Edit ModuleShow Tags

Vintage San Diego: Join the Club

La Jolla Shores, June 8, 1946


Published:

Photo courtesy of San Diego History Center

Originally called Long Beach, La Jolla Shores in 1946 was dotted with summer cottages and the occasional grazing cattle. Existing structures included the Scripps Institution of Oceanography and Scripps Pier, which was refurbished that year, and the La Jolla Beach and Tennis Club.

The Club began in 1927 as La Jolla Beach & Yacht Club, but the construction of a harbor for boats was abandoned because the ocean was too deep. It was purchased in 1935 by F.W. Kellogg, who built four tennis courts and a swimming pool, and gave it the name it has today. The Beach and Tennis Club became a mecca for tennis players and by 1942 it was already hosting the Pacific Coast Men’s Doubles Championships, among other competitions.

In April 1949, San Diego Magazine called LJBTC “one of the nation’s most exclusive private beach clubs.” Its 14 acres comprised the Marine Room restaurant and what would become the La Jolla Shores Hotel.

After the owner passed, his son W.S. Kellogg took over with his wife, Florence Scripps Kellogg (niece of Ellen Browning Scripps—small world!). Today, a fourth-generation family member, Bill Kellogg, runs the show.


By the Numbers

May 19, 1941

The Marine Room’s opening night, which coincided with that year’s largest grunion run

$15

Monthly family Club membership in 1949 for La Jolla and SD residents (by invitation only) plus initiation fee of $200

$75,000

LJBTC initiation fee for a family in 2015, with annual dues of $7,940 (minimum wait is three years)

$100–350

Monthly rent, in 1949, for an ocean-facing Club apartment in winter

$52,500

Price of a 5-bedroom, 4.5-bath, beachfront La Jolla home, as listed by Willis M. Allen Company in 1948

$5,600 to $7,000

Price of an oceanview lot adjoining La Jolla Country Club in 1949

Edit ModuleShow Tags
Edit ModuleShow Tags

More »Related Stories

From the Archives: A Working Woman in 1950

More than 50 years ago, being a "career woman" meant jobs in art and modeling and an income for clothes and dinner parties

Fall Fashion 2018: 6 Looks Inspired by the '80s

We're, like, totally wigging out over these bold colors, patterns, and details inspired by the raddest decade

San Diego Neighborhood Guide: University Heights

Multicultural cuisine and cafés have always been this enclave’s calling card. Now it has trendy cocktail bars, eclectic theater, and vegan-friendly eats, too.
Edit ModuleShow Tags
Edit ModuleShow Tags

Most Popular

  1. Best of San Diego Party 2018
  2. Good Night, Cafe Chloe
    San Diego’s beloved French bistro is closing due to California’s unfair labor laws
  3. The Best of San Diego 2018
    We crown 103 winners in food, shopping, fitness, kids’ activities, and more
  4. Javier Plascencia Eyes Barrio Logan
    The award-winning chef is all over Mexico, but looks to make a San Diego comeback
  5. Stop Killing Chloes
    How California is very knowingly killing the mom and pop restaurant
  6. First Look: El Jardin
    Native chef Claudette Wilkins goes from Bracero to Top Chef and, finally, to her own dream
Edit ModuleShow Tags

Promotions

Vote Now for Your Orangetheory Winner!

Winners will be announced at our Sweat event on May 12

Not Your Grandma's Orthotics

New year, new – shoe? Staying on your feet for long hours at a time just got a whole lot more comfortable with Wiivv’s BASE custom insoles
Edit ModuleShow Tags
Edit Module
Edit Module

Connect With Us:

Edit ModuleShow Tags

Sponsored

Ten Pet Friendly Palm Springs Restaurants

Ten Pet Friendly Palm Springs Restaurants

AquaVie: 10 Reasons It’s Downtown’s Best Kept Secret

The best workout and spa getaway around? It’s actually right underneath your nose.
Edit ModuleShow Tags
Edit Module Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags