Edit ModuleShow Tags

A Tijuana for the Next Generation

The border report


Published:

Hub Station
Hub Station

Downtown Tijuana—Zona Centro—isn’t exactly historic. Most everything that meets the eye in the 125-year-old city center dates back to the 1980s and has always been a facade to set the scene for an authentic taste of Mexico—or authentic enough.

In the past, many Tijuanenses had treated it as a cursed amusement park, best left for foreigners hunting for cheap silver and oversized sombreros. Few fell for its quirky charm, and most neglected it to the point that it eventually decayed into becoming just shy of a ghost town.

Take a stroll down Revolucion today, however, and you’ll see that it’s anything but, thanks in part to the efforts of Miguel Buenrostro.

In 2010, Buenrostro launched “Reactivando Espacios” (Reactivating Spaces), a series of short films documenting the nosedive in Tijuana’s tourism industry and its impact on downtown shopkeepers. Inspired by efforts in Guadalajara and Mexico City, the project evolved into an urban crusade to reincarnate shuttered commercial spaces as galleries, boutiques, cafes, and nanobreweries. The project has transformed Pasaje Rodriguez and Pasaje Gomez into artistic enclaves, and next on Buenrostro’s agenda is the abandoned tour bus depot, Hub Station, with its iconic, but oft-overlooked, kaleidoscopic stained glass ceiling.

“Before we can expect foreigners to come,” he says, “we have to first convince ourselves that this is where our city’s identity must grow.”

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

Inside the Icon: Tijuana III Milenio

Tucked in a canyon just below Tijuana’s airport stands the 50-foot nude Amazonian officially titled Tijuana III Milenio

The Caesar Salad Turns 92

Mexico’s world-famous salad celebrates 92 years of anchovy-garlicky goodness

A Family Afar: Exploring the Ruins of Cambodia

Jon Bailey and family visit Cambodia's 900-year-old Angkor Wat ruins
Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. San Diego’s Coolest Companies
    If a job is essential, let’s make it enjoyable. Welcome to working in the 21st century
  2. San Diego's Best Restaurants 2016
    From barbecue to vegan options, there’s a bit of manna for everyone in this year’s list of the city’s best
  3. FIRST LOOK: Herb & Wood
    Brian Malarkey and Chris Puffer strike again in Little Italy
  4. 54 Summer Travel Ideas
    Get out of town!
  5. Making a MasterChef
    MasterChef winner Claudia Sandoval on the life-changing ups and downs
  6. Best Restaurants Party 2016
    Celebrate San Diego Magazine’s Best Restaurants issue with an evening of indulgent bites and chef encounters
Edit ModuleShow Tags

Promotions

Go Ahead... Ask McMillin!

At McMillin Realty, we are encouraging you to bring us your real estate questions. We will answer these questions….. for free.

More Than 1,300 Prizes are Ready to be Given Away

What are you waiting for? Buy your raffle ticket now

Not Your Grandma's Orthotics

New year, new – shoe? Staying on your feet for long hours at a time just got a whole lot more comfortable with Wiivv’s BASE custom insoles
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

Go Ahead... Ask McMillin!

At McMillin Realty, we are encouraging you to bring us your real estate questions. We will answer these questions….. for free.

“Will You Marry Me”?

Sharon Jenks, CEO of 6 Degrees, on building business relationships

More Than 1,300 Prizes are Ready to be Given Away

What are you waiting for? Buy your raffle ticket now
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags