How did you get started brewing, anyway? I started sampling… appreciating craft beer when I got to college. My friends and I stumbled upon the fact that there was better beer to be had instead of just drinking the stuff that would get us drunk. Back then, before the Internet, you actually had to use books and maps to find these breweries.
You’re a brewer, not a builder. What’s this side of starting a business been like? After my experience at Pizza Port Ocean Beach and talking with friends who have done this kind of thing, I knew there would be a lot of work. But I had no idea what it really entailed. But that’s sort of been an exciting part for me, learning along the way. I mean, we have a structural engineer and contractors—a lot of people are involved. I want to understand every step of the process.
You had so much success at Pizza Port, winning all those Great American Beer Festival medals. And then you left. What were you thinking, Jeff? It goes back to my days at Stone, when I had aspirations of starting my own bar or brewpub, but I knew that I wasn’t capable or experienced enough to do it. It got to a point where it was time, where I felt as if I had all the experience I needed and it was a now-or-never deal. Before, it was kind of a pipe dream, and now we’ve got the opportunity to get going. Luckily, my wife is as passionate about it as I am.
“All eyes are on San Diego. So it kind of frustrates me when I go to a place and the quality of beer isn’t that good. Hopefully, they can turn things around and improve their style and quality.”
You’re a North County guy, born and raised in Encinitas. Yet, your new place is in Oceanside. How did you end up there? My original goal was to be in Encinitas. They hadn’t had a brewery there since, I think, 1990 or 1991, and it didn’t last long. But the landlord we wanted to go with ended up going in a different direction. We wanted to stay in North County so we ended up in Oceanside. It’s a big area, a lot of square footage. It’s turned into a really good situation.
Spill the goods, Bagby. What styles of beer do you plan on brewing? I know from getting emails and comments from people, that they associate me with certain types of beers they had at Pizza Port, and how they can’t wait to have them again. But I would like to think of myself as someone who makes everything. I like making beer. I like drinking beer. I want to pull from past experiences and the heritage of beer. We’ll have some lagers, some big IPAs. We’re going to be all over the place.
You’re hearing about the craft beer bubble—are there too many breweries? And we’ve seen a lot of growth locally. More isn’t always better, is it? Beer is becoming more popular with more people. What scares me is that some of the new breweries don’t have the experience that many of the others have. A lot of us have spent a lot of time building San Diego’s reputation. All eyes are on San Diego. So it kind of frustrates me when I go to one of these places and the quality of beer isn’t that good. Hopefully, they can turn things around and improve their style and quality. And I’m one of these new places opening up. I know my beer has to be good.
Your brother-in-law, Josh Byrnes, is the general manager of the Padres. Are you a baseball fan and, conversely, is Josh much of a beer drinker? I never played baseball as a kid and was never a huge fan. I never really paid a lot of attention until Josh came into our lives. Am I really into it? Not fully. But the same can probably be said for Josh and beer. He’s tried a few he likes. I know he’s drinking more beer than he used to.
Consider this your annual reminder that Mother’s Day is not the time to improvise. What’s in: roses, peonies, and a card attempting to summarize a year’s worth of gratitude in three paragraphs or less. What’s out: pretending you “didn’t know it was this weekend.” In a city currently operating at full brunch capacity, San Diego responds as it always does—oceanfront tables, excessive buffet spreads, and sparkling wine refills. Whether it’s waffle stacks, chilled seafood displays, or carving stations doing the most, these San Diego restaurants have you covered.
All moms deserve elegance on Mother’s Day. Celebrate a beachfront with a beautifully timeless and tasteful brunch at the Crown Room in Hotel del Coronado. Indulge in options like lemon vanilla pancakes with berry compote paired with crispy bacon, made-to-order omelets or your very own egg benedict station, shucked oysters, whole in-house smoked brisket, Peach Melba Verrine, and more. Guests over 21 can enjoy a complimentary glass of Champagne.
Price: $235 per adult | $125 per child (6 – 10) | Ages 5 and under are free Hours: 10 a.m. – 3 p.m. Address: 1500 Orange Ave, Coronado Reservations: Hotel del Coronado
Oceana Coastal Kitchen
Mimosas, marina views, and a Mother’s Day where the only thing on the agenda is enjoying it? We’ll cheers to that. Located at the Catamaran Resort, this Mother’s Day brunch literally has it all, from sushi rolls and nigiri to a charcuterie spread stacked with salumi, prosciutto, cornichons, pepperoncini, cherry peppers, and grainy mustard, plus waffle and omelet stations, cedar-planked salmon, and panko and herb-crusted mac and cheese. Kids can also create a bouquet for Mom that’s just chaotic enough to be adorable.
Price: $120+ per adult | $60+ per child (5 – 12) | Ages 4 and under are free Hours: 10 a.m. – 4 p.m. (last seating at 2 p.m.) Address: 3999 Mission Boulevard, San Diego Reservations: Oceana Coastal Kitchen
Mother’s Day at Arlo transforms into an enchanted garden that’s equal parts lush and indulgent: a raw bar, fresh salads, delicate pastries, 12-hour braised short ribs, roasted prime rib, and Szechuan pepper–crusted swordfish from the Santa Maria grill. Spoil moms, grandmas, aunts, and every beloved mother figure with live music, a roaming mimosa cart, floral bouquets, and of course, a little retail therapy courtesy of the Kendra Scott trunk show—necklaces, bracelets, earrings, or, let’s be real, all of the above.
Price: $99 per adult | $40 per child (5 – 12) | Ages 4 and under are free Hours: 9 a.m. – 3 p.m. Address: 500 Hotel Circle N, San Diego Reservations: OpenTable
Rumorosa
Forget the CVS roses (respectfully). Rumorosa’s Mother’s Day brunch is back for its third year, pairing complimentary flowers with sun-drenched marina views. It’s coastal-modern meets Baja soul, where the food is bright and very much not an afterthought. Last year’s spread leans into Carrot Cake Waffles, a made-to-order omelet station, Café de la Olla French Toast, Roasted Lamb Tostadas, and other “yes, I’ll have everything” moments.
Price: $90 per adult | $40 per child (5 – 12) Hours: 9 a.m. – 2 p.m. Address: 1380 Harbor Island Drive, San Diego Reservations: OpenTable
Tidal
A boozy brunch overlooking Mission Bay with Mom? Say less. Celebrated at Tidal with a lavish spread of cheeses and charcuterie, a seafood bar stacked with oysters, shrimp, crab legs, and ahi specialties, and chef-attended carving stations with slow-roasted prime rib. Made-to-order omelets and pancakes, maple-glazed pork belly, roasted Baja grouper, vibrant seasonal salads, and brunch classics round it out, finishing with an abundant mini dessert selection.
Price: $125 per adult | $50 per child (5–12) | Ages 5 and under are free Hours: 11 a.m. – 3 p.m. Address: 1404 West Vacation Road, San Diego Reservations: OpenTable
Animae
Mother’s Day at Animae is anything but expected. Tucked into the Marina District, this world-class steakhouse leans West Coast with a playful Asian twist. This year, treat Mom to a dim sum–style experience: a slightly more elevated, endlessly flowing take on the buffet, where indulgent small plates arrive tableside, perfectly complementing the Art Deco interiors and designed to be picked at, shared, and fully obsessed over. It’s less set menu, more choose-your-own flavor adventure.
Price: $104 per person Hours: 10 a.m. – 2 p.m. Address: 969 Pacific Hwy, San Diego Reservations: OpenTable
Isabella Dallas is a freelance writer for San Diego Magazine and the Arts and Culture Editor at The Daily Aztec in her final year at San Diego State University. She previously worked as an editorial intern for SDM, but when she’s not writing, you can find her trying the best coffee spots in SD, devouring the latest rom-coms, and indulging in anything and everything pop culture.
Tacos are San Diego’s lingua franca. The invention of food wrapped in corn tortillas is ballparked at 1000 to 500 BC. The word probably comes from the Nahuatl “tlahco”—meaning “half” or “in the middle”—a food meant to be folded and carried. Portable foods always have a way of sticking around.
San Diego was part of Mexico until the Treaty of Guadalupe Hidalgo in 1848, so tacos didn’t arrive; they remained. After the treaty, they receded into the kitchens of families who stayed behind.
By the early 1900s, US tacos had reached a sad state—mostly ground beef, cheddar cheese, and iceberg lettuce, because Mexican staples like cotija, cilantro, chiles, and freshly pressed tortillas weren’t in grocery stores. In San Diego, that started to change around 1930 in the abode of Petra and Natividad Estudillo, who lived on Logan Avenue in Barrio Logan, the heart of San Diego’s Chicano culture (it’s where many refugees from the Mexican Revolution settled). There, the couple created a teeny tienda, slinging homemade tortillas.
Behind the Estudillos’ counter, reportedly, you could see their living room, lined with furniture and tubs of fresh tortillas. You could tell sales (and tacos) were on the rise, because their décor got increasingly nicer. The couple opened Las Cuatro Milpas next door in 1933. It was the first Mexican restaurant in the city, a taco chapel for over 90 years. Around the same era, Ralph Pesquiera Sr. started pressing tortillas with his parents on India and Grape streets, later serving smaller, corn tortilla versions of flautas for defense workers during WWII. Credited with coining the term “taquito,” he opened El Indio in 1940.
The Bracero Program (1942–64) greatly contributed to taco culture, bringing over four million Mexican men to the US as guest workers, many in San Diego. The kitchens at bracero camps were filled with beans, tortillas, and chiles. The art of making fresh masa started to proliferate, and local grocery stores stocked dried chiles, salsas, and masa harina for their new client base.
San Diego’s taco culture quantum-leapt in 1964, when Roberto and Dolores Robledo, who’d previously owned a Golden Hill restaurant called La Lomita, opened a tortilla factory in San Ysidro. They quickly added a walk-up and drive-through window and called it Roberto’s—the city’s first “modern” taco shop and eventual legend. Two years earlier, up the road in Downey, Glen Bell had launched Taco Bell; by the time he sold it to PepsiCo in 1978, every American grocery store was selling “taco kits” with pre-fried shells, seasoning packets, and jars of salsa. Taco night became a middle-class ritual.
Surfers also deserve a taco nod. In 1983, SDSU student Ralph Rubio finally made good on the recipe gifted to him by a taquero on a San Felipe beach; he opened Rubio’s on Mission Bay Drive, launching the Baja fish taco into the national imagination (Rubio’s IPO hit NASDAQ in 1999).
Two government policies also helped further taco enlightenment. In 1986, the Immigration Reform and Control Act (IRCA) legalized about 2.7 million immigrants, many in SoCal. Green cards and work permits meant access to leases, loans, and licenses. With that stability came confidence—and a wave of Mexican-owned small businesses. The late 1980s and ’90s saw the rise of family-run icons like Lolita’s, Rigoberto’s, and Cotixan. It’s no coincidence that two of San Diego’s proudest food inventions—the California burrito and carne asada fries (often credited to Lolita’s circa the late ’90s)—came onto the scene during this period.
This last point is an unsubstantiated connecting of dots. But Mexico’s a large country full of endless regional taco ideas (Oaxacan cheese, Sinaloan seafood, Texcoco barbacoa). And the North American Free Trade Agreement (NAFTA), signed in 1992, was probably what sprung that deep well of taco ideas. Corporations opened massive operations in border cities like Tijuana, drawing thousands of workers and tacos from every nook.
Which brings us to now. There are 1,700-ish taco shops across the county, and here’s the list of our favorites.
Courtesy of Tacotarian
San Diego’s Best Tacos
Gobernador Taco at Mariscos Mi Gusto Es
Chollas Creek
Located in the massive parking lot by an event center and a cannabis dispensary, Mi Gusto Es may just set the bar for the best gobernador (a Sinaloan-style shrimp taco with melted cheese and a flour tortilla—a wonderful thing). Loaded with sautéed peppers, it costs three bucks. Get the spicy shrimp. Always spicy.
Troy Johnson is the magazine’s award-winning food writer and humorist, and a long-standing expert on Food Network. His work has been featured on NatGeo, Travel Channel, NPR, and in Food Matters, a textbook of the best American food writing.
San Diego is the craft beer capital of America—and that’s not just my opinion, it’s a fact. Already home to hundreds of breweries across the city, San Diego’s beer scene is ever-changing with new breweries emerging, old favorites experimenting with bold flavors, and local tap lists continuing to surprise even the most seasoned enthusiasts.
We all have our favorites, and that’s okay. No two beer drinkers are the same, and consensus in the craft beer world is almost as rare as a bad pint in San Diego. (Though we can probably all agree that Keystone Light belongs nowhere near a tasting flight.)
So, let’s lower our inhibitions and take a tour of San Diego breweries, with a brew worth ordering from each. From sours to stouts, pilsners, and porters, here are our top breweries in San Diego.
Courtesy of Hauck Architecture
North Park Beer Company
Yes, everyone should have their own opinion, but anyone who doesn’t also include North Park Beer Company in their own personal shortlists is wrong. With consistently high-quality brews and 360-degree approach to hospitality, those who wish to see how to run an award-winning brewery need only glance in North Park’s direction.
Locations in North Park, Crown Point, and Bankers Hill
AleSmith has been a giant in San Diego beer for decades, and there’s no sign of them slowing down. Their mammoth tasting room and brewery should be on any beer lover’s pilgrimage list, but don’t just stop your wanderings at the bar. Meander around the Tony Gwynn museum, pop into their not-very-hidden speakeasy Anvil & Stave, and grab a few packs of their housemade Cheesesmith cheese curds on your way out.
9990 AleSmith Ct., Miramar
Courtesy of Nickel Beer Company
Nickel Beer Company
After 10 years, Nickel Beer Company is still going strong. Helmed by local beer pioneer Tom Nickel, his reach extends to a number of beer-centric businesses around the county, but this rustic outpost is a lovely oasis smack in the middle of cider and wine country, offering a wide variety of both esoteric and traditional beers on tap.
1485 Hollow Glen Rd., Julian
Courtesy of Old Town San Diego
Societe Brewing
Societe takes its time, focusing on perfecting what they’re doing before moving onto the Next Big Thing. That’s why it took them 10 years to open a second location, and yes, it was worth the wait. Hype chasers may be left wanting, but those who value consistently excellent beer without gimmick will be more than satisfied.
It’s rare to find a place that self-identifies as “punk rock” that doesn’t end up either seeming pretentious or for posers, but Fall Brewing manages to embrace edginess without either. Whether you’re in Doc Martens or docksiders, all beer lovers are welcome at their two Mid City locations. Come for the IPAs, stay for the stout on nitro.
Locations in North Park and South Park
Courtesy of Kairoa Brewing Company
Kairoa Brewing Company
San Diego doesn’t have nearly as many rooftop patios as it should, but what it lacks in quantity it makes up for in quality. Perch yourself above University Heights with a pint in hand, but don’t forget to come hungry—Kairoa’s kitchen is as good as their brewhouse.
4601 Park Blvd., University Heights
Courtesy of Hopnonymous Brewing Company
Hopnonymous Brewing Company
Located in the heart of the Convoy District, Hopnonymous is the perfect post-KBBQ wind-down spot. With 18 beers on tap, highlights include the Two Amigos Lime Mexican Lager—a refreshing alternative for Pacifico and Buenaveza fans. If you’re looking for something richer, Leaving Without Saying ‘Goodbye’ is a red ale that pays homage to the classic Irish goodbye with a hint of caramel. Whether you’re capping off a feast or looking for a dog-friendly brewery, Hopnonymous is the place to be.
7705 Convoy Court, San Diego
Courtesy of Pure Project
Pure Project
Pure Project opened in San Diego in 2016, but it seems like they’re been a part of the local brew scene for far longer than that. With 150+ breweries in the county, achieving icon status of this magnitude is no small feat, and I for one am thrilled that they keep opening new spots to make grabbing a pint (or two) easy.
Locations in Carlsbad, Bankers Hill, Miramar, North Park, and Vista
Courtesy of Craft Coast Brewing Company
Craft Coast Brewing Company
Good tacos deserve good beer, and both can be found at this Oceanside hot spot. With Pizza Port brewing alums at the helm and amazing birria coming out of the kitchen, this divine duo is a can’t-miss stop along the coast. Try Craft Coast Brewing Company‘s award-winning Old West IPA alongside a couple of tacos for a meal that’s hard to top.
Implementing a farm-to-table model hardly deserves acknowledgement these days. It’s not a stretch. It’s not innovative. “It’s the bare f**king minimum,” says Herb & Sea‘s executive chef Aidan Owens.
When I arrive at the Encinitas restaurant, I’m ready to talk sustainability, farm-to-table stuff, with Owens. “Did you see the chin on that?” he says of the extra big jiggly chin on the sheephead that just arrived with the day’s fresh catch. I did. It was Jay Leno adjacent.
I learn quickly that he somehow oozes both charm and stone-cold honesty. Maybe he could construct a new dish with chin goo, like he did when he had a bunch of tuna scraps and voila’d it into a smooth and crowd-pleasing ‘nduja. “I want to know what’s in there,” he says.
Courtesy of Herb & Sea
The instinct to look closer, to dig into what others might discard, says a lot about the chef’s approach. I guide him back to our topic, but he has something else on his mind. “We’re overcomplicating food—what happened to just cooking good food and having fun with it?”
Owens grew up on a farm in Byron Bay, Australia, where sustainability wasn’t a concept you chat about so much as a way of life. Think dirt roads, backyard chickens, pulling vegetables straight from the ground, and a mother who believed that if you couldn’t pronounce the ingredients on a package, you shouldn’t eat what was inside.
Food wasn’t precious or performative. Making it was what you did because you were hungry and that’s still what inspires Owens today. “I like to cook good food because I like to eat good food,” he says.
His approach to sustainability at Herb & Sea began so naturally that it felt just like instinct. “I was just like, ‘Let’s order food from the people who live and work here,’” he says.
Courtesy of Herb & Sea
And why wouldn’t he when lives in San Diego? Cities all over the world vie for our goods. Our tuna is sent overseas. Our spiny lobsters hit dinner plates in China and Japan. Not to mention California’s producing a third of the country’s vegetables and three-quarters of its fruits and nuts.
“Why would we outsource when it’s all here?” Owens asks.
Sustainability, in this context, is about cooking what exists in abundance, nearby, right now. “I love the local fish here. It’s f**king delicious and San Diego citrus, I mean, it is so f**ing good,” he says.
Instead of importing ingredients, Owens also looks for nearby alternatives. “You can find really cool things in the local waters,” he says, pointing out that stingray cheeks taste similar to scallops.
Courtesy of Herb & Sea
Whatever he finds in that sheephead chin might just be the next substitute for marrow. But to make this work, it means getting diners amped up about the slightly unfamiliar.
Tasting menus, where diners are completely in his hands, become an opportunity to gently push boundaries. “I’ll serve mackerel, because people think they hate it,” Owens says, noting that the abundant local fish can have some fishiness. “But when it’s fresh, it’s arguably one of the best fish in the ocean.”
He also tweaks the language on the menu so people might feel more compelled to give dishes a try without preconceived notions. He might use “lengua” instead of “tongue.” “Whelk” instead of “snail.” When he puts “stingray throat” on the menu, he disarmingly calls it “skate.”
To reduce waste, scraps aren’t always discarded but rather turned into something new. Sometimes they’re smoked, cured or fermented. Apples going bad turn into apple ponzu. Lemons turn to marmalade, which stretches their usefulness far beyond peak season. “And it’s super tasty on our pizza,” he says.
What makes the food even richer, is the relationships he’s built with farmers. Though it didn’t always feel natural, Owens sought personal connection first. He recalls approaching a fisherman at the Tuna Harbor Dockside Market. “I was awkward,” he says. “I went up to him and said, ‘I like your fish.’”
Owen’s is now so close to his suppliers—like fishermen Ryan Sebo and Joe Daly—that he gets texted pictures of fresh catches right as they flop on the boat. The messages always ask if he wants first dibs. “I say yes to a lot of fish,” Owens says, noting that Herb & Sea can go through 2,000 pounds of seafood a week.
Courtesy of Herb & Sea
The next evolution of sustainability, in his view, will be chefs working directly with producers such as his alliance with Sebo, cutting out middlemen and purveyors where possible. “It will put more money in the pockets of the people doing the work,” he says.
It will mean that chefs can’t just know their local farmers and producers, but they’ll choose to work with the ones who have the best practices. Dining and sustainability will become much less about the final plate. “It will be more about the impact that plate has on the Earth,” he says.
Ultimately, he believes sustainability doesn’t need to be loud. It doesn’t need hashtags. It just needs to be honest.
“We aren’t saving lives. We’re feeding people good food,” he says.
And yet, in feeding people well—simply, thoughtfully, responsibly—something meaningful happens. Guests leave satisfied. Ingredients are respected. Local ecosystems are supported and food returns to what it has always been at its core: nourishment, pleasure, and a quiet reflection of the place it comes from.
All the clubs and companies bringing famous names and funny up-and-comers to town
By Ombretta Di Dio
On any given Friday night, a line forms across popular downtown corners, packed with people patiently waiting for a couple of hours of laughter and some relief from the monotony of their work week. Stand-up comedy—once only enjoyed locally at La Jolla’s Comedy Store, which opened its doors for the first time in 1977—is now everywhere in San Diego.
But, whether those remarks will actually give you belly laughs or leave you wondering why you even bothered abandoning the couch, depends on a number of variables that go from the night of the week and the lineup of the show, to who produces it. No matter what, however, I assure you that watching live comedy is a risk worth taking. I would know. In the almost 10 years I have been around it, both as a performer and as an audience member, I found nothing better to occupy my nights and my mind.
This guide will help you discover your next favorite spot to laugh and help you navigate the intricate and somewhat daunting map of shows that populate weekly and weekend nights all over town.
Courtesy of Mad House Comedy Club
Stand-Up Comedy in San Diego: The Signature Clubs
Mad House Comedy Club
The Mad House Comedy Club has been a staple among locals for over a decade, thanks to its signature open mic nights (currently on hold) and the comedy shows that, from Wednesday to Sunday, offer a platform to up-and-coming talent and out-of-towners. After Midnight host Taylor Tomlinson graced the stage here before catapulting to celebrity status, and I might have stumbled on that same stage for open mics and shows alike once or twice, too, which basically puts me at the same level as the second-most famous Taylor in show business.
American Comedy Co.
Just a couple of blocks down the road is the American Comedy Co., with its weekly Tuesday-night open mic that attracts hundreds of audience members and dozens of young comics hungry for three minutes in the spotlight. Big Jay Oakerson, Natasha Leggero, and other big names from Los Angeles and New York regularly pay visits to the venue. Locals get to open the act, and if you particularly like any of them, you will find them working the door in between shows. Strike a conversation, and you will make their night.
Mic Drop Comedy
Downtown isn’t the only comedy hotspot! Out in Kearny Mesa, Mic Drop Comedy makes it a mission to feature diverse and unforgettable lineups, as well as themed shows where comedians draw from holidays, movies, and music to deliver side-splitting jokes (picture a Taylor Swift–inspired midday brunch show). Sip cocktails while you get lost in pop culture references or discover witty, new LGBTQ talent and brilliant women headliners.
Courtesy of Duck Foot Brewery
Stand-Up Comedy in San Diego: The Indie Shows
Comedy Heights
If you think comedy merely belongs to clubs, think again. San Diego’s best stand-up shows sometimes happen in bars, breweries, and even yards. Comedy Heights—which called the recently shuttered Twiggs Bakery Cafe home for 12 years—found a new permanent residence in Normal Heights at Lestat’s on Adams, hosting PG-13 comedians every Friday and Saturday. Make sure to grab a complimentary coffee next door and bring your own booze to enjoy the show!
Duck Foot Comedy Night
Comedy is serious business in Miramar, where you can savor an expansive comedy show experience at the familiar Duck Foot Brewery. This monthly event takes place right outside of the brewery and is consistently packed thanks to a good mix of local and nationally touring comics who are funny enough to grab the attention of a sea of people, despite—or maybe thanks to—the unusual location.
Going Dutch Comedy
If you are a fan of crowd work and want to join in the fun of creating comedy magic, head to Going Dutch Comedy’s monthly evening event. Participating comics pick prompts out of a bowl and riff on them then and there to deliver hilarious dating advice. The trick? Audience members get to come up with the prompts. Going Dutch Comedy recently partnered with Don’t Tell San Diego, the national franchise that brings Netflix-approved comedy faces to unexpected secret venues.
Laugh Outside
Every month, Quartyard San Diego transforms into a comedy-filled garden where beer and laughter flow to the sound of seasoned comics and up-and-comers who have learned how to master a major stage. This outside show in the middle of the East Village is ideal for smart audiences who appreciate diverse humor that isn’t overly obscure or edgy.
Whether you’re sourcing stocking stuffers for your loved ones or searching for a white elephant gift the whole office will want to steal, a good gift is hard to find. So we rounded up dozens of locally sourced and national products to help you check off everyone on your list this holiday season. Welcome to America’s finest holiday gift guide, curated by our in-the-know editors.
Local brand Corridor Candle Co. pours the smells of San Diego into local landmark–inspired candles that actually last. The brand’s festive holiday-only scent, December Nights, adds lemon, amber, and moss notes to fir and cypress to make that classic Christmas tree aroma sexier.
Courtesy of Hardworking Gentleman
Hardworking Gentlemen Daily Face Duo – $30–40
Shop Moniker
Get the hardworking gentleman in your life a much-needed skincare set from an Encinitas-based brand. A great pick for teen boys new to self-care, the duo (DIYable at Liberty Station outpost Shop Moniker) contains a face wash and moisturizer infused with aloe and coconut and tea tree oils, clearing complexions without obliterating moisture barriers.
Courtesy of Scisters Salon
Element Shea Butter Lotion – $12
Scisters Salon
Element’s shea butter lotion provides enduring hydration ideal for San Diego’s notoriously warm, dry climate. Free of animal products, gluten, paraben, and fragrance, the vitamin E–packed product is friendly to sensitive skin, though those craving a little aromatherapy can mix in an essential oil of their choice.
Courtesy of Morrow Soft Goods
Honey Gingham Sleepwear Set – $200
Morrow Soft Goods
Subtly hint to a lover or roommate that it’s time to let go of that holey college t-shirt they wear to bed by gifting them these lightweight French-linen jammies. Sustainably minded brand Morrow adds bamboo-derived rayon to their gingham sleepwear set to balance linen’s slight natural stiffness and ensure the fabric is soft from the very first sleep.
Courtesy of Gold Leaf
Alaia Robe – $148
Gold Leaf
The Ritz Carlton of robes. If you listen closely as you enshroud yourself in organic Turkish cotton, you can hear the wheels of a room service cart headed to your penthouse suite. The Alaia robe is both lightweight and cozy, perfect for a night of hot chocolate, snuggling, and holiday movies.
Courtesy of Esquina Wine Shop
Abbondanza Montepulciano d’Abruzzo – $20
Esquina Wine Shop
This sessionable, chillable organic red offers an approachable foray into low-intervention wines, making it a fab hostess gift for both kinds of pals: the one who’s hosting a vegan, gluten-free holiday potluck and the one who will serve beenie weenies at the white elephant exchange.
Courtesy of Home Ec
Art School Dropout Infused Glass coaster – $20
Home Ec
Checker-print is one of the biggest home trends of the last few years—but gifting a pal an area rug can feel a bit presumptuous. Instead, offer a small dose of stylish squares with these handmade coasters from local small biz Art School Dropout.
Courtesy of Maya Moon Co
Chakra Chocolate Truffles Gift Box – $25
Maya Moon Collective
Eating chocolate already feels like a spiritual experience. Snacking on this box of seven truffles can be a literal one—every box includes a link to guided meditation to complete while trying each flavor.
Courtesy of Home Ec
Black Slip Babes Crab Plate – $28
Home Ec
About 10,000 stitches behind on your plan to knit everyone scarves for the holidays? Go the handmade route without the finger cramps at Little Italy outpost Home Ec, which vends one-of-a-kind, artisan creations like this funky Black Slip Babes Crab plate from local artist Kim Nguyen.
Photo Credit: Becka Vance Photography
Movie Night Snack Basket – Prices Vary
The Mighty Bin
Treat your favorite film buff to an earth-friendly movie night snack basket: jars of sweet and savory eats from the bulk bins at zero-waste North Park shop The Mighty Bin. We recommend grabbing popcorn, garlic powder, gummy mix, and carob-covered almonds.
Courtesy of Upton
Hersham Print – $185
Upton Home
Vista artist Mike Upton designed for breakout local brand Brixton before launching Upton Home with his wife Mariel. Rendered in soothing neutrals and soft colors, their big canvas prints (equipped with eyelets for quick hanging) match almost any décor.
Courtesy of The Surfer’s Journal
Surfer Magazine, 1960–2020 by Grant Ellis – $55
Surfer Magazine
Informed by his 17 years as Surfer Magazine‘s photo editor, North County resident and surf photographer Grant Ellis traces the publication’s sixty years of history in this coffee table tome featuring breathtaking shots of the world’s best surfers riding breaks in California, Hawaii, and other spectacular spots.
Amelia Rodriguez is a writer and journalist and winner of the San Diego Press Club's 2023 Rising Star Award and 2024 Best of Show Award, she’s also covered music, food, arts and culture, fashion, and design for Rolling Stone, Palm Springs Life, and other national and regional publications. After work, you can find her hunting down San Diego’s best pastries and maintaining her five-year Duolingo streak.
Torch Heroes: Why San Diego’s Most Trusted Businesses Win by Doing the Right Thing
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer. And in San Diego, there are plenty of them.
In a world overflowing with shortcuts, marketing fluff, and “good enough,” there are still companies that choose a different answer.
Integrity guides how they show up every day. They make hard decisions, hold themselves accountable, and build trust the old-fashioned way, one action at a time. At the Better Business Bureau, we call these businesses Torch Heroes: leaders who demonstrate that ethical leadership strengthens businesses and drives long-term success.
And in San Diego, there are plenty of them.
Take House Collective Marketing Solutions, a Carlsbad-based digital agency that won the 2025 Torch Award for Ethics for its people-first approach to marketing. Instead of pushing flashy campaigns, the team often takes a step back to make sure clients’ foundations are strong before going big. Their philosophy? Truth over transaction builds partnerships that last.
Or look at Young Black & N’ Business, where integrity shows up through community action. When a local school lost art funding, founder Roosevelt Williams III and his team stepped in with workshops, mentorship, and hands-on support to help restore creative opportunity. That kind of engagement reflects ethical leadership rooted in real impact.
And in Vista, Lotus Sustainables carried its commitment to ethics all the way to the product line. After discovering defects in a shipment of eco-friendly products, the company issued full refunds and redesigned its offerings at its own expense, a choice that shaped its identity and reinforced to customers that ethics guide every decision.
In North County, Greenway Landscape Design & Build brings integrity into everyday service. When a client’s glass was damaged, likely not by their crew, owner Scott Lawn chose responsibility over blame and covered the repair personally. For Greenway, doing the right thing serves as a north star, guiding every interaction through transparent pricing, accountable partnerships, proactive communication, and follow-through long after the job is done.
Other honorees include At Your Home Familycare, whose leadership turned down a lucrative state contract during the pandemic to protect vulnerable clients and staff, and Bill Howe Family of Companies, where hiring practices, training, and service centers around shared values, every day, on every call.
What connects these diverse businesses, from marketing to nonprofit support to home services, isn’t size, industry, or revenue. It’s something deeper: a commitment to trust as a business strategy.
In San Diego’s competitive marketplace, that trust gives companies an edge. Clients invest in relationships. They refer friends. They stay loyal when others fade.
As one Torch Award winner puts it, integrity isn’t a section in the employee handbook. It’s the operating system of the company, the invisible code that determines every choice, every day.
And that’s exactly the point of the BBB Torch Awards for Ethics: to spotlight companies that dispel the myth that ethics and success are at odds. These businesses show that when leaders choose honesty, fairness, and accountability, especially when it’s hard, they build brands that matter.
At BBB, we see nominations come in from clients, employees, and business partners who have witnessed ethical leadership up close. These submissions aren’t polished promotions. They’re stories of moments when a company chose people over profit, clarity over confusion, and trust over convenience.
The nomination window for the 2026 Torch Awards for Ethics is open through March 31, 2026, and there are more Torch Heroes waiting to be recognized.
Who comes to mind in San Diego’s business community?
A vendor who always delivers — and always explains why.
A competitor who chooses the high road even when shortcuts tempt.
A team within your own company whose day-in, day-out choices reflect deep character.
And yes, businesses can nominate themselves. We encourage it. If you’ve built your business on principles rather than buzzwords, we want to hear your story.
Because in a world full of noise, integrity still deserves the spotlight, and San Diego is full of stories worth telling. Nominate your hero now.
