Edit ModuleShow Tags

A Tijuana for the Next Generation

The border report


Published:

Hub Station
Hub Station

Downtown Tijuana—Zona Centro—isn’t exactly historic. Most everything that meets the eye in the 125-year-old city center dates back to the 1980s and has always been a facade to set the scene for an authentic taste of Mexico—or authentic enough.

In the past, many Tijuanenses had treated it as a cursed amusement park, best left for foreigners hunting for cheap silver and oversized sombreros. Few fell for its quirky charm, and most neglected it to the point that it eventually decayed into becoming just shy of a ghost town.

Take a stroll down Revolucion today, however, and you’ll see that it’s anything but, thanks in part to the efforts of Miguel Buenrostro.

In 2010, Buenrostro launched “Reactivando Espacios” (Reactivating Spaces), a series of short films documenting the nosedive in Tijuana’s tourism industry and its impact on downtown shopkeepers. Inspired by efforts in Guadalajara and Mexico City, the project evolved into an urban crusade to reincarnate shuttered commercial spaces as galleries, boutiques, cafes, and nanobreweries. The project has transformed Pasaje Rodriguez and Pasaje Gomez into artistic enclaves, and next on Buenrostro’s agenda is the abandoned tour bus depot, Hub Station, with its iconic, but oft-overlooked, kaleidoscopic stained glass ceiling.

“Before we can expect foreigners to come,” he says, “we have to first convince ourselves that this is where our city’s identity must grow.”

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

Inside the Icon: Mercado Miguel Hidalgo

Exploring Tijuana’s oldest outdoor market

Home-Cooked Meals in Tijuana

La Carmelita is a new-wave food truck known for 'cocina de hogar' (home cooking)

Boutique Shopping South of the Border

A guide to the surprisingly stylish retail in Tijuana. Believe!
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. The Baja Moment
    In eight short years, Baja’s gone from a virtual dead zone to one of the globe’s top food and drink destinations. Now what?
  2. 10 Best New Restaurants in San Diego
    Our food critic picks the top 10 new restaurants of 2014. Time to add these hotspots to your must-try list.
  3. San Diego Thanksgiving Guide 2014
    Where to dine out, order catering, buy pies, and turkey-trot your way through the holiday
  4. Wake Up And Smell the Coffee
    As American coffee culture moves past the nonfat vanilla lattes toward a more elevated brew, San Diego is right on trend
  5. Top Docs 2014: The Doctors
    Our annual list celebrating the best of the best in the healthcare field
  6. FIRST LOOK: Stella Public House & Halcyon
    Stella Public House and Halcyon open in East Village near Downtown San Diego. Part coffeehouse, part Neapolitan pizza joint, park cocktails and craft beer, part tableside s'mores.
Edit ModuleShow Tags

Promotions

Go Ahead... Ask McMillin!

At McMillin Realty, we are encouraging you to bring us your real estate questions. We will answer these questions….. for free.
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags