’t have a lot of money, try thinking about what you do have to give —your time, your talent, or your treasure—and what you care about. Service-oriented nonprofits need hands-on volunteers of time. There is no better way to feel of service, frankly. It does something for your soul to serve in a soup kitchen or elder care facility. Nonprofit, mission-driven organizations are often lacking simple basic resources. Doing some heavy lifting, envelope-stuffing for a fundraising campaign, or offering pro bono professional services can be the most timely gift.
2/ We need to interact with the needy. I adamantly believe awareness is the greatest barrier to increasing philanthropy in San Diego. If you live in a coastal community, you can travel from the airport to your door without seeing communities of need. That is simply not the case in Boston, Chicago, or Los Angeles. Sometimes, we have to personally witness the struggles to have a human connection and commitment to resolving those issues. When I met him, one of the first things Deepak Chopra shared with me was, “We just need to get the money from where it is to where it needs to be.”
3/ Raising money is NOT a competition. Eliminating competition and creating a mentality of abundance is critical for our nonprofit sector. It is important to remember because donor passions are so varied and are often determined by life cycle and personal experience. Families with young children are often driven to support elementary schools and mentorship programs, while adults with aging parents may support hospice or a chapter of the Alzheimer’s Association. Also, membership-based organization like a Rotary, one of The Foundation’s nine community foundations, or San Diego Women’s Foundation can provide a sense of community for donors, connecting you to issues within your own backyard.
4/ Social media is essential to philanthropy. In 2000, Robert D. Putnam wrote Bowling Alone about the breakdown of social capital as families decentralized becoming increasingly disconnected. But then along came Twitter. For the past 10 years, we have been reconnecting in virtual spaces, sharing every action on Facebook, Twitter, Instagram, and Pinterest. That brings me to another way to give back—mobilize your social network. Spread the word. Hashtag. Pin. Yes, I am on social media. Ping me at @sd_fdn with #TheSanDiegoWay.
5/ Nonprofits contribute to the local economy, just like for-profits. I believe that the nonprofit sector is becoming increasingly more important to our economic vitality. The sector continued to grow during the down economy. The size and scope of the nonprofit sector may come as a surprise. There are approximately 1.5 million nonprofit organizations in the country, including well-known brands and more community-based service organizations. The sector generates almost $1.5 trillion in spending per year and employs about one in 10 American workers, or 13.5 million people. It is the third-largest labor force behind retail trade and manufacturing. That might has always driven me to help nonprofits grow.
Kudos to anyone already living “The San Diego Way.” Everyone else—take one of these steps today.
What You Don’t Know About Charity
PARTNER CONTENT
Photography by Bob Ross
The 24-year-old nonprofit helps teens celebrate the milestone while promoting fashion sustainability
Prom is a rite of passage for high schoolers, but a flashy new dress can cost hundreds of dollars. The Princess Project helps girls cut costs while promoting fashion sustainability. The nonprofit collects new and gently used formal dresses and accessories throughout the year, then when prom season rolls around, launches pop-up boutiques where girls can shop for their dream dress at no cost. The only criteria is they have to be a high school student who’s going to prom.
The Princess Project started in San Francisco in 2002 with a small dress drive. The movement grew exponentially over the years, and expanded to San Diego in 2008. Today, it’s headquartered at Parkway Plaza in El Cajon and has chapters in San Francisco, Silicon Valley, and Sonoma.
“We really want to celebrate teens, make them feel good about themselves, and save them some money because it costs a lot to go to prom. This is one way that we can help alleviate the cost,” says Karen Martin-Spellerberg, corporate board chairman and head of the San Diego chapter. “There’s no financial requirement to come get a dress with us because we are all about everybody being equal and having the same opportunity.”
The experience is more than just picking out a dress, says Martin-Spellerberg. The Princess Project works to create a bubble of inclusiveness and confidence, where all shapes and sizes are celebrated, and all comments are positive.

In the months leading up to prom season, teens can book an hour-long appointment at the Parkway Plaza location to try on dresses and accessories, which they get to keep. Volunteers act as personal shoppers, curating an experience unique to each kid. This year, the Princess Projects also brought dresses to eight library branches throughout San Diego County to reach girls who couldn’t make it to the main event.
Because the Princess Project relies on donations, they often do not receive enough dresses in “fringe sizes” (00-2 and 14 and up), so they hold fundraising events to purchase new dresses in those specific sizes to maintain an inclusive range. Its signature $5 Dress Sale Fundraiser event will take place on May 30-31 at Parkway Plaza, where non-prom dresses (cocktail, casual, business) donated throughout the year are sold for a minimum $5 donation per dress. All proceeds from this fundraiser are used to purchase the understocked sizes.
“We’ve got dress drop off sites throughout San Diego County and people sometimes will donate dresses that are non-prom—sometimes they’re cocktail, casual, summer, business. So, what happens is when we are done with the season, we flip our dress store and we put out all of the non-prom dresses,” says Martin-Spellerberg. “People can come shop and get as many dresses as they want and 100 percent of the proceeds go toward us purchasing dresses in the sizes we don’t have enough of.”
The Princess Project also relies heavily on volunteers, including teen ambassadors, the latter who meet monthly, help organize the store, work outreach tables, and host a fashion show to help spread the word to their fellow students that the dresses are premium-quality and “ready to wear, beautiful and amazing.”
“It’s all about kindness and making kids feel good about themselves,” says Martin-Spellerberg.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
The nonprofit has distributed more than 50 million pounds of food in the last year
The Jacobs & Cushman San Diego Food Bank is the largest hunger-relief organization in San Diego County, serving roughly 400,000 people per month. The nonprofit has a range of programs that help vulnerable San Diegans, including its grocery store–style food pantry and an initiative to provide weekend meals to local students who are at risk for hunger.
The food bank also partners with more than 450 other organizations to expand access to nutritious food. A big part of that effort relies on volunteers. The food bank counts more than 15,000 volunteers among its ranks who sort, pack, and help distribute the millions of pounds that move through its donation centers. Here, volunteer Carol Hunt shares why the Jacobs & Cushman San Diego Food Bank keeps her coming back.
I got involved right after things started opening back up after Covid. I stopped working, and I was just looking for something to fill my days and to give back to the community. I heard about food insecurity and the food bank, and thought, “Let me go check it out and see if I like it.” I was hooked from the first time.
I have been really involved with the Food 4 Kids Backpack Program where we pack individual meals that go home with children in their backpacks on Fridays that give them meals that they can prepare themselves for Saturday and Sunday—breakfast and lunch to bridge the gap. There’s an assembly line, and what I do mainly is I keep the assembly line stocked.
So, we might have eight people running the line. Each person is putting a different thing into a bag, and then we’re putting those bags into boxes and onto pallets that will go to individual schools.
We’re packing for individual schools, and also individual students. Everybody gets the exact same thing that’s planned and purchased through the meal program for the kids. I mainly do that during the school year, and then when that’s not running, then I also work in the pantry. People can come and individually shop, or we prepare to-go bags for people, and sort foods and fruits and vegetables and those kinds of things.
I love that it’s super busy and we work really hard, and then at the end we’re given a total of how many bags we packed. On one of our busiest days we did, like, 1,200 bags. That means we’ve literally affected 1,200 kids in three hours. It’s so satisfying. I worked in healthcare for 30 years, so I really missed being with people. And here you just meet people from all different walks of life. You’ve got a unique mix of people that you wouldn’t necessarily come in contact with—which, you know, that’s what makes the world go around.
It’s sad to see how many people have food insecurity. And when we’re sorting food, the food waste—things that have gotten spoiled before you’re able to get them packaged and out to people.
I don’t know that I have a singular event, but there are some days I leave thinking that it was just so great. You’ve met somebody that you just really jive with or with some groups of people, the flow is just so great and the energy’s really fun.
I feel like more people should volunteer because you benefit so much when you do something that affects other people. It’s almost selfish to do this—you receive so much out of it. When you’re in a room of other volunteers and you’re able to pack 1,200 meals for someone—you wouldn’t be able to do that if you had to pay somebody. It’s just really inspiring, and it’s very enjoyable. Even if you can do it once a year, or if you can do it twice a week, I would really encourage people to get out there and try it and find the thing that they enjoy. Come and meet some new people and do some good work.
*Responses edited for length and clarity.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
Here’s where to celebrate, connect, give back, and make a difference this month
St. Germaine Children’s Charity will host its annual grant awards dinner at the Museum of Contemporary Art San Diego. The grant funds that will be donated to local agencies that work to end child abuse were raised at various St. Germaine Children’s Charity fundraisers and events throughout the year.
Help San Diego seniors age gracefully at Senior Prom: Forever Young, a fundraiser for Meals on Wheels San Diego County. The retro school dance-themed gala at the Kona Kai San Diego Resort will help the nonprofit continue to deliver daily nutritious meals and friendly visits to local seniors.
San Diego nonprofit GenerateHope and international charity Freedom Challenge will host a 45-mile, three-day walk from Oceanside to Coronado to help combat human trafficking. Funds raised will go toward Freedom Challenge’s work around the world and GenerateHope’s local programs that serve survivors of sex trafficking.
Roughly 300 guests will gather at a private residence in Solana Beach for bites prepared by San Diego’s top sustainable chefs, along with fine wine, craft beer, and small batch mezcal and tequila to support coastal conservation in the U.S. and Mexico. Funds raised at Wildcoast’s Baja Bash will help expand its programs in 2026 and beyond.
Local law enforcement, first responders, and military personnel will face off in a boxing match aboard the USS Midway Museum to raise money for the Community Youth Athletic Center. Now in its 21st year, the Battle of the Badges supports CYAC’s boxing programs for underprivileged youth.
Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
The annual event honors middle market companies creating jobs, scaling up, and investing in the region
San Diego is known for its startup culture and innovation economy, but what happens when the company moves beyond its early-stage years? The San Diego Business Impact Awards aim to answer that question, spotlighting the middle market businesses helping drive the region’s economy.
Hosted by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards celebration takes place on Thursday, July 23, from 4:30 to 7:00 p.m. at Scripps Research Auditorium. More than 200 executives, entrepreneurs, and business leaders are expected to attend the networking and cocktail event honoring some of San Diego County’s fastest-growing companies.
Businesses headquartered in San Diego County that have operated for at least two years are encouraged to submit their nomination by Thursday, June 18 at 4 p.m. Companies across industries—from technology and life sciences to tourism and consumer products, as well as pre-revenue startups—are eligible for recognition.
For EDC President and CEO Mark Cafferty, the event is as much about building connections as celebrating success. “We’ve had a longtime partnership with JPMorganChase; their work aligns with our efforts to support underserved communities and drive talent development,” says Cafferty. “And the networking was invaluable last year. I’m still in touch with people I met at last year’s awards.”

EDC is an independently-funded nonprofit that works directly with San Diego companies to help them grow the local economy, make the region as a whole more competitive, and attract and retain top-tier talent with quality jobs. Through EDC, companies can get help starting or expanding their business with support for things like site selection, permit navigation, and regulatory guidance, plus connections to local resources and potential business collaborators.
The San Diego Business Impact Awards began as an idea with one of EDC’s longtime strategic partners, JPMorganChase. The two organizations share a commitment to San Diego and are dedicated to bolstering middle market businesses.
“We’re blessed with a robust innovation economy and startup community,” says Aaron Ryan, San Diego Region Manager for JPMorgan’s Commercial and Investment Bank and vice chair of the firm’s’ San Diego Market Leadership Team. “But one of the segments of the business community we felt was overlooked was emerging middle market companies—the businesses that are no longer small but not yet large.”
Ryan says supporting those companies is critical as they scale and decide where to invest, hire, and grow.
San Diego’s high cost of living remains one of the region’s biggest business challenges, making talent recruitment and retention increasingly competitive. But local leaders point to the region’s quality of life, climate, and collaborative business community as advantages that continue to attract employers and workers.

“In order to support thriving households, there has to be enough high-quality jobs for people to be able to afford to live here,” Cafferty says. “Once a company grows and excels past that middle market point in their growth cycle, they become much more likely to pay higher wages and compete globally.”
Both Cafferty and Ryan proudly tout the unique collaboration that exists among San Diego County businesses. Bringing together top universities producing high-quality talent, cutting-edge research institutions, a robust military and defense presence, leading ocean science and environmental organizations, and a binational, cross-border identity creates a distinct business ecosystem that defines and strengthens the San Diego region.
Last year’s San Diego Business Impact Awards celebrated nearly 60 honorees from 49 industries, representing a total of 8,232 jobs across eight sectors, including: software and technology, healthcare and life sciences, consumer goods, professional services, finance, construction and manufacturing, defense, and hospitality and tourism. On average, honoree companies doubled their revenues over the previous year, employed more than 145 San Diegans each, and offered an average annual compensation of $192,415.
Top honorees included defense contractor Innoflight, environmental consulting firm Bancroft Construction Services, life sciences startup Element Biosciences, defense technology contractor GALT Aerospace, organic grocery store chain Jimbo’s, and biopharmaceutical company LENZ Therapeutics. During the event, Innoflight Founder and CEO Jeff Janicik held a fireside chat offering his insights on investing in the community and embracing San Diego culture.
This year, organizers hope to continue highlighting the middle market players driving economic impact across the region. Nominations are now open through June 18 at 4 p.m. Get your tickets to the San Diego Business Impact Awards celebration to enjoy drinks by Snake Oil Cocktail Co., light bites, live music, and networking.
The event raised $700,000 in support of the company’s mission to bring meaningful arts experiences to the San Diego community
More than 200 opera aficionados attended the San Diego Opera’s 2026 Opera Ball for All May 2 at the Estancia La Jolla Hotel & Spa. The theme of the evening, Noche Sevillana, ¡Olé!, was an ode to two of this season’s operas: The Barber of Seville and Carmen. The event, which featured performances by Stephanie Doche and brothers Felipe and Xavier Prado, raised $700,000 in support of the company’s mission to bring meaningful arts experiences to the San Diego community.
See photos below.






Sarah Sapeda is San Diego Magazine’s Custom Content Editor. In her 15 years in San Diego journalism, she has covered charitable events, health care, education, crime, current events, and more.
San Diego's "First Couple of Tennis" reflects on the past as they get ready to move on from Ray's Tennis, a Hillcrest landmark
Ray’s Tennis doesn’t look like much from the outside. Never has. It’s just a green box with cloudy windows in Hillcrest, just steps away from a McDonald’s on University Avenue. But for nearly 60 years, this place has been the genesis for three generations of San Diego tennis dreams. Head inside, and you enter one of the tennis world’s great cornucopias.
For years, there was a tennis court behind the store, where owner Bob Ray gave countless lessons. It was like a racket-sport speakeasy; most customers didn’t realize the court existed unless Bob or his wife, Hiroko, guided them through the back door of the shop. Eventually they converted it into a half-court indoors—where a patron might take a racket for a few trial thwacks, trying to avoid rounders of tennis clothes that shared the space.
The shop is an abridged living history. Relics hang from the ceiling: a model of an old metal racket used by fiery lefthander Jimmy Connors in his heyday, and a version of the wooden Donnay that Björn Borg wielded on his way to five consecutive Wimbledon championships from 1976 to 1980.
And just inside the front door is Hiroko eternally stringing new rackets, carefully threading and adjusting the tension of the polyester strings, back and forth, until she has the entire racket head strung.

“I worked seven days a week—five days off in the year,” she says. “My hearing is still good. Physically, I’m as good as I was. Working seven days a week, standing all day. I’m mentally healthier than most people.”
The racket stringing is an operation she does up to 20 times a day—and one that, in some ways, resembles the thread work done by her father decades ago, when he ran a tailor’s shop in Japan.
Hiroko, now 81, was born in the city of Yokosuka at the tail end of the WWII. Her family evacuated to the countryside to escape the bombing raids, and she remembers growing up surrounded by rice fields and mountains. It was in Japan that Hiroko met Bob, a third-generation San Diegan, in the late 1960s, when he was stationed there with the Navy.
Among his possessions at the time was a tennis racket. Inherited from his father, who died when Bob was 11, this racket changed the trajectory of his life: He played constantly, filling up his school days, afternoons, and evenings on the tennis court. He was one of the highest-ranked teen players in the state, and he dreamed of joining the international tournament circuit after his stint in the Navy. But—speaking plainly—he acknowledges that he wasn’t quite good enough to compete with the best of the best. So, instead, he modified his dreams. He and Hiroko returned to San Diego in 1968, and he took a job as the club pro at Morley Field. By their mid-20s, in lieu of touring the world on the tennis circuit, the couple was running the club’s tennis store.
They spent 11 years at Morley Field, which at the time was one of the city’s tennis epicenters, hosting major tournaments for juniors. When the city handed over the store lease to a wealthier applicant, the Rays took over the property on University Avenue and moved in their tennis gear. They have been there ever since—through the McEnroe and Navratilova and Evert eras; the rise of Agassi and Sampras and Graf; the reign of the Williams sisters; the Federer-Nadal-Djokovic rivalry; and into the Alcaraz era. In the near-half century they have sold tennis gear in Hillcrest, the Rays became beloved anchors of the neighborhood’s business community, symbols of stability in an ever-changing environment.
At 84, Bob is still lean and, in his Lacoste tracksuit and Adidas cap, remains every bit the club pro. Like Hiroko, he comes to the store every day—though sometimes, if he is playing tennis in the morning, he might arrive a little later.

But time has started to take its toll. His hearing isn’t what it used to be, and the aging process is revealing itself to be true. And much to the disappointment of their loyal clientele, San Diego’s “First Couple of Tennis” is retiring, a milestone that marks the end of an extraordinarily long chapter in the city’s tennis history.
But Ray and Hiroko didn’t sell the building to a developer for condos or to a big-box retailer looking to open a boutique outpost. Determined that Ray’s should remain a tennis temple, they have negotiated a sale to a former employee who wants to continue the Rays’ legacy.
As of this writing, Hiroko and Bob remain in charge, Hiroko stringing rackets, Bob sharing his expertise about new gear. As much as they love what they’ve built, their hope is to move on soon.
For Hiroko, the prospect of retirement is bittersweet. “What am I going to do?” she asks. “Am I going to be ok? I never had a boring life. Always busy. Business first. I’m so involved in the business—because I didn’t want to fail.”
She looks around her store as she continues stringing. For her, the gladiatorial nature of tennis has always been a metaphor for how to succeed in life. “People have to have a drive,” she says. “You can’t just quit because you lose to so-and-so. Tennis players have that mindset.”
She pauses to talk about all the people who have come through the store’s door over the decades, and the relationships she has built with them. “It’s wonderful to have a great customer. That’s probably the reason I lasted this long.”
Sasha Abramsky is the West Coast correspondent for the Nation magazine and the author of nine books. His tenth book, Chaos Comes Calling, will be published by Bold Type Books in September.
Scripps study shows that some patients may be able to taper their dose and maintain results
While glucagon-like peptide-1 (GLP-1) receptor agents have been used to treat Type 2 diabetes for more than 20 years, their recent emergence as weight-loss wonder drugs marked a new frontier in medicine. But their effectiveness has left some patients wondering what to do once they’ve reached their goal. Stopping the medication could mean regaining some, if not all, of the weight. A Scripps Clinic internal medicine physician recently conducted a small study of whether GLP-1 patients who had reached their goal weight could maintain that weight by taking their regularly prescribed injection every other week instead of weekly. Spoiler alert: 30 of 34 patients did. Read more about the study here and what that may mean as pharmaceutical companies roll out oral GLP-1s.
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