Tastemaker: Emily Sugihara

Tote-ally stylish



Published:

Emily SugiharaPhoto by Kabir Fernandez

Del Mar native and Torrey Pines High alum Emily Sugihara, 31, knows how to maximize style in a little package. Baggu, her line of reusable shopping bags that fold up inside your purse, has grown into full-size totes and more, now available at the likes of West Elm and J.Crew, among others. Here, her earthy picks for spring.

Neighborhood: Dogpatch, San Francisco

Current job: CEO and co-founder of Baggu, which she started with her mom, Joan. “We love doing sewing projects together!”

Background: Emily graduated with a degree in economics from the University of Michigan, and later studied fashion design at Parsons School of Design. She says, “Everything else I learned by Googling.”

Personal style: Really casual. Lots of basics. Vans go with everything.

Fashion philosophy: Buy simple, well-made clothing. I’m kind of anti-fast fashion—most of that stuff ends up in a landfill in six months. Spend more on a few pieces of better clothing!

Her Favorite Things

Most Popular

  1. Secret San Diego
    Psst! You didn’t hear it from us, but this town has all kinds of "hidden gems" (yes, we said it). And we’re not talking ghost stories at the Hotel Del.
  2. FIRST LOOK: Bottega Americano
    With Bottega Americano opening this weekend, Downtown gets its first gourmet food hall
  3. FIRST LOOK: Fairweather
    Anthony Schmidt tackles "sunny" vacation drinks at Downtown's new patio bar
  4. 5 Reasons to Visit the ‘Coastal Living’ 2014 Showhouse
    For the first time ever, ‘Coastal Living’ selects a California home for its annual showcase, and it just so happens to be in Coronado.
  5. ROAD TRIP: Convivia
    One of the most exciting new trends has been the collaboration of San Diego and Baja chefs. Now a new restaurant in Valle de Guadalupe gives that movement a permanent home.
  6. Best of San Diego 2014
    Our annual list of the best of the best in San Diego right now — with an emphasis on the now.

Promotions

Best of Ensenada 2013

Where to eat, drink, sleep & play

Hawaii: Island Fresh

A handy guide to Hawaii's farmers markets

Connect With Us: