Tastemaker: Emily Sugihara
Del Mar native and Torrey Pines High alum Emily Sugihara, 31, knows how to maximize style in a little package. Baggu, her line of reusable shopping bags that fold up inside your purse, has grown into full-size totes and more, now available at the likes of West Elm and J.Crew, among others. Here, her earthy picks for spring.
Neighborhood: Dogpatch, San Francisco
Current job: CEO and co-founder of Baggu, which she started with her mom, Joan. “We love doing sewing projects together!”
Background: Emily graduated with a degree in economics from the University of Michigan, and later studied fashion design at Parsons School of Design. She says, “Everything else I learned by Googling.”
Personal style: Really casual. Lots of basics. Vans go with everything.
Fashion philosophy: Buy simple, well-made clothing. I’m kind of anti-fast fashion—most of that stuff ends up in a landfill in six months. Spend more on a few pieces of better clothing!