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Shop Like a Tastemaker with Alexandra Hall

The Maven boutique owner shares her favorite things


Photo by Taylor Balding

Age: 29

Neighborhood: El Cerrito
Current job: Owner of Maven boutique.

Background: Hall opened the Normal Heights shop in May 2015, with clothing, accessories, and fragrances from independent brands.

Fashion philosophy: “Simplicity. Quality. Comfort.”

Personal style: “I gravitate toward staples like jeans and tees that are quality-made or vintage. At home, my son inspires me to be more quirky and colorful. But I still stay true to a less-is-more motto.”


Her Picks:

Nu Swim, made in the Bay Area, designs the best suits I’ve ever owned. The colors are rich and unique, plus the fit is so modern that people wear the one-pieces as bodysuits.”

Straight top, $76, and low bikini bottom in violet, $72, mavensd.com

“I’m super picky about jewelry and wear very little of it. I love Wolf Circus’s minimal approach to timeless accessories such as this femme pendant in gold.”


“I’ve been making the switch to clean beauty and skin care. I really appreciate that Kosas lipstick is free of parabens, phthalates, and sulfates. And I love a dusty pink lip.”



“I love the geometric shape and how this handbag elevates a casual outfit so effortlessly. I scored one on eBay that is vintage, but you can buy Cult Gaia’s new version, called ‘Gaia’s Ark’ in natural, online.”


“We just got these in the store and I had to take one home. The bright splash of color on the black paper is so striking! I fell in love with my fiancé in the desert and we visit often. Every time I look at this print, I can’t help but smile and think of springtime in my favorite place with him."

“California Desert Wildflowers” print by Plant Planet, $100, mavensd.com

“;I’m redoing my 5-year-old’s room soon, and this fun little peace sign wall hook is on my list to get. Everything that designer Eric Trine does makes me happy.” 



“I really am in love with the wide leg trend, especially these sailor pants in tobacco. I hope it stays! Designer Jesse Kamm is one of my style muses—she’s like if Annie Hall were a surfer.”


“I can’t resist anything with tuberose, like this Hysteria fragrance from Mondo Mondo.”


“I love how soft the leather is on these suede Sophie slides by Maryam Nassir Zadeh, and the heel is the perfect height. I don’t wear a lot of color, so navy is a go-to ‘neutral’ for me.”

$306, fwrd.com

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