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Tastemaker: Emily Sugihara

Tote-ally stylish



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Emily SugiharaPhoto by Kabir Fernandez

Del Mar native and Torrey Pines High alum Emily Sugihara, 31, knows how to maximize style in a little package. Baggu, her line of reusable shopping bags that fold up inside your purse, has grown into full-size totes and more, now available at the likes of West Elm and J.Crew, among others. Here, her earthy picks for spring.

Neighborhood: Dogpatch, San Francisco

Current job: CEO and co-founder of Baggu, which she started with her mom, Joan. “We love doing sewing projects together!”

Background: Emily graduated with a degree in economics from the University of Michigan, and later studied fashion design at Parsons School of Design. She says, “Everything else I learned by Googling.”

Personal style: Really casual. Lots of basics. Vans go with everything.

Fashion philosophy: Buy simple, well-made clothing. I’m kind of anti-fast fashion—most of that stuff ends up in a landfill in six months. Spend more on a few pieces of better clothing!

Her Favorite Things

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