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San Diego's homebrewers are thriving, working hand-in-hand with the city's powerhouse breweries
1.2 million homebrewers in the United States. More than 30 percent are in Western states.
40 – Average age of
the American homebrewer
78 percent of homebrewers are married or in a domestic partnership
80 percent shop online for homebrewing supplies, in addition to in-store
43 percent of homebrewing supply shops have been open three years or less
*Source: American Homebrewers Association
Garett Redelings began brewing five years ago when his wife, Patty, gave him an extract kit for his birthday. The Burlingame resident, who works as a salesman by day, was always the cook in the family and he liked beer, so the gift was a good fit. He quickly transitioned to all-grain brewing, joined the American Homebrewing Association, and turned a few friends on to the hobby. And like many homebrewers, Redelings sometimes pictures himself brewing professionally. “I fantasize,” he says. “It’s hard not to have that dream. So many other people around you are opening nano-breweries and making a go of it.”
Indeed. Today, San Diego has 93 breweries in operation and a barrel’s worth set to open in the next year.
The influence of homebrewing provides a refreshing take on business in an age of corporate farms and biotech giants. Like the early days of radio, aviation, or personal computers, the craft beer industry is one of the few—with the possible exception of drones—still growing on the experience, talent, and knowledge of hobbyists and home tinkerers.
In 1978, President Jimmy Carter signed bill HR 1337, which essentially made homebrewing legal. Soon the art of homebrewing emerged, spawning breweries and brewpubs that laid the foundation for our rising beer scene, including Karl Strauss’ Old Columbia brewpub (1989), Mission Brewery (1989), La Jolla Brewing Company brewpub (1990), Pizza Port Brewing Company brewpub in Carlsbad (1992), Ballast Point in Linda Vista (1996), Coronado Brewing Company brewpub (1996), and Stone Brewing Company (1996).
QUAFF (Quality Ale and Fermentation Fraternity), San Diego’s oldest, most awarded, and largest homebrew club, was officially inducted in 1994, before some of the city’s best-recognized breweries had even started fermenting malts and barley. With about 360 members, QUAFF is the second- or third-largest homebrew club in the country. Members include both men and women; a number are recent college grads. More than half hold day jobs in the sciences. The American Homebrewers Association (the national authority on homebrewing) has named QUAFF Club of the Year.
Homebrewing in San Diego
Council Brewing Company was born out of the passion of two local homebrewers | Photography by Paul Body
Paul Sangster, a member and the owner of Rip Current Brewing in San Marcos, won the National Homebrew Competition Ninkasi Award in 2011—given to the brewer whose beer receives the most points across all beer styles. Kelsey McNair, a decorated homebrewer turned pro, snagged one of the top two spots the last three years in the IPA category, often considered the toughest due to the high volume of entries (there were 851 in 2014). Members have gone on to start a number of breweries and tap rooms, including Stein’s Neighborhood Pub, The Ugly Dog, Downtown Johnny Brown’s, Intergalactic Brewing Company, Benchmark Brewing, Societe Brewing Company, Fall Brewing, and AleSmith Brewing Company. In the spirit of 21st-century collaboration, Benchmark posts recipes online and invites the community to discuss on social media, using the hashtag #BenchmarkTrailCrew.
Along with QUAFF, there are about five other active homebrew clubs in San Diego: Mash Heads, Foam on the Brain, Society of Barley Engineers, Barley Literates, and North County Homebrewers Association. Larry Stein, president of QUAFF, estimates there are thousands of homebrewers in San Diego. The two industries work symbiotically; collaborations with professional brewers run rampant, and there are a number of competitions to showcase great homemade beer. QUAFF hosts America’s Finest City Homebrew Competition, welcoming national entries across 31 beer styles. Each year, Stone Brewing Co. hosts a homebrew competition, whose winners get to brew their recipes in Stone’s brewhouse. Chris Banker most recently won the competition with his Xocoveza Mocha Stout, now available for a limited time on draft and in 22-ounce bottles.
Homebrewing in San Diego
One of Thornton’s homebrews ferments in a refrigerator near his laundry room | Photography by Paul Body
Winning these competitions can catapult homebrewers to professionals. Ask McNair, who won Stone’s contest in 2010 with his session IPA, which was then distributed to 26 states across the U.S. “That was the moment I thought I should start getting a business plan together to open a brewery,” he says. That brewery is North Park Beer Company (set to open next year).
Some of the city’s best brewers can trace their beginnings back to what was once a humble hobby. Bill Batten, senior brewer at AleSmith, started homebrewing in 2000. Batten forwent the traditional method of using a homebrew kit, instead creating his own mash with supplies from a local homebrew mart. Starting with a bucket, some grains, and a kettle, Batten went at it in his kitchen. Eventually he volunteered at AleSmith, where his passion turned into a viable career.
“Most people start with a kit or a simple extract recipe,” explains Stein. These extract recipes make for a shorter brew day by omitting the mash. “A lot of people start on the kitchen stove. After their first boil-over, and the associated major mess, they get a turkey frying kit and do it in the backyard,” Stein continues. They generally do a few extract beers, then progress to extract with steeped grains, and then on to all-grain brewing.
McNair and Batten credit the huge community of certified beer judges with enhancing our city’s beer scene. Batten says the Beer Judge Certification Program “teaches you about beer styles, about processes and off-flavors, the nitty-gritty to be a better brewer.” At many beer competitions throughout the city, professional brewers toss their homemade creations into the ring. “That’s what has really driven a lot of specialties and unique styles we see in San Diego,” Batten explains. “Commercial brewers also homebrew. The two industries work so well together. It’s a hand-in-hand thing.”
One brewer who first learned to taste, then brew, was Curtis Chism; he and wife Liz opened Council Brewing in Kearny Mesa four months ago. The couple performed extensive research before homebrewing together, joined QUAFF, and got certified as beer judges to critique their own brew. Eventually their beers started receiving medals at local competitions and the dream of professionally brewing quickly fermented into a reality. They even got the opportunity to intern with Mike Hess while he was still in the nano-brewery phase of Mike Hess Brewing.
George Thornton
George Thornton’s backyard setup sits just over the fence from The Homebrewer supply shop he opened in North Park | Photography by Paul Body
George Thornton’s backyard setup sits just over the fence from The Homebrewer supply shop he opened in North Park | Photography by Paul Body
The number of places where homebrewers can hunt for supplies has grown too. Ballast Point’s Home Brew Mart, a homebrew pioneer, has been providing homebrewers with recipes, glass fermenters, and copper coil immersion wort chillers since 1992. George Thornton opened The Homebrewer (30th Street and El Cajon Boulevard) in 2012. Thornton and manager Chris Manzi lived on the same street in high school and started brewing together 10 years ago. An interest in beer led Thornton to open the supply store and, he jokes, “No one was hiring history professors.”
Thornton thinks a great beer city needs an educated drinker. By actually taking a crack at brewing, homebrewers are able to appreciate good beer on a deeper level. Thornton hopes to keep the passion going by opening his new tasting room, set to open in November. The room will teach craft beer novices and veterans alike by brewing the same beer with different yeasts or hops. “The homebrewing community serves as an incubator for professional production,” Thornton says. “But there’s a push and pull, with both industries pushing each other to be better.”
And sometimes it’s the wife who’s pushing. Garett Redelings says his wife, Patty, “is my biggest fan and also my fiercest critic when it comes to the beer I make. But judging has enhanced and furthered her appreciation for beer. Her love for beer has actually expanded because of this phenomenon that is homebrewing.”
Homebrewing in San Diego
Liz and Curtis Chism at their newly opened Council Brewing Company | Photography by Tim Stahl
Word of Mouth skips endless scrolling and lets two longtime industry pros choose what members drink each month
If I have to choose between letting a trusted friend pick a bottle of wine or some random algorithm boosted by a faceless entity, I’m gonna go with the human 10 out of 10 times. And when you have friends like Amanda Sarich and Robert Blair, it’s pretty easy to trust their picks are going to be unique, tasty, and probably something I haven’t seen before.
Between the two of them, they have over three decades of experience working in wine. From buying to operations to building wine lists, they’ve worked together, wined together, and now, are going into business together with the Word of Mouth Wine Club.
Word of Mouth is a members-only monthly subscription that sends you two handpicked bottles each month, chosen entirely by the duo’s palates. It’s less “build your own box” and more “enjoy the surprise.” “The goal with the wine club was basically to get members that want to turn over their faith in our collections,” Sarich says. “Trust us—we’ll send you the cool stuff.”
The two first met while working at We Olive wine bar and shop in La Jolla, where Sarich joined the opening team in 2011 before eventually becoming a corporate wine director overseeing stores and franchises throughout California. Blair arrived the following year, after stints at Holiday Wine Cellar in Escondido and Alternative Wines in Carmel Valley, later spending nearly a decade helping build Village Vino in Kensington.
When Village Vino closed last November, Sarich had recently returned home to San Diego after years in the Bay Area and brought Blair on board for a project she’s working on—Serafino, a cafe and wine bar slated to open in Mission Hills next fall. But to bridge the gap between Village Vino closing and Serafino opening, the two partners kept the momentum going by launching Word of Mouth.
Blair says once Serafino opens, the team will launch a wine club for that business that will focus on everyday drinking wines from anywhere. Word of Mouth is for us “to geek out a little bit,” he says, with more adventurous or hard-to-find options from small production family farmers. (But as a bonus, Word of Mouth subscribers will become Seraphino’s founding members, receiving exclusive benefits for supporting the project from day one.)
Current memberships include two bottles delivered monthly—usually a red and a white, though sparkling, rosé, orange, or skin-contact wines are always fair game. Members can choose three-month, six-month, or annual subscriptions, and every shipment includes detailed tasting notes, producer stories, pairing suggestions, and fun extras like playlists, puzzles, and the occasional surprise.
The selections often revolve around loose themes. For instance, they used the idea of what wines they’d drink at a summer barbecue to select the two bottles in the July box—which happened to be a pale French rosé and Mourvèdre from the Languedoc-Roussillon region of southern France.
Over the last decade, places like Rumi, Clos, and Vino Carta have helped transform the San Diego wine scene from mainstream labels and a stodgy vibe to eclectic discoveries that break a lot of the former rules. Word of Mouth hopes to continue that evolution.
“I think it’s fostered a more adventurous sense of exploration,” Blair says. “There’s room in San Diego to keep expanding people’s palates.” Sarich agrees. “We’re trying to bring our fun wine palate to the world.” Bottoms up.
Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Dockside Night Market returns to Tuna Harbor Dockside Market on August 6 for one night only
Ask any local, human or shark—San Diego summer doesn’t really start until August. After June Gloom lifts and children file back into the halls of academia, our coastline comes to life with more space on the sand and a water temperature that finally rises above muscle-clenchingly frigid.
What better way to welcome Local’s Summer than by celebrating the bounty of the sea? At least, that’s what the gang at Puffer Malarkey Collective (PMC) figured when they launched Dockside Night Market four years ago.
Despite being born and raised in San Diego, Lillian Dang (the event’s co-producer and marketing director for PMC) says she didn’t know how abundant our local seafood scene was until she left and came back. “We are spoiled here,” she says, pointing not only to our plentiful produce from local farms, but also our sea-borne treasures.
When she and her co-producer Lucien Conner (PMC’s director of operations) brainstormed over what they felt the city’s food scene lacked, they realized: “What’s missing is an event that really celebrates the local seafood,” explains Dang.

Dockside Night Market is meant to be a “San Diego summer party on the pier,” she says, bringing together local fishermen and local chefs to highlight the fruits of the local seas. Chefs from some of San Diego’s best restaurants clamor to be a part of the 15-chef-max roster, including Travis Swikard (Callie and Fleurette), David Sim (Kingfisher), Aidan Owens (Herb & Wood), Chianne Mallari (Herb & Sea), Tara Monsod (Animae), Jacob Ruck and Eric Bost (Jeune et Jolie), not to mention Mabel’s Gone Fishing, Bica, The Lion’s Share, Nine-Ten, Marisi… you get the idea.
Part of the intrigue is not knowing exactly what seafood will appear—in past years, there’s been uni, bluefin tuna, halibut, black cod, but it ultimately comes down to what’s fresh and what’s available. And with a chef lineup like that, it’s fun to imagine what sorts of surprises await. (If you’d like a small hint, there are calendars of seasonal availability in the area.)
The one-night-only annual event takes place at Tuna Harbor Dockside Market on Tuna Harbor Pier (598 Harbor Lane), the same spot as the weekly fish market every Saturday from 8 a.m. until 1 p.m. or sellout (it’s usually the latter). VIPs get in at 6 p.m. and general admission is 7 p.m., and 100 percent of all ticket profits go to support the San Diego Fishermen’s Working Group, a 501(c)(3) nonprofit created to support the best interests of the region’s commercial fishermen. There’s also four cash bars and a live DJ (but leave the kids and pets at home).
“I think this is an event that can only happen in San Diego,” says Dang. Our city’s culinary cache is on the rise, and our proximity to some of the best fishing waters in the world make it a pretty dynamic duo. “It’s curated, it’s intimate, it’s all the things,” she promises.
Dockside Night Market takes places on Thursday, August 6, from 6 p.m. to 10 p.m. at Tuna Harbor Dockside Market.

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
Harrah’s Resort Southern California introduces its brand-new signature restaurant, featuring Mexican cuisine from across the country
Ten million dollars can buy 30 small helicopters, two or three houses in Del Mar (depending on how many bathrooms there are), or one really, really extravagant restaurant remodel. Harrah’s Resort Southern California went with that last one, revamping the former Salt & Fin space into Tierra y Mar, the resort’s new signature restaurant next to Hell’s Kitchen by Gordon Ramsay.
The 25-year-old Valley Center casino and resort went through its first major expansion in 2014, adding more pools, more restaurants, a convention center, and hundreds of new rooms—basically, the full works. In 2016, the Rincon Band of Luiseño Indians officially renamed the land the resort sits on as “Funner, California,” dubbing David Hasselhoff (excuse me, The Hoff) as the rechristened town’s first mayor and inviting guests to leave their hassles behind.
Still, any respectable resort knows the spectacle has to be fresh to keep guests coming back for the newest, most eye-popping, droolworthy, thrill-inducing, jackpot-hitting experiences. So Harrah’s spared no expense with Tierra y Mar, tapping JCJ Architecture to completely reimagine the 7,245-square-foot restaurant as a transportive Mediterranean-meets-Mexico space bridging Cycladic and Moorish architecture details with mid-century glamour.

Derek Sola, design principal at JCJ and project lead, says his team had to completely demolish Salt & Fin to create Tierra y Mar from the ground up—literally. The Tini Bar? Adios. The fixtures and furnishings? Vayan con Dios! The very floors, walls, kitchen, and ceiling? Gone. New plumbing, new kitchen equipment, new HVAC—tabula rasa.
Now, the natural wood-lined, mosaic-laden, greenery-rich space feels like a coastal hacienda, with woven elements and artisan accents that seem surprisingly intimate in such a sprawling room. Sola says by moving the kitchen and back-of-house operations out of view, guests can focus more on the dining experience than the cooking process. And yes, it’s meant to feel wildly different from the flashing lights and ding-ding-dings of the casino floor. That’s why the entry portal uses columns and archways—it’s like a bridge from buzzy commotion to complete calm.

Considering Tierra y Mar translates to “land and sea,” specialty chef Bryan Texis highlights both as forefronts of the menus, incorporating his birthplace of Mexico City, childhood home in Baja California, and current proximity to Baja. It’s that all-encompassing influence that Harrah’s food and beverage Director Ryan Adams says served as inspiration. “We pulled influences from all over the country,” he says, pointing to items like birria (Jalisco), whole Pacific rockfish (Baja California), salmon zarandeado (Nayarit), and tacos al pastor (Mexico City).
“Our goal was to create just a fully immersive menu for all to enjoy, despite whether or not you grew up in Mexico, eating your abuelita’s food, or you are new to the area and just want something that just tastes amazing,” says Adams.
Highlights include salmon marinated in a chipotle sauce and served with arroz verde and a petite frisée salad with cucumber, cherry tomatoes, citrus segments, and honey citrus vinaigrette; a shrimp aguachile appetizer with cucumber, red onion, radish, avocado, and cilantro; a salsa sampler with three heat levels; the “siete mares,” or “seven seas,” with seared seabass, mussels, littleneck clams, scallops, shrimp, and fried crab cakes, all served in a lobster tomato consommé; and their house birria: an eight-ounce braised short rib wrapped in hoja santa (an aromatic herb from Mexico), served with consommé reduction and a sweet corn purée. Texis’ pan de elote provides a sweet-and-savory end to a meal, made with fried corn bread, chantilly (whipped cream) banana mousse, pecans, and totomoxtle (corn husk).

While menudo and brunch (think breakfast burrito, huevos rancheros, and a masa waffle) will only be available on the weekends, the bar is always open. Naturally, Tierra y Mar’s bar emphasizes tequila, with plenty of beer, wine, cocktails, and margaritas. Like Old Fashioneds? Try the Tequila Old-Fashioned, made with Callfino Añejo, agave, orange bitters, orange peel, and dark cherry. Or kick up your margarita by opting for a blended Mangonada, with Casa Dragones blanco tequila, passion fruit liqueur, blue curaçao, mango puree, Chamoy, and fresh lime, served with a chamoy and tajin rim and tamarind candy stick.
Pulling off such an ambitious, far-reaching restaurant revamp required a group effort, says Adams. General manager Jill Barrett, vice president of resort operations Shannon Upson, and the Rincon Band of Luiseño Indians have worked for a year-plus to bring Tierra y Mar to life. It might not be “traditional” Mexican food, according to Adams. But he invites guests to take a chance on their approach.
In other words: come for the fun, stay for the food.
Tierra y Mar opens at Harrah’s Resort Southern California on July 22 for daily lunch and dinner service, plus weekend brunch.
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
This month, the 2026 San Diego Business Impact Awards recognized local businesses making an impact in clean energy, biotech, hospitality, and beyond
Renewable energy companies building hundreds of power plants. Biotech startups using artificial intelligence to create personalized medicine for children with rare diseases. Hospitality companies quietly powering thousands of local events. Consumer brands growing from beach-town startups into national businesses. These are the kinds of companies driving San Diego’s economy today, and the businesses recognized at this year’s San Diego Business Impact Awards offer a snapshot of where the region is headed.
Hosted July 23 by San Diego Regional Economic Development Corporation (EDC) and JPMorganChase, the second annual awards event honored four local companies for innovation, growth, and economic impact. More than 100 nominations from San Diego’s middle-market businesses were reviewed by a 10-person judging committee, with winners selected across four categories: startup, early-stage innovator, rising star, and established heavyweight.
Two-time honoree Jimbo Someck, founder of Jimbo’s organic grocery stores, also joined the event for a fireside chat on buying local, supporting emerging brands, and giving back to the community.
“San Diego’s strength comes from its makers and builders—the resilient people who endure great risks and overcome obstacles to build and scale a company,” says Aaron Ryan, San Diego Region Manager and Middle Market Banking at JPMorganChase & Co. “These awards aren’t just recognition; they spotlight the talent, grit, and innovation shaping our region’s future. By celebrating those who create and build, we foster connections and fuel the growth that keeps San Diego thriving.”

Heavyweight honoree SOLV Energy has grown alongside the country’s rapid investment in renewable power. “It’s an exciting time for SOLV Energy as we are experiencing significant growth,” says CEO George Hershman. “The business has doubled over the last year and has almost double-digit growth since its inception.”
The Rancho Bernardo-based company designs, builds, operates, and maintains utility-scale solar and energy storage facilities. Since its founding in 2008, SOLV Energy has built more than 500 power plants.
Growth has translated directly into hiring. About 200 employees work from the company’s local headquarters, including roughly 20 interns. “Our intern program is a big part of the way that we grow our workforce,” Hershman says. “Last year, 43 percent of our interns became full-time employees. We believe San Diego is a great community to build and grow a high-tech infrastructure and technology company because of the incredible workforce—the ability to attract top talent and draw from world-class universities.”
Startup honoree La Jolla Labs is tackling one of medicine’s biggest challenges by developing personalized RNA therapeutics for patients with rare diseases—many of them children with neurological disorders like ALS. Using proprietary artificial intelligence and machine learning tools, the biotech company develops treatments tailored to each patient’s specific genetic mutation.
CEO Tamar Grossman says the recognition reflects how far the company has come despite limited resources. “We’re honored to be recognized for our ability to change and save patients’ lives and turn our lean startup into a clinical company with very minimal resources,” she says.
Grossman credits San Diego’s concentration of research institutions—including UC San Diego, the Salk Institute, and Scripps Research—with creating a pipeline of talent and collaboration. “San Diego is one of the world-leading centers for technology, genomics, and RNA therapeutics,” she says. “We have over 30 RNA therapeutics companies here, and we support each other and help with anything related to drug discovery.”
She says that collaborative spirit extends beyond formal partnerships. “You can walk around Torrey Pines, go into a café, and find colleagues from the industry and have an ad hoc conversation,” Grossman says. “That’s something very unique to San Diego.”
While Snake Oil Venue Company may not be a household name, chances are many San Diegans have attended one of its events. The early-stage innovator honoree has expanded from beverage catering and mixology consulting into venue management, operating Julep Venue in Mission Hills, Bramble Bay Venue in Imperial Beach, Vesper Venue, the Chapel at Liberty Station, and five outdoor venues throughout Liberty Station—more than 500,000 square feet of event space altogether.
“We do a lot of launch parties for corporations and new products,” says CEO Mike Esposito. “I really like working on the entrepreneur side of things, where new businesses are entering the San Diego market and looking to make a splash.”
Snake Oil has executed more than 16,000 events, employed more than 1,000 people, and partnered with more than 900 local vendors, including caterers, florists, photographers, entertainers, and other hospitality businesses. The company also works with many of San Diego’s nonprofits, museums, and cultural institutions. “We get to celebrate people’s most important moments,” Esposito says. “Whether that’s a wedding, celebration of life, or quinceañera, we’re fortunate to be involved in the community in so many different ways.”

Rising star honoree ALOHA Collection is proof that a simple idea can grow into a thriving company. Founded by two roommates who wanted a better way to carry wet swimsuits after a day at the beach, the lifestyle brand has grown into a business while maintaining strong year-over-year growth.
Now headquartered in Carlsbad, ALOHA Collection employs more than 100 people and operates its California flagship store in Encinitas, which is slated for a remodel. With roots in Hawaii, the company is known for its lightweight, splash-proof travel bags that have become a familiar sight on beaches in San Diego and beyond.
“‘Aloha’ is part of our name, but it’s also how we move through the world,” says CEO Lynna Barnard. “It’s how we show up for people, the way we travel, the way we give back.” Since day one, the company has maintained a 5 percent giveback to Hawaii conservation efforts, contributing millions of dollars over the years.
“I think what’s so inspiring about ALOHA Collection, and the founders in particular, is when you dream big, those dreams can come true when you work hard and trust in the universe,” Barnard says. “It’s inspiring to be a role model for other people wanting to start businesses from humble beginnings. Start small and watch it grow.”
Together, businesses like these form a cornerstone of San Diego’s economy—not only through the jobs and revenue they generate—but through the local workers they hire, vendors they support, and investments they make in the region. Their growth doesn’t happen in isolation; it ripples outward, strengthening the broader business community and the people who call San Diego home.

The fast-growing taqueria will open its third restaurant on Newport Avenue after a viral social media moment fueled its rapid expansion
When Rigo Munoz opened a weekends-only taco stand on Market Street in 2018, at first, he was just hoping to sell his tacos to however many customers he could. That low-key, word of mouth approach worked well for a couple years. Very well.
“Then, the line started,” he laughs. He began to double his sales week after week, until an influencer from Tijuana paid them an undercover visit in 2024. Munoz was hanging out in his backyard the next Monday when his phone started pinging and ringing off the hook. “So I go onto my social media and there, lo and beyond, the video already had 10,000, 12,000 views in like, less than an hour,” he says. The next day, there was a line of customers waiting for him before he opened at 5 p.m. The Chula Tacos revolution sparked there.
Now, he’s ready to open his third location on August 1 at 4994 Newport Avenue in Ocean Beach. It wasn’t an easy or straightforward path—the city shut down his original location citing too much noise and traffic. But Munoz was looking ahead, already in talks with a restaurateur to take over his space at 1719 Palm Avenue in the Nestor neighborhood of southeast San Diego. From the time he got shut down to getting the keys of his first brick-and-mortar was less than two days.
The second location in Chula Vista caught fire on Valentine’s Day and is slated to reopen later this fall (689 H Street). Munoz says he also plans to open a fourth location somewhere between the Ocean Beach and Morena Boulevard areas, but has aspirations for more.
“I’d like to become the In-N-Out of tacos,” he says. He’s actively looking for places that could support either a drive-thru or the typical fast-casual taqueria style, but no matter what, he’s going to keep his menu simple.
Each location has the same menu, except labio, which are ox lips, and beef intestines. They’re top-sellers at Palm Avenue, but might not translate as well to the OB crowd, he says. But guests can still get their fix of vampiro tacos, tacos de trompo, and from-scratch horchata and jamaica.
Chula Tacos is best known for its kekas (pronounced keh-kuhs), which are extra-large quesadillas stuffed with your choice of meat. “It’s a hefty thing,” Munoz promises. It’s such a trademark that he filed for a patent, which is still pending.
Building a taco empire has been a long time coming. Munoz first started making tacos at age 12, and has operated a number of cafes, delis, and other businesses on both sides of the border ever since. “We’re a family business,” he says. He’s been trying to hit that mother lode for years—and all it took was one video to light the fuse.
The newest location of Chula Tacos opens August 1 at 4994 Newport Avenue, Suite A in Ocean Beach. Hours of operation are 11 a.m. to midnight daily. (Opening date subject to change.)

Listen Now: The Latest in San Diego’s Food and Drink Scene
Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].
Beth Demmon is an award-winning writer and podcaster whose work regularly appears in national outlets and San Diego Magazine. Her first book, The Beer Lover's Guide to Cider, is now available. Find out more on bethdemmon.com.
After Captain Keno's closed, pro surfer Benji Weatherley gave its tables, dishes, and memories a second life at Breakers Cafe Bar & Grill
Captain Keno’s No. 8 special—pancakes, sausage, toast, home fries, and eggs for $2.99—was the fuel that powered Benji Weatherley for surf competitions as a teenage pro. A couple decades later, tears were shed when the Coast Highway dive-slash-eatery called it a day after 54 years. Usually, the guts of a shuttered restaurant go to liquidation auctions or straight to the dump to decompose along with its legend. Instead, Weatherley took in Keno’s spare parts—plus other relics from Encinitas’ past—and used them to build the newest community hangout.
Every single piece in the place is from somewhere in this town,” Weatherley says about Breakers Cafe Bar & Grill. “I’m not going to settle for anything less.”
Breakers is a Hawaiian hideout in an uncool part of the coastal surf town, but it’s got the set design of an Encinitas superfan. The plates, silverware, and coffee mugs are from Keno’s. So are the tables and booths. There’s a bench made from the last table preserved in The Derby House (a building that, for over a century, was a hotel, then became a hospital, a religious retreat, and a private home). Weatherley’s not performing CPR on old upholstery because he’s a fan of antique furniture. It’s a method to bring people together.
“Representing nostalgia in this town is the only way to grasp a hold of the community,” Weatherley says. “Everyone wants to touch and feel something different from what they’re experiencing on their phones.”

Every week, locals bring him photos, artifacts, and bits of paraphernalia from Encinitas’ past and ask Weatherley to give them a new home. “I’ve had ladies who were there when [Captain Keno’s] opened cry in my arms and say, ‘This table is where I had my second birthday with my grandma,’” he says. “They tell me these stories, and I tell them I have all the same stories about my mom.” (Weatherley’s mom first brought him to Keno’s and helped raise the young surfers from the Momentum Generation documentary—Weatherley, Taylor Steele, Rob Machado, Kelly Slater, etc.—as they surfed some of the world’s most dangerous waves at Pipeline in Hawaii. Back then, she owned Breakers Restaurant & Bar in Haleiwa. Name sound familiar?)
Weatherley has always been the funniest man in the room. He calls Breakers “the Chuck E. Cheese of Encinitas.” The restaurant hosts hula dancing classes, open-mic comedy nights, and evenings bartended by longtime Captain Keno’s barkeep Vaka Kaufusi. Cult-loved reggae band Steel Pulse hit the Breakers stage recently to perform a new song that Weatherley also helped write. His longtime friend Jack Johnson has dropped by to sing a few, too.
Despite not having a fancy location along the 101, people are catching on. Fire stations and hospitals have held staff parties there. Weatherley also currently sponsors four sports teams.
“Last night, I had a girl say, ‘I want my birthday party at Breakers,’” he says. “That, to me, is community in a nutshell.”
Emma Veidt is an editor at San Diego Magazine. She earned her bachelor's and master's degrees from the Missouri School of Journalism. She loves running, hiking, and rock climbing, but really, she mostly loves encounters with the street cats around North Park.
San Diego aesthetic medicine providers help you look—and feel—your best
San Diego is home to world-class aestheticians, plastic surgeons, and dermatologists who can help turn back the hands of time and revitalize tired, damaged skin. Enhancing your look is a spectrum. Treatments range from noninvasive procedures like lasers or injectables to the big guns, like a deep-plane facelift—many with better results and less downtime than ever thanks to advanced techniques and technology. Whether you’re a Botox beginner or an aesthetic medical care veteran, San Diego aestheticians and aesthetic medicine providers can help you look and feel like the best version of yourself.

Changes Plastic Surgery & Spa is San Diego’s premier destination for aesthetic surgery, led by world-renowned plastic surgeon Dr. Michael Rossi. Celebrated for his artistry, precision, and natural-looking results, Dr. Rossi is known for creating customized Mommy Makeovers that help women restore confidence and reclaim their bodies after pregnancy. His expertise also extends to comprehensive post-weight loss body contouring, addressing excess skin and skin laxity with sophisticated surgical techniques tailored to each patient’s unique anatomy and goals. From breast and body rejuvenation to deep plane facelifts and eyelid surgery, every treatment plan reflects Dr. Rossi’s commitment to surgical excellence, personalized care, and transformative results that look as beautiful as they feel.

At Cosmetic Laser Dermatology, the board-certified, internationally acclaimed team has the power to erase 10+ years of aging in a single treatment. The center’s 60+ laser, light, and energy devices do it all—refining texture and tone, calming acne, minimizing pores, and erasing that ill-advised spring break tattoo of yesteryear. Their dermatologists take it further by stacking multiple devices in one session for synergistic results—the philosophy behind their signature Take5 and Take10 treatments, the latter capable of removing a decade-plus of aging in just one visit. Add a full suite of injectables, body sculpting, and vein treatments for every skin type and tone, and it’s no wonder the practice’s medical director was named the #1 cosmetic dermatologist in America by Newsweek two years running.

If it’s subtle, lasting results you’re after, Cultivé Medical Aesthetics has you covered. Cultivé purposely combines aesthetics and wellness. The Bankers Hill practice offers a full menu of services designed to improve skin health and support the three pillars of aesthetic aging: skin tone and texture, volume loss, and laxity. Cultivé offers a wide range of aesthetic treatments, including collagen boosting powerhouse Morpheus8, biostimulators like Sculptra and Radiesse, PRP therapy, laser hair removal, VI peels, and regenerative skincare treatments. They also provide wellness-focused services such as hormone replacement therapy, IV therapy, and medical weight management programs.

Starlite Aesthetics and Wellness focuses on enhancing natural beauty through science-backed treatments tailored to each client’s goals. Michelle Langston, MSN, APRN, FNP-BC, founded Starlite on the principle that aesthetic medicine should be precise, personal, and rooted in wellness. The boutique aesthetic practice in La Jolla combines modern medical aesthetics with holistic wellness principles for refined results personalized to each patient. Langston has spent more than a decade honing her skills in advanced injectables, regenerative therapies, and anti-aging care. Starlite offers regenerative therapies rooted in science, promoting skin rejuvenation using a multiple modality approach. Service offerings include RF microneedling, wrinkle relaxers, facial balancing and more.

In the rapidly advancing field of aesthetic medicine, it can be hard to tell what’s worth the hype. Here are some of the latest, most advanced, and most popular options out there.
Morpheus8: This combination of microneedling and radiofrequency (RF) energy activates your skin’s own collagen and elastin without the downtime associated with some
laser treatments. It can be used to reduce wrinkles, tighten skin, improve skin tone, contour the jawline, and minimize acne scars.
Exosome Therapy: This cutting-edge treatment uses protein-packed nanoparticles to trigger repair and rejuvenation at the cellular level. Often used post-microneedling or lasers, exosomes penetrate deep into the skin to stimulate collagen production.
Post-GLP-1 Skin Removal: Rapid fat loss prompted by GLP-1 medications, including semaglutide, tirzepatide, and retatrutide, can leave users with sagging skin. Skilled surgeons can remove excess skin and reshape the figure.
Treatment Stacking: Sometimes it’s the more the merrier when it comes to aesthetic procedures. Combining multiple non-surgical treatments in a single session allows users to address several issues efficiently, with less downtime.