Edit ModuleShow Tags

A Tijuana for the Next Generation

The border report


Published:

Hub Station
Hub Station

Downtown Tijuana—Zona Centro—isn’t exactly historic. Most everything that meets the eye in the 125-year-old city center dates back to the 1980s and has always been a facade to set the scene for an authentic taste of Mexico—or authentic enough.

In the past, many Tijuanenses had treated it as a cursed amusement park, best left for foreigners hunting for cheap silver and oversized sombreros. Few fell for its quirky charm, and most neglected it to the point that it eventually decayed into becoming just shy of a ghost town.

Take a stroll down Revolucion today, however, and you’ll see that it’s anything but, thanks in part to the efforts of Miguel Buenrostro.

In 2010, Buenrostro launched “Reactivando Espacios” (Reactivating Spaces), a series of short films documenting the nosedive in Tijuana’s tourism industry and its impact on downtown shopkeepers. Inspired by efforts in Guadalajara and Mexico City, the project evolved into an urban crusade to reincarnate shuttered commercial spaces as galleries, boutiques, cafes, and nanobreweries. The project has transformed Pasaje Rodriguez and Pasaje Gomez into artistic enclaves, and next on Buenrostro’s agenda is the abandoned tour bus depot, Hub Station, with its iconic, but oft-overlooked, kaleidoscopic stained glass ceiling.

“Before we can expect foreigners to come,” he says, “we have to first convince ourselves that this is where our city’s identity must grow.”

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

Weekend Getaways: 23 Reasons to Get out of Town

Some of the best beaches, wine regions, and natural landscapes are just a short drive or plane ride away from San Diego

Letter from the Editor: New Year, New Travels

Senior editor Archana Ram dishes on the February issue of San Diego Magazine

Postcard from Nashville: 6 Ways to Experience Music City

San Diego Magazine's senior event manager, Fiona Leung, recently traveled to Music City. Here are the best memories from her trip.
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. San Diego Magazine's Travel Awards 2018
    Cast your vote now for your favorite hotels, travel companies, and attractions
  2. First Look: Cloak & Petal
    The owners of Tajima bring Japanese small plates to Little Italy with Cloak & Petal
  3. 15 Coolest Jobs in San Diego and How to Get Them
    We asked 15 San Diego professionals with the coolest jobs in town how they landed their gigs—and how we could steal them
  4. Your Guide to San Diego's Best Happy Hours
    Here's where to throw back a cold one while the sun's still out
  5. First Look: Bivouac Ciderworks
    A new craft cidery opens in North Park, designed for the outdoors person in all of us
  6. Green Rush: Inside San Diego's Emerging Cannabis Industry
    Marijuana's legal. How did it go from evil death drug to medical miracle and billion-dollar industry?
Edit ModuleShow Tags

Promotions

Go Ahead... Ask McMillin!

At McMillin Realty, we are encouraging you to bring us your real estate questions. We will answer these questions….. for free.

Not Your Grandma's Orthotics

New year, new – shoe? Staying on your feet for long hours at a time just got a whole lot more comfortable with Wiivv’s BASE custom insoles
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

Enter a Drawing You Could Actually Win

There are more than 1,700 prizes in the Dream House Raffle

Buy a Raffle Ticket, Win This Rare Sports Car

Donate to a good cause to seriously upgrade your ride
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags