Edit ModuleShow Tags

Salt Collection Brings a Quintessential SoCal Vibe to Encinitas

Pro surfer Rob Machado and wife Sophie debut a new coastal lifestyle boutique


Published:

Supersoft tees, layered necklaces, cozy throws, bikinis, and potted plants galore… these are a few of Sophie Machado’s favorite things. Her new Encinitas shop, Salt Collection, is part home decor, part apparel (men’s, women’s, and kids’).

As the wife of pro surfer Rob Machado, Sophie was inspired by their travels, particularly to exotic locales like Bali, where she’s unearthed unique treasures and gotten to know some of the local artisans. When this charming cottage on the 101 became available, she decided to open her own store.

Salt’s aesthetic is soft and pretty, with a mix of global goods, niche labels, and mainstream brands. One side looks like a living room, the other a closet. It’s the kind of place where you’d want to sit and stay awhile. And that’s the intent. Sophie designed a deck out back, complete with a hammock and hanging ferns.

The checkout counter is inside a small kitchen with original 1930s green tile, where the employees also serve coffee and tea. There are even a few surfboards shaped by Rob hanging on the walls and ceiling. It’s basically everything you need to lead the quintessential SoCal lifestyle—Beach Living 101, on the 101.

930 South Coast Highway 101

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

11 Fitness Fashion Finds for the New Year

Updating your workout wardrobe is no sweat

Inside a Stunning 'Forever Home' in Del Mar

Empty nesters overhaul their second story to let in panoramic ocean views for years to come

Shop Good Brings Clean Beauty to North Park

The website turned brick and mortar specializes in holistic wellness through eco-friendly cosmetics, skincare services, and more
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. San Diego Magazine's Travel Awards 2018
    Cast your vote now for your favorite hotels, travel companies, and attractions
  2. First Look: Cloak & Petal
    The owners of Tajima bring Japanese small plates to Little Italy with Cloak & Petal
  3. Your Guide to San Diego's Best Happy Hours
    Here's where to throw back a cold one while the sun's still out
  4. 15 Coolest Jobs in San Diego and How to Get Them
    We asked 15 San Diego professionals with the coolest jobs in town how they landed their gigs—and how we could steal them
  5. Shake Shack vs. In-N-Out: Which Burger is Better?
    Pitting NYC’s burger icon against the king of SoCal
  6. The San Diego Lager Boom
    Why light, crisp, and flavorful is the next “new” thing
Edit ModuleShow Tags

Promotions

Go Ahead... Ask McMillin!

At McMillin Realty, we are encouraging you to bring us your real estate questions. We will answer these questions….. for free.

Not Your Grandma's Orthotics

New year, new – shoe? Staying on your feet for long hours at a time just got a whole lot more comfortable with Wiivv’s BASE custom insoles
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

Enter a Drawing You Could Actually Win

There are more than 1,700 prizes in the Dream House Raffle

Buy a Raffle Ticket, Win This Rare Sports Car

Donate to a good cause to seriously upgrade your ride
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags