Edit ModuleShow Tags

Ray Lucia


Published:

IN HIS FACE, YOU STILL SEE the Italian kid from South Philly. Ray Lucia moved west when he was 10. He grew up in Poway, then raised his family with his wife, Jeannie, in Rancho Bernardo. Early on, he taught high school, augmenting his income by playing guitar in bars and clubs. “I was struggling to pay my bills, and a friend got me a job in an insurance agency one summer,” he says. “That grew into a passion to do financial planning.”

Fast-forward 30 years. Lucia’s independent financial planning firm is the largest in San Diego. As host of The Ray Lucia Show, a rock-and-roll-amplified talk radio program that reaches 80 cities, Lucia answers questions—weekday evenings from 6 to 9 on KLSD (1360 AM) and weekend afternoons from 3 to 4 on KOGO (600 AM)—with the help of his “brain trust,” smart guys like tax lawyer Rob Butterfield.

“San Diego has been called Scam Diego—mortgage company scams, promissory note scams, bartering scams. Financial planners must know their stuff,” Lucia says. “The radio show has been an incredible resource.”

He’s parlayed his money savvy into a multimedia business, spreading the conservative-investment vision of his new book, Buckets of Money: How to Retire in Comfort and Safety. Jeannie joins him on the road, introducing him at seminars.

Business and family mix well for Lucia. His two brothers work at the company, as do most of his children. “Ray Jr. is the mastermind behind the radio show,” Lucia says. “Dominic is network administration.”

Daughter Alana works on the radio program; Nicole is the maverick. A former Chargers Girl, she owns a dance studio. Last year, she ended a high-profile marriage to Ryan Leaf, the former Chargers quarterback who drove fans crazy with unfulfilled promise and rash behavior. “I see him as one of my sons,” Lucia says.

“He’s moved back to Washington to go to school.”

In addition to shooting a cable TV pilot based on his show, Lucia is teaming up with Ben Stein, host of the Comedy Central quiz show Win Ben Stein’s Money, for a nationwide series of seminars highlighting Buckets of Money. On May 14, they’ll be at the San Diego Marriott Del Mar.

“We get along famously,” Lucia says. “He’s got a great passion for retirement and personal responsibility, and I think he sees working with me as a good mechanism to help people.

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. Farm to Fable
    Deception, fraud, and honest mistakes in the farm-to-table movement
  2. 2015 Best Restaurants Kick-Off
    Celebrate San Diego Magazine’s Best Restaurants issue with an evening of indulgent bites and chef encounters
  3. FIRST LOOK: Duck Foot Brewing Co.
    Inside San Diego's first "gluten-free" craft beer operation
  4. Anthony's Out at Embarcadero?
    After 60 years, it looks like Anthony's Fish Grotto might be out in The Embarcadero. That means 31,608 square feet of prime, landmark restaurant space in San Diego is up for grabs. Our bet is...
  5. San Diego's 15 Best New Breweries
    In just the past two years, 40 new brewery locations have opened in San Diego County. Here are some of the best
  6. FIRST LOOK: Park & Rec
    After 30 years, Bourbon Street is gone. In its place in University Heights comes cocktail village Park & Rec, designed as the ultimate patio party. Negroni lovers meet sunscreen.
Edit ModuleShow Tags

Promotions

Go Ahead... Ask McMillin!

At McMillin Realty, we are encouraging you to bring us your real estate questions. We will answer these questions….. for free.

La Jolla Music Society Events

The La Jolla Music Society's 2015 Calendar
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

Everything is Just Two Wheels Away

Get ready to GO by BIKE!

Go Ahead... Ask McMillin!

At McMillin Realty, we are encouraging you to bring us your real estate questions. We will answer these questions….. for free.
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags