Edit ModuleShow Tags

Heavy Metal

San Diego Style


Published:

 Word necklace with rutilated quartz, black onyx, labradorite, pearls and engraved silver shapes, $281, by Bjorg. Deep Fling, Encinitas, 760-277-7800; bjorgdesign-usa.com.
 Dayak Station silver bracelet with black sapphires and crocodile band, $1,995, from the Kali Lava Collection by John Hardy. Visit johnhardy.com for local retailers.
 Skull necklace in 14K rose and yellow gold with black and white diamonds and orange sapphires on 14K rose gold chain, $9,905, by Julez Bryant. 760-729-5859; julez.com.
 Damita sterling silver and 18k gold ring, $275, from the Casa Cross Collection from Saint by Sarah Jane. Neiman Marcus, Fashion Valley, 619-542-4404; saintbysarahjane.com.
 Breakup bracelet in platinum with black diamonds and rubies, $19,950 (woman’s); $22,775 (man’s), from the Luz Collection by Houman. Houman Boutique, Coronado, 619-437-7007; luzstyle.com.
 18K gold cuff with diamonds, $29,500, from the Kroko Collection by Hellmuth. Nordstrom, Fashion Valley, 619-295-4441; hellmuth.de.
 Dragon ring in 18k gold with lime quartz and rubies, $21,000 from the Objects Organique Collection by K. Brunini Jewels; Neiman Marcus, Fashion Valley, 619-542-4404; kbrunini.com.
 Somerset stretch bracelets in stainless steel, $195 each, from the Mesh Collection. Tiffany & Co., 800-526-0649; tiffany.com.


Couture with a Conscience

BY LORI BERGAMOTTO

Fashionistas flock to eco-wise boutique Migrate Home to feel good about looking chic

ABOUT FIVE YEARS AGO, “green” was just a color. “Hybrid” was certainly not a reference to the trendiest wheels on the road. And eco-friendly fashion was synonymous with a super-crunchy hippie look. (Think bohemian frocks, a peasant headscarf and some earth-mama sandals——that is, if shoes were worn at all.)

Times have changed.

We’ve been informed that truth is inconvenient and a carbon footprint is not something of Sasquatch lore. And finally ——cue the horns——fashion has caught up. While mass availability is still a concern, San Diegans can be comforted that ecosafe finds abound in Encinitas, at the socially——and stylistically——conscious Migrate Home boutique.

It’s the brainchild of founder and San Diego native Lindy Boynton. This homey, upscale shop opened its doors less than a year ago and offers housewares, clothing and accessories that are environmentally and socially friendly. Her inspiration? A do-gooder conscience. As a fashion executive for almost 10 years, Boynton found herself conflicted by a love for high design and a disdain for the eco-crushing operations of the industry. Spurred by the cancer deaths of two important people in her life, she questioned the environmental effects on human health and decided to make a change.

“I knew I couldn’t do much, but in my own way, I could take what I knew——fashion——and give it an environmental soul,” Boynton says. And with that, her “from the seed to the shelf” mentality took form in a sleek, tree house–esque boutique.

Inside the dark-wood-paneled and whitewashed walls of this one-of-a-kind shop, the shelves teem with denim by Loomstate (known for an impeccable fit), fresh, feminine dresses by Stewart Brown and beautiful billowy tops by Edun. For Boynton, it’s important that each line she carries has a socially responsible mission. Whether the clothing is made from organic or sustainable resources or it’s made to help build factories and create jobs in third-world countries, her approach to going green makes every consumer feel they can participate in the movement.

“I’m certainly not an activist,” she says. “I don’t want people to feel intimidated, but I also want them to feel like they can make a difference.”

One bestseller in San Diego is TOMS Shoes, an Argentine canvas shoe in multiple colors and designs. With every pair purchased, another pair is donated to an Argentina child who can’t afford a pair of shoes.

But it’s not just the merch in Migrate Home that helps to make the world a better place. Boynton also uses this mentality on a smaller, local scale by supporting the San Diego art community.

“Every six weeks or so we rotate the pictures of local artists in the store for customers to purchase,” she says. “We have a big, open-store event to celebrate the artists and their work.” Patrons are encouraged to join the mailing list or check her Web site (migratehome.com) to stay in the loop.

Be forewarned: Green items don’t necessarily mean you’re going to save any green. Because the cottons and detailing are made from organic materials, the clothing tends to be pricey. But for the beauty and quality of the pieces and all the good it does for the earth, consider it a well-made donation to the environment and your wardrobe.

MIGRATE HOME
937 South Coast Highway 101, Suite C103
Encinitas • 760-632-8284
migratehome.com

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

Fashion: 10 Velvet Looks for Fall

Fall's must-have fabric has made its plush return

Thread + Seed Brings Thoughtful Gifts and Clean Beauty to Bankers Hill

Minimalism is the mantra of Graffiti Beach Owner Melanie Michaud's newest brick and mortar

Lumo Brings Chic Jewelry to Coronado

Lucia Mouet opens a storefront on Orange Avenue
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. What to Drink at Hundred Proof
    Trust’s sister restaurant keeps the focus on approachable cocktails
  2. First Look: Born & Raised
    Everyone said don't do a steakhouse. So the damn kids at Consortium Holdings did with Born & Raised—to the tune of seven million bucks.
  3. 47 Outdoor Dining Spots to Try in San Diego
    From ocean views, rooftops, and garden patios to simple sidewalk people-watching, we’ve rounded up the city's best outdoor dining spots
  4. The Vegan Fast Food Revolution
    From Evolution to Plant Power, two local vegans look to revolutionize fast food
  5. Adele Stratton Leaves Noble Experiment for Jaynes Gastropub
    Her first menu features light, crisp, approachable cocktails
  6. World Eats 2017
    Join us for the inaugural celebration of San Diego's diversity in cuisine
Edit ModuleShow Tags

Promotions

Go Ahead... Ask McMillin!

At McMillin Realty, we are encouraging you to bring us your real estate questions. We will answer these questions….. for free.

Not Your Grandma's Orthotics

New year, new – shoe? Staying on your feet for long hours at a time just got a whole lot more comfortable with Wiivv’s BASE custom insoles
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

Enter a Drawing You Could Actually Win

There are more than 1,700 prizes in the Dream House Raffle

Buy a Raffle Ticket, Win This Rare Sports Car

Donate to a good cause to seriously upgrade your ride
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags