Edit ModuleShow Tags

Salt Collection Brings a Quintessential SoCal Vibe to Encinitas

Pro surfer Rob Machado and wife Sophie debut a new coastal lifestyle boutique


Published:

Supersoft tees, layered necklaces, cozy throws, bikinis, and potted plants galore… these are a few of Sophie Machado’s favorite things. Her new Encinitas shop, Salt Collection, is part home decor, part apparel (men’s, women’s, and kids’).

As the wife of pro surfer Rob Machado, Sophie was inspired by their travels, particularly to exotic locales like Bali, where she’s unearthed unique treasures and gotten to know some of the local artisans. When this charming cottage on the 101 became available, she decided to open her own store.

Salt’s aesthetic is soft and pretty, with a mix of global goods, niche labels, and mainstream brands. One side looks like a living room, the other a closet. It’s the kind of place where you’d want to sit and stay awhile. And that’s the intent. Sophie designed a deck out back, complete with a hammock and hanging ferns.

The checkout counter is inside a small kitchen with original 1930s green tile, where the employees also serve coffee and tea. There are even a few surfboards shaped by Rob hanging on the walls and ceiling. It’s basically everything you need to lead the quintessential SoCal lifestyle—Beach Living 101, on the 101.

930 South Coast Highway 101

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

From the Archives: What San Diego's AIDS Epidemic Looked Like in 1988

We look back at the ethical, economic, and medical crises behind the epidemic

San Diego Halloween Guide 2017

Dive into San Diego’s spookiest season with these Halloween-themed bites, sips, events, and more

Inside the Icon: Geisel Library

This 47-year-old centerpiece of UC San Diego's campus was designed with head-turning in mind
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. The Oceanside Revolution
    The North County city has gone from an all-but annexed coastal town by Camp Pendelton to a thriving bed of culinary and artistic success.
  2. The Best of San Diego 2017
    Tacos, pasta, cocktails, spa treatments, and cool craft workshops—we’ve got 99 of the top picks in food, drink, fitness, beauty, and more
  3. What to Drink at Hundred Proof
    Trust’s sister restaurant keeps the focus on approachable cocktails
  4. 5 Places to Watch the Solar Eclipse in San Diego
    But safety first — don’t forget your eclipse viewing glasses!
  5. First Look: Born & Raised
    Everyone said don't do a steakhouse. So the damn kids at Consortium Holdings did with Born & Raised—to the tune of seven million bucks.
  6. Will Weed Smoke Out Restaurants?
    New investment trends are creating challenges for local restaurateurs — for now
Edit ModuleShow Tags

Promotions

Go Ahead... Ask McMillin!

At McMillin Realty, we are encouraging you to bring us your real estate questions. We will answer these questions….. for free.

Not Your Grandma's Orthotics

New year, new – shoe? Staying on your feet for long hours at a time just got a whole lot more comfortable with Wiivv’s BASE custom insoles
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

9 Reasons You Need a Better Barber

Get the look and service you deserve at this East Village salon

Enter a Drawing You Could Actually Win

There are more than 1,700 prizes in the Dream House Raffle
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags