Tastemaker: Emily Sugihara

Tote-ally stylish



Published:

Emily SugiharaPhoto by Kabir Fernandez

Del Mar native and Torrey Pines High alum Emily Sugihara, 31, knows how to maximize style in a little package. Baggu, her line of reusable shopping bags that fold up inside your purse, has grown into full-size totes and more, now available at the likes of West Elm and J.Crew, among others. Here, her earthy picks for spring.

Neighborhood: Dogpatch, San Francisco

Current job: CEO and co-founder of Baggu, which she started with her mom, Joan. “We love doing sewing projects together!”

Background: Emily graduated with a degree in economics from the University of Michigan, and later studied fashion design at Parsons School of Design. She says, “Everything else I learned by Googling.”

Personal style: Really casual. Lots of basics. Vans go with everything.

Fashion philosophy: Buy simple, well-made clothing. I’m kind of anti-fast fashion—most of that stuff ends up in a landfill in six months. Spend more on a few pieces of better clothing!

Her Favorite Things

Most Popular

  1. Secret San Diego
    Psst! You didn’t hear it from us, but this town has all kinds of "hidden gems" (yes, we said it). And we’re not talking ghost stories at the Hotel Del.
  2. FIRST LOOK: Bottega Americano
    With Bottega Americano opening this weekend, Downtown gets its first gourmet food hall
  3. FIRST LOOK: Fairweather
    Anthony Schmidt tackles "sunny" vacation drinks at Downtown's new patio bar
  4. The Baja Moment
    In eight short years, Baja’s gone from a virtual dead zone to one of the globe’s top food and drink destinations. Now what?
  5. INCOMING: Duke's
    Iconic Top of the Cove restaurant location gets new life
  6. Wake Up And Smell the Coffee
    As American coffee culture moves past the nonfat vanilla lattes toward a more elevated brew, San Diego is right on trend

Promotions

Best of Ensenada 2013

Where to eat, drink, sleep & play

Hawaii: Island Fresh

A handy guide to Hawaii's farmers markets

Connect With Us: